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Global Rally Cross Season 2013 preview
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2013 SERIES PREVIEW GLOBAL RALLYCROSS CHAMPIONSHIP
The Youth Brand in Motorsports 2013 Series Preview
Global Rallycross Championship combines the best elements of motorsports and action sports. Some call it the four-wheeled version of SuperCross. The sport features high-flying extreme competition between cars that are relevant to today's youth. We provide sponsors with an ideal marketing platform appealing to today's millennial consumers with an ROI not found in other motorsports. !
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In 2013, GRC will begin expansion plans to other continents in coordination with ESPN’s Global X Games launch. There will be a total of 9 rounds, some in conjunction with other large event weekends. Each race will be broadcast live on the ESPN network and distributed through multiple cutting edge media platforms. Venues will vary between stadiums, speedways and urban street courses. 9 races for 2013 featuring Live 90 Minute primetime broadcasts !!!!!!!!!!!!!!!!
2013 Events 2013 Series Preview
2013 Championship Rounds GRC (USA) 5
X Games L.A. (USA) 1
Global X Games (global event, race in USA ) 1
Global X Games (Spain, Brazil) 2
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All professional motorsports are funded through corporate marketing programs, so the goal of GRC is to sustain growth by providing sponsors massive value. Strategic partners with synergetic platforms have been aligned to cut through the crowded consumer landscape and ensure sponsorship valuation goals are achieved for all of our partners.
Broadcast, video and editorial material is developed and exploited across all ESPN
media platforms. GRC broadcasts strategically follow NASCAR Nationwide
broadcasts when possible.
GRC and X Games are offering cohesive marketing packages that will provide
sponsors huge value. 2013 plans include GRC races in Global X Games.
The series, athletes and sponsors realize exposure in multiple cutting edge media platforms and related campaigns through 3rd party media partners. Ideation support and a comprehensive fan interaction programs enhance events.
Merchandise partners produce series related product and promotional media providing the series and athletes exposure through thousands of retail and media distribution outlets worldwide.
Manufacturers promote the series and teams through dealer collateral, social media campaigns and event activation programs.
The Company We Keep 2013 Series Preview
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Relevant Racecars Production based racecars linking manufacturers directly with the young buyers of small cars.
Formula For Success 2013 Series Preview
Top Personalities World class drivers and household name action sports athletes.
Dynamic Competition Compelling races held in major market areas on unexpected courses.
Major Exposure GRC has developed strategic relationships with top event promoters and media outlets to put our show in front of the largest audience as possible.
Racecars 2013 Season Preview
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Rallycross speci!c bias-ply tires on 17” wheels.
Rear mounted radiators GRC cars are production based “compact” cars built to FIA European Rallycross Championship speci!cation
4-Cylinder engine producing over 600 hp / 500 lb-ft torque using turbochargers restricted to 45mm
All-wheel-drive, limited-slip mechanical di"erential
Minimum weight: 2,600 lbs.
Coil-over shocks with external reservoirs and hollow sway bars
No electronic driver aids
Floating rotors and multi-piston calipers
Sequential shift gearbox
A v e r a g e a g e o f a u d i e n c e !
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27! 35! 35! 38 38! 40! 42!
Relevant Racecars 2013 Series Preview
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Every major automotive race series is talking about how they are trying to reach a younger audience, yet GRC is the only one specifically created for it. GRC showcases the performance capabilities and durability of small and mid-sized vehicles and connects those cars with well known action sports athletes relevant to the young audience. Our racecars are real production based vehicles, not generic “spec” cars like those found in many other race series such as NASCAR or IndyCar. Manufacturers and sponsors can market efficiently to millions of potential customers and achieve high levels of personal identification with the hard fought 16-34 demographic simply through involvement.
