Graphic Design Portfolio_2013

JACQUELINE TANGPortfolio of Work

TABLE OF CONTENTS

Reports 04

Brochures 08

Interactive Design 12

Graphic + Exhibition Design 14

Brand Identity 20

eCards + Invitations 22

JACQUELINE TANG PORTFOLIO OF WORK

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Calgary Arts Development

Proposal for Graphic Design Services

REPORTSCalgary Arts Development

CALGARY, ALBERTAFEBRUARY 2013

A proposal in response to a request for proposal from the Calgary Arts Development for Graphic Design Services.

The report not only needed to outline the services, team, and methodology, it was also essential to demonstrate the fresh and unique approach to graphic design and brand identity.

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4Methodology

1. Preliminary Tasks: Teleconference (Kick-off and Logistics Planning)

Our team will meet with Calgary Arts Development Advisors to review the project’s scope and objectives. At this meeting a review of timeline objectives, deliverables, and the role and responsibility of the consulting team will be addressed.

2. Visioning WorkshopWe will facilitate a visioning workshop with Calgary Arts Development to establish a vision and direction for the refreshed brand. We will explore:

• The Calgary Arts Development mission and how it is perceived by stakeholders and the community

• Goals and objectives for Calgary Arts Development

• Key Messages

• Target audiences and strategies to reach them

• Analysis of the current Brand and improvements to be made for the refreshed direction

• Relevant models and examples of successful brands similar in scope and objectives, both in Canada and globally

• Consider options for overall style and design of the Brand

• Review objectives for Calgary Arts Development sub-brands and programs (calgaryculture.com, Arts Champions Congress, Calgary Poet Laureate, LiveRush)

3. Community EngagementCommunity engagement will be the focus of this phase. Our team will facilitate an inclusive meeting with community members, providing an opportunity to engage diverse Calgarians in the process, through active listening. Community meetings are set up to allow for discovery, experimentation and investigation. In a highly interactive setting, participants are encouraged to share their vision and have their voices heard. Advertised in advance through various media outlets, we will encourage diverse and inclusive participation. Some means or options to be discussed might be - social media, ‘pop-up’ meeting, and others. It is with the community’s feedback in mind that we will embark on the fourth part of our Methodology.

Helios Dance Theater

16 Graphic Design Services for Calgary Arts Development

4. Preliminary Meeting OutcomesBefore the end of our visit to Calgary, we will meet with you to discuss preliminary visioning session and public consultation results and discuss next steps. A comparison of the objectives from the visioning workshop and the community’s feedback will provide a consensus, a streamlined understanding of the critical goals and objectives, and a clear direction for moving forward.

5. Identity Development With clear goals and objectives in place, our team will begin to design a refreshed logo and identity. The look and feel of this new identity will express and compliment the key messages, vision and mission of Calgary Arts Development. Our team will provide 3 options, to consider and choose from. Based on your input and feedback, we will refine and finalize your chosen logo to move forward with. Developing the identity early on in the process will allow us to align both the Arts Plan and the Accountability report with the refreshed brand. Both reports will help strengthen and communicate key messages, and will begin the process of Brand consistency and recognition.

6.1 Draft Accountability Report Design

Once we have decided on an option, our draft of the Accountability Report will incorporate your refreshed logo, type, and colour scheme. The previously developed identity will allow us to merge the styles of the report design with that of the brand. The design of the report will be highly visual, inspiring and engaging for readers. The draft design will be submitted for feedback and refinement.

6.2 Final Accountability Report Design

At this stage, we will refine our report design to incorporate your feedback, ensuring you are pleased with the final product.

7.1 Draft Arts Plan Report DesignSimilarly to the Accountability Report, the Draft Arts Plan will incorporate the refreshed logo, type and colour scheme. The overall style of the two reports will complement each other, while remaining unique. The design will be submitted for feedback and refinement.

7.2 Final Arts Plan Report Design The final Arts Plan will have incorporated your feedback and refined to a final product that you envision.

