GRAND REGENCY MBA Project Report Prince Dudhatra

8/6/2019 GRAND REGENCY MBA Project Report Prince Dudhatra

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Prepared by

YAGN ESH R . BHAND ER I

Academic year: 2008-2009

Class : S.Y.B.B.A.

Roll No : 53

Seat No :

Submitted To

Saurashtra University

Guided By

Mr. Savan Rupala

College

R. P. Bhalodia College, RAJKOT

1



PREFACE

India is a developing country. One of the leading forces behind

these outcomes is the swift growth of the industries. Practical studies

are the part of B.B.A. course, B.B.A. is a special professional course

regarding business. Practical study implied by Saurashtra University in

B.B.A. under this subject, the student requires to visit one small scale

industry.

The visit is very helpful to the students because students get the

practical knowledge about the working of industry and seeing the

atmosphere of business units. With the help of industrial visit, student

develop his awareness about industrial field.

As a B.B.A. student, I had got an opportunity to visit, an industry.

That industry was NILKANTH CONCRETE PVT. LTD.. it was a great

experience for me. I have tried my level best to get as possible as

information about industry. I thanked all members who helped me to

get an information.

YAGNESH BHANDERI

2



B.B.A. Degree is concerned with the study of business

Administration of various activities in India. Industries of all kinds need

good trained administrators so this course is offered by Saurashtra

University.

In the B.B.A. course, we have a special subject for practical

training of business firm. Training in a firm has indeed been very faithful

and very interesting for the student. This training makes is easy to

understand the working of firm. It was a good experience for me to visit

the firm.

DATE:-

PLACE: - RAJKOT.

SIGN OF STUDENT

(Amit R. Dholaria)

3



ACKNOWLEDGEMENT

I feel great pleasure to present this Project report before you. I

heartily thankful to the entire person. This’s helped me in guidance and

collecting necessary information.

I am very much thankful to manager Mr. MANISH, and employ

of the “THE GRAND REGENCY.” who have provided and sufficient

guidance and necessary information about the unit which I am

incorporated in this report.

I express my deepest sense of gratitude toward our college Mr.

Niraj Pandya who has guided me in preparing project report. I am also

thankful to our collage staff member and my classmates who have

helped in collecting true and necessary information and provided

adequate and true guidance during preparing project report.

DATE:-

PLACE: - RAJKOT.

SIGN OF STUDENT

(Amit R. Dholaria)

4



DECLARATION

I the under signed Amit R. Dholaria student of R.P.Bhalodia

College of commerce, management and computer, Rajkot, Studying in

S.Y.B.B.A. hereby declare that the project work presented in this report

is my own work and has been created by me under the supervision of

our lecture Mr. Niraj Pandya of R.P.Bhalodia College, Rajkot,

Saurashtra university. This report has not been submitted to any other

university for any examination.

DATE:-

PLACE: - RAJKOT.

SIGN OF STUDENT

(Amit R. Dholaria)

5



I N D E X

Sr. No. Particular Page no.

1. General information 06

2. Front office 15

3. Services 23

4. Food & Beverage Department 29

5. Personnel Department 38

6. Financial Department 51

7. Marketing Department 61

8. Achievements 72

9. Feature Plan 73

10. S.W.O.T. analysis 74

11. Bibliography 78

6



7



I N D E XI N D E X

Sr. No Particular Page no1. Introduction 08

2. Hotel at a Glance 09

3. Hotel highlights 10

4. Location Purpose 12

5. Size of the organization 13

6. Form of the Organization 13

7. Exiting managing group 14

8. Hotel Facilities 14

8



INTRODUCTION

Hotel THE GRAND REGENCY is one of the best hotels in

RAJKOT. It is a high quality business hotel. It established on 16 th June

2003 at Dhebar road, Near Mehta Petrol pump, Rajkot. Pioneer of this

hotel is Mr. PRAVINBHAI PATEL. This firm is a unit of PANKAJ

INTERNATIONAL Ltd.

THE GRAND REGENCY, at Rajkot a landmark in the hospitality

sector of Saurashtra offers much more then just accommodation. The

hotel is First Class Full Service Business Hotel. The concept & feel of

the hotel is to create an oasis of comfort and luxury in the hub of

heightened commercial activity.

The hotel with 48 well appointed rooms with ample seating

including the splendid Gardenia Floor having a lush & rich garden with

19 rooms surrounding it, offers all the requirements of a Modern

Business Traveller.

