Rebecca Bell s2895862 Graphic Design 2: Assessment 3

Make-up client: Harriette Southall MUA

Table of Contents

Front cover 1 Table of contents 2Gannt Chart 3Chosen Client 4 New Logo 5Mood Board 6Colours Chosen 7Type Chosen 8Branding - Business Cards and Booking Folder 9Brochure 10Brochure 11 Packaging - Gift Box 12Packaging- Lipstick 13 Packaging- Envelope 14Packaging- Sticker 15Illustations 16Webpage 17Webpage 18 Webpage 19Webpage 20Webpage 21 Webpage 22 Webpage 23 Spec Sheet 24Hand Over Documentation 25Thank you 26

Gantt Chart

Graphic Design Weekly Activitys / Assignment planning

w2

Objectives 2015 2015

A Activities1 Weeks w1 w2 w3 w4 w5 w6 w7 w8 w9 Br w10

1.1 Ical1.2 Research 3 Clients CONCEPT

2 A4 Client Brief2.1 In class proposal of breif 3 Project Gantt Chart.3.1 Logo drafting DESIGN

4 A3 Logo presentation sheets4.1 Refine logos after Presentation5 ALNs5.1 Photography Styling A4 Mood Board6 Packaging andmultipage mockups TECHNICAL IMPLENTATIONS

6.1 Logotypes7 Image roughs TESTING

7.1 Digital mockups8 Wireframing - Hand drawn and Digital

9 Materials spec. sheet _ EVALUATION

10 ALNS10 Handover contract

Objectives 2015 2015

Jul Aug Sep Oct

This Gannt chart provides information about what tasks were completed througo

Client: Harriette Southall MUA

Harriette Southall Make Up Artist was orginally chosen under the name of “Filii-Noctis” however, the client has under gone a recent name change to go with the re-branding of the company. HS MUA is a fairly new company, starting early April 2015 when founder Harriette Southall became a qualified make up artist. A complete rebrand is t be completed to allow HS MUA appeal to the correct market and gain loyal and great customers. It was discussed that the old logo (pictured right) doesn’t suggest that it was a Make up Artist, it suggested a Barbie/doll theme instead. This along with the very busy frame, and calligraphy writing was very over bearing. It was time for a change. The entire brief can be found in assessment 2, weekly activities.

Chosen client type/client

The chosen client type from the assessment brief was a make-up Artist.

Logo- New & Improved

The new and improved logo variations for Harriette Southall MUA. These designs can be changed to any colour and still make an impact. These designs work in greyscale, as well as colour and on dark and light backgrounds. Variations of the logo was used throughout the company branding in accordance to each product.

Moodboard

Colours

Black, pink and white have been chosen for the colour scheme for Harriette Southall MUA as they relate to the mood board, relate to the client and contrast well. These three colours have been chosen as the major colours of the company as they are bold, vibrant and make a good impact on the clients name. The pink works extreamly well with the design of the logo being lipstick.

Type

Constantia:

“The brown cow, eats green grass.”Constantia was used in the main body of the designs. This font was used in Regular, Bold and Italic.

Brush Script Std:

“The brown cow, eats green grass.” This font was used for certain titles and slogans throughout the brand

Branding - Business Cards and booking confirmation book

Business cards - simple on the back, with a black background and a contrasting logo. Informative on the front with name, and company infomation. The booking note pad works well with the clients needs. This will allow the client to pencil in up coming appointments and make the billing process a lot easier as well.

Multi-Page Layout- Brochure Front, back and middle section of the multi-page layout - brochure.

Multi-Page Layout- Brochure

The inside sections of the multi-page layout brochure.

Packaging- Gift Pack Box

This box will be for a gift set of lipsticks etc. Currently HS MUA do not sell this product. This is just a prodotype. This pack would include 4 different lipstickks of the customers choosing. This box will have a matte finishing.

Packaging- ‘Keepsake Lipstick’ Box

HS #4

HS #4Midnight kiss

LIPSTICK Ingrediants :olive oil, mineral oil, cocoa butter, lanolin, and petrolatum.