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$350,000 $1,000,000 $400,000 $750,000 $60,000,000 $5,000,000 $275,000
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1.9 sec 4.8 sec 5.5 sec 3.8 sec 2.0 sec 4.2 sec 5.3 sec
AWD AWD FWD RWD RWD RWD RWD
2.0L i4T 600hp 1.6L i4T 350hp 2.0L i4T 275hp 3.0L V8 650hp 2.4L V8 750hp 5.0L V12TDi 650hp 5.7L V8 550hp
Acceleration 0-60mph Engines Platform Typical car build cost
Personalities 2013 Series Preview
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Tanner Foust Brian Deegan
Ken Block Marcus Gronholm
Sverre Isachsen Liam Doran
Bucky Lasek Andy Scott
Pat Moro
David Binks Travis Pastrana
Dave Mirra Rhys Millen
Samuel Hubinette Sebastian Loeb
Stephan Verdier Toomas Heikkenen
Richard Burton
GRC showcases some of the world’s best rally drivers and well known media personalities connecting them with their fans in an exciting platform. Our athletes have over 7,000,000 facebook fans.
38/Brian Deegan 43/Ken Block 34/Tanner Foust 199/Travis Pastrana 3/Marcus Gronholm 11 /Sverre Isachsen 33/Liam Doran 81/Bucky Lasek 40/Dave Mirra 67/Rhys Millen 77/Samuel Hubinette 72/Sebastian Loeb 12/Stephan Verdier 57/Toomas Heikkenen 33 /Richard Burton 26/Andy Scott 59/Pat Moro 17 /David Binks
Driver Numbers 2013 Series Preview
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Dynamic Competition 2013 Series Preview
5 to 10 drivers line up to start at once, each piloting 500+ hp compact cars through race traffic over a challenging short course that features multiple jumps and transitions between pavement and gravel. Actual finish order determines advancement through a series of heat eliminations until the main event. The action is non-stop and strategy is critical. The highlight of the course is an extra element featuring a crossover gap jump where vehicles fly over their competitors.
North America Latin America Europe Africa Middle East Asia Australia 103,000,000 24,000,000 100,000,000 1,000,000 3,000,000 133,000,000 2,000,000
Media Platforms 2013 Series Preview
Likes 24,000 45,158,000 Tweets 7,700 12,000,000 Views 500,000 160,000,000
X Games ESPN Hot Wheels Dirt 3 Etnies Monster Ford Subaru Hyundai Dodge Rockstar Cooper Tires Red Bull Travis Pastrana Dave Mirra Ken Block Tanner Foust Brian Deegan WRC Best Buy Marcus Gronholm X Box 360 Monster WRC Colin McRae DC Shoes AMA Supercross Shaun White Nitro Circus Rob Dyrdek Speedhunters Wasserman Media Group Discount Tire Puma GT Channel Eibach
GRC NETWORK!
In any form of modern sports entertainment, there is a single keystone that will spell success or failure, and that is television. The ability to convey excitement through a major TV network on a primetime live basis is paramount.
• Primetime • 90-minutes • Live
Global TV Exposure as measured in households per region
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!!!!!!!!!!!!!!!!!!!!!NOTE: All times are Eastern.
� Charlotte � Dallas � Los Angeles � New Hampshire � Las Vegas � Las Vegas
Venue Charlotte Motor Speedway Texas Motor Speedway Streets of LA NH Motor Speedway Las Vegas Motor Speedway Las Vegas Convention Cntr
Race Date Saturday, April 26 Saturday, June 9 Sunday, July 1 Saturday, July 14 Saturday, Sept 29 Tuesday, October 30
Event Weekend
Race Day Attnd. 25,000 35,000 40,000 45,000 tbd tbd
Network
Broadcast 8:00PM (Live) 1:00AM (10:00PST) 5:00PM (Live) 7:00PM (Live) 6:00PM (next day) tbd
Viewership 266,000 103,000 1.000,000 610,000 tbd tbd
Webcast
2012 Mid-Season Exposure Metrics 2013 Series Preview
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Global Rallycross Championship manages invitations and competition for X Games rally events on a global scale for ESPN. Each X Games rally event is also part of the GRC championship. Most invitations are extended to the top drivers who compete in the Global Rallycross Championship. The balance are extended to recognized manufacturers who may each elect a driver. The media value for sponsors for these events is enormous. 2011 numbers: - 141,500 people attended X Games 17 - 1.38 Nielsen rating (Rallycross only) with 2M household impressions - 800,000 online video views during four-day window - 46,000 daily unique visitors to mobile apps. - 2.2M likes on Facebook - 1.8M video views on YouTube
US TV Viewers: 37,000,000 Global Homes: 232,000,000 Countries: 192 !