9



THE GRAND REGENCY AT A GLANCE

Incepted in 2003, PANKAJ INTERNATIONAL Ltd. is a

professional and reputed organization engaged in service of hotel the

grand regency In India. The organization is reputed for its

transparency, its corporate culture and its contribution to the nation and

society. Dynamic young profession with zeal and commitment to

customer satisfaction and a pragmatic approach to marketing manage

the organization.

Rajkot is well placed in the Saurashtra region of the Gujarat

state in India. Rajkot, now a major industrial town, was once the capital

of Gujarat. Rajkot the storehouse of Gujarati handlooms and

handicrafts is famous all across India for their international standard

quality.

“The Grand Regency” Situated in the midst of prominent

business & commercial area of Rajkot city. “The Grand Regency” is 5

Km. from the Airport & 3 Km. from the Railway Station. The Grand

Regency Hotel in Rajkot is the ideal destination for Corporate

Gatherings, Strategic Planning Sessions & Board Meetings.

The accommodation options at the “The Grand Regency” Hotel

in Rajkot are a plenty to offer a wide choice to the tourists.

The comforts and luxury at the “The Grand Regency” Hotel in Rajkot

make you feel at home even away from your home. The Grand

Regency Hotel in Rajkot offers quality business services and facilities

including a business center, executive lounge, health room &

recreational room.

The Grand Regency Hotel in Rajkot is a 3 Star Approved with 4

Star Facility Hotel in Rajkot.

10



HIGHLIGHT OF THE GRAND REGENCY

NAME OF THE HOTEL

THE GRAND REGENCY

YEAR OF THE ESTABLISHED

The hotel was established in 2003 at Rajkot as

The Grand Regency .

LOCATION

The Grand Regency is situating at Rajkot. This company is spread out

in 700squaremeters. lend with three floor.

ADDRESS

Dhebar Road, Near Mehta Petrol Pump,

Rajkot 360 002.

TELEPHONE & FAX No.

Tel.: (+91-281) 2240100-101, 3090374.

Fax : 2240102.

FORM OF ORGANIZATION

The form of organization is sole proprietor.

11



SERVICES

Rooms – Executive rooms, Elegance rooms, Gardenia roomsand Suit rooms

Dhola Maru - multi-cuisine restaurant

The Swagat Hall - Banquet/Conference to accommodate 150

persons.

Regent Room - party room for 300 persons

Board Room - meeting for up to 25 persons.

WEBSITE

www.hotelthegrandregencyrajkot.com

E-MAIL

[email protected].

BANKER

Bank of Baroda, Rajkot.

12

mailto:[email protected]

mailto:[email protected]



LOCATION PURPOSE

Selection of location is very important factor for any business

unit. Because once it would select, it will not to be change easily. The

business in suitable area or a production in ‘industrial estate’ is very

useful tool for produces or industry to increase profitability or decrease

cost of production.

One of expert in this field remarks, “The location of plant should

be field in such a manner that people interested in this success, cansell goods most profitability and can manufacture with least

expenditure.”

The grand regency is situated at Dhebar Road, Near Mehta

Petrol Pump, Rajkot. This company situated hears for some reasons

are as follows.

Midst of prominent business & commercial area of city

Just 5 Km. from Airport

Just 3Km. from railway station

before hotel ,its own building of owner

13



SIZE OF ORGANIZATION

According to Indian company act, there three main types of

industry

SMALL SCALE

MEDIUM SCALE

LARGE SCALE

THE GRAND REGENCY has under the category of “MEDIUM

SCALE”.

FORM OF ORGANIZATION

The main business form of organization is follows.

SOLE PROPRIETOR CONCERN

PARTNERSHIP FIRM

JOINT STOCK COMPANY

THE GRAND REGENCY has under the category of

“SOLE PROPRIETOR CONCERN”

14



MANAGING GROUP

MANAGING DIRECTOR :- Mr. Pravinbhai Patel

EXECUTIVE DIRECTOR :- Mr. Sumit P. Patel

EXECUTIVE DIRECTOR :- Mrs. Poonamben S. Patel

HOTEL FACILITIES

48 Elegant Rooms having Color TV with Satellite

Transmission, Direct Dial STD/ISD facility.

DHOLA MARU multi cuisine restaurant for delightful

dining experience.

