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grandmother friendly business idea communication
Understand -> remember -> propagate -> impact
Extract the ONE thing that this company will always do, which is not optional. Look to prioritize and be elegant, not to dumb down. Get to the CORE of what you stand for and will do, even in the heat of business battle.
ORIGINAL SCHEMA
SURPRISE MYSTERY INTERES
T
(CURIOSITY)
What questions should your audience ask?
Abstraction prevents understanding. Use examplesMemory = Velcro, use hooks
HonestDetailTested Credentials Human Scale
Empathy Transcendence
Self InterestImagination
Paid entertainmentImaginationReal life inspiration
ChallengeConnectCreative
BiasDistractionHumorTrickle it