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ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage1
GraphicDesign
Prerequisite:IntroductiontoBusiness,BusinessAcademicComputersGraphic Design is designed to introduce students the diverse field of Graphic arts, design principles and advertising in a software based environment. Students will develop skills in design principles, creating digital media, & photo editing as part of the creativity process. Students will also learn basic photography skills, such as color scheme and mood, photo manipulation, vector based drawing techniques and digital print media using the Adobe creative suite. As a project based course, students will develop and apply skills as they are used in the real world. This course is essential for students interested in commercial or fine art, graphic design, advertising, print media and a wide variety of professional careers that require computer based art creation skills.
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage2
Year-at-a-glance
Subject:GraphicDesign GradeLevel10-12 DateCompleted:1/30/171stQuarter
Topic Resources CCSSWhatisGraphicDesign TeacherpreparedOnlineactivitiesonEdmodo
gcflearnfree.org/ImageEditing
CC.1.2CC.1.4CC.1.5
CareersinGraphicDesign TeacherpreparedOnlineactivitiesonEdmodoOccupationalOutlookHandbookonbls.gov
CC.1.2CC.1.4CC.1.5
ElementsofDesign TeachercreatedResourcesonlineanddocumentsartisttookit.com
CC.1.2CC.1.4CC.1.5
PrinciplesofDesign TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedResourcesonlineanddocuments
CC.1.2CC.1.4CC.1.5
Usingalearningmanagementsystem/FileOrganization TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedResourcesonlineanddocuments
CC.1.2CC.1.4CC.1.5
UnderstandingGraphics gcflearnfree.org-ImageEditing101TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedResourcesonlineanddocuments
CC.1.2CC.1.4CC.1.5
AdobePhotoshop-PhotoEffects TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.2CC.1.4CC.1.5CC.2.4
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage3
AdobePhotoshop-TextEffects TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.2CC.1.4CC.1.5CC.2.4
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage4
2ndQuarterTopic Resources CCSS
CopyrightLaws commonsensemedia.orgcopyrightandfairuselessonsTeacherpreparedOnlineactivitiesonEdmodo
CC.1.2CC.1.4CC.1.5
AdobePhotoshop-Imagemasks/recoloring TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.2CC.1.4CC.1.5CC.2.4
ComputerScienceWeek-HourofCode Codingprojectsoncode.organdkhanacademy.org
CC.1.2CC.1.4CC.1.5CC.2.4
AdobeIllustrator digitalartanddesign.orgTeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.2CC.1.4CC.1.5CC.2.4
Logos digitalartanddesign.orgTeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.2CC.1.4CC.1.5CC.2.4
Posters digitalartanddesign.org
CC.1.2CC.1.4
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage5
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.5CC.2.4
Flyers TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.2CC.1.4CC.1.5CC.2.4
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage6
3rdQuarterTopic Resources CCSS
AdobeInDesign
- Restaurantmenu
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.2CC.1.4CC.1.5CC.2.4
AdobeInDesign- Magazine
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.2CC.1.4CC.1.5CC.2.4
AdobeInDesign- Newletter
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.2CC.1.4CC.1.5CC.2.4
TargetMarketing TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.2CC.1.4CC.1.5
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage7
4thQuarterTopic Resources CCSS
MultimediaAdvertising TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.2CC.1.4CC.1.5CC.2.4
ReviewforFinal TeacherpreparedOnlineactivitiesandpresentationsonEdmodo
CC.1.2CC.1.4CC.1.5CC.2.4
FinalProject:PublicationDesign
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
CC.1.2CC.1.4CC.1.5CC.2.4
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage8
GeneralTopic AcademicStandard(s)
EssentialKnowledge,Skills&Vocabulary
Resources&Activities Assessments SuggestedTime
WhatisGraphicDesign
3.4.10.B43.4.10.D315.4.12.G15.4.12.ACC.1.2CC.1.4CC.1.5
