Green Approach to Manage the Explosive Growth of Data · Architecture. SOI. Services Oriented . ... The HITACHI Difference: ... – USP V Virtualized Comparison: ITCentrix Environmental

© 2007 Hitachi Data Systems

Green Approach to Manage the Explosive Growth of Data

Reduce Power, Cooling and Space CostsPositive Change for the Environment

Vasudevan NairRegional ConsultantASEANHitachi Data Systems

2© 2007 Hitachi Data Systems

What We Will Address Today

Eco-Friendly - a Hot Issue

Data Centre Worst Offenders and Contributing Factors

The Hitachi Data Systems Advantage

You are Part of the Solution


Global Energy Trends in IT

• Data centers are running out of space (not

just physical, but cooling and power capacity)

• Energy costs are rising, and social

responsibility pressures are mounting.

• The international eco-focus on increased

power consumption is fueling. IT users,

business executives, politicians, and the

general public have begun to ask the

question “Is IT part of the problem or part of

the solution?”


Google…

Google identified that the cost of powering its systems was going to exceed the capital costs of those systems over their useful life

source- ITCentrix


Power and cooling exceeds server Spending – IDC 2006

$0

$10

$20

$30

$40

$50

$60$70

$80

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Installed base(M units)

2

4

6

8

10

12

14

16

18

Spending(US$B)

New server spendingPower and cooling

Power and CoolingInexpensive dense computing and increasing power costs are shifting requirements and spending

What is the greatest facility problem with your primary data center?

Gartner, Best Practices in Data Center Facilities, Michael Bell, October 2006

Excessive Heat

Insufficient Raised Floor

Insufficient Power

Poor Location

Excess Facility Cost

None of the above

29%

21%

29%

6%3%

13%

N = 112

Cost of power = cost of purchase for servers (2007), = 40% cost of purchase for storage Power and cooling will be a top 3 issue with all CIOs in the next 6-12 months”

Michael Bell – Gartner

Increasing Expense of Power and Cooling


Demands On Our Power Sources

Storage 30%Servers 50% Infrastructure 20%

POWER DEMAND BY IT

COMPONENT

Cooling 25%

IT Equipment 50% Lighting 3%

UPS 10%Air Movement 12%

POWER DEMAND BY DATA CENTER COMPONENT


Inside your Data Center…

5. In-Rack Cooling1.Monitoring

2. Air Conditioning

3. Low PowerProcessors

6. In-Row Cooling

7. Improve Utilization

4. In-ChassisCooling

8. Spin Down7. DC power supplyin Datacenter


What Should You Do Now?

• Strengthen communication with facilities planning• Identify energy use and cost • Understand energy source capabilities and options • Consolidate server, networking & storage controller -

Virtualization• Evaluate power and cooling impact when buying equipment • Do business with the “right” suppliers who implement a

“Green Value Chain”


Islands of Storage Only Worsen the Problem

Thin Provisioning

Thin Provisioning

Virtual Tape

TieredStorage

File Services

Content Services

Content Services

DiscreetSolutions

Cost Complexity Risk


Enabling The Services Oriented Data Center

SOAServices Oriented Architecture

SOIServices Oriented Infrastructure

SOSServices Oriented Storage

Server Networks

Storage Networks

Application A Application B Application C


Hitachi’s Differentiation:

