Dr. Bernd Kosch, Head of Environmental Technologies July 2009

Green ITFujitsu Technology Solutions

Green ITFujitsu Technology Solutions

Sustainability is a key value in “The

Fujitsu Way”.

Our approach unites the needs of our

clients’ business challenges and the

environment

We are an industry leader in

sustainability through our green DNA

We use the 3R approach of Reduce,

Reuse and Recycle.

Fujitsu and Environmental SustainabilityFujitsu and Environmental Sustainability

Integrated Environmental Protection

Environmental Management System certified according to ISO 14001Including all Employees and Suppliers

Customer

Co

mp

etence

Legal requirements

Resp

on

sibility

Product Use

EmployeesRecycling &

DisposalProduction

DeveloppmentSupplier

Major Environmental Achievements Fujitsu Group Environmental Protection Program

(Stage I) begins in 1993

Environmental accounting starts in 1998

ISO14001 globally integrated certification

acquired in 2005, covering all Group operations

worldwide

External Assessment Fujitsu has been named to the Dow Jones

Sustainability Indexes for 10 straight years

Core Environmental Concept: “Green Policy 21”The Fujitsu Group carries out environmental activities in every area of business under the slogan: “We make every activity green.”

Green Policy 21

Environmental Management

5

Fujitsu – Heritage and Future Roadmap Fujitsu – Heritage and Future Roadmap

2001 to 2003 - Stage 3Focus on enabling a “recycling society”

1993 to 2000 - Stages I and 2Establishing the foundations for environmental management

2004 to 2006 - Stage 4Shift to focus on sustainable environment working with customers and partnersRoHS achieved ahead of deadline

2004Super green products introduced

2007 to 2010Target to reduce CO2e emissions in Japan by 7m tonnes

Green Policy Innovation (Jul 08)

Target to reduce CO2 emissions in Japan by 30m tonnes pa by 2020

1998Green products introduced

2010 onwards - Stage 6Focus on extending programme across all geographies and companies

1994ISO14001 accreditation

1st IT manufacturer (ICL) to receive Blue Angel eco label

1988European Recycling Centre opened

19931st Green PC on the market

1995 – 1998 Rated No.1 by Bund for Green PCs

2002World’s 1st green motherboard

2009Launch zero-watt stand by PC

Launch of TX120 S2 first Energy star compliant desktop derived server

2008Launch zero-watt stand by monitor

Launch TX120 S1 as most energy saving server

2007 to 2009 - Stage 5“Green innovation” extended across all areasMember of Green GridJoined Climate Savers Computing Initiative

2007Environmentally conscious solutions introduced

World’s 1st green consumer PC

Helping our ClientsHelping our Clients

ASSESSING THE CHALLENGE FOR THE ORGANISATION

Green toolkit - breadth and depth to assess the 2% and

the 98%

Green toolkit - breadth and depth to assess the 2% and

the 98%

Diagnose

Understanding the issues

Identifying the opportunities

Diagnose

Understanding the issues

Identifying the opportunities

Define

Defining the response

Setting clear priorities and actions

Define

Defining the response

Setting clear priorities and actions

Deliver

Delivering the changes

Monitoring progress

Deliver

Delivering the changes

Monitoring progress

Iterative process of identifying the opportunities and managing the changes

Value toolkit - evaluate and select the opportunities, build

the business case and roadmap

Value toolkit - evaluate and select the opportunities, build

the business case and roadmap

Delivery projects and programmes - Transformation

and quick wins

Delivery projects and programmes - Transformation

and quick winsPeople

TechnologyOrganisationStructure

ProcessBusiness

Continually ImproveContinually Improve

Summary Summary

Fujitsu drives innovation to integrate business benefit and sustainability by:

• Creation – developing new technology solutions and services

• Change – ensuring we minimise our own impact and that of our supply chain

• Collaboration – working in partnership to enable our clients to reduce their impact

Detailed SlidesDetailed Slides

Agenda Agenda

The different faces of Green IT Heritage and ambition of Fujitsu in Green IT

CO2- and Cost – optimisation in the use-phase of IT

• at the systems-level: power saving and efficiency

• at the architecture-level: dynamic infrastructures

• at the data centre level: physical design to optimise PUE

• “as a service” level, best practice in Fujitsu data centres

Solutions to reduce environmental load by IT

Faces of Green IT Faces of Green IT

Environmental optimization of products and production processes• Reduction and management of hazardous substances in products, production processes

and supply chain

• Reuse, recycling and alternate materials – reducing electronic waste

• Product lifecycle energy balance: production-, use- and recycling-phase

Energy saving in IT use• Reducing energy waste in unused systems, primarily by improved management of large

client populations

• Increased efficiency and optimized sizing of server-systems

• Efficiency gains from dynamic provisioning and virtualization

• Increasing the PUE (power usage effectiveness) in large scale data centres

Energy saving by IT use• IT accounts for 2% of world energy consumption. In many cases, IT can help reduce the

other 98% at an average rate of 5:1 efficiency

Heritage and Ambition of Fujitsu Heritage and Ambition of Fujitsu

Fujitsu is a pioneer and role model of Green IT: • Recycling since 1988, • Green PC since 1993, “supergreen” products since 2004 • Always ahead of environmental regulations, positive NGO rankings, comprehensive

product and process certifications and labeling• Active member in the relevant industry consortia

