GRADUATE CULMINATING WORK ABSTRACT

Master of Arts

Department of Journalism and Media StudiesUniversity of South Florida St. Petersburg

Spring 2012Volume 1 Issue 1

THE COVER PHOTOGRAPH IS BY BETH REYNOLDSWHO TAUGHT PHOTOJOURNALISM I AND II IN THE DEPARTMENT OF JOURNALISM AND MEDIA STUDIES, UNIVERSITY OF SOUTH FLORIDA ST. PETERSBURG.

THIS GRADUATE CULMINATING WORK ABSTRACT IS EDITED AND DESIGNED BY XIAOPENG WANGWANG@USFSP.EDU

THIS ABSTRACT INDEXES GRADUATE STUDENTS‘ CULMINATING WORK AS PARTIAL FULFILLMENT OF THEIR MASTERS’ DEGREE IN JOURNALISM AND MEDIA STUDIESIN THE DEPARTMENT OF JOURNALISM AND MEDIA STUDIESAT THE UNIVERSITY OF SOUTH FLORIDA ST. PETERSBURG, SPRING 2012. FULL TEXT AND FILES ARE AVAILABLE AT USFSP DIGITAL ARCHIVE.

ALL RIGHTS ARE RESERVED TO THE DEPARTMENT OF JOURNALISM AND MEDIA STUDIES AT THE UNIVERSITY OF SOUTH FLORIDA ST. PETERSBURG.

DEPARTMENT OF JOURNALISM AND MEDIA STUDIESUNIVERSITY OF SOUTH FLORIDA ST. PETERSBURG140 7TH AVE. SOUTH PRW204ST. PETERSBURG, FL 33701727.873.4850

USFSP.EDU/JOURNALISMMYJMS.NNBNEWS.COMTWITTER/MYJMSFACEBOOK.COM/JMS.USFSPJMSUSFSP.TUMBLR.COM

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Brittany PadleyThesis

Websites vs. Mobile Apps: A content analysis of Tampa Bay’s news

Abstract

Due to changing technology news organizations now offer multiple platforms through which consumers can get their news. However, does having more outlets mean we are getting better news, or at the least, more news? A content analysis of 3,910 news stories from two news organizations local to the Tampa Bay area: WTSP 10 News and WFTS ABC Action News examined the content provided through each organization’s website homepage and compared this content to that published by the same organization’s news app. Stories were collected from each organization’s website and app in a 10 day time period. Results indicated that content provided on news apps is the same as the content provided on the news websites because media organizations have yet to take advantage of the technology the app platform has to offer.Full file is available at http://dspace.nelson.usf.edu/xmlui/handle/10806/4604

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Rob BibelhauserApplied Research Project

Lee Elder and racial diversity in golfAbstract

It has been nearly four decades since Lee Elder stepped onto the first tee box at Augusta National Golf Club. Many African Americans had stood there before him—with a bag on their shoulder. It was 1975, and as the first black man ever invited to play, Elder was breaking the color barrier at one of the oldest and most elite institutions in all of American sports—The Masters. Full file is available at http://dspace.nelson.usf.edu/xmlui/handle/10806/4614

Graduate Culminating Work ABSTRACT 1(1) SPRING 2012

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Tom ChangApplied Research Project

Asian depictions in the U.S. mediaAbstract

The project focuses on portrayals of Asians in U.S. media. It is particularly interested in the audio/visual aspects of the media from the news to entertainment. The goal is to update this blog periodically with main entries containing subject matter from documentaries, interviews and follow-ups pertaining media and entertainment coverage. It is an exploratory blog to explore the past, study the present and delve into the possible future with further analysis. Visit the blog at http://asiansinthemedia.wordpress.com/Full file is available at http://dspace.nelson.usf.edu/xmlui/handle/10806/4630

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Elizabeth HendrenApplied Research Project

The Oprah Effect: How Oprah Winfrey persuades viewersAbstract

Oprah Winfrey is arguably one of the most persuasive people in the world. The power of “the Oprah effect” influences how people vote and make purchases. CNNMoney.com ranked Winfrey second only to Google in 2006 as the biggest brand newsmaker followed by Amazon, eBay and iPod. What is it about Winfrey and her show that makes viewers want to buy products that she suggests and displays on her show? This documentary-style video focused on how people are persuaded versus how businesses benefit from a talk show appearance.Full file is available at http://dspace.nelson.usf.edu/xmlui/handle/10806/4629

Graduate Culminating Work ABSTRACT 1(1) SPRING 2012

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Daniel MutterApplied Research Project

UNewsWiki: An educational news wikiAbstract

Is community participation the future of news? I attempted to create a fully participatory Wikipedia style news site to get students interested in their campus newspaper.Full file is available at http://dspace.nelson.usf.edu/xmlui/handle/10806/4635

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Matthew NelsonApplied Research Project

Engage: Growing digital audience for small publicationsAbstract

In 2012, online advertising spending in the United States is expected to surpass print advertising for the first time. Is your publication prepared? How an organization grows audience is a decision based on many factors. What are your advertisers after? Some may just want eyeballs; others may want a more affluent audience. There is no right answer or one-size-fits-all approach. Also, who are your readers and what do they expect? There may be instances where an advertiser wants to geo-target a region; and other times where a client may seek a larger branding initiative and doesn't care about the makeup of the audience. If your organization is weak in particular areas, seek guidance by section: Tablets, Social Media, Smartphone Apps, Dotcom, Email Databases and Mobile Browser.Full file is available at http://dspace.nelson.usf.edu/xmlui/handle/10806/4615

Graduate Culminating Work ABSTRACT 1(1) SPRING 2012

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Casey A. PetersonApplied Research Project

Constructing space: Behind the headlines of the U.S. space programAbstract

A content analysis of New York Times headlines throughout NASA's Apollo and Space Shuttle missions to determine whether space coverage no longer embraces narrative storytelling.Full file is available at http://dspace.nelson.usf.edu/xmlui/handle/10806/4613

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Keeley SheehanApplied Research Project

Special: Pushed behind, pushing aheadAbstract

When the United States enacted the Individuals with Disabilities Education Act in 1975, it was meant to give students with any number of disabilities a better chance at learning. Before the bill was passed, most states didn’t have laws requiring schools to educate so-called “difficult” children. Students with disabilities ranging from physical limitations to intellectual disabilities to learning difficulties were pushed behind, and left out of the classroom.Full file is available at http://dspace.nelson.usf.edu/xmlui/handle/10806/4636

Graduate Culminating Work ABSTRACT 1(1) SPRING 2012

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