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X Games 2013 Series Preview
Courses vary from venue to venue and are less than one mile per lap from standing start to flying finish with a tarmac to dirt mixture ranging from 50/50 to 80/20 depending on the track. There is always a large 70 foot crossover jump, a smaller tabletop jump and an alternative lap – either longer or shorter than the regular lap. Some tracks include a water element and banked hairpin turn.
Racetracks 2013 Series Preview
Dirt Hairpin Turn with o"-camber inside berm Finish Line Pylons
Banked Dirt Hairpin Turn
Shortcut alternative Start Line Truss
Staging area
Crossover Gap Jump
Penalty Box
Tabletop Jump
GRC tracks can be built in a temporary urban street settings or a stadiums, or on permanent race tracks such as road courses or ovals. Stadium ½ Mile Oval Super Speedway Urban
Venues 2013 Series Preview
Crossover Jump 2013 Series Preview
Dirt 2013 Series Preview
Water 2013 Series Preview
Start Line Truss 2013 Series Preview
Small Jumps 2013 Series Preview
Tabletop Jump 2013 Series Preview
Banked Hairpin Turns 2013 Series Preview
O!-Camber Turns 2013 Series Preview
OPEN PADDOCK Fans can see the cars and teams in an open paddock environment. OPEN TROPHY CEREMONY Fans at most GRC races have the opportunity to be a part of the post race celebrations with the drivers and teams. AUTOGRAPH SESSIONS There is an autograph session at every race weekend. Fans can meet their heroes and have them sign memorabilia.
Fan Experience 2013 Series Preview
Rally racing fans are a different and demographically valuable crowd, one that shows little crossover into the traditional motorsport mainstream. While 77 percent of those surveyed at X Games in 2009 said they attend other sporting events like baseball (53 percent) and football (43 percent), only five percent reported attending a NASCAR race.
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Fans 2013 Series Preview
Facebook Likes From 3.15.12 Through NHMS Race 2013 Series Preview
GRC “Likes” Since 3/15 To date, GRC likes have increased 80% in exactly four months
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Facebook Activity Following NHMS Race 2013 Series Preview
GRC Talking About Since 3/15 The number of people liking, commenting or sharing GRC produced content in a 7-day span
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Talking About
Facebook Engagement From 3.15.12 through NHMS Race 2013 Series Preview GRC Engagement Rate Since 3/15 Industry metric created to show how frequently a brand’s fan base interacts with the page. Calculated by dividing “people talking about” by # of likes. Anything over 2% is considered successful.
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FacebookBaseline
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Broadcast Demographics Comparison 2013 Series Preview
U.S. Total Day ESPN2 Nationwide Series
ESPN Nationwide Series
ABC Nationwide Series
ESPN X Games 17
ESPN2 X Games 17
ABC X Games 17
TV Usage %
Gender
Male 46.3 68.6 68.7 65.0 73.6 75.2 56.4
Female 53.7 31.4 31.3 35.0 26.4 24.8 43.7
Age
Age 2-11 10.3 3.1 3.0 3.5 10.5 14.9 8.6
Age 12-17 6.0 1.4 2.1 2.1 9.9 11.5 7.1
Age 18-24 7.6 2.3 2.6 2.6 14.2 12.3 10.6
Age 25-34 12.7 5.0 5.6 5.3 17.5 19.7 15.1
Age 35-54 30.9 33.3 32.5 35.3 36.1 31.7 30.4
Age 55+ 32.6 54.9 54.3 51.3 11.8 9.9 28.2
Median Age 44.9 57.0 57.0 55.0 33.0 31.0 37.0
Men 18-34 9.6 4.7 5.7 4.7 22.3 22.8 17.2
