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2018
— Graphic and Communication Design › Communication Design › Graphic Design
— Bachelor of Design (Communication Design)
BP115 City 3 years full-time VTAC 3200332741 Selection task (see below)www.rmit.edu.au/programs/bp115
Communication design is about shaping communication across all aspects of contemporary society, from commercial, entertainment, education, environmental, cultural and civic sectors.
Communication designers can work in graphic design, advertising, branding and illustration consultancies, as well as design and communication units within corporate, government and non-government organisations. This degree prepares you to be a locally and internationally aware communication designer capable of working across a range of domains and industries.
In the design course of choice in Victoria, you’ll learn skills alongside a strong selection of eager and talented peers in excellent studio-based facilities. Throughout the degree, you will develop skills in negotiating a consensus among participants who have a range of interests in the design outcome. You will also learn how a visual strategy can contribute to all phases of the problem-solving process in any business.
RMIT communication design graduates are sought after in the industry, with a high employment rate upon graduation. As RMIT students are taught strong business and strategy skills, they are also employed in non-studio workplaces due to their ability to assist with the overall business strategy and service process.
Major areas of study ¡ communication strategies
¡ conceptual thinking
¡ design process
¡ media
¡ publication
¡ strategic branding
¡ typography.
International opportunitiesStudents have the option to study overseas for a semester as an exchange or study abroad student. Past students have studied in America and Europe. As design is an international language, your skills will equip you to work in the Australian design industry and overseas.
Industry briefsRMIT runs an internal mentor scheme and a number of industry events where students and design professionals work together on projects or professional practice.
You will work on projects with industry partners including:
¡ Australian Graphic Design Association (AGDA)
¡ Penguin Books
¡ Deloitte
¡ Kit Cosmetics
¡ Hardie Grant
¡ Jacky Winter Group
¡ ABC
¡ CFA
¡ Roger Seller
¡ de Bono Institute
¡ MECCA.
Career outcomesGraduates can expect to work within graphic design consultancies, multi-disciplinary consultancies, publishing houses, new media/multimedia studios and advertising agencies in the role of:
¡ art director
¡ graphic designer
¡ communication designer
¡ web designer/UX designer
¡ freelancer
¡ interaction designer
¡ service designer
¡ experience designer.
PathwaysThere are pathway opportunities to the Bachelor of Design (Communication Design) from the Associate Degree and Diploma of Graphic Design. Refer to these programs on the following pages.
When you successfully complete this degree, you may be eligible for entry into the Bachelor of Media and Communication (Honours) or postgraduate programs such as the Master of Communication Design or Master of Advertising.
Lucy Fry
Bachelor of Design (Communication Design)
Victorian Premier Design Award – Nomination 2016
AGDA Student Award – Distinction 2016
Adobe Design Achievement Award – Semifinalist 2016
Quick facts
¡ 15 hours of classes per week
¡ 24 hours of additional self-directed learning and research per week
¡ approximately 25 students per studio and tutorial
¡ concentrated periods of out-of-class work when assessments are due
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Luke Tiziani
Bachelor of Design (Communication Design)
VCAA Season of Excellence 2012 Top Designs Exhibition
Shortlisted for the 2014 Melbourne Design Awards
TDK Graphic Design Awards – 16 for 2016
Luke’s advice for design students:
— Experiment as much as you can. It’s all about learning new skills, so challenge yourself to learn something new for each project.
— Work hard and be confident, get your work out there! Create an online portfolio and get on social media. Share it, spread it and only show work that you enjoy doing.
— Know the industry you’re getting into both locally and internationally. Apply for internships, jobs, competitions and exhibitions.
— Get feedback and opinions from others to improve your work. Sometimes feedback hurts, but don’t take it personally – grow that tortoise shell of yours!
www.luketiziani.com
Entry requirements PrerequisitesYear 12: Units 3 and 4: a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.Non-Year 12: NoneSelection taskPre-selection kit: Submit by 5pm Friday 6 October 2017.VTAC applicants: https://rmit.service-now.com/rmit-apply/vtacRMIT current or recent students: when you submit your direct application you will receive an email prompt to complete the selection kit.Folio presentation: Applicants required to attend a folio presentation will be contacted by email in October or November. Non-Year 12 applicants must attend in mid-November and Year 12 applicants must attend in November or December. Advisory letters will be sent in December.Pre-selection kit:1. Applicant statement (online): You must outline what motivates you and how this feeds in to your work (maximum 150 words).2. Pre-selection kit (hardcopy – download within online selection kit): You are required to provide six images of your work. You must include a short description of each piece. Describe why you did the work and why you did it that way, not what you used to produce it.