8. Brand Development The focus of this phase of the project will be to bring together the core messages and objectives as the basis of the brand story. We will develop a comprehensive styleguide, which will include the refreshed logo and fonts, new colour scheme, and overall look and feel of the refreshed brand. We will provide you with templates for future print materials, that align to the refreshed brand. Once the styleguide and brand story have been finalized, we will work to align calgaryartsdevelopment.com to the refreshed identity. This will be followed by alignment of the sub-brands and programs to the refreshed identity.

Graphic Design Services for Calgary Arts Development 17


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In Search of the DivineFlorentine TreasuresDecember 10, 2012

Image: Brian Burk

REPORTSSanta Maria del Fiore

FLORENCE, ITALYDECEMBER 2012

A report outlining the interpretive experience of a new travelling exhibition about the magnificent Santa Maria del Fiore in Florence, Italy.

The design of the report reflects the refined sensitivities and elegance of the Italian art and culture.

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© Lord Cultural Resources 3

Ghiberti planned and realised his biblical ‘gates’, how Brunelleschi erected his colossal dome: these are among the moving discoveries visitors to the show will make.

‘In Search of the Divine’ is both the exhibition’s title and its emotional backbone. The works shown in fact express man’s quest for supernatural beauty and order — the search for faith, for inner peace, for spiritual joy.

The Treasures will include a total of ca. 15 works: marble statues by Arnolfo di Cambio, Tino di Camino and Donatello; reliefs by Luca della Robbia, Bacio Bandinelli, Girolamo Ticciati; oversize bronze statuary groups by Giovan Antonio Rustici and Vincenzo Danti; Brunelleschi’s original wood models of the dome and its lantern; 16th-century

models and paintings for the proposed new façade; liturgical textiles designed by Antonio Pollaiuolo for the Baptistery; illuminated liturgical books, sacred vessels and objects in gold, silver and semi-precious stones; wood and metal instruments used in the building process of the Cathedral.

The itinerary will be organised in seven related thematic sections, each combining original works with didactic support material: ‘The City and its Cathedral’; ‘The Baptistery Doors’; ‘The Cathedral Façade across Seven Centuries’; ‘Giotto’s Bell Tower and its Sculpture’; ‘Symbolism and Engineering in Brunelleschi’s Dome’; ‘Masterpieces for the House of God’; ‘The New Museum and the Challenge of Communicating the Sacred Today’.

Future gallery evoking Piazza del Duomo, the `Paradise`between the façades of the Cathedral and the Baptistery. Museo dell’Opera di Santa Maria del Fiore.

2 © Lord Cultural Resources

Art and artists of this city where the Renaissance began, Florence, are the starting points in an unforgettable experience focused on creativity and patronage.

Restoring the past is a main theme of this story of the rescue efforts, high-tech science and personal and political dedication needed to extend the life of masterpieces. The recently begun restoration of a second set of monumental bronze doors, those on

the north side of the Baptistery which is part of the Cathedral complex, will offer “behind the scenes” glimpses of what museums do to protect and interpret our heritage.

Courageous innovation emerges as a leitmotif of the entrepreneurial spirit of the Florentine guilds which commissioned and paid for the works — part of their members’ vision of a city on the cutting edge of science and contemporary culture. How

Highlights of an Unforgettable Experience

“My beautiful San Giovanni”- Divine Comedy, Dante Alighieri

Lorenzo Ghiberti, Gates of Paradise, Florence Baptistery.© Lord Cultural Resources 1

In mid-2013 the Florence Cathedral Museum – the ‘Museo dell’Opera di Santa Maria del Fiore’ or ‘del Duomo’ – will close its doors for a major expansion, thus creating an unprecedented opportunity.

The Museum will share its treasures with the world in a travelling exhibition organised in cooperation with the benefactors’ association, the Guild of the Dome, and meant to build momentum for the ongoing conservation campaign that in 2012 brought Ghiberti’s ‘Gates of Paradise’ to the Museum after a restoration that took 27 years.

Together with full-scale copies of the Gates, the exhibition offers a unique selection of masterpieces and functional objects rarely if ever been seen outside Florence — works which weave together spirituality and art, science and technological innovation. Medieval, Renaissance and Baroque statues and reliefs, fifteenth- and sixteenth-century wood models, nineteenth-century paintings, sculptures and architectural plans recount six-hundred years in the life of one of the world’s great buildings: the Florentine Cathedral.