GLUTEN FREE

No Animal testing!

This is a lipstick box, for keep sake lipsticks provied to the customer. This box is small and light weight with a matte finish.

Packaging - Envelope

Envelopes have been incorperated due to invoicing, special promotion letters etc being sent to the customer directly. This is a simple yet effective way of getting the logo, and company brand name into peoples mail boxes .

Packaging - Sticker

HARRIETTE SOUTHALL MAKE UP ARTIST

Stickers have been included for packaging, for things such as brush holders, brushes themselves, make up bags etc. These stickers will be placed on equipment HS MUA Owns.

Illustrations

These icons have been chosen for the llustation part of the assessment. The clock stands for “availability”, the phone stands for “bookings” the keys stand for the company being mobile and the lips stand for “services” the company provides.

These icons can be seen on the FAQ page on the website.

Webdesign -Home

Home page has links and directions to all aspects of the website. This is easily navigated and easy to use on both desktop and phone.

Webdesign - About me

The about me section of the website includes exclusive information about Harriette, director and make up artist. This includes her favourite make up, her passions etc. The page is simple yet effective for its purpose.

Website - FAQ

The FAQ section of the webpage has 4 frequently asked questions. These questions are highlighted with the illustrated icons mentioned previously. Clean and simple page.

Weddings

The wedding section of the website provides information of what wedding packages are available. It also provides a gallary of previously worked weddings showing that HS MUA has experience. Simple layout.

Webdesign- Beauty and Editorial

Beauty and editorial peices can be found here as a blog type- click on the picture and you can see how to do these techniques. Easy yet effective.

Webdesign- BookingThe booking proccess is simple, first you click on the bookings button, next you click the booking package you would like to have. Next you chose a date and time.

Webdesign- Booking

Then you enter your details, and submit your booking. Once your booking has been made, a thankyou message will appear.

Spec Sheet

Client: Harriette SouthallProject: Harriette Southall, Make Up ArtistBased on brief: July 2015

This form includes details of copy right transfer for the designs specified in the brief. By signing this Copyright Transfer Form, I will be surrendering all personal and professional rights to the company brand you hired me to create. By signing the agreement, this also includes the transfer of rights to any variations or differences to the company brand that was previously included and supplied in the initial proposal. Example of these variations include, multiple colour versions, different dimension and size variations .Something missing? If there is anything missing in this Copyright transfer form that was previously agreed on, please advise me before accepting the information in this statement. Signing this statement forms your contractual acceptance of the Copyright Transfer from including the terms and conditions above.

This Copyright Transfer Form does not give you permission, or the right to use/alter or replicate, borrow or change any of the

previous ideas/sketches/concepts that was previously presented in the initial proposal. All original materials including sketches, visuals and unused ideas that were presented throughout the presentation will remain the intellectual property of Rebecca Bell. I, Rebecca Bell am free to continue to use unused ideas for future conceptual and client work. Previously unused idea/design retains a similar look and style to the finished company brand, I shall repurpose and style so that the end design is sufficiently different to prevent industry conflict.Unless agreed/arranged otherwise, I reserve the right to showcase the finished branding and associate designs in my design portfolio – including but not limited to online gallaries, portfolios, showcases.Any of the supporting artwork required from this project can be used as indicated by myself for personal and professional reasons.You have the right to change, modify and adapt the finished Company brand, but you do so at no responsibility of Rebecca Bell. Any form of legal Trademark Registering and Copyright of the branding of the company will remain the sole responsibility of the client named in this statement.

The Designer:

Name: Rebecca Bell

Company Name: Rebecca Bell Designs.

Date of transfer rights: 12/10/2015Title of project: Harriette Southall Make Up Artist

The Client :

Name: Harriette Southall

Company Name: Harriette Southall Make Up Artist

Date of acceptance: Title of project: Harriette Southall Make Up Artist

X X

Hand Over Document

Thank-you