THE SWAGAT HALL – Banquet/conference to

accommodate 150 persons.

REGENT ROOM -Party Room for 300 persons.

BOARD ROOM –Meeting room for up to 25 persons.

24 Hour Room Services

Business Center with Secretarial Service.

Executive Lounge.

Recreational Room.

Health Room. Safe Deposit Lockers.

Money Changing Facility.

Travel Counter.

Laundry Services.

Courtesy Airport Transfer.

Doctor on Call

Ample Parking with Valet Services.

15





I NDEX


1. Introduction 17

2. Origination Chart 18

3. Service of Front office 19

4. Process of Room Reservation 20

5. Types of Room 21

6. Tariff 22

7. Term and Condition 22

INTRODUCTION

17



Generally this office is known as Reception. The Grand Regency

is known it as a Front Office. Front office employee is directly contact

with the customer. This employee is also one kind of represented it

firm. This works are advance booking of room, present room booking,

arrange birth day party, marriage party in The Swagat Hall, sales the alltypes of room, i.e. Executive rooms, Elegance rooms, Gardenia rooms

and Suit rooms. They carry about they customer service; provide all

service of the hotel to its customer. Try to fulfill requirement of the

customer.

18



ORGNIZITION CHART

Receptionist

Front office head

Receptionist

19

Front office



Services of the front office

“The action of helping someone working for someone, system

supplying a public need & ready to assist someone when required”

THE GRAND REGENCY is perfectly suitable with this meaning

because it helps public by providing its facilities, by gibing its facilities,

by satisfying public needs and also ready to assist them whenever

required.

• ADVANCE BOOKING : - Through Direct Contact, By Mail, By

Telephone Contact, By Indirect

contact

• PRESENT BOOKING : -Through Direct Contact, By Telephone

• SWAGAT HALL BOOKING : - Direct Contact

• REGENT ROOM BOOKING : - Direct Contact

• BOARD ROOM BOOKING : - Through Direct Contact,

By Telephone, By Mail.

20



PROCESS OF ROOM RESERVATION

The room reservation process is very simple to understand for

customer. Hear various type of method is applied for room reservation.

Major two types i.e. 1) Direct method 2) indirect method

1) Direct method : -

Generally this method is use to customer. In this method

customer is directly contact with the hotel to its front office. And reserve

the room in advance or for present.

2) Indirect method :-

Today, in world, people don’t have time for go to hotel and

reservation the room, but person use today technology i.e. mobile

phone, internet. Customer reserve the room through on call and e-mail.

In the room reservation, advance pay for new customer in, some

time customer pays its payment on check out time. But the company

office or regular customer is pay on its time.

21



TYPES OF ROOMS

In every hotel, there many types of room some of it is small,

large, and luxuries. This room have different name with different facility.

The total number of room is 48. These rooms have many facilities i.e.

color TV. With satellite transmission, direct STD/ISD facility.

• Executive room: -it is compact room with the require facility

• Elegance room : -it is large than the executive room but small than

suit room with all facility

• Gardenia room : - The splendid lush and green Guardian Floor

with 19 rooms’ offer an ambience to smoothen

the nerves Weary Business Traveller.

• Suit room : - suit room is luxuries room with luxuries facility

22



TARIFF

Room Type Single Double

• Executive room 1350 1900

• Elegance Room 1450 2100

• Gardenia Room 1950 2500

• Suit Room 3000 3000

• Extra Bad / Person 350

TERM AND CONDITION

All rooms are subject to 15% Luxury Tax.

Sales Tax on Food & Beverage will be applied as

applicable.

Any Charges in Tax structure will be levied as applicable.

All rates are subject to change without prior notice.

Check out time 12:00 noon.

In the absence of arrival detail, reservation will be

deemed as guaranteed up to 1500 Hours only

23



24



INDEX


1. Introduction 25

2. Service provided 26

25



INTRODUCTION

WHAT SERVICE MEANS?

Service has got different meaning or can be understood in

difference ways.

From the above all meaning any meaning can be considered or

is applicable for the service company. But the prefect meaning will be

or can be the combination of all the meanings.

“The action of helping someone working for someone,

system supplying a public need & ready to assist someone when

required”

THE GRAND REGENCY is perfectly suitable with this meaning

because it helps public by providing its facilities, by gibing its facilities,

by satisfying public needs and also ready to assist them whenever

required.