Year
1Image and Identity
Studio 1 Communication Design
Colour and Information
Design
Typography in Design
Communication Design Studies
Induction to Publication
Design
Year
2Studio 2 Communication Design
Studio 3 Communication Design
Developing Design Expertise
Communication Design Professional
Practice
Elective
Elective
Year
3Studio 4 Communication Design
Studio 5 Communication Design
Extending Communication
Design ExpertiseElective
Communication Design
Capstone ProjectElective
Program structure
To find more detailed information about the courses listed in the program structure, visit rmit.edu.au/programs/bp115
Legend:
Core Skills Elective Studios 3
— Associate Degree in Graphic Design
AD022 Brunswick 2 years full-time VTAC 3200133561 Selection task (see below)www.rmit.edu.au/programs/ad022
Develop a deep level of critical thinking to create high-level innovative design solutions and concepts.
The Associate Degree aims to help students develop the specialised skills and knowledge required to pursue a career in the graphic and communication design industries.
This program focuses on developing strong conceptual and creative thinking abilities along with technical expertise and discipline-focused skills in finished art, digital imaging, graphic communication and typography.
This program will challenge you to develop solutions and responses through critical thinking, problem solving, concept development and the design process.
Your studies combine communication, design, technology and business.
What you will studyThrough your studies you will explore many forms of visual and graphic communication including:
Year One
¡ typography
¡ graphic design theory and practice
¡ digital design production
¡ drawing & digital illustration
¡ advanced illustration techniques
Year Two
¡ typographic studio
¡ graphic design studio
¡ 2D and 3D design production
¡ digital publishing/multimedia for presentation (elective)
¡ design industry engagement
¡ capstone project.
Learn in a commercial design studio environment You’ll learn in an environment that is modelled on the best practice of commercial design studios, with teaching staff who will interact and work with you like you are a junior designer. Teachers are globally connected and divide their time between teaching and working in the industry.
Connect with the industry through design projectsIn the first year, you will connect with designers and companies through excursions, talks and competitions.
In the second year you’ll be engaged in work placement, and connect with major design companies on industry projects. Past projects have included work with Ivan Castro, Sarah Hyndman and Re:Surgo.
Graduate capstone exhibitionA graduate exhibition of capstone projects is presented to the industry at the end of the second year. Industry representatives review and provide you with individual feedback.
Career outcomesGraduates may specialise in a number of fields including corporate identity, book and magazine layout, advertising, branding, packaging, web design, wayfinding and exhibition design.
PathwaysThe Diploma of Graphic Design and the Certificate IV in Design are pathways into this course. Graduates of this course may continue their studies in the Bachelor of Design (Communication Design).
Entry requirements PrerequisitesYear 12: Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.Non-Year 12: NoneSelection taskPre-selection kit: Submit by 5pm Friday 3 November 2017. VTAC applicants: Register and submit the selection kit here https://rmit.service-now.com/rmit-apply/vtac RMIT current or recent students: when you submit your direct application you will receive an email promt to complete the selection kit.Folio presentation: If further information is needed to make a selection decision you will be invited by email or telephone to present your folio. Folio presentations will take place from Monday 20 November 2017. Advisory emails will be sent to VTAC applicants by mid-December.Selection kit requirements:The selection kit requires: ¡ an applicant statement of no more than 250 words
outlining why you would like to work in the graphic design industry
¡ a folio of 10-12 images of your work that reflect concept skills in drawing, problem solving, creative use of colour, communication and 2D and 3D design thinking and graphic design work that responds to design challenges: ¡ The use of typography in design work. ¡ The use of graphic design industry software.
