Grants for Clubs and Associations

Cricket GrantsCurrent Programs:

• Cricket Victoria Community Cricket

Grants Program (open now)

• Girls Growth Fund (pre-season)

• Australian Cricket Infrastructure Fund

• Premier Cricket Strategic Fund

Previous programs:

• Disaster Relief Program

• Drought Response Program

• Strategic Grants

• Junior Female Program

• General Facilities Grant

• Club Development Grant

• National Community Facilities Funding

Scheme

Government Grants• Community Sport Infrastructure Grant

Program (closes 14 September)

• Community Sport Infrastructure Fund

• 7 streams

• annual program

• Female Facilities Fund

• Defibrillators for sporting clubs and facilities

program

• Volunteer Grants 2018 (closes 18

September)

• Change Our Game Community

Activation Grants Program

(closes 4 September)

• Emergency Sporting and

recreational Equipment

• Participation for CALD seniors

grants program (DHHS)

• Latrobe Valle Authority Sports

Participation Initiative Gant

• Regional Development Victoria

Other Grants• VicHealth Active Club Grants

• OurCommunity.com.au

• Major Banks - Community Grants

Websites

https://www.cricketvictoria.com.au/grants/

http://sport.vic.gov.au/grants-and-funding

https://www.communitygrants.gov.au/

https://www.vichealth.vic.gov.au/

https://sportscommunity.com.au/

Cricket Facilities• Liaise with your council/school/ land

owner in advance

• Ask council where your projects sits in

their list of priorities.

• Promote your club and community

membership – not just your teams.

• Prepare a year in advance of grants

programs opening

• Align your project with the Victorian

Cricket Infrastructure Strategy and CA

Guidelines

• Work with your co-tenants and

demonstrate maximised community

access

• Gain support from your local

members and councillors. Invite your

local politicians to your club.

• Understand your local municipality-

e.g. if you are in a CALD area, how

are you engaging the community?

• Contact CV if you need support-

• Letters of support

• Advice on costs

• Connections with local

Club Capacity & Workforce Development Grants Impact

North Alphington CC

received funding to train the

coaches and volunteers that

supported their junior girls

team in 2015/16. They have

now have an second girls

team.

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Glen Waverley CC sought

funding to train their junior

program volunteers with

coaching and first aid. Since

2015/16 they have grown

from 6-8 junior boys and 1-2

junior girls teams.

College CC (Hamilton) used

funding for maintenance of

their turf wicket to increase

the wicket’s playing capacity.

Since 2015/16 they have

increase their number of club

teams from 6-12 teams,

including 1 girl’s and 1

women's team.

CSIF Impact – Western OvalWestern Oval received a much needed irrigation system and complementary drainage works

supporting year-round use. As many as 10 games were saved from being moved from the ground and

the facility can now host 1st grade and regional cricket, training and events.

Drought Response Grants Impact Edenhope CC

Edenhope used the Drought Response Grant in 2015/16 to lay a synthetic surface on

their concrete pitch and remove the wings. Edenhope were able to resurrect their MILO

in2CRICKET program engaging boy and for the first time, 5-10 year old girls. The club

is still running the program registering 21 participants in 2017/18.

Drought Response Grants Impact - Tempy Cricket Club

Tempy Tigers Cricket Club received

$5000 to assist with the installation of

water storage, water pump and piping

installation and electrical works.

Most of the costs were covered by

local volunteers with in-kind

contributions.

The change in the ground has

ensured that cricket can continue to

be played in this small country

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Birchip CC• Birchip CC’s nets were in

complete disrepair and running

on to the playing field.

• The club raised their own funds

and in-kind support, and with a

$5000 contribution from the Club

Capacity & Workforce

Development Grants were able to

maintain cricket training at

Birchip.

• The club has two senior mens

team and these nets have

ensured that the players in this

small farming community with a

population of 600, can maintain

playing cricket.

Commercial Discussion

Discussion PointsEvery Club and Association is unique for a whole range of reasons so what I will try to share

today is ways to maximise the commercial opportunity at club level.

I will explore some things that work on a National and State level plus some relevant

experiences from local clubs

• Defining Commercial

• Pillars to Explore

• The 4 R’s

• Thinking Differently

• Questions

YES

• Sponsorship/Partnership – both cash and in kind

• Functions/Events – activity both in and out of season

• Fundraising – donations, raffles, benefactors, grants

Defining Commercial

Commercial Pillars

Venue(s)

Sponsorship

Local

Government

• Right’s based – uniform branding,

signage, club and teams

• Marketing Assets – database, website,

digital channels, your members

• Fundraising and donations

• Food and Beverage

• Functions and Events

• Community Links - Finals,

Junior Hubs, Winter Sports

• Facilities &

Infrastructure

• Grants and Funding

The 4 R’s• Relationships – are critical to the success of sponsorship. People like

doing business with people they like. Network and nurture these

relationships.

• Relevance – want is unique and appealing on a local level for your

club? Your players/families/community positioning is your point of

difference so exploit these assets

• Realistic – understand the market and modify your approaches

accordingly. What can you deliver in terms of ROI for a sponsor?

• Responsibility – dedicated focus of somebody/people on the

committee. Sponsorship doesn’t just happen

STRATEGY ACTION RESULTS

Thinking Differently

• Behave like a Business – what are you doing to help your sponsor’s

business?

• More customers/store traffic

• Local database

• Group Thinking – can you work with your co-tenants? Neighbouring

clubs?

• Year round sponsorship programs regardless of code/venue

• Increased customer/participant databases

• Group purchasing power – bar, canteen, apparel, equipment

• You Don’t have to start from Scratch – build on your local IP and

knowledge

• What works for your and your club

• Access national or State programs eg: Comm Bank Grants

• 80/20 Rule

Masuri – Case StudyThe Challenge

Masuri has a long standing partnership with cricket globally at the elite

level yet want to connect with local/community cricketers….particularly in

light of the new compliance requirements 2019/20

Our Strategic Approach

Maintain a visible partnership at the elite level and custom build a program

at the community level focused on helmet customisation

Action

The Masuri and Cricket Victoria Helmet Shop

Results

Early days yet ….first to market, easy to use platform, encouraging signs

Additional Sources of Funding

Questions

Thank You