26



SERVICES:

A service is the most important part and major key for the

success of any unit. Without a service, marketing cannot be imagined.

Service is one tool in the hands of the marketing through which it gives

life to all marketing program. So, the main responsibility of the

marketing would be to know its service well and to take proper service

decision.

BIRTHDAY PARTY:

If some one wants celebrate Birthday in THE GRAND

REGENCY hotel, they are providing big hall for party and arrange the

event. They provided music to the party, and also arrange for cold-drink

and food to the members of party so; person can get both

entertainment and food.

MARRIGE PARTY:

Some one wants to arrange a marriage party. They handle the

event; they provide food & other services and also provide music and

other facilities.

27



DANCE PARTY:

If the festival of “Christmas” and “new year” they provide all the

types of entertainment to the all customers. Service like music, dance

floor other many types of services to celebrate festival.

MEETING & CONFERENCE HALL:

They are providing business hall for meeting & conference. If

any person wants to arrange business meeting they allow them.

By this way, “THE GRAND REGENCY” hotel provides various

services to their customers. They try to provide all the types of services

to the customer so customers don’t feel trouble himself. They think that

BEST QUALITY SERVICES provided to customer is their

responsibilities.

28



HOTEL SERVICES

48 Elegant Rooms having Color TV with Satellite

Transmission, Direct Dial STD/ISD facility.

DHOLA MARU multi cuisine restaurant for delightful

dining experience.

THE SWAGAT HALL – Banquet/conference to

accommodate 150 persons.

REGENT ROOM -Party Room for 300 persons.

BOARD ROOM –Meeting room for up to 25 persons.

24 Hour Room Services

Business Center with Secretarial Service.

Executive Lounge.

Recreational Room.

Health Room.

Safe Deposit Lockers.

Money Changing Facility.

Travel Counter.

Laundry Services.

Courtesy Airport Transfer.

Doctor on Call

Ample Parking with Valet Services.

29



All major Credit Card Accepted.

30



I NDEX


1. Introduction 31


3. Types Of Food 33

4. Types Of Lunch 34

5. Table Service 35

6. Food To The Room 35

7. Quality Control 36

8. Special Raw Material 36

9. Storage 37

31



INTRODUCTION

The key department of hotel is food department. If the very niceservice is providing by service department but the food is not that much

good. The customer does not prefer that restaurant.

In the food & beverage department, they have to making

cleaning everyday. They have to use best items for making food. They

have to taste quality and try to maintain quality, the main cooks having

experience and ability to make best food.

The Grand Regency having well kitchen and cook is able &

experience. Every day use best item for survive customer. They make

list of item that they needed. They are always going to purchase quality

product.

32



ORGANIZATION CHART

Banquet manager

Food & BeverageManager

Sr. Captain

Captain

Store keeper

Purchase manager

Helper

Sr. steward

Sr. Captain

Restaurant manager

Captain

Sr. Steward

Steward

Trainers

Steward

Trainers

33



TYPES OF FOOD

The Grand Regency has multi cuisine restaurant. They call it

DHOLA MARU . There is a multi type of food. They are provide

vegetarian & non vegetarian. They are providing different food dishes.

The objective of hotel is to provide best food & best quality to its

customer.

They provided following food dishes:

• Mexican

• Thai

• Italian

• Chinese

• Punjabi

• Continental

•

Fast food

34



TYPES OF LUNCH

The price is matter depending upon the person. It defer fromperson to person. The price id depending on the basis of food which

person selects to eat?

The person select following lunch. They have to paid amount. In

this lunch, menu is fixing, food is unlimited.

• Business lunch

• Executive lunch

• Special lunch

35



TABLE SERVICE

They are providing service to their customer. They are providing

soup to desert service. When any customer came in restaurant they

give them welcome drink. After giving welcome drink they give menu

and after selecting menu by customer. They provide customer selected

food within in 20 minutes. After it customers want anything, they

provided it to them.

ROOM SERVICE FOR FOOD

Customer calls to room service department and give order for

food. Room service department take this order and make food-

according order and give to customer room within 20 minuets.

36



QUALITY CONTROL

The Grand Regency is maintaining quality by experience &

expert person. They never compromise to its quality & services. They

always try to its level best.