Examples of work to consider including in your folio are: illustrations, technical drawings, paintings, graphic designs, photographs, models, sculpture, video, and/or 2D and 3D animation. A variety of work that shows your potential 2D and 3D skills is preferred. You should include evidence of how ideas were developed as well as a variety of finished works.Provide a short statement for each piece of work describing the task and the outcome (maximum 50 words). Your folio of 10-12 images must be a single PDF (maximum 10MB), or a URL to a single PDF if online.
a
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capsule and personalized gifts.
Enter
Capstone project by Associate Degree in Graphic Design student Carla Young. Using a range of digital software, Carla has created a suite of digital and printed products pitched towards children and their relationships with their imaginary friends.
Quick facts
¡ 18 hours of classes per week
¡ 10+ hours of additional self-directed learning and research per week
¡ concentrated periods of out-of-class work when assessments are due
¡ 22 students per studio
¡ study tours and exchanges to US, Europe and Asia
Capstone project by Associate Degree in Graphic Design student Joseph Clough. Using a range of digital outcomes, Joseph has designed a suite of products promoting and advertising his band’s new album release.
Professional accreditationThis program is accredited by the Australian Graphic Design Association (AGDA) and the Design Institute of Australia (DIA).
4
— Diploma of Graphic Design
C5359 Brunswick Dip: 1 year full-time; Assoc Deg: 1 year full-time VTAC 3200172044
NCC CUV60411 Selection task (see below)
www.rmit.edu.au/programs/c5359
Develop technical expertise in finished art and typography.
Your journey starts in the Diploma.
The Diploma provides you with a strong vocational focus that develops their technical expertise in finished art, image making and typography. You will also gain a thorough understanding of design concept development and the design process.
Continue your studies in the Associate Degree.
Graduates of the Diploma can continue their studies in the second year of the Associate Degree in Graphic Design.
In the Associate Degree, you will focus on developing strong conceptual and creative thinking abilities along with technical expertise and discipline-focused skills in finished art, digital imaging, graphic communication and typography.
What you will studyIn your studies you will explore many forms of visual and graphic communication including:
First year – Diploma
¡ typography – creative and technical
¡ graphic design theory and practice
¡ finished art
¡ digital imaging
¡ reprographics and prepress
¡ drawing and illustration
¡ multimedia
Second Year – Associate Degree
¡ typographic studio
¡ graphic design studio
¡ 2D and 3D design production
¡ digital publishing/multimedia for presentation (elective)
¡ design industry engagement
¡ capstone project.
You’ll use industry-standard software including:
¡ InDesign
¡ Illustrator
¡ Photoshop.
Learn in a commercial design studio environment You’ll learn in an environment that is modelled on the best practice of commercial design studios, with teaching staff who will interact and work with you like you are a junior designer. Teachers are globally connected and divide their time between teaching and working in the industry.
Connect with the industry through projectsIn your first year you’ll connect with industry professionals and design companies through excursions, talks and competitions. In your second year you will engage in work placement, connecting with major design companies on industry projects.
Graduate exhibitionA graduate exhibition of portfolios is presented to the industry at the end of the second year. Industry representatives review and provide you with individual feedback.
Career outcomesMany graduates find employment as:
¡ desktop publishers and Mac operators
¡ graphic designers
¡ illustrators and finished artists
¡ graphic artists
¡ design/creative directors
¡ art directors
¡ design/project managers
¡ web designers.
Pathways Eligible graduates of RMIT’s Certificate IV in Design who achieve a minimum grade of Competency with Credit (CCR) across all units will be given automatic entry into the Diploma of Graphic Design.
Graduates can choose to continue their studies in the Associate Degree in Graphic Design, Bachelor of Design (Digital Media) or the Bachelor of Design (Communication Design).
Entry requirements PrerequisitesNoneSelection taskPre-selection kit: Submit by 5pm Friday 3 November 2017. VTAC applicants: Register and submit the selection kit here https://rmit.service-now.com/rmit-apply/vtac RMIT current or recent students: when you submit your direct application you will receive an email promt to complete the selection kit.Advisory emails will be sent to VTAC applicants by mid-December.Selection kit requirementsThe selection kit requires: ¡ an applicant statement of no more than 250 words
outlining why you would like to study graphic design. ¡ a folio of 10 to 12 images of your work demonstrating
your interests and creative and conceptual thinking. It should also reflect your design, problem solving and technical skills in: 2D and 3D design, the use of typography, the use of graphic design industry software, drawing, creative use of colour.