Men 18-49 20.2 19.7 21.1 20.5 43.8 41.6 32.8
Men 25-54 20.5 26.1 26.4 26.8 38.2 36.0 28.3
Adults 18-49 42.7 28.7 29.6 30.5 61.8 57.5 51.4
TV Ratings Mid-Season 2012 2013 Series Preview
ESPN DATE DAY START EPISODE NAME RTG SHR HHIMPS M18+ M1834 M1849 M2554 P2+ P2+ IMPS
7/14/12 Sat 7:00-8:30 PM Global RallyCross Championships 0.49 1 481,501 0.44 0.28 0.39 0.49 0.25 611,692 7:00-7:15 PM 0.40 1 393,693 0.35 0.20 0.35 0.41 0.18 456,055 7:15-7:30 PM 0.42 1 415,363 0.38 0.27 0.36 0.46 0.21 515,498 7:30-7:45 PM 0.57 1 558,961 0.51 0.32 0.43 0.52 0.28 691,820 7:45-8:00 PM 0.58 1 575,660 0.52 0.30 0.44 0.58 0.29 731,527 8:00-8:15 PM 0.50 1 489,707 0.45 0.33 0.39 0.51 0.28 690,078 8:15-8:30 PM 0.46 1 455,623 0.41 0.25 0.38 0.45 0.23 585,169
ESPN2 DATE DAY START EPISODE NAME RTG SHR HHIMPS M18+ M1834 M1849 M2554 P2+ P2+ IMPS
5/26/12 Sat 8:00-9:31 PM Global RallyCross Championships 0.18 0 177,989 0.15 0.03 0.10 0.14 0.11 266,054 8:00-8:15 PM 0.16 0 154,974 0.11 0.05 0.10 0.09 0.08 205,085 8:15-8:30 PM 0.17 0 169,870 0.13 0.02 0.09 0.12 0.1 246,753 8:30-8:45 PM 0.17 0 164,986 0.15 0.02 0.12 0.16 0.11 271,097 8:45-9:00 PM 0.17 0 171,251 0.17 0.02 0.11 0.14 0.11 285,810 9:00-9:15 PM 0.21 0 204,327 0.17 0.03 0.12 0.17 0.12 304,400 9:15-9:30 PM 0.21 0 204,729 0.16 0.04 0.11 0.13 0.12 288,789 9:30-9:31 PM 0.15 0 144,982 0.10 0.08 0.06 0.10 0.07 181,938
ESPN2 DATE DAY START EPISODE NAME RTG SHR HHIMPS M18+ M1834 M1849 M2554 P2+ P2+ IMPS
6/10/12 Sun 1:09-2:12 AM Global RallyCross Championships 0.09 0 87,185 0.08 0.05 0.05 0.05 0.04 103,815 1:09-1:15 AM 0.14 0 134,614 0.14 0.08 0.10 0.10 0.07 175,578 1:15-1:30 AM 0.09 0 89,626 0.09 0.08 0.08 0.07 0.05 116,539 1:30-1:145 AM 0.07 0 72,958 0.07 0.03 0.04 0.05 0.03 83,904 1:45-2:00 AM 0.09 0 91,019 0.08 0.02 0.03 0.03 0.04 100,366 2:00-2:12 AM 0.07 0 73,411 0.07 0.06 0.05 0.04 0.03 81,238
TV Ratings 2011 2013 Series Preview
ESPN DATE DAY START EPISODE NAME RTG SHR HHIMPS M18+ M1834 M1849 M2554 P2+ P2+ IMPS
6/25/11 Sat 9:02-10:00 PM Global RallyCross Championships 0.45 1 447,041 0.37 0.17 0.25 0.31 0.20 504,029 9:02-9:15 PM 0.67 1 668,776 0.59 0.22 0.36 0.47 0.32 823,515 9:15-9:30 PM 0.42 1 424,591 0.34 0.19 0.24 0.31 0.18 448,832 9:30-9:45 PM 0.38 1 385,198 0.32 0.15 0.22 0.28 0.16 417,688 9:45-10:00 PM 0.34 1 339,163 0.27 0.14 0.17 0.21 0.14 369,019
ESPN2 DATE DAY START EPISODE NAME RTG SHR HHIMPS M18+ M1834 M1849 M2554 P2+ P2+ IMPS
4/17/11 Sun 10:22PM-12:22 AM Global RallyCross Championships 0.2 0 201,541 0.22 0.06 0.12 0.21 0.1 260,140 10:22-10:30 PM 0.3 0 298,563 0.31 0.13 0.17 0.24 0.15 379,533 10:30-10:45 PM 0.24 0 237,086 0.26 0.11 0.15 0.23 0.13 327,369 10:45-11:00 PM 0.21 0 214,878 0.24 0.08 0.12 0.19 0.12 296,281 11:00-11:15 PM 0.21 0 210,284 0.24 0.10 0.12 0.24 0.11 279,259 11:15-11:30 PM 0.19 0 191,361 0.21 0.04 0.09 0.23 0.1 249,955 11:30-11:45 PM 0.2 0 196,236 0.21 0.04 0.12 0.23 0.1 244,212 11:45PM - 12:00 AM 0.19 0 186,388 0.20 0.05 0.14 0.23 0.09 217,783 12:00-12:15 AM 0.16 0 158,816 0.17 0.02 0.90 0.19 0.08 191,841 12:15-12:22 AM 0.12 0 124,381 0.12 0.02 0.06 0.15 0.06 154,728
ESPN2 DATE DAY START EPISODE NAME RTG SHR HHIMPS M18+ M1834 M1849 M2554 P2+ P2+ IMPS
5/14/11 Sun 9:57 - 11:00 PM Global RallyCross Championships 0.21 0 205,434 0.21 0.10 0.24 0.29 0.12 300,231 9:57-10:00 PM 0.3 1 301,963 0.31 0.11 0.21 0.32 0.17 437,802 10:00 - 10:15 PM 0.2 0 204,125 0.21 0.13 0.24 0.28 0.12 317,441 10:15-10:30 PM 0.16 0 161,623 0.16 0.07 0.20 0.24 0.1 243,497 10:30-10:45 PM 0.21 0 213,121 0.21 0.12 0.26 0.30 0.12 302,273 10:45-11:00 PM 0.22 0 223,560 0.22 0.09 0.28 0.32 0.12 310,193