• Good raw material

• Maintain quality by experience employee

• Food make by experience man

•

Special dishes make by expert man

SPECIAL RAW MATERIAL OF FOOD

Every hotel has some special material which is not use by any

one of its competitor

• Sugar from Delhi

• Tea from Bombay &Delhi

37



STORAGE

THE GRAND REGENCY is having storage department in which

they are store different raw material some of them have long period like

15 day to changes, some of them have very short period i.e. daily.

The store keeper examine store after every 15 days this stoke is

oil, sugar, tea, coffee. And other stock examines store daily bases i.e.

fresh vegetable, milk.

After examine by storekeeper, he make a list of things that will

be needed and give to purchase manager, purchase manager take

form cashier and purchase thing listed in list.

The store keeper has to visit storage department and check the

stock otherwise it is create difficulty for cooks. And mismanagement is

place. But the grand regency has proper management of food &

beverage department. It is strength of the unit.

38



39



I NDEX INDEX


1. Introduction 40

2. Organization Chart 41

3. Recruitment 42

4. Selection 44

5. Training 46

6. Performance appraisal System 47

5. Personal record 48

6. Wages & salary 49

7. Employ benefit 49

8. Time keeping system 50

40



INTRODUCTION

The main componential organization is their employee an

organization requires the services of its employees to achieve is goals.

Therefore human resources are the most evident part of an

organization.

“Personnel management is the planning, organizing, direction,

controlling of the procurement, development, compensation, integration

and malignance of people of the purpose of contribution to

organization, individual and social goal.”

-EDWARD FLIPPO

Personnel management is concerned with managing people at

work. All the activity of the unit are initiated and determined by the

employees, who make up plants, institutions or offices. All these are up

productive without employees. Thus, personnel management covers

the management of employees at all level.

An organization may be manufacturing firm, a business concern,

an insurance company, a government agency, social organization,

hospital a university, a public school, religious trust or even families. It

may be small or large, simple or complex, it needs to manage the

efforts of the humans engaged in it and to direct them towards

organization missions and goals.

The internal department structure of personnel department

varies widely from one company to another; the personnel department

has to function as a medium to establish healthy relationship between

the management and the employee.

41



ORGANIZATION CHART

Administrative officer

Personnel Manager

Personnel Department

Assistant

Worker

42



RECRUITMENT

RECRUITMENT is the process of attracting, potential, qualified

a competent employee with required characteristic and in proper

quantity.

“Recruitment is the process of finding and attracting capable

applicants for employment the process begins with the new recruit are

sought and ends when their application are submitted the result is a

pool of applicants from which new employee are selected”

In simple terms recruitment is understood as the process of

searching for obtaining applicant for job, from among whom the right

people can be selected.

Recruitment is the process of selecting efficient & trustworthy

employees who are willing to apply for the job. Recruitment aims to

develop & maintain proper manpower resources.

There are mainly three method of recruitment are as follows:

DIRECT METHOD

INDIRECT METHOD

THIRD PARTY METHOD

43



There are various sources of recruitment which are as above

Sources of recruitment

Internal recruitment External recruitment

1) Present Employee 1) Advertisement

2) Employee Referrals 2) Trade/professionsassociation

3) Formal Employee 3) Employment exchange

4) Previous applicant 4) Campus recruitment

5) Consul tans

“THE GRAND REGENCY” recruits from internal sources for

recruitment like Formal Employee, Employee Referrals. And if it is not

selected they are going for advertising in local news paper, national

news paper as well as contact with emplacement for recruiting the

need person.

44



SELECTION

The objective of selection process is to determine whether an

applicant meets the qualification for a specific job & to choose the

applicant who is most likely to perform well in job.

This information is accrued in a number of steps or stages. It is a

very complicated and it is generally based on the nature and

technology of the unit. It is concerned with securing relevant

information about an applicant like education, date of birth, age and his

qualification etc.

“Selection is the process of choosing the individual who posses

the necessary skills, ability and personality to successfully fill specific

job in the organization”

“Selection is the process of picking individual from pull of applicants with necessary qualification.”

45



Selection process

Selection is a process by which the qualified personnel can bechosen from the application selection is process in the hand of

management to get qualify and disqualify applicant by various

methods. This process is follow

Interview

Preliminary Selection

Final Selection

Placement

46





PERFORMANCE APPRAISAL SYSTEM

For personnel management a performance appraisal is an

important tool. Performance appraisal means person’s performance in

the company.

