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Grant Scholtz - parliament.ppt Page 1

sponsorship


AGENDA

1. Mafika Mkwanazi – PresidentoOf The south African America’s Cup ChallengeOpens and provides a brief overview

2. Video – 7 Minutes duration Overview of the America’s Cup and the SA CHALLENGE

3. Capt Sarno – Managing Director of The South African America’s Cup ChallengeThe Spirit of Shosholoza

4. Grant Scholtz – Managing Director Saatchi & SaatchiMedia exposure, facts about the America’s Cup

5. Wolfgang Jakob – CEO OF T-Systems South AfricaT-Systems involvement and the sponsorship

6. Capt SarnoClose the meeting

7. Questions and answers


sponsorship


The oldest international sporting •event – 1853Huge international sporting •spectacle2,9 Billion Viewers worldwide in •2003, with huge growthGovernments realized economic •benefitsReal ROI from sponsors (AC •independent research)

The America’s Cup



More than 120 races will be extensively •covered by the media over the next two and a half year period. 2005•

1 in Valencia; 1 Sweden; 1 in Trapani, Italyo

2006•2 in Valencia, 1 special event, venue to be oannounced

2007•Valencia, April, May – June, Julyo

THE NEW AC FORMAT


The South African Challenge


Vision

To launch a South African Challenge for the celebrated America’s Cup, with a team of sportsmen that reflect South Africa’s cultural diversity and in doing so enrich our nation through skills and business development.


Team Shosholoza Going Forward – The Timeline to 2007

January – April 2004Training yacht Shosholoza launched at V&A WaterfrontOfficial presentation of the Challenge to the mediaCrew selection and initial trainingOfficial appointment of naval architect Jason Ker

May – August 2004Crew training in Cape Town

September – October 2004Successful participation in pre-regattas, Marseille LouisVuitton Act 1 and Valencia Louis Vuitton Acts 2 and 3

November 2004 – April 2005Construction of first new yacht startsCrew training in Cape TownT-Systems sponsorship announcedLaunch event 25 February

April 200523 April, first new Racing Yacht to be revealed in Cape Town

May – October 200519th May, official launch of RSA 83 in Valencia, SpainRace in Louis Vuitton Acts 4-9 on overseas circuitin Spain, Sweden and Italy

November 2005 – March 2006Crew training in Cape Town

April 2006Launch of final race yacht in Cape Town

May – October 2006 Participating in pre-regattas on overseas circuit

April – June 2007Valencia, Spain Louis Vuitton Cup challenger selection series32nd America’s Cup Match.


Izivunguvungu Development Sailing School

Started in 1998, funded by MSC •in association with the SA Navy, headed by Ian Ainsly, 3 times South African Olympic sailorTo introduce sailing to •underprivileged people and equip them to become the best in their fieldIt is also used as a “feeder” for •crew selection to Shosholoza


National (SA) Publicity Generated

MARCH 2004 – FEB 2005Total Value R 8 120 337•

Press R 4 596 932–Television/Radio R 3 523 405–

The internet is not measured•

Measured by Newsclip


Broadcast only

R 0R 200,000R 400,000R 600,000R 800,000

R 1,000,000R 1,200,000R 1,400,000R 1,600,000

Quart

1st Quarter 20042nd Quarter 20043rd Quarter 20044th Quarter 20041st Quarter 2005


Print only

R 0

R 200,000

R 400,000

R 600,000

R 800,000

R 1,000,000

R 1,200,000

R 1,400,000

R 1,600,000

Quart

1st Quarter 2004

2nd quarter 20043rd quarter 2004

4th quarter 20041st quarter 2005

2./04

3./04

1./04

4./04 1./05


Main TV Station Shares

16%

16%

41%

27%SABC3

SABC2

SABC1

etv


International Media Activity

Not measured at this point. There is however, tremendous •interest in the South African campaign, with coverage on all major international broadcast networks and press. The next page only details some of the publicity we are aware ofAt this point measurement is reliant on feedback from the media •– with copies of material published.The international media see it as a demonstration of the “new •spirit of co-operation” in South Africa