An Unprecedented Opportunity


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SA N

SCIENCE + ART + NEW TECHNOLOGY

Lord Cultural Resources is a global professional practice specializing in consultancy services and planning for the museum, cultural and heritage sector. With 30 years of experience and the successful completion of more than 1,800 projects all around the world, Lord Cultural Resources has earned an international reputation for sector leadership, innovation and excellence.

Mammalian Diving Reflex is a research-art atelier dedicated the organization of events, theatre-based performances, texts and community experiences that emerge from the investigation of the social sphere. Mammalian’s projects are always rich in contents and ideas with the objective of encouraging inter-cultural exchanges and fostering renewal in the urban context. Mammalian Diving Reflex relies today on a unique experience in the conception and realization of events and occasions that engage with the youngest.

Based in Prato, Compagnia teatrale TPO specializes in the field of visual, emotional and immersive theatre. TPO particularly develops shows where the space is the protagonist thanks to the artistic and creative use of the most innovative interactive technologies that allow to transform the stage into a sensitive environment where dancer, performers and the audience can interact. Over the years, TPO has earned a great experience in theatre engaging children with lighting, sound and images. Thanks to its productions the company has participated in numerous international festivals like the Manchester International Festival in 2011.

Studio Italo Rota & Partners was founded in 1998 and works on complex international projects, from product design to urban master planning. Italo Rota is known for its use of innovative materials, cutting-edge technologies and an accurate research on light as well as the equilibrium between volumes and spaces.

LAUNCHING S.A.N.TRANSFORMING FLORENCE FOR THE 21ST CENTURY

THE TEAMTHIS FALL TWO EVENTS WILL BE

BROCHURESScience + Art +New Technology

FLORENCE, ITALYJANUARY 2013

The City of Florence has begun to adopt a new strategic approach aimed at repositioning Florence as a creative city in Italy and at the global level. As such, the City has recently launched a new project: turning the historical building of San Firenze into a space dedicated to culture, innovation, and experimentation.

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At the core of the initiative there is San Firenze: a “sensitive space” located at the heart of the city where the heritage of the past will nurture and feed the heritage of the future. This building is a unique opportunity to:

• Revitalize downtown Florence by fostering its day - and night-time life

• Lead the city into the 21st century knowledge economy

• Attract and retain a young, talented population

• Initiate an innovative, unprecedented process for the re-use of historic buildings

In Florence, where science, technology and art met and flourished during the Renaissance, S.A.N. will recreate a new humanism by acting as an integrated research hub, discussion forum and presentation platform.

By crossing different disciplines and by pushing the boundaries of research through strategic partnerships with universities, corporations and institutions from all over the world, S.A.N. will be a place for learning by doing, risk-taking and the presentation of the latest creations in the fields of art, science and new technologies.

As an open laboratory for new projects and experimentation in various domains, S.A.N. will particularly focus on young people and how they are transforming today’s world through their creativity, ideas and new technologies. This is why S.A.N. will be launched with the Kids Think Tank, designed by and for youth providing opportunities for young people imagine the city of tomorrow, more adapted to their needs and aspirations.

During S.A.N. Kids Think Tank, children’s creativity will be elicited through collaborative projects and interactive installations engaging Florentine, Italian and international youth from 3 to 19 years old. This ten-day event will be a precious occasion for kids from all around the world to meet and engage in exploring Florence and building together the future of the city as a great place for young people.

The S.A.N. project is inspired by a leitmotiv coined by Architect Italo Rota: “Thinking is the technology of the future.” The Kids Think Tank planned for early September 2012 shares this same philosophy and approach: children will engage with science, arts and new technology in San Firenze and through the city’s neighborhoods to produce perspectives on the future of Florence.