Ones the employees have been selected trained and motivated;

he is then appraised for his performance. Performance appraisal is the

step where the management finds out how effective it has been at

hiring and placing employee. A performance appraisal consists of

evaluating an employee’s performance of a job in terms of a job in

terms of its recruitment.

“THE GRAND REGENCY” consider its employees as it’s most

valuable and therefore it believes in perfect and accurate performance

appraisal system. They believe that employees’ efficiency, productivity

and great performance is a ladder to success. THE GRAND

REGENCY has an efficient performance appraisal system for

evaluating their employees’ performance.

48



PERSONAL RECORD

In personal record, compete up to date information is maintained

about employees. Every unit have record book for employees in which

record information about employee, leave, promotion, punished men

etc.

THE GRAND REGENCY has record book of employees. These

record books are as follow.

Attendance register

Salary-wages register

Casual leave register

Bonus register

49



WAGES & SALARY

Wages and salary is one of the important functions for

organization as well as staff working in it. It is motive the person to

effective, so it is most important work.

In “THE GRAND REGENCY” hotel wages & salary is to be paid

on monthly basis. They pay salary to their employee on 7 th in every

month.

EMPLOY BENEFIT

In today companies gives benefits to their worker or employ.

THE GRAND REGENCY hotel provides following facilities.

Festival gift

Bonus

Loan

Provident Funds

Overtime

vehicle

50



TIME KEEPING SYSTEM

Time keeping system for a one person or a firm should develop

an effective time keeping system.

Each unit must have its own time keeping system. Since time

must for every company to measure the regularity of its employee. In

time keeping system the arrival and living of employees are recorded.

THE GRAND REGENCY has a three shift of duties. The

employees of this company enjoy one off-day in a week. Beside they

can also enjoy the festival holidays.

51



52



INDEX INDEX

Sr. No Particular Page no

1. Introduction 53


3. Financial Planning 55

4. Financial Sources 56

5. Capital structure 57

3. Management of Working Capital 58

4. Management of Fixed Assets 595. Profit 60

6. Account 60

53



INTRODUCTION

Finance is the lifeblood of the business. It is impossible to run a

business without finance. In every function of business need finance. In

this way the finance is important role in business.

“Finance is like an arm or left either you use it or loose it”.

Financial management is that manage real activity, which is

concerned with the planning and controlling of the firms financials

recourses. A capable financial management can lead the unit to the

path of highly profitability with limited financial turnings.

Financial management is responsible for estimation of financial

resources; their procurement and their application in a manner in which

they help the enterprise grow according to well-defined objectives.

All the activities requires finance for their implementation like to

establish a business, to buy row materials and machines, to make

production, to pay wages, salaries, to market the products etc.

54



ORGINIZTION CHART

As a financial activity has become more complex at present

most of the organization keeps a separate department you handling the

matter of finance. Finance department is one the key departments.

Financial and accounting activates are carried our through this

department. So the organization of this department is of much

importance to every industry.

The chart of finance department of “The Grand Regency”

is as under.

Assistant Accountant Assistant executive Accountant

Chief Accountant

Finance Manager

Finance Department

55



FINANCIAL PLANING

Planning is very necessary for the smooth running of the

business. Planning means deciding in advance what is to be done.

Financial planning means deciding in advance the financial

activities to be carried on to achieve the basic objective of the firm. The

success or failure of any business enter price depends up on the

formation of financial planning if the financial planning is prepaid

carefully, accurately and without any fault, than enter price will get

success in it’s business. If involves the setting of objective and

identification of the variable affecting the objective.

In THE GRAND REGENCY they also are doing financial

planning. The top management does the financial planning every year.

56



FINANCIAL SOURCES

Sources of finance mean that from where to collect funds and

from where money comes for industries and also at sometime in which

way it comes at the time of requirements. Generally there are two

source of finance i.e.

(1) Internal Sources

(2) External Sources

THE GRAND REGENCY has both internal sources and external

sources of finance.

57



CAPITAL STRUCTURE

Capital structure is a very important decision for the company.

Here the company determines the formation of capital or mix of

different types of long terms funds.

Capital structure refers to the composition of long terms sources

of funds as debentures, long terms debtors, preference share capital,equity share capital and retained earnings i.e. reserve and surplus.

The board of directors or financial manager of the companies

should develop an appropriate capital structure and this can be done

only when all those factors, which are relevant to the company’s capital

structure decision, are properly analyzed and balanced.

