Grant Goddard - International Radio Broadcasting Consultant - Case Studies' by Grant Goddard

Embed Size (px)

Citation preview

  • 8/3/2019 'Grant Goddard - International Radio Broadcasting Consultant - Case Studies' by Grant Goddard

    1/12

    I\J@T IODDJ\D

    E@TC\@JTEO@JN \JDEOL\OJDFJVTE@I

    FO@VSNTJ@T

    FJVC VTSDECV

    yyyi|j`tioddj|dfosh

    http://www.grantgoddard.co.uk/http://www.grantgoddard.co.uk/http://www.grantgoddard.co.uk/
  • 8/3/2019 'Grant Goddard - International Radio Broadcasting Consultant - Case Studies' by Grant Goddard

    2/12

    I|j`t Ioddj|d ev j No`do`'ljvcd |jdeo fo`vsntj`tyetm;

    62 ucj|v) c}rc|ec`fc e` tmc |jdeo l|ojdfjvte`i j`dgcdej e`dsvt|ecv

    J t|jfh |cfo|d oa f|cjte`i j`d egrncgc`te`ivsffcvvasn r|oi|jgge`i j`d gj|hcte`i vt|jtciecvao| tmc njs`fm/ts|`j|os`d oa nj|ic'vfjnc |jdeovtjteo`v

    :2 ucj|v) c}rc|ec`fc oa yo|he`i o` tmc i|os`d jt|jdeo vtjteo`v e` oqc|vcjv cgc|ie`i gj|hctv

    Vc`eo| gj`jicgc`t j`d fo`vsntj`fu |oncv ao|Gct|ogcdej E`tc|`jteo`jn E`f. @cyv Fo|ro|jteo`)vVtj| TQ j`d LLF Yo|nd Vc|qefc T|svt e`e`tc|`jteo`jn gj|hctv

    C}tc`veqc kos|`jnevtef c}rc|ec`fc jv cdeto|. vsl'cdeto| j`d jstmo| oa :.222( j|tefncv. j`jnuvt |cro|tvj`d r|cvc`tjteo`v jlost gcdej evvscv ao| tmc r|cvv.gcdej oy`c|v j`d e`tc|`jteo`jn fo`ac|c`fcv

    J no`i t|jfh |cfo|d oa me|e`i. gc`to|e`i j`dgj`jie`i e`c}rc|ec`fcd vtjaa j`d t|je`e`i tmcge`tc`veqcnu e` jnn jvrcftv oa |jdeo r|odsfteo` j`d|jdeo vtjteo` gj`jicgc`t

    :.222v oa mos|v) c}rc|ec`fc fjrjfetu lsende`i yetmnofjn e`c}rc|ec`fcd rc|vo``cn e` j yedc |j`ic oavhennv ao| |jdeo l|ojdfjvte`i. o`c'to'o`c j`d e`vgjnn i|osrv -tmjt mjqc `o C`inevm%

    rjic < oa :

  • 8/3/2019 'Grant Goddard - International Radio Broadcasting Consultant - Case Studies' by Grant Goddard

    3/12

    I|j`t Ioddj|d oaac|v tmcvc vhennv;

    Gj`jicgc`t oa nj|ic -12(% f|cjteqc tcjgv.|cf|setgc`t. e`tc|qecye`i. me|e`i. gc`to|e`i j`dr|oqede`i r|oacvveo`jn dcqcnorgc`t

    Vt|jtciecv f|cjtcd j`d c}cfstcd vsffcvvasnnu tolsend e``oqjteqc nj|ic'vfjnc |jdeo vtjteo`v tmjtfo``cft yetm noujn `jteo`jn/nofjn jsdec`fcv

    \cisnjto|u c}rc|ec`fc to c`vs|c tmjt |jdeo vtjteo`vfogrnu yetm jnn jvrcftv oa gcdej njy j`d ncievnjteo`

    R|oi|jgge`i tmjt ev lond. f|cjteqc j`d e``oqjteqcto gcct tmc c}rcftjteo`v oa jsdec`fcv j`d todeaac|c`tejtc j |jdeo vtjteo` a|og fogrcteto|v

    Jyj|d'ye``e`i gj|hcte`i vt|jtciecv ao| |jdeovtjteo`v tmjt c}fetc jsdec`fcv jlost tmc gcdesg

    C}fcnnc`t foggj`d oa C`inevm -y|ettc` j`d vrohc`%j`d vslvtj`tejn c}rc|ec`fc jv j kos|`jnevt e` cdeto|j`d vsl'cdeto| |oncv ao| r|e`t rslnefjteo`v

    Dcvei` j`d egrncgc`tjteo` oa :22( gj|hct |cvcj|fmr|okcftv e` e`tc|`jteo`jn gj|hctv. t|j`vao|ge`i

    |cvsntv e`to fo`vsgc| e`veimtv j`d vt|jtcief jfteo`vtmjt egr|oqc |jdeo vtjteo` rc|ao|gj`fcv

    Gsnte'gj|hct c}rc|ec`fc gj`jie`i devf|cct |jdeoorc|jteo`v e` vcqc|jn fos`t|ecv vegsntj`cosvnu

    Gj`jie`i lsdictv oa :g( j`d c}rc|tevc e`jffos`tv. vr|cjdvmcctv j`d ae`j`fejn j`jnuvev a|og

    yo|h jv j Fetu j`jnuvt j`d t|je`e`i e` cfo`ogefv

    rjic 6 oa :

  • 8/3/2019 'Grant Goddard - International Radio Broadcasting Consultant - Case Studies' by Grant Goddard

    4/12

    Cqc|u |jdeo gj|hct ev deaac|c`t j`d |czse|cv j deaac|c`tvct oa vhennv to tjfhnc etv s`ezsc r|olncgv

    I|j`t Ioddj|d mjv yo|hcd e` tmc aonnoye`i |jdeogj|hctv;

    SH

    No`do`

    @cyfjvtnc

    Cs|orc

    \svvej; Govfoy ! Vt Rctc|vls|i

    Ms`ij|u

    F{cfm \crslnef

    Njtqej

    Ic|gj`u

    Netmsj`ej

    Cvto`ej

    Geddnc Cjvt

    Ev|jcn

    Jvej

    Fjglodej

    E`dej

    Jddeteo`jnnu. I|j`t mjv neqcd e` Fj`jdj ao| aeqc ucj|vj`d mjv yo|hcd aeqc ucj|v ao| j SV rslnef fo|ro|jteo`

    rjic 4 oa :

  • 8/3/2019 'Grant Goddard - International Radio Broadcasting Consultant - Case Studies' by Grant Goddard

    5/12

    Tmc aonnoye`i fjvc vtsdecv ennsvt|jtc tmc |j`ic oaI|j`t Ioddj|d)v yo|h e` fmjnnc`ie`i e`tc|`jteo`jngj|hctv ao| fnec`tv;

    : \jdeo Fetu. E`dej X`jteo`jn foggc|fejn `ctyo|hW

  • 8/3/2019 'Grant Goddard - International Radio Broadcasting Consultant - Case Studies' by Grant Goddard

    6/12

    rjic 1 oa :