Brian Dresher, @bdresherDirector of Business DevelopmentFebruary 22, 2011

Delivering Information in Real-Time

The Challenge for Brands

Where is the user?

When does the

user need info?

How does the user want to receive

info?

What does the user want?

Match Brand Influence with Audience Influence

Mobile apps

eReaderSMSLBS

ASAPBest resultsAngry Birds

EmailRSS

WebsiteSocial

NewsFact

checkingHow to guidesVideo

Brand Influence

d

Audience Influence

d

Build Internal and External Brand Advocates

✓ 3,400,000 Followers across social platforms

✓ 40,000+ Retweets per Day

MASHABLE’S INTERNAL BRAND ADVOCATES

MASHABLE’S NETWORK OF PARTNERS

85,000+Digg Followers

2,100,000+Twitter Followers

425,000+Facebook Fans

50,000+Foursquare Followers

✓ 40,000+ “Facebook Likes & Shares” Per Week

✓ 1,400+ Mashable meetups worldwide

MASHABLE’S EXTERNAL BRAND ADVOCATES AND SOCIAL INFLUENCERS

Be a Resource Online and OfflineFoursquare Twitter

Tumblr

Get Satisfaction

Share the Personality Behind Your Brand

Adapt to New Real-Time Distribution Tools

Friendster MySpace Facebook

IM SMS Twitter

Email RSSMashable

Follow

News Consumption

Social Networks

Instant Communications

Mashable Follow• Find and follow your favorite topics.

• Easily share stories with one share button.

• Follow people who interest you.

• Earn badges for participating!

• Easy login with your Facebook or Twitter account.

mashable.com/follow

Measure the Effectiveness of Your Efforts

• Referral Traffic from Social Networks – Google Analytics, Webtrends, Omniture

• Competitive analysis – Hitwise and ComScore

• Brand monitoring – Radian6

• Social effectiveness – Bit.ly and Facebook stats

Brands Doing it Well

Keys to Delivering Information in Real-Time

• Maximize the distribution platforms for delivering content.

• Build networks and partnerships to deliver your message in real-time to places you can’t reach.

• Become a real-time resource for your audience and enable opportunities for them to interact with you in real-time.

• Showcase your personality and provide behind the scenes access to how you operate in real-time.

• Adapt to the evolving online space and evolving behaviors of your audience.

• Measure the effectiveness of your real-time efforts and adjust accordingly.

Where to Find Mashable

Online• Website – mashable.com• Twitter – @mashable• Facebook – facebook.com/mashable• Tumblr – mashablehq.com• Get Satisfaction – getsatisfaction.com/mashable• YouTube – youtube.com/mashable• Flickr – flickr.com/photos/mashable• Foursquare – foursquare.com/mashable• LinkedIn – linkedin.com/groups/Fans-Mashable-60043

Mobile Apps• iPhone – itunes.apple.com/us/app/mashable/id356202138• iPad – itunes.apple.com/us/app/mashable-for-ipad/id370097986• Android – market.android.com/details?id=com.intridea.mashable• Kindle – amazon.com/Mashable/dp/B0012FN0XG