THE GRAND REGENCY has its own capital and also has a loan

from the bank.

58



MANAGEMENT OF WORKING CAPITAL

Working capital refers to the funds locked up in materials,

working progress, finished goods, receivable and cash, etc. since this

asset are known as current assets, in very simple terms, “working

capital may be defined as capital invested in current assets”

According to Hoagland, “working capital is decretive of that

capital which is the fixed. But the more common use of the working

capital is to consider it as the different between the book value of the

current assets and current liability”.

Working capital plays as an important role in any organization.

The management of working capital is done in such a way so that the

firm dose not faces financial crises because or the secrecy of financial

will create disturbance in the working of the unit.

In THE GRAND REGENCY working capital is Rs. 5, 00,000.

Financial manager dose the management working capital. It is a major

concern of the financial manager such as the accomplishment of the

value of maximization of goal depends essential on prudent working

decision.

59



MANGEMENT OF FIXED ASSETS

Management of fixed assets is very important in any

organization. Fixed assets of a company are the permanent capital of

the company. They are helped in the production process. They can be

used year by year for a long period of time, they must be checked. A

large fixed asset does not mean that the firms are very well but there

must be proper use of fixed assets.

There must be proper and appropriate provision for depreciation

of on fixed assets. The financial manager is responsible for maintaining

proper management of fixed assets. Financial manager has to take

proper decision for the investment in fixed assets.

The total fixed assets of “THE GRAND REGENCY” is

Rs. 7, 00, 00,000 /- only.

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PROFIT

Over and above the other objective of a business the basic

objectives of any organization is making profit. The entire existents of

the business depend on its profitability. Profitability of a firm means

consist ratio and percentage of total profit earned on an annual bases.

It is always observe to be well maintaining in every firm.

THE GRAND REGENCY has successfully in earning a profit of

20% only.

ACCOUNT

The Grand Regency maintains its account by double entry

system and accounting is computerized. This is managed by the

financial manager.

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62



I N D E X


1. Introduction 63


3. Marketing mix 65

4. Product Mix 66

5. Pricing Policy 67

6. Promotion Mix 68

7. Advertisement 69

8. Sales promotion 70

9. Competitors 70

10. Market Research 71

63



INTRODUCTION

In this global economy, marketing management occupies a

significant place whether it is a new firm or it is an establish unit. In this

combative world every concern organization objective, an efficient &

effective organization of marketing department is a prime condition.

Marketing occupies an important position in the organization of

business unit. Without proper marketing the company cannot achieve

its goal. According modern marketing concept," marketing starts with

the products idea and ends with customer’s satisfaction.”

According to Philip Kotler , “Marketing is the process of

planning, and executive the conception, pricing promotion and

distribution of goods ideas to create exchanging with target groups that

satisfy customer and organization objective.”

The concept of market is very much impotent in marketing. The

American Marketing Association defines “A market as the aggregate

demand of the potential buyer for product/service.”

It is said that without efficient marketing of the goods, even

though we will create best product, but we cannot sell it.

64



ORGANIZATION CHART

It is a modern business world and in modern business there is

so much competition. The existence of marketing department over

marketing manager is a must. The organization structure of the

marketing department in any organization differs, as per need and the

size of the enterprise.

The organization chart of marketing department of “The Grand

Regency” is as under.

Manager

Senior Manager

Marketing Department

Asst. sales Manager

Sales executive

65



Marketing mix

“Marketing mix is the set of marketing tools that the firm uses to

pursue its marketing objective in the target market”

- Philip Kotler

The basis of marketing operation is the co-ordination of four key

variables namely,

Product

Price

Place

Promotion

66

PricePromotion

Product

Place

4P`S of Mark



Product Mix

Product mix is the list of all product offered for sale by a

company. It is defined as “The composite of product offered for sale by

a firm or a business unit.”

The product mix of a company has two characteristics: -

(1) Depth

(2) Width

Depth depends on the number of products items with in each

product line.

Width depends on the number of products group of products line

with in the company.

The Grand Regency has product width in food dishes. i.e.

Mexican, Thai, Italian, Punjabi, Chinese, & continental items.

The Grand Regency has product width also in Room. i.e.

executive rooms, elegance rooms, suit rooms and guardian rooms

67



PRICING POLICY

Pricing is a very critical decision in marketing management. It is

a price regulator of production, distribution and consumption of goods.

