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Todd Pickrell2D
process + portfolio
Todd Pickrell was named Creative Director, Scott Winer Produc-
tions in September 2008. As Creative Director, he is responsible
for managing graphic, print and web design for SWP Creative, the
Creative Division of Scott Winer Productions, and oversees brand-
ing for SWP and its subsidiaries.
The Co-Creator and Illustrator of SWP’s “The Adventures of Little
Scottie,” Pickrell has formally studied fine arts and design at vari-
ous levels since 2000. His studies have spanned a wide variety of
disciplines, including drawing, painting, ceramics, woodworking,
graphic design and illustration.
In 2008, Pickrell received the Harley S. Nelson Family Scholarship
in the Arts for his work in Foundations of Art & Design studies at
KU.
Born in St. Louis and raised in Olathe, Kan., Pickrell is pursuing his
B.F.A. in Industrial Design at The University of Kansas.
North Fulton Psychiatric care, P.c.North Fulton Psychiatric Care, P.C. is a private practice in Roswell,
Georgia, specializing in the treatment of ADHD, depression,
anxiety and other psychiatric conditions. The client wanted a
modern interpretation of his practice’s original logo. The final logo
is meant to convey the idea of focus and a feeling of optimism.
NFPC Logo Initial Studies
NFPc logo development
NFPc logo development (continued)
NFPC Logo Refinement
NFPc Final logo
NFPc Final logo (two color, grayscale, black and white)
NFPc Full Text Final logo (full color, two color)
NFPc Business card
A simple and classic business card
appropriate for the client. The
prominent logo adds interest, but the
overall design remains conservative
and professional.
Spectator’sSpectator’s is a women’s boutique located in downtown Lawrence,
Kansas. Spectator’s offers a selection of sophisticated and unique
clothing for both formal and informal occasions. The store has a
loyal clientele comprised primarily of middle-aged women. As part
of a visual communications group project, we created solutions to
rebrand the store, making it more inviting to younger customers
while retaining a sense of sophistication. I focused on redesigning
the mark with the goal of developing a more modern image while
maintaining the classic sensibilities of the original.
» Original Mark
Strengths
· bold
· references the spectator shoe
Weaknesses
· ambiguous
· dated
· ominous
· irregular form
· confusing typographic element
Spectator’s Mark Rough Sketches
Spectator’s Mark Development (integration of typography)
Spectator’s Mark Color Tests
The client was reluctant to introduce
color into the store’s branding. Color
can, however, be a very important tool.
Merely adding a single color creates an
eyecatching effect that makes the mark
more visually appealing and less dated.
Further Spectator’s Mark Development
Spectator’s Mark with Typography
Final Spectator’s Mark Proposal with Typography
Final Spectator’s Mark Proposal
» Final Mark
The proposed mark
retains the boldness of the
original and the reference
to the black and white
spectator shoe. The new
elements evoke images
of sophisticated, modern
women. The silhouette has
a striking feminine quality
that better represents the
Spectator’s customer.
Final Spectator’s Mark Proposal Variations
When use of the full mark is not
necessary, practical or desirable,
these variations provide recognizable
alternatives. The name “Spectator’s”
could refer to a variety of stores, but the
hat acts as a necessary cue to the specific
brand.
Spectator’s Business Cards (grey on white, plum on natural paper)
SPECTATOR’S
Spectator’s, Inc.706 Massachusetts St.Lawrence, KS 66044(785) 841-4444
SPECTATOR’S
Spectator’s, Inc.706 Massachusetts St.Lawrence, KS 66044(785) 841-4444
Front Back
Front Back
Final Spectator’s Clothing Rack SignageFinal Spectator’s Clothing Rack Signage
Scott Winer Productions, LLCScott Winer Productions, LLC is a media production company,
led and founded by Executive Producer Scott Winer, based in
Lawrence, Kansas. I have served as the company’s Creative
Director since September 2008. In this role I have produced a
variety of branding and promotional materials for SWP’s four
divisions and have assisted with web design.
Scott Winer Productions Business Card Deveolpment
Scott Winer Productions Final Business Card
SWP Division Logos
SWP Radio Podcast Album Art
SWP Radio Podcast Album Art (conti nued)
The Bois Flyer (full color, greyscale)
Toddcast Podcast Album Art
Toddcast Podcast Album Art (continued)
Created all aspects including type and illustrations.
Illustration from Toddcast Podcast Album Art
SWP Radio Booklet (in progress)
theBOIS
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SWP Radio Booklet (continued)
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Todd Pickrell creative director
SWP Podcasts
Smokey and the Bearwith Scott A. Winer and Rowdy Wichman
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SWP PodcastsSWP Podcasts
Smokey and the Bearwith Scott A. Winer and Rowdy Wichman
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SWP Radio Booklet (continued)
loud PhotographyAn ongoing project for Lawrence-based photographer Sean Hall.
Scott Winer Productions is developing branding materials and an
online portfolio.
loud Photography Typography Tests
Loud Photography Mark Development
loud Photography Final logo (positive, negative)
Harpoon is loveA short lived comedy troupe composed of several University of
Kansas Students.
Harpoon is love logo (three color variations)
Harpoon is love Graphic logo (for use with t-shirts and other merchandise)
Harpoon is Love Website Mock-up