Holistic Green products approach since the 90s: products / production / reuse & recycling / overall corporate policy

“Green policy innovation” – “Green policy 2020”• 6 stage environmental program and mid-term program to reduce CO2 in IT and by IT

Areas of IT Energy ConsumptionAreas of IT Energy Consumption Large numbers of client systems and

office servers • Such systems typically run at extremely low

utilization rates. Therefore, energy efficiency (work/Watt) is less important than limiting total consumption in defined states of operation and managing state transitions.

Servers and storage systems in enterprise datacenters• SPECpower provides the relevant metric to

distinguish different degrees of efficiency in servers, there are no general datacenter metrics (yet)

• Since power consumption of servers is not proportional to load increased utilization improves energy efficiency

Datacenter physical environment • PUE (power usage effectiveness, originally

defined by TGG) is now the accepted criterion to judge efficiency of the datacenter facilities. Power distribution and heat removal are the relevant contributors to energy consumption.

Infrastructure Products and Services• Office: System management and advanced HW-technology

to optimize stand-by/hibernation, low-power sizing options• Datacenter: Advanced HW-technology to optimize

performance per Watt and enable dynamic provisioning

Infrastructure Solutions: Virtualization and dynamic provisioning to increase utilization rates in consolidated application environments

Managed Infrastructure: Expert support services for operation and life-cycle optimization

Infrastructure as a Service: Leveraging scale economies by accessing centrally shared infrastructure

Datacenter physical design: Consulting services to improve the PUE in datacenters with advanced layout, power-provisioning and cooling concepts, leading PUE in own datacenters

Saving Energy in Corporate ITSaving Energy in Corporate ITD

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Office – System Considerations Office – System Considerations

System management • is the leading source for energy saving in client systems. CPU active idle state consumes typically

60+% of peak load state. The first priority is to consolidate and use a dynamically provisioned server pool, and then for those servers that have low utilisation and low idle periods to move to sleep state.

System sizing: small servers and thin clients• For systems that reach peak load conditions in a small fraction of total operation time, reducing

average power by downsizing is more relevant than increasing energy efficiency.

• Increasing energy efficiency for clients and office servers is primarily a topic for consolidation of client processing-power in a virtualized environment where client related CPU-power is provided in the data centre

Super-low power consumption in sleep states• Since (well managed) clients spend most of their time in sleep / hibernate states, those states should

consume the lowest possible power. Overall strategy should be to move into sleep asap.

IT Architecture Considerations IT Architecture Considerations

Virtualization and dynamic provisioning has the leading impact• Due to the disproportional scaling of power and performance

consolidating virtualized servers is the leading source of datacenter energy efficiency

• Predefined dynamic infrastructure solutions can facilitate and enhance the approach

This is a one-time gain while server technology related gains can be repeated by continuous hardware refresh• Gains from dynamic provisioning and virtualization of servers can

create a similar load scenario in a scale-out configuration as we know it from mainframe configurations. Efficiency is generated by increased utilization.

• Gains from improved server technology are repeatable. The SPECpower top scores are expected to improve continuously at the present rate.

• Datacenter-architecture should therefore rely on dynamic component provisioning and enable hardware refresh.

Managed Services and IT “as a service” Managed Services and IT “as a service”

Managing customers’ data centre and office equipment• Data centres - consolidating IT estate and making the

facility more efficient • End-user environments – reducing impact of PCs,

printing and office consumables• Provision and disposal of IT equipment

Data centre and client infrastructureas a service • Workplace as a service offerings

• Data centre as a service offerings, hosted applicationsin a state-of-the-art Fujitsu data centre

• power provisioning and cooling

The new “London North” data centreconstitutes a reference case for Green IT

Datacentre Design Considerations Datacentre Design Considerations

Apply PUE best-practice scenarios• PUE is the ratio of energy that goes into a data centre to the energy

that is consumed by the IT-equipment running in the data centre.It indicates the overhead of the facility

• PUE was defined by the Green Grid industry consortium and hasseen broad adoption in other bodies (e.g. the EU DatacentreCode of Conduct)

• Fujitsu is a member of the Green Grid and provides consulting onPUE optimization

PUE depends on data centre layout and facilityfeature set • computer-room layout and construction

• power provisioning and cooling

• Modified PUE definitions take heat-recycling into account

Providing part of the data centre electricity byalternate sources• can reduce overall environmental load make economic sense

• is a regulatory requirement in some metropolitan areas