ESPN.com > Action Sports > Global Rallycross Championship Global-rallycross.com
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Websites 2013 Series Preview
X Games Global Rallycross Championship
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Facebook Sites 2013 Series Preview
The Series maintains and enforces strict standards on the general presentation of vehicles, transporters and crew for teams competing in the all wheel drive classes: • The series and the manufacturer will receive
branding in specific areas on drivers suits and on the cars.
• The paddock awning must be fitted out with a floor covering in accordance and maintain series design standards.
• The series will provide each team with one pit driver I.D. panel confirming the name of the team, its nationality, the make of the car and its racing numbers to be displayed in the awning or pit entrance.
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Team Presentation 2013 Series Preview
Only recognized manufacturers qualify for the Manufacturers Championship and a certain amount of automatic X Games invitations are extended to the same. The number of manufacturers who will be recognized is limited and determined prior to the season. To be recognized, a manufacturer will need to meet the following requirements: • Sponsorship of the Global Rallycross Championship Series as a manufacturer partner
through a media buy on ESPN. • Assist with at least one legal rallycross car build to their Factory Team. • Create a media (traditional and social) push to support the Factory Team. Our relationships with car manufacturer partners are essential to the stability, growth and future success of the series. Manufacturers promote the series and teams through dealer collateral, social media campaigns and event activation programs A manufacturers' council is established to give partner manufacturers an open platform to discuss and make decisions regarding their issues and do the following: • Maintain transparency amongst manufacturers. • Protect the manufacturers’ significant investment in the series. • Provide the most effective sporting and marketing platform possible. • Create a level playing field. • Contain unnecessary cost.
Manufacturers 2013 Series Preview 2012 Manufacturers
PRESIDENT Brian Gale [email protected] +1.720.217.7147 CEO Chip Pankow [email protected] +1.917.456.2500 GENERAL MANAGER George Tamayo [email protected] +1.303.304.0050
The GRC Media Office provides accreditation for media. Interested media outlets and team media personnel must apply for permanent or race-by-race credentials through the GRC Media office. PERMANENT PASSHOLDERS A limited number of permanent media passes will be allowed for 2012 to journalists and photographers providing regular coverage for recognized outlets, as well as to Team Media personnel. Permanent pass holders will be required to provide letters of assignment. RACE-BY-RACE ACCREDITATION Race-by race requests will be handled by GRC Media. FACILITIES Journalists and photographers have access to each venue's media center, with every effort made to include internet access, storage lockers and timely competition information. Contact: [email protected]
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GRC Contacts 2013 Series Preview
