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Green Party Crowdfunding
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Different types of crowdfunding
History: What is crowdfunding?
Community shares
RewardsDonations Lending Equity
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Different types of crowdfunding
History: What is crowdfunding?
Community shares
RewardsDonations Lending Equity
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Different types of crowdfunding
History: What is crowdfunding?
Community shares
RewardsDonations Lending Equity
Referrals
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Crowdfunder exists to
tackle society’s challenges
by making ideas happen
Our purpose
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Numbers
Who are Crowdfunder?
£62,081,812Total raised through the platform unlocking millions
more from our partners
124,789Total projects added to date
50,000Visits daily
200Projects added daily
Up
to
Since our launch in 2013, our funding
has grown >100% each year
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Health and wellbeingCase studies
Stoneham Bakehouse
Community Bakery in brighton supporting groups
suffering anxiety and depression having seen the
therapeutic and positive effects baking can have.
£23,445 from 273 supporters including
£10,000 +Extra funding from Santander Changemaker
Cycling without age
As seen on Amazing Humans - this project takes elderly
residents out of Care Homes for cycle rides! We need
funds to purchase more Trishaws!
£43,492 from 378 supporters including
£20,000 +Extra funding from Santander Changemaker
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Environment & sustainabilityCase studies
Bristol Seabin
Raise enough money to get Bristol’s first Seabin for the
Harbourside. Help the fight in cleaning up the water and
removing rubbish!
£3,925 raised so far from 256 supporters
130% overfunding
Snact’s Delicious protest
More taste and less waste! Help us stop 1.4m bananas
going to waste every day by turning them into awesome
food waste-fighting banana bars.
£11,190 from 305 supporters
112% overfunded
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Community & citizenshipCase studies
More United
To help elect a new generation of MPs on June 8 to fight
for a more united, less divided Britain.
£230,220 from 3876 supporters
460% overfunded
Let’s fact check the
election!
Full Fact is the UK’s independent, non-partisan, fact
checking charity and with your help we're going to fact
check the election.
£100,263 from 1920 supporters including
£40,000 +Extra funding from The Nuffield Foundation
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Skills & employmentCase studies
Luminary Bakery
Help us build our social enterprise bakery - this will double
the number of women we can empower from vulnerable
backgrounds!
£16,387 from 263 supporters
109% overfunded
Change Please
Change Please effects transformative effects on the lives
of homeless people by training and employing them as
Baristas on coffee carts.
£20,350 from 23 supporters including
£10,000 +Extra funding from Santander Changemaker
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£750,000+ raised
378 projects
18000 donations
£41 average donation
Key Numbers
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How it works
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How crowdfunding works
You have a really nice idea...
...which magically gets funded!
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How crowdfunding really works
You plan!
What is your idea, Who will want to
back it and how do I reach them?
You work!
Put you project together, make a
video, start speaking to people
You launch
You push for an intensive period to
ensure everyone sees the project
and funds it!
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Coaching & support
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Relevant projectsCrowdfunder Support
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Three stepsto crowdfunding success
1. Planning your project
2. Creating your
project
3. Running your
project
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Planning your project
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Your project description should tell potential supporters the following:
1. What you want to achieve
2. Why this is important
3. How much do you need
4. How you will use the funds raised
Your story
Creating your project
Talk about….
A. National IssuesB. Local IssuesC. People
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You need to map out who is likely to back your project before launch.
1. Who are existing donors2. Who else do we want to reach3. What ways do we have to reach
them?4. Who else can help us spread the
work
Your Audience & Network
Creating your project
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Supporters canvas
3. Your
partners
2. Your
socials
4. The
unknowns
1. Your
data
Supporters
Your team
Emails
Large
donors
National
Local
SuppliersThe Crowd
Papers,
TV, Radio
Supporters
networks
Notes Notes
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Now we know who we want to reach - how do we reach them.
1. What channels do we have ( email, social media etc )?
2. What message do we want to put out?
Your Marketing Plan
Creating your project
Build a team - have roles and a clear
idea of who is doing what...
Check the project with your team and
crowdfunder before launch
Warm up emails - set the date - tell
everyone it is coming...
Have a launch event - invite everyone
along - don’t let them leave without
giving.
Give everyone something to share on
facebook - ask them directly to
share...
Line up partners to share on specific
dates - chase them…..
Have some large donations setup
before launchHave and action for each day and
keep updating backers.
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Creating your project
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Relevant projects
Start from the middle
and work your way out
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+Extra funds from over 50 partners
We have over £4m of +Extra
funding from the public and private
sector, charities and funding bodies.
We put this +Extra funding into
our projects
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Private
Charities and grant givers
Local authorities
Some of our fund partners
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Activity 1 : Your idea
What do you want to achieve ?
Why is this important ?
How will you use the funds raised ?
Activity 2 who is interested in your idea Activity 4 : What rewards could you offer?
1.
2.
3.
Crowdfunder canvas
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Activity 3: Supporters canvas
3. Your
partners
2. Your
socials
4. The
unknowns
1. Your
data
Supporters
Your team
Emails
Large
donors
National
Local
SuppliersThe Crowd
Papers,
TV, Radio
Supporters
networks
Notes Notes
