Upload
armand-bailey
View
25
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Graphics and PowerPoint: Or How Not to Panic Before Your Next Big Presentation. Luciana Herman and Greg Harris, HKS Communications Program. What You Will Learn. Solution BLUF Flexible argument Key words Simple graphics Answers “So what?” Sparks Q & A. Problem Background junk - PowerPoint PPT Presentation
Citation preview
Graphics and PowerPoint: Or How Not to Panic Before Your Next Big Presentation
Luciana Herman and Greg Harris, HKS Communications Program
2
What You Will Learn
Problem
1.Background junk
2.Inflexible argument
3.Text junk
4.Chart junk
5.Static presentation
6.Kills Q&A
Graphics and PowerPoint for Policymakers Workshop
Solution
1.BLUF
2.Flexible argument
3.Key words
4.Simple graphics
5.Answers “So what?”
6.Sparks Q & A
4
Solution 1: BLUF
•Ethnic cleansing campaigns in urban areas
•Consolidated control by Sunnis
•All-time high violence spreading geographically
Graphics and PowerPoint for Policymakers
5
Prob
lem
2: I
nflex
ible
Lin
ear A
rgum
ent
Prioritize and balance your recommendations according to your findings and audience needs
Solution 2: Flexible Dynam
ic Argument
6
Problem 3: Text Junk• Enterprisers strongly favor allowing immigrants
to enter and work in the United States legally for limited periods of time (by 71% to 26%).
• This issue produces an unusual alliance between Enterprisers and Liberals, who, reflecting their generally pro-immigrant stance, register high levels of support for such temporary visas (58%-36%), as do the pro-business Upbeats (57%-38%).
• On this question, opposition falls along economic rather than party lines. While Disadvantaged Democrats are the group most reluctant to ease entry for immigrant workers, with 63% opposed and only 30% in favor, they are joined by majorities among Disaffecteds (51%), Social Conservatives and Conservative Democrats (50% in each group).
Graphics and PowerPoint for Policymakers
11Graphics and PowerPoint for Policymakers
Less is more
10/20/30 Rule of Thumb
• 10 slides
• 20 minutes
• 30 point font
13
The Goal
Steve Jobs unveiling the I-Phone• http://www.youtube.com/watch?v=6uW-E496FXg
Graphics and PowerPoint for Policymakers
Larry Lessig How Money Corrupts Congress and a Plan to Stop It
• http://fora.tv/2012/01/17/How_Money_Corrupts_Congress_and_a_Plan_to_Stop_It• You Believe You Know (3-min. clip at approximately 25 mins in)
19
Final Thoughts
• BLUF• What is the problem? Why does it matter
to you? Why should it matter to others? What should be done about it?
• Flexible argument• How do the findings and
recommendations revolve around a central goal?
• Key words• What are the words, images, concepts that
make your points memorable?
• So what? • Why should your audience or decision-
maker care? Why is this urgent?
Graphics and PowerPoint for Policymakers