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There are a couple of truths that seem to apply to many small businesses, especially ones that are also newly
established. One conception would be that the business\' budget can not compensate for the abundance of ideas that have been thought of for the business. The second conception would be the necessity of advertising in the budget. But if you use the hypothesis that both of these
were actually true, this would result in a contradictory and inconsistent business model. Most business owners who are new to the game realize that these are both true, and this can be quite unfortunate. We do not need to remind you about the obvious fact that most new businesses do
not last more than two years.
Most people who start their own small business are further discouraged when looking at their budget because they believe that advertising is an afterthought, and not something they should spend much on. The allocation of money to advertising usually has a very low priority in a small businesses budget. This is a mistake, advertising is necessary, but there are a number of ways that it can be
done in a cost effective manner.
Every business should make it a point to have a yellow pages ad printed out, as large as possible as long as it is within the budget. Although the phone book is an old
form of advertising with the importance that the internet is taking on, this is still one of the first things potential
clients do when looking for a business or product.
Another old fashioned, yet effective means of promotion would be through newspaper advertising. Local papers can
get your geographic region narrowed in on. Most small business customers are located within a 3 to 5 mile radius,
so prioritizing this form of advertising is paramount. Newspapers would also allow you to tailor fit your
advertising campaign to your need through their special advertising sections. A lot of these special sections are
created by business groups within the area, which can be very cost effective and efficient at the same time.
There are other miscellaneous ideas you may want to add to your advertising campaigns, such as using trucks,
automobiles and other vehicles, advertising on magazines, or even surrendering to the cyber revolution and
advertising online on the cheap. You may consider other advertising ideas for your campaigns, but at the end of the
day you need to do something in order to achieve that elusive goal of advertising success and synergy.
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