S.A.N. THINK TANKFOR KIDSSEPTEMBER 2012

This workshop will be held during the Florens 2012 Conference located at Palazzo Vecchio nearby San Firenze. In the beautiful Oratory of San Firenze and inspired by the outcomes of the Think Tank for Kids, artists, designers, architects and scientists will meet with art patrons from all over the world to brainstorm the re-use, renovation and transformation of San Firenze for the 21st Century.

ARTISTS, PATRONS AND SCIENTISTS WORKSHOPNOVEMBER 2012

SCIENCE +ART +NEW TECHNOLOGY

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BROCHURESSmithsonian National Museum of African American History and Culture

WASHINGTON, DCDECEMBER 2012

The Smithsonian National Museum of African American History and Culture is about to launch a series of programs.

The design of the brochure is meant to reflect the vibrant and diverse African American community and experience.

WHAT’S

ONAPRIL / 2014

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WHAT’S ON / APRIL 2014

The National Museum of African American History and Culture will be a place where all Americans can learn about the richness and diversity of the African American experience, what it means to their lives and how it helped us shape this nation.

This month our varied public programs provide you with wonderful ways to engage with us - whether by taking a tour through the museum or making a multi-media tour so others can enjoy your exhibition favorites, meeting up with others in a quilting workshop, planning an evening with that special someone, or bringing your family reunion for a special session connecting your history to our national history.

Contents01 Your Guide through the Museum

03 Tap Into the Museum’s Resources and Expertise

05 Building Community: Connect with others who share your interests

06 The Lab: Create, Innovate, Participate

07 Center of African American Media Arts

08 The Museum Un-School


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INTERACTIVE DESIGNCanadian Museum of Civilization

GATINEAU, QUEBEC, CANADAAPRIL 2012

All Rights Reserved © 2012 • Site Map • Canadian Museum of Civilization

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UPCOMING EVENTS: MAY 2012

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The Thule People migrate to Arctic Canada(approx. 1000) Read more...

WHAT IS THE CANADIAN STORY?What are the most important historical events, eras, movements and changes that have shaped our country? VOTE on your top 5 below. Is there anything missing?

TAKE THESURVEY

HOMEWHAT OTHER EVENTS DO YOU THINK SHOULD FEATURE PROMINENTLY ON THE TIMELINE?

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UPLOADAN EVENT

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How would you tell the story of Canada? Wouldyou use a timeline? How else?

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WHOSEPERSPECTIVEWOULD YOUUSE?

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HOW WOULD YOUREACH CANADIANSEVERYWHERE?

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WHO HAS

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CREATE ANEXHIBITION

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CREATEAN ACTIVITY

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WHATSTORIES AND OBJECTS WOULD YOU PUT INTHE MUSEUM?

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HOW WILL THE MUSEUM RESOURCES WORK FOR EVERYONE?

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DOWNLOADOUR ACTIVITYPACKAGE

TAKE THESURVEY

WHAT DO YOU THINK?

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MY BEST HISTORY MUSEUMFor the next 3 months, the Canadian Museum of Civilization and the War Museum are asking Canadians what would make your best history museum. What would you put in it? What stories would you tell? How would you reach Canadians across the country? Be as creative as you can and help us create your best history museum. ever.

Working with the staff at the Canadian Museum of Civilization, we developed and designed an online interactive website where visitors are invited to create their best Canadian History Museum Visitors would submit their best Canadian stories with supporting images, audio and/or video content.

Through design, we wanted to create a site that would be fun and approachable to a universal audience across Canada.

13All Rights Reserved © 2012 • Site Map • Canadian Museum of Civilization

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CREATE AN EXHIBITIONWhat exhibitions would you put in your best history museum?

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HOME

NAME:

EMAIL:

TITLE OF EXHIBITION:

DESCRIPTION OF EXHIBITION:

UPLOAD PHOTOS OR VIDEOS:

SUBMIT

VOTE FOR YOURFAVOURITEEXHIBITION IDEAS

ETHAN’SEXHIBITION

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REACHING CANADIANS EVERYWHEREThere are many ways where Museums can add value. Where and how would you make your best museum accessible to Canadians - wherever they are? CLICK on the icons below to vote.

What are some waysthat the museum couldcome to you?

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YOU:

At the Museum!