DefinethefieldofgraphicdesignandhowitfunctionsinmoderndaysocietyVocabulary
● Images● Symbols● Artwork● Visualization
TeacherpreparedOnlineactivitiesonEdmodogcflearnfree.org/ImageEditing
TeacherpreparedrubricsSeriesavailableassessmentsonline.(Optional)
5days
CareersinGraphicDesign
3.4.10.A115.4.12.D15.4.12.E15.4.12.M15.2.12.A15.2.12.BCC.1.2CC.1.4CC.1.5
ExploreopportunitiesinthegraphicandwebdesignfieldVocabulary
● GraphicDesigner● WebDesign● Multimedia
ArtistsandAnimation
TeacherpreparedOnlineactivitiesonEdmodoOccupationalOutlookHandbookonbls.gov
Teacherpreparedrubrics
3days
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage9
ElementsofDesign
3.4.10.B415.4.12.KCC.1.2CC.1.4CC.1.5
EvaluateandinspectVisualtoolstocreateart.Vocabulary
● Size● Color● Size● Texture● Lines● Points● Form● Shape
TeachercreatedResourcesonlineanddocumentsartisttookit.com
Teacherpreparedrubrics
5days
PrinciplesofDesign 3.4.10.B415.4.12.KCC.1.2CC.1.4CC.1.5
UnderstandingandevaluatinghowtousetheElementsofDesigntomakeart.Vocabulary
● Pattern● Contrast● Emphasis● Balance● Proportion/scale● Harmony● Rhythm/Moveme
nt
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedResourcesonlineanddocuments
Teacherpreparedrubrics
5days
UsinganLMS/FileManagement
15.3.12.W15.3.12.S15.3.12.T15.3.12.U
Studentswilluseedmodotoview/submitassignmentsandmanageprojectsforaportfolio
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedResources
5days
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage10
CC.1.2CC.1.4CC.1.5
Vocabulary
● FileExplorer● Finder● GoogleDrive● Download● attachments
onlineanddocuments
UnderstandingGraphics 3.4.10.A23.4.10.B4CC.1.2CC.1.4CC.1.5
Understandthebuildingblocksofadigitalgraphic,filetypesandbasiceditingfunctions.Vocabulary
● Graphic● Image● Picture● Pixels● Pixelation● Dimensions● Resolution● Fileformat● Filesize● .jpeg● .png● .gif● image
degradation
gcflearnfree.org-ImageEditing101TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedResourcesonlineanddocuments
Teacherpreparedrubrics
2days
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage11
AdobePhotoshop-PhotoEffects
3.4.10.B43.4.10.A215.4.12.ACC.1.2CC.1.4CC.1.5CC.2.4
UsePhotoshoptomakeselectionsinimages,removeblemishes,changethecolorofphotos,clone/copyandreusepartsoftheimagesconvertimagestoblackandwhite,andcropimagesnondestructivelyVocabulary
● Workspace● Canvas● Toolbox● Zoomtool● Handtool● Cropping● Saveandload
selections● QuickSelectTool● LassoTools● MarqueeTool● MagicWand● featherededges● Layers● LayersPanel● Opacity● Layerstyles
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
Teacherpreparedrubrics
10days
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage12
AdobePhotoshop-TextEffects 3.4.10.B43.4.10.A215.4.12.ACC.1.2CC.1.4CC.1.5CC.2.4
Usetexttoconveydifferentthemes,moodandcontinuitywithinanimage.Enhancetexttomakeyourdesignmoreappealingtotheviewer.Vocabulary
● Typography● Typeface● Fontstyle● Serif● Sans-serif● Bevel● Emboss● Contour● Dropshadow● Innershadow● Gradientoverlay● Coloroverlay● Stroke
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
Teacherpreparedrubrics
10days
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage13
CopyrightLaws 15.4.12.B3.4.10.B115.5.12.KCC.1.2CC.1.4CC.1.5
Understandinghowmanipulatingoruseimagesandotheronlinemediathatisn’tyourproperty.Thismaydifferbasedondifferentformsownership.Vocabulary
● FairUseAct● Copyright● Trademark● Creative
Commons
commonsensemedia.orgcopyrightandfairuselessonsTeacherpreparedOnlineactivitiesonEdmodo
TeacherpreparedTest
5days
AdobePhotoshop-Imagemasks/recoloring
3.4.10.A23.4.10.B415.4.12.ACC.1.2CC.1.4CC.1.5CC.2.4
Hideorhighlightportionsoftheimages.improvethecontrast,characteristicsorcoloroftheimageswithoutdestroyingtheoriginalcopy.Vocabulary
● Masks● ColorRange
Command● ColorBalance● FiltersMenu
○ Blur
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
TeacherpreparedRubrics
4days
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage14
○ Distort● Adjustment
Layers○ levels○ Curves○ Exposure
● SmartFiltersComputerScienceWeek-HourofCode
3.4.10.A215.4.12.HCC.1.2CC.1.4CC.1.5CC.2.4
Studentswellparticipateinhourlongprojectsthroughouttheweekthatintroducesstudentstocoding,programmingandcomputationalthinkingskillsVocabulary
