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Graphic Charter
April 2013
p. 2
Graphic charter PSIO
Graphic charter
1. Logotype The different versions Colorimetry Technical framework Dimensions Forbidden Use on backgrounds
2. Typography Printing fonts Fonts for display screens
3. Color range Major colors Secondary colors Colors 4 applications
4. Identity elements Main photographs Photographs 4 applications Secondary photographs Other photographs Logos 4 applications Rainbow bar Diagram
5. Administrative use Business card Letter paper Email signature
p. 3
Graphic charter PSIO
Logotype
p. 4
Graphic charter PSIO
LogotypeThe different versions
Horizontal solid color
Solid color - 2D
Relief effect - 3D
Horizontal with 3D effect
Vertical solid color
Vertical with 3D effect
p. 5
Graphic charter PSIO
LogotypeColorimetry
Solid color - 2D
Relief effect - 3D
PANTONE Cool Gray 8 CC0 M0 J0 N43R171 V171 B173#ABABAD
Black ink shaded off
C0 M0 J0 N100R0 V0 B0#000000
Knock-out
p. 6
Graphic charter PSIO
LogotypeTechnical framework
LogotypeDimensions
Horizontal
Vertical
Horizontal with 3D effect
Horizontal solid color
Vertical with 3D effect
Vertical solid color
Minimum width20 mm
Minimum width20 mm
Minimum height10 mm
Minimum height10 mm
1/3 of the logo-type height
1/3 of the logo-type height
1/3 of the logo-type height
1/3 of the logo-type height
p. 7
Graphic charter PSIO
LogotypeForbidden
Stretching
Modification or addition of colors
Modification of drawing / brand proportions
Use of the brand without the drawing
p. 8
Graphic charter PSIO
LogotypeForbidden
Exceptions
Use of the drawing without the brand, exceptions only
Motif for decorative wallpaper
Use as a watermark in document backgroundExample: letter paper
Sticker for packaging
PSYCHOMED.com® SAVieux Chemin de Wavre 117a - 1380 Ohain - Belgium | Tel. : +32 (0)2 653.32.48 - Fax. : +32 (0)2 653.33.62
www.psychomed.com - [email protected] | VAT : BE0889.047.263
ING Meudon Bank - Avenue Georges Henri 178 - 1200 Brussels - Belgium | IBAN : BE05363013069475 - BIC : BBRUBEBB
CHECKED
p. 9
Graphic charter PSIO
LogotypeUse on backgrounds
Solid color - 2D
Relief effect - 3D
Use on a white background only
Use on a white background only
Use on a solid background other than white: knock-out logo
If the background is too light
Either change the background to whiteOr make the background darker to make the logo more visible
Use on a photograph: knock-out logo
Warning: the logo must be placed in a suffi-ciently uniform zone to ensure legibility
p. 10
Graphic charter PSIO
Typography
p. 11
Graphic charter PSIO
TypographyPrinting fonts
Arial
Gill Sans MT
• Titles other than main ones: bold, black• Text: mainly regular, bold and italics in areas
Colors: • Noir 100%• Noir 85%
Knock-out on a background other than white
Arial boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Arial regularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Arial blackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
• Main titles: bold in italics• Slogans: bold in italics• Diagrams: italics, bold in italics
Colors: • Pantone Cool Gray 8 C / Black 43%• Colors of the rainbow bar (see the color range)
Knock-out on a background other than white
Gill Sans MT bold avec italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Arial italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Arial bold avec italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Gill Sans MT italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