No More Islands of Storage

Thin Provisioning

Thin Provisioning

Virtual Tape

TieredStorage

File Services

Content Services

Content Services

Thin Provisioning

TieredStorage

File Services

VirtualTape

Content Services


Software Technology Enables Virtualization

Hitachi Storage Resource Management Software

Device Manager Tuning Manager Storage Manager Tiered Storage Manager

• Common user interface

• Efficient management

• Better resource utilization

• Reduced staff training

• Improved TCO


Primary Site

Secondary Site

Less bandwidth

required to replicate

data over distance

Master Server

De-duplication Services with Remote Replication


Email Server Document Management General Accounting Web Applications

Optical JukeboxTape Library NAS RAID Array

Archive Solutions Today Creates Islands of Storage

SMTP CIFS NFS HTTP

Data creation

applications

Islands of Storage

Lack of Scalability

Search #1 Search #2 Search #3 Search #4

No search across

disparate storage systems


Home Grown Application

PACS

Hitachi Content Archive Platform:Consolidated Content Services

• Supporting multiple

applications simultaneously

• Common archive functions

across content types

– Data and metadata ingest

– Authentication and policies

• Common Search

– All content in the archive

– File Attribute, Meta data,

bit map

• High performance

scalability,

File SystemDocument management

E-mail ArchiveSoftware

Result Set

• Scale up to 80 Nodes

• SAN attach storage

• 20 PB of Storage

• 32 Billion Objects

http://www.kodak.com/US/en/motion/support/train/kmpw.jhtml


The HITACHI Difference: Beyond energy efficient systems- We do it with Solutions

• Dynamic provisioning, improving disk utilization from between 30

40% in most opens systems environments to 60% or greater

• Load balancing to reduce or eliminate hot spots within the array

enclosure, thereby reducing heat load on the ambient cooling

system.

• Data compression – compression algorithms reduce (by a factor of

2:1 or 3:1) the amount of physical resources required to store a

given data object (file,volume, or dataset).

• Data de-duplication techniques, to further reduce (up to 20:1)

physical disk resources required for a given volume of data.

• Tiered Storage that integrates slower-spinning secondary disk (for

example, SATA) and tape to reduce the load placed on electrical

and cooling systems by high performance disk.


The HITACHI Difference: Beyond energy efficient systems- We do it with Solutions

• Active archive software that moves data off high-performance disk

to secondary and tertiary storage tiers.

• Spin-down of inactive disks – Array power management can also

include the ability to essentially “turn off” drives that have not been

active for some predetermined time period and then turned back on

as the data they contain is needed. This process can yield

substantial increases in power density (Kw required for a given

volume of data).


Assumptions: Power is 13.5¢ per kWh; Space is $150 per sq./ft. per year

• Results (2) – USP V Virtualized Comparison:

ITCentrix Environmental Analysis


Source: David Floyer, CTO, ITCentrix

$0,000-

$2,000-

$3,000-

$4,000-

$5,000-

$6,000-

ITCentrix: Competition is 46% More Expensive Than Hitachi High-performance NAS Platform

Competitive Best-of-Breed

$1,000-

HITACHI HNAS PLATFORM

$5,462

$3,733

Competition is 46% More Expensive

Total Cost of Ownership (TCO) Comparison (3 Year Impact on IT Budget)

Cos

ts o

ver 3

Yea

rs $

(000

)


“Toyota Turns to Hitachi for Hybrid Motors”

Hitachi: Eco-Friendly in All Industries—not just Information Technology


In Closing- You are the part of the solution

– Implement an overall IT Eco Friendly strategy IT that shows your

contribution to energy conservation and carbon neutrality

– Plan the future location of data centers near high-quality sources of

eco-sustainable power and communication facilities, where the cost of

cooling is reasonable.

– Ensure that the your IT infrastructure is able to dynamically and

automatically provision, maintain, upgrade, replicate, remotely

replicate, back up, recover, and migrate storage without any impact to

applications, allowing the optimization of storage spending.

– Look beyond system price and power consumption when you make

HW/SW acquisitions. Consolidation capabilities, such as virtualization,

can reduce the number of servers, network components, and storage

systems are key considerations.

– Choose suppliers that have a committed program of eco-sustainability

and a proven track record of setting and achieving these goals.


Some key companies are already leading the way :


Hitachi Data Systems

Thank you!

Documents

Green Approach to Manage the Explosive Growth of Data · Architecture. SOI. Services Oriented . ... The HITACHI Difference: ... – USP V Virtualized Comparison: ITCentrix Environmental