● Computationalthinking
● JavaScript● Python● Syntax● Commands● Loops● Functions● Variables
Codingprojectsoncode.organdkhanacademy.org
5days
AdobeIllustrator 3.4.10.A23.4.10.B315.4.12.ACC.1.2CC.1.4CC.1.5
Createdigitalprintproductsonavectorbaseddesignsoftware.Usingthisprogram,theywilldesignslogans,brandlogos,andotheradvertisinggraphicsand
digitalartanddesign.orgTeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
TeacherpreparedRubrics
12days
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage15
CC.2.4 information,whileapplythistothecreationprocess.Vocabulary
● Selection● DirectSelection● StrokeandFill● Graphic
Manipulation● FocalPoint
PhotoshopandIllustrator
- Logos3.4.10.A23.4.10.B315.4.12.G15.4.12.A15.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4
Designaneffectivelogoforabusiness,creatingsomethinguniqueandsimplistic.Lastly,comparelogosfromsuccessfulcompanies.Vocabulary
● logo● brand
recognition● brandloyalty
digitalartanddesign.orgTeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
Teacherpreparedrubrics
10days
PhotoshopandIllustrator- Posters
3.4.10.A23.4.10.B315.4.12.A15.4.12.G
Applyskillsindesign,themecomposition,andlayouttocreateaposterthateffectivelydrawsin
digitalartanddesign.orgTeacherpreparedOnlineactivitiesonEdmodo
Teacherpreparedrubrics
6days
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage16
15.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4
thereader.Vocabulary
● Ruleofthirds
Teachercreatedweb-basedprojects
PhotoshopandIllustrator- Flyers
3.4.10.A23.4.10.B315.4.12.A15.4.12.G15.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4
Applyskillsindesign,themecomposition,andlayouttocreateaflyerthateasytoreadandgrabsaperson'sattention
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
Teacherpreparedrubrics
5days
AdobeInDesign- Restaurantmenu
3.4.10.A23.4.10.B315.4.12.A15.4.12.G15.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4
Useapublicationdesignsoftwaretocreatetemplatesandfinaldraftsforbrochure,insertimagesandtextfromotherprograms.Vocabulary
● Wireframe● rulesandguides● Picas● ColorSwatches● Bleedandslug
area● MasterPages
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
Teacherpreparedrubrics
12days
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage17
● Textandimageplaceholders
● Adobebridge● Adobemini-
bridge● Template
AdobeInDesign
- Magazine3.4.10.A23.4.10.B315.4.12.A15.4.12.G15.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4
CreateaMagazineutilizingAdobeindesignskills.Vocabulary
● Theme● FrontCover● BackCover● Two-pagespread● COB(cut-out
background)● Headerand
Footer
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
12days
AdobeInDesign- Newletter
3.4.10.A23.4.10.B315.4.12.A15.4.12.G15.4.12.KCC.1.2CC.1.4CC.1.5
DesignaNewslettertemplateapplyingdesignandlayoutskillsfrompreviousInDesignprojects.
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
12days
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage18
CC.2.4
TargetMarketing 3.4.10.A23.4.10.B315.2.12.OCC.1.2CC.1.4CC.1.5
Understandingtheaudienceandhowtomeettheirneedsandselltothemasabusiness.Vocabulary
● TargetMarket● Market
Segmentation● MarketingMix● Demographics
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
9days
MultimediaAdvertising 3.4.10.A23.4.10.B315.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4
ExploreadvertisingforTV,radioandonlinevideo.EvaluateandcreateprojectsusingaudioandvideoeditingsoftwareVocabulary
● Digitaladvertising
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
9days
ScrantonSchoolDistrictCurriculumGuide
GraphicDesign/AdvertisingPage19
ReviewforFinal 3.4.10.A23.4.10.B315.3.12.E15.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4
StudentswillreviewadvertisingproductsandskillsrequiredthroughprojectcreationintheAdobeCreativeSuite
TeacherpreparedOnlineactivitiesandpresentationsonEdmodo
10days
FinalProject:PublicationDesign
15.4.12.G15.3.12.X3.4.10.A23.4.10.C1CC.1.2CC.1.4CC.1.5CC.2.4
CreateDigitalprintmediaforanewbusinessapplyingskillsacquiredthroughouttheschoolyearintheAdobeCreativeSuiteandAdvertising
TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects
21days