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Grasping the resources and Effective method The marketing of "the reasons tovisit " Do you know “NAOSHIMA” ? NAOSHIMA is an island town administratively part of Kagawa District, Kagawa, Japan located in the Seto Inland Sea. The island is known for its many contemporary art museums. The museums and beauty of the island draw many tourists, whose visits help support the local economy. Works of art If foreigner comes to Japan, they wants to visit NAOSHIMA
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Grasping the resources and Effective method
purpose
Important thing is to Grasp the resources The importance of leisure time The marketing of "the reason to visit the area"
The Important thing is Grasp the resources
There are a lot of resources in your host country, but in Oceania, the sea is the keyword.
Samoa
PNG
Fiji
Tonga
Surf spot
American Samoa
Diving spot
Grasping the resources and Effective method
The importance of leisure time
rest the mind and body → keep yourself
Interchange with the local people (children) → get new information & find needs
grasp of local understanding & resources → you will find SWOT analysis of strengths
If you try diving or surfing ・・・
Resources =Strengths
→(1) new product
→(2) Local resources ・・ Pulling in Visitors
About surfing sight seeing in P.N.G
(positioning map)rich
poverty
farnear
philippine
Australia
JAPANWhat country’s tourists visit
Papua?Americ
a
china
IndonesiaIndiaThis area is the Target
continues the marketing analysis
・・・
Grasping the resources and Effective method
The marketing of "the reasons tovisit "
Do you know “NAOSHIMA” ?
NAOSHIMA is an island town administratively part of Kagawa District, Kagawa, Japan located in the Seto Inland Sea.
The island is known for its many contemporary art museums.
The museums and beauty of the island draw many tourists, whose visits help
support the local economy.Works of art
If foreigner comes to Japan, they wants to visit NAOSHIMA
Grasping the resources and Effective method
The marketing of "the reasons to visit"
Like the example of NAOSHIMA,
one of the Important things is to make
"the reason to come there"
Making new products is important
However, you can find new Local resources and make a reason to come there ,too.
So having a critical mind and a viewpoint of the marketing is important ・・・
Let’s enjoy our free time.
A little something extra