On TV

In a movie theater

On the radio

On a billboard

In a magazine ornewspaper or blog

In a parkIn my schoolor university

On my phone

In my inbox In my Facebook

On YouTube

At a professionaldevelopment workshop

At a library orcommunity center

At a family reunion

At a historic siteor landmark

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GRAPHIC + EXHIBITION DESIGNHeritage Room Bank of Montreal Institute for Learning

TORONTO, CANADANOVEMBER 2011

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BMO Financial Group Institute for Learning’s “Heritage Room” was an opportunity for BMO to showcase and share the rich history of a world renown financial institution with the public.

Reflecting BMO’s innovation in banking technologies and customer service, the material palette of brushed aluminium, reflective surfaces and illuminated graphics created a light, sleek and refreshing environment.

Through the use of touchscreen interactives, artifact displays and large-scale heritage photos, the Heritage Room speaks to BMO’s past while at the same time celebrating its future in an innovative and memorable way.


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GRAPHIC +EXHIBITION DESIGNWasaga Beach Welcome Centre

WASAGA BEACH, CANADAMAY 2012

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Wasaga Beach Welcome Centre was created out of the need to promote the tourism opportunities, providing necessary resources for tourists, and connecting visitors and residents with the cultural and historical significance of the region. Coinciding with the War of 1812 Bicentennial, the Welcome Centre opened its doors on May 24, 2012.

Inspired by the colour palette of vintage photographs and postcards of this vibrant area, the exhibition space uses a historic material and colour palette to create a space that is both welcoming and engaging to visitors of all ages.


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INTERACTIVE DESIGNWasaga Beach Welcome Centre

WASAGA BEACH, CANADAMAY 2012

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GRAPHIC DESIGNRalph Klein Legacy Park

CALGARY, CANADAAUGUST 2012

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Ralph Klein Park is Calgary’s newest major park featuring a man-made wetland that uses natural vegetation to treat stormwater before it is discharged into the Bow River.

Working with Weatherston Bruer Associates, who developed the concept design of the exhibition, we created a graphic language that was cohesive with the established design language yet also injected a sense of playfulness that made the content universally accessible.


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BRAND IDENTITYNational Archaeological Museum Aruba

ORANJESTAND, ARUBAJULY 2009

As an archaeological museum celebrating over 1000 years of history, the identity of the National Archaeological Museum Aruba stemmed from ancient artifacts such as pottery shards and ceramic paintings which were predominant in archaeological excavations of this region.

Schelpstraat 42, Oranjestad, Aruba t: 297 582 8979 Arminda Franken-Ruiz Director

Museo Arqueologico Nacional ArubaNational Archaeological Museum Aruba

Schelpstraat 42, Oranjestad, Aruba t: 297 582 8979

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BRAND IDENTITYFune

TORONTO, ONTARIOSEPTEMBER 2007

As home to Toronto’s authentic Japanese cuisine, Fune’s restaurant graphics were inspired by the palette of the traditional Japanese icons and colours.

Chopstick holder (left)Business cards (bottom)


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eCARDS + INVITATIONSMultiple clients

VARIOUS LOCATIONS

our fourth of July PARTY!

you are cordially invited to


when 12NOON, THURSDAY, JULY 4TH

where CENTRAL PARK, NEW YORK

what BYOB, SUNBLOCK & AN APPETITE

our fourth of July PARTY!



when 12NOON, THURSDAY, JULY 4TH

where CENTRAL PARK, NEW YORK

what BYOB, SUNBLOCK & AN APPETITE

Various electronic and printed cards were designed for clients for different occasions including weddings, personal parties, baby showers, just to name a few.

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a Summer BBQ!

YOU’VE BEEN INVITED TO

a Summer BBQ!


WHEREWHENWHY

182 Robinson Street (look for the red door!)Sunday, July 28To celebrate summer with delicious treats!

a Summer BBQ!


a Summer BBQ!


WHEREWHENWHY

182 Robinson Street (look for the red door!)Sunday, July 28To celebrate summer with delicious treats!

Documents

Graphic Design Portfolio_2013