GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN The Steadfast Supporter: Identifying, Engaging, and Retaining

GREAT RIVERSGreat InnovationsTWENTY FIFTEEN


The Steadfast Supporter:

Identifying, Engaging, and Retaining Long-Term Donors




My contact information:

• Rebecca Schimke• Communications Specialist • United Way of Greater Milwaukee & Waukesha County• email: [email protected]• p/f: 414-263-8125

mailto:[email protected]



Recruiting New Donors

• Make the initial ask • Sell new donors on United Way• Why are you relevant in your community?• Include donors in the conversation

• listening sessions/surveys/roundtables



Make United Way Part of the Culture• Focus on relationships with Employee Campaign Coordinators• Forget campaign season – focus on year round engagement• Provide value other than just giving/campaign• Not every communication is an ask



New Hire Brochure



Who are your donors?

• Identify target audiences• Are there groups that stand out? • Are there missing opportunities in your community?



Be Creative to get your donors back!



United Way Donor Groups

• What can you do to use demographic groups in your existing donor base?



Leadership Donors

• Special Events• Targeted emails • Recognition at existing events• Leadership Registries



Tocqueville Society

• Special event or section of event • Targeted newsletters to keep the informed• Quarterly phone calls



Loyal Contributors

• Exclusive communications• Signature event or include recognition at

all events



Retirees

• Work with Employee Campaign Coordinator to maintain lists in database • Will employer still solicit on United Way’s behalf? • Change to residential campaign • See if Retiree groups exist and visit them! • Promote Volunteerism



Volunteers

• Make volunteering a family affair• Signature projects that become annual events • consider partnering with other organizations

• Create annual opportunities • Day of Action• Season of Caring• Volunteer Week



Engaging the Unengaged Donor

• New ideas to get existing donors excited about United Way• Affinity groups• Sponsorships• Campaign Video



Group Breakout

• Split into groups• Identify your top three strategies for donor retention • Pick one wish list idea as well



Questions or ideas?

Documents

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN The Steadfast Supporter: Identifying, Engaging, and Retaining