p. 12
Graphic charter PSIO
TypographyFonts for display screens
Famille Verdana, Geneva, sans-serif
• Titles H1 > H6: bold• Text: mainly regular Bold and italics in areas• Captions: italics, bold in italics
Colors: • Titles & Texts : #333 R:51 G:51 B:51• Liens : #004A6F R:0 G:74 B:111
Titles, text and links in white on a non-white background
Verdana boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Verdana regularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Verdana italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Verdana bold avec italicABCDEFGHIJKLMNOPQRSTU-VWXYZabcdefghijklmnopqrstuvwxyz1234567890
p. 13
Graphic charter PSIO
Color range
p. 14
Graphic charter PSIO
Color rangeMajor colors
Secondary colors
Grey
Rainbow bar
Magenta Cyan
BlackPANTONE Cool Gray 8 CC0 M0 J0 N43R171 V171 B173#ABABAD
C0 M100 J0 N0R226 V0 B122#E2007A
C0 M100 J0 N0R0 V158 B224#009EE0
C0 M0 J0 N0R0 V0 B0#000000
Light greenC50 M0 J100 N0R151 V191 B13#97BF0D
PurpleC50 M100 J0 N0R147 V16 B126#93107E
OrangeC0 M60 J100 N0R238 V127 B0#EE7F00
Dark blueC100 M100 J0 N0R23 V41 B131#172983
YellowC0 M0 J100 N0R255 V237 B0#FFED00
BlueC100 M50 J0 N0R0 V106 B179#006AB3
RedC0 M100 J100 N0R226 V0 B26#E2001A
TurquoiseC100 M0 J50 N0R0 V151 B144#009790
CrimsonC0 M100 J50 N0R227 V0 B79#E3004F
GreenC100 M0 J100 N0R0 V144 B54#009036
p. 15
Graphic charter PSIO
Color rangeColors 4 applications
Colors associated by application
OrangeC0 M60 J100 N0R238 V127 B0#EE7F00
BlueC100 M50 J0 N0R0 V106 B179#006AB3
RedC0 M100 J100 N0R226 V0 B26#E2001A
GreenC100 M0 J100 N0R0 V144 B54#009036
PERFORMANCE
MEDITATION
RELAXATION
MUSIC
p. 16
Graphic charter PSIO
Identity elements
p. 17
Graphic charter PSIO
Identity elementsMain photographs
Product
User
psio-with-earphones.jpg
tristan.jpg
p. 18
Graphic charter PSIO
Identity elementsPhotographs 4 applications
Music
Performance
Relaxation
Meditation
relaxation.jpg
meditation.jpg
performance.jpg
music.jpg
p. 19
Graphic charter PSIO
Identity elementsSecondary photographs
Balloon n°1
Group
balloon-1.jpg
group.jpg
p. 20
Graphic charter PSIO
Identity elementsOther photographs
girl-1.jpg
light-man.jpg
dark-profile.jpg
lounge.jpg
sun-man.jpg
sun-1.jpg
balloon-2.jpg
p. 21
Graphic charter PSIO
Identity elementsLogos 4 applications
Rainbow bar
Diagram
MUSIC
PERFORMANCE
RELAXATION
MEDITATION
Highattention
Normalattention
Non-attention,sleep
Floatingattention
Suggestion (lying down)
Med
itatio
n (s
itting
)
Attentionat rest
You ar
e here
p. 22
Graphic charter PSIO
Administrative use
p. 23
Graphic charter PSIO
Administrative useBusiness card
Letter paper
Company NameStreet + Number - Post Code + City - CountryTel. +11 1 111 11 11 - Fax +11 1 111 11 11website
Mobile phoneE-mail
First Name + NameTitle
PSYCHOMED.com® SAVieux Chemin de Wavre 117a - 1380 Ohain - Belgium | Tel. : +32 (0)2 653.32.48 - Fax. : +32 (0)2 653.33.62
www.psychomed.com - [email protected] | VAT : BE0889.047.263
ING Meudon Bank - Avenue Georges Henri 178 - 1200 Brussels - Belgium | IBAN : BE05363013069475 - BIC : BBRUBEBB
p. 24
Graphic charter PSIO
Administrative useEmail signature
www.psio.com - www.psioplanet.com [email protected]
All rights reserved. PSiO, the PSiO logo and PSiOplanet are worldwide registred trade-marks of Psychomed.com SA. International
patented n° PCT/EP2011/068407.