Green Acres

Mrs. HanserMarch 30, 2009

Business Slogan

Reasonable price, great service

Business Profile

– My business is a landscaping business named Green Acres. I chose to go into a landscaping business, because it is a well needed service during the rainy and hot months of summer and spring. The landscaping business I plan on starting is a service business. Landscaping will satisfy the customer needs by simply allowing them to get a beautiful lawn by paying very little. While we work hard on the lawn they can work on relaxing or doing other things.

Business Idea Qualifications

– I have all the equipment needed to start a successful landscaping business.

– I am a very hard worker, and I work to achieve high quality.

– I am a very good negotiator, this helps when you need to get a customer but they can not pay you that price.

Mission Statement

• Green Acres exists to better the yards of neighborhoods willing to accept our business. We don’t work for the money, we work to achieve a better looking society. We work for the customer and the quality expected of us during each of our jobs.

Product\Service Description

• We will:– Work for high quality.– Charge less than our competitors.– Bring friendly, but hard working service to every

job.Green Acres will satisfy customer needs by making

yards and gardens look like they never did before.

SWOT Analysis

• Strengths-– Having all needed equipment– Friends willing to help

• Weaknesses-– Not enough time for all jobs– Having to go to school in the Spring

• Opportunities-– Local recreation parks need fixing– Family willing to hire me

• Threats-– Competitors– Rain

Consumer Profile

• Location-– Olanta, Scranton, Coward,

and some in surrounding areas.

• Population-– My service is for those that

own land, no group of specific people.

• Personality-– There is no specific trait or

personality needed for someone to be a customer for my business.

CompetitionCompetitor Greatest

StrengthGreatest Weakness

Cam Melton Focuses on cutting grass

Only cuts grass, does not offer anything else

People cutting grass for the Recreation Committee

Already has the job and probably knows some members personally

Doesn’t offer to fix up the field, or any other part of the ballparks

Competitive advantage--I offer more than

just cutting the consumers yard.

-I am a great negotiator and work fast, while still maintaining good quality.

Economics of 1 Unit

Definition of One Unit- 1 Yard

Selling Price Per Unit- ~$100-

Cost of Goods Sold- ~$30Gross Profit Per Unit- ~$70

Marketing Mix

Product:-Making your lawn look better.

Price:-$20 dollars per hour of labor plus price of objects.

Place:-I can operate my business in any area, because

my business is not grounded in a building.Promotion:

-I am going to give out business cards, as well as putting up posters and fliers.

Marketing PlanPhase Method Description Cost

Awareness I will put up fliers and poster at local public places. I will hand out my business cards whenever I see a future customer.

-Fliers at local stores-No more than five. (20 cards)-As soon as my business is set up.

$5.00

Purchase I will use the fact of offering more variety of products than local competitors to motivate the public.

Retention I will work using high quality and low cost, to convince consumers to come back.

Marketing Tactics

Fliers and PostersBusiness Cards

Green Acres Landscaping:Reasonable Price, Great Service

Green Acres can make your landscaping dreams become

reality.

For an estimate call:Austin Evans – 843-598-1942

Green Acres Landscaping

“Reasonable Prices, Great Service”

We can make your landscaping dreams become a reality. For more information contact Austin Evans at-

(843-598-1942)or

(843-396-4534)

Start-Up Cost

Expenses CostBusiness License $50

Inventory $250

Advertising $5

Other $20

Total Expenses $325

Average Monthly Fixed CostsType of Fixed Cost Monthly Cost

Entrepreneur stipend[hours x (minimum wage +$1)]

$1360.00

Advertising $5.00

Insurance $100.00

Rent (includes utilities) $0.00

Other $100.00

Total Monthly Fixed Costs $1565.00

Projected Yearly Income StatementSelling Price Per Unit $100.00

# of Units Sold 300

Total Sales $30,000.00

Total COGS $300.00

Other Variable Costs $0.00

Total Variable Costs $300.00

Gross Profit $29,700.00

USAIIRD $18,780.00

Other costs/Unforeseen $0.00

Total Fixed Costs $18,780.00

Profit before Taxes $10,920.00

Less Estimated Taxes @ 25% $2,730.00

Net Profit $8,190.00

Return On Investment(ROI)

Return on Investment (ROI)

125%

For every $1 dollar invested, my business earned:

1.25$

Philanthropy Plan

My business will support the local recreation program. We will be willing to sponsor teams and

back up plans. Also if available, we will donate some money towards a local boys a girls club.

Business Goals

Short Term

• Start up my business.• Fix up the yards

on my street.

Long Term

• Fix up the local ball fields.• Make downtown

a place where people want to visit.

Thank You

I would like to thank you for taking time off to look at my presentation. I would also like to say that if I am able to get a loan to start up my business that it will grow and be well worth it. This will be a very strong based business. Please consider how this business will help the community spread as well as make it a more presentable place. Thank you and have a nice day.