Include a variety of work, for example digital design work, illustrations, technical drawings, paintings, photographs, models, sculpture, video, and/or 2D and 3D animation. Work that shows your potential 2D and 3D skills is preferred. You should include a combination of development and finished work. Provide a short statement for each piece of work describing the task and the outcome (maximum 50 words). Your folio of 10-12 images must be a single PDF (maximum 10MB), or a URL to a single PDF if online.
Quick facts
¡ 22 hours of classes per week over four days
¡ 10+ hours of additional self-directed learning and research per week
¡ concentrated periods of out-of-class work when assessments are due
¡ 24 students per studio
Students utilise digital and manual design skills to produce industry-standard outcomes.
Lettering designed by Alex Foreman.Catalogue layout designed by Eileen Li.
5
— Certificate IV in Design
C4382 Brunswick 6 months full-time VTAC 3200172954 NCC CUV40311
Selection task (see below)www.rmit.edu.au/programs/c4382
Develop a creative folio of individual work that you can use to apply for other design-focused study or use as an entry point into the workforce.
Over six months you will build fundamental skills and knowledge through the investigation and development of design projects and outcomes, in a studio-based environment.
Your aim is to develop an individual folio of creative work that can be used to apply for higher levels of design study, as an entry point into the workforce, or to add value to an existing career.
What will you study?Your studies will be practical and hands-on, allowing you to develop a strong foundation in various design skills, including:
¡ drawing
¡ typography
¡ graphic design
¡ 2D and 3D processes
¡ video art
¡ concept development
¡ illustration
¡ digital imaging
¡ colour theory
¡ design history
¡ industry knowledge.
Studying individually and in groups, you’ll learn on state-of-the-art equipment using the latest computer design programs including:
¡ Adobe InDesign
¡ Adobe Photoshop
¡ Adobe Illustrator.
Learn from design professionals in a studio environment You’ll learn in an environment that is modelled on the best practice of commercial design studios, with teaching staff who divide their time between teaching and working in the industry.
Connect with the industry through projects and competitionsStudents are involved in design competitions and projects that reflect industry practice, and allow them to connect with people and ideas related to the design industries.
PathwaysHave the marks – gain automatic entry into the following RMIT design programs.
Eligible graduates who have a grade point average of Competency with Credit (CCR) or Competency with Distinction (CDI) will be granted automatic entry into the following programs:
Diplomas:
¡ Diploma of Graphic Design
¡ Diploma of Interior Design and Decoration
¡ Diploma of Product Design
¡ Diploma of Visual Merchandising
Advanced Diplomas:
¡ Advanced Diploma of Building Design (Architectural)
Associate Degrees:
¡ Associate Degree in Design (Furniture)
¡ Associate Degree in Graphic Design
¡ Associate Degree in Interior Decoration and Design.
Students develops creative thinking skills and 2D and 3D drawing techniques to produce designs thsat communicate ideas.
Festival Poster designed by Jacquelyn Winstanley.Album Cover designed by Lee Eunyoung.
Entry requirements PrerequisitesNoneSelection taskPre-selection kit: You must: ¡ submit the Design selection kit by Friday 3 November 2017.
VTAC applicants: Register and submit the selection kit here: https://rmit.service-now.com/rmit-apply/vtac RMIT current or recent students: when you submit your direct application you will receive an email prompt to complete the selection kit.
¡ attend a folio presentation (some applicants). You may be contacted by email or telephone in mid-November 2017 to present your folio if further information is needed to make a selection decision. Folio presentations will take place from Monday 20 November 2017. Advisory emails will be sent by mid-December.
The selection kit requires: ¡ an applicant statement outlining why why you would like to
study design, and what area/s of design most interest you (maximum 250 words).
¡ a folio of 10-12 images of your own work demonstrating your creativity and design abilities. It could also reflect your problem solving and technical/digital skills.
