Media Contact: Linda Lannon, Co-founder

llannon@peopletowels.com 888-237-2498

FOR IMMEDIATE RELEASE

‘Green Gift Monday’ is the new Cyber Monday

PeopleTowels Supports The Nature Conservancy to Encourage Green and Responsible Shopping for

the Holidays

Monterey, CA. (November 24, 2010) – PeopleTowels, producers of reusable personal hand

towels, the eco-friendly, on-the-go alternative to paper towels and electric air dryers, is supporting The

Nature Conservancy to refocus Cyber Monday, November 29, to ‘Green Gift Monday’. The goal is to

encourage online consumers, who spend nearly $890m on Cyber Monday, to give responsibly

manufactured gifts from companies that donate to and support environmental organizations. A member of

1% for the Planet, PeopleTowels will be offering free shipping for all orders on www.peopletowels.com

from November 29-December 5. PeopleTowels promotes the sustainable eco-habit, B.Y.O.Towel, to curb

wasteful paper towel usage in public facilities and are made from 100% organic Fair Trade cotton in patent-

pending fabric that is absorbent, yet quick-dry.

“Green options get lost in the holiday shopping season. Our goal is to bring attention to some

meaningful and responsible gifting ideas on Cyber Monday,” said Amy Ganderson, Associate Director of

Digital Marketing for The Nature Conservancy. “To support The Nature Conservancy initiative we are

offering weekly holiday deals throughout December, starting on Nov 29.” said Linda Lannon, co-founder

of PeopleTowels.

The average person uses 3,000+ paper towels outside the home each year, equivalent to

approximately 8 large garbage bags of single use paper towels per person. Each person who switches to

PeopleTowels can save 1/4 of a tree, conserve 250 gallons of water, cut CO2 emissions by 34 lbs. and

reduce landfill waste by 23 lbs. in one year.

About The Nature Conservancy

The Nature Conservancy is the leading conservation organization working around the world to

protect ecologically important lands and waters for nature and people. The mission of The Nature

Conservancy is to preserve the plants, animals and natural communities that represent the diversity of life

on Earth by protecting the lands and waters they need to survive. www.nature.org

About PeopleTowels

PeopleTowels, LLC, the pioneer of the reusable personal hand towel category in the U.S., believes

that every person can have an impact on the environment by making small lifestyle changes.

PeopleTowels’ mission is to empower ordinary people and companies to contribute to a sustainable

environment by switching from paper towels to reusable PeopleTowels when they are at work or on-the-go

to reduce waste and pollution. PeopleTowels supports the work of the Breast Cancer Fund as a member of

1% for the Planet. More information can be found online at www.peopletowels.com.

®2009, PeopleTowels is the registered trademark of PeopleTowels, LLC. All Rights Reserved.

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