Pricing strategy determines the firm’s position in the market.

Pricing decision has strategic importance in any enterprise. It

means decision of determining price of a product. Price can be defined

as the exchange value of the goods or services in the terms of money.

The price of products should be determined in such a matter so as to

offer a reasonable amount of profit to the manufacturer, a reasonable

remuneration to middle man and the maximum satisfaction to the

consumers.

Price is an important element in the marketing mix. The policy is

only factor that generate revenue other factor are expense. Price is

only revenue generate element. So profits depend upon the price.

While deciding the price of product, following factor are consider

as cost:

• Cost of raw material

• Wags paid

• Electricity expenses

• Promotion expenses

• Estimating cost

• Other cost

68





Advertising

Advertisement is one of the most essential that is carried on by

most of the companies. The main purpose of every organization is to

promote sales and for this purpose each and every organization use

advertisement.

Advertisement can define as “Mass, paid communication

presentation and promotion of goods, service or ideas by an identified

sponsor, it is paid communication, because the advertising has to pay

for the space or time in which his advertising.”

It is a modern business word and in modern business world no

business can survive without advertisement. So advertisement is must.

Advertising is nothing but a paid from of non-personal

presentation or promotion of ideas, goods or services by an identified

sponsor.

The advertisement at The Grand Regency is mainly media like

Print Media like newspapers, magazines, trade journals etc. Out Door

Media advertise is like poster hoardings, Internet, e-mail, etc.

70



SALES PROMOTION

Now, day in competition are sales promotion activities become

most powerful in any of the organization to promote the sale? The

Grand Regency also tries it best for sales promotion.

The Grand Regency gives discount on their regular customer.

They are also provide group package on food, they provide discount on

some special event. They are doing sales promotion activity by this

way.

COMPETITORS

In the market have many hotels but some hotel have very good

quality & reputation in city. The Grand Regency is one of them; in short

period The Grand Regency makes good value in the market but

competitors still today.

The owner of The Grand Regency does not believe in

competition and also not compete with competitors but we known that

in every firm has competitor. These are following,

The imperial palace

Hotel silver palace

Kaveri

Hotel K.K.

galaxy

71



MARKETING RESEARCEH

Marketing research is a systemizing gathering recording and

analyzing the date about the marketing problem to facilitate decision

making.

Thus, marketing research concentrates on the study of product

planning, advertising and sales promotion, distribution, structure,

marketing strategies, marketing competition, buyer’s behavior and

attitude in the marketing place.

The grand regency is high quality business hotel. The hotel

offers consistently high standard of facility and accommodation.

Therefore The Grand Regency is no.1 business hotel in Rajkot.

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THE GRAND REGENCY HAS (THREE STAR) APPORVED BY THE

GOVERNMENT

73



THE GRAND REGENCY have an already three star approved

by the government. The future plan of THE GRAND REGENCY hotel is

achieving a(five star) by the government.

74



75



S.W.O.T. analysis is a too for auditing an organization and its

environment. It is the first stage of planning and helps marketers to

focus on key issue. Ones key issues have been identify the feed in tomarket objective. SWOT stands for

Strength

Weakness

Opportunity

Threats

• Strength and Weaknesses are internal factor.

• Opportunity and Threats are external factor.

76

Strengths

Opportunity

Threats

Weakness S.W.O.T.Analysis



STRENGTH

The staff of THE GRAND REGENCY is well manner. They treat

customer generally.

There is a chain command means only top management can take

decisions.

The location of THE GRAND REGENCY adds the middle of the

city.

Internal personal relationship is very nice between staff and

owner.

The elegantly appointed 100 covers Multi-Cuisine Restaurant

serving authentic cuisine ushers in slow concept in fine dining for

a delightful dining experience.

WEAKNESS

Front area is very small, so people can not found easily.

People park their vehicles out side because of small parking area.

Building of hotel is not proper, it is not look like three star from out side.

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MARKEING MANAGEMENT

(PHILIP KOTLAR)

WEB SITE:-www.hotelthegrandregencyrajkot.com

PERSONNEL MANAGEMENT

(ASHWATHAPPA, C.B. MAMORIA)

FINANCE MANAGEMENT

( I. M. PANDEY)

http://www.hotelthegrandregencyrajkot.com/

http://www.hotelthegrandregencyrajkot.com/

Documents

GRAND REGENCY MBA Project Report Prince Dudhatra