Try to include a variety of work, for example illustrations, technical drawings, artworks, branding, photographs, models, sculpture, video, or 2D/3D animation, computer generated work. You can include a combination of development and finished work. Your folio must be collated in a single PDF (maximum size 10MB) including a brief description/explanation of each work.
Quick facts
¡ 20 hours of classes per week over 4 days
¡ 10+ hours of additional self-directed learning and research per week
¡ concentrated periods of out-of-class work when assessments are due
¡ 25 students per studio
¡ 50/50 studio and computer lab work
6
— What program is right for me?
Certificate IV in DesignSkill set
Your entry into the world of design. The aim is for you to build a strong folio of diverse work that will allow you to apply for higher studies. This program also benefits those who need to learn fundamental design skill or further develop their technical knowledge.
Career outcome
This program will increase your skills set for your current job and extend your employment opportunities.
Associate Degree in Graphic DesignSkill set
Develop advanced conceptual, creative and technical skills and a deeper level of design thinking in visual communication. Your studies blend communication, design and technology.
Career outcome
Graduates have the capabilities to work in corporate identity, book and magazine layout, advertising, branding, packaging, web design, wayfinding and exhibition design.
Bachelor of Design (Communication Design)Skill set
Develop sophisticated and contemporary communication design skills across a range of domains and industries, including traditional graphic design as well as service design, design-led business, social design, advertising, branding, experience design and illustration.
Career outcome
Gain a strong business-focused and strategic design approach to a variety of roles in creative-practice industries. Enter the workforce as a graphic designer, freelancer or service and experience designer.
Diploma of Graphic DesignSkill set
Develop strong technical expertise in finished art, typography, creative thinking and problem-solving through simulated and industry connected project-based learning.
Career outcome
You will have gained a professional level of technical expertise allowing you to enter the workforce in a junior design position in commercial design studios. This program allows you to continue your studies in the Associate Degree in Graphic Design.
Magazine mockup designed by Associate Degree in Graphic Design graduate Chanel Phan.
7
This guide is designed for Australian and New Zealand citizens and permanent residents of Australia.
Further information for international/non-residents of Australia:RMIT InternationalEmail: [email protected] Tel. +61 3 8676 7047 (within Australia: 1800 998 414) www.rmit.edu.au/international
Every effort has been made to ensure the information contained in this publication is accurate and current at the date of printing. For the most up-to-date information, please refer to the RMIT University website before lodging your application. RMIT University CRICOS Provider Code: 00122A. RMIT University Registered Training Organisation code: 3046. Prepared July 2017. 14564 0717
Acknowledgment of Country
RMIT University acknowledges the Wurundjeri people of the Kulin Nations as the traditional owners of the land on which the University stands. RMIT University respectfully recognises Elders both past and present. We also acknowledge the traditional custodians of lands across Australia where we conduct business, their Elders, Ancestors, cultures and heritage.
1Find out the program and entry requirements from the RMIT website.
2Prepare early.
Take note of important dates.
Do not leave your application until it’s too late.
3Apply via VTAC.
Timely closing date: 5pm, 28 September 2017.
Check VTAC website for other dates.
www.vtac.edu.au
4Start preparing your material, images, folio, and anything else required for the selection tasks.
5Complete and submit the selection task/s for all programs that you are applying for.
6Wait to hear from RMIT about any next steps.
Not all programs contact applicants.
Refer to VTAC Guide.
— Steps for applying
Key:
RMIT Code
Campus
Duration
Selection Mode
VTAC Victorian Tertiary Admissions Centre Code
NCC National Curriculum Code
For more information contact:
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rmit.edu.au/infocorner
To find out what’s on visit:
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Fees and scholarships For up-to-date fee information visit rmit.edu.au/programs/fees .
RMIT also offers a number of scholarships for students, which you can find out more about at: rmit.edu.au/scholarships .
RMIT’s equity placesIf you are studying VCE or VCAL at a Schools Network Access Program (SNAP) school and want to apply to RMIT, please talk with your school’s careers or pathway coordinator to help you go through the process for applying for equity consideration. For more information, visit rmit.edu.au/study/applying-to-rmit/equity-access .
How to applyVisit the program pages for more information on entry requirements and how to apply.