INTERNATIONAL MEDIA ACTIVITYTelevision 2004

Short features/Documentaries

TVNZ New Zealand - August•Transworld Sport - September•French Channel 1 - September•TVNZ New Zealand TV - September •Swiss TV (German) - September•Swiss TV (French) - September•German TV - September•Image World (AC management) - •Supersport - worldwideSea Master Sailing Series - Supersport - •worldwideFrench regional TV (Marseille) - •September

Spanish National TV - September•Valencia TV - September•APP Broadcast - London•Digby Fox Productions - London•RAI Television - Rome•BBC - October•Sea Master Sailing Series - October•Italian Sailing Channel - October•French National TV Channel 1 - October•Spanish National TV - October •Valencia TV - October •German TV - October•Swiss TV (German)- October •TVE Barcelona TV•


INTERNATIONAL MEDIA ACTIVITYTelevision 2005

Short features/Documentaries

Bloomberg TV - Italy•CNN - February (to be screened March 20, •23, 24)Motorsports Unlimited TV Chicago - April •screeningAustralian TV - March SABC 3 and •Australian TV - July screeningFrench TV - March Channel still to be •announced.Transworld Sport - April •CNN - New York - Pending•CBS - 60 minutes - New York - Pending•ABC News - New York - pending•Spanish National TV - May in pipeline•


INTERNATIONAL MEDIA ACTIVITYNewspapers

Tages Anzeiger, Zurich - Jan 2005The New York Times - Jan 2005The Guardian London - Feb 2005The Observor London - Feb 2005Chicago Tribune - March 2005SF DRS Swiss national sports paper, Zurich -

ongoingLas Provincias, Valencia - ongoing Bloomberg Financial news agency - syndicated

story to clients

La Gazzetta dello Sport - Italy - continuousThe Times of London - Oct 2004 - ongoingThe New Zealand Herald - Oct 2004 - ongoingEl Periodico - Barcelona - Oct 2004Frankfurter Allgemeine - Oct 2004 - ongoingToronto Globe - Oct 2004


INTERNATIONALMEDIA ACTIVITYRadio and web 2004/2005

RADIO

BBCFrenchItalianZealandSwissSpanishThe Media Line - American News Agency -

Broadcast to over 20 states inthe US through USA Radio Network.Canadian Broadcast Corporation

WEBSITES

www.cupinfo.com www.sailinganarchy.com www.bangthesailor.com www.thedailysail.com La Gazzetta dello Sport websitewww.smoothsailing.com www.iafrica.com www.cupineurope.com www.bloomberg.com www.media24


INTERNATIONALMEDIA ACTIVITYMagazines

2004Yachting World Seahorse MagazineMer&Bateaux FranceGerman Yacht magazineMainsail Magazine - ItalyPronautika - ValenciaNavegar - BarcelonaSail Magazine


What the media had to say…

This quote reflects the sentiment

There’s something special about Shosholoza. An early sentimental favourite in Marseille and Valencia for the first three 2004 Louis

Vuitton Acts, the South African team launched by Captain Salvatore Sarno surprised the America’s Cup community. Cheered by both spectators and competitors, their refreshing approach and their

astounding spirit earned tremendous popular support.

“


Overview of publicity

Great coverage in general press, “human interest” factor high, not just •sports coverageDaily newspapers, characterized by full colour coverage•Wide demographic coverage, from Sunday Times and Sowetan to •Sports Illustrated and television news







Shosholoza in Marseille 1- 09 - 04(released by the AC media centre)




In Summary

The Shosholoza campaign is proof of the optimism •and passion that has manifest itself in South Africa. It is proof that we can take on the best in the world •at the highest technological levelIt is a campaign with the magnitude and publicity •value and coverage, both national and international, rarely seenIt is also the only representative national team •participating in the America’s Cup











Documents

Grant Scholtz - parliamentpmg-assets.s3-website-eu-west-1.amazonaws.com/.../050412shoshol… · Grant Scholtz - parliament.ppt Page 9 Team Shosholoza Going Forward – The Timeline