8/6/2019 Grand County Uncensored Volume 1 Issue 1 Page 1

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Pulling us out of the mainstream

ING'd | How Grand County's Citizens Pay $2 Per Web Visitor By: reggie.paulk@gmail.com twitter.com/#!//gcuncensored

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2011 Six Month Checkup http://t.co/2tVfY3E via@tickerguy

The People Must Retain The Right To Shoothttp://t.co/Slu45gCvia @tickerguytweeted10hours ago

More Administrators Cheating On StandardizedTests http://goo.gl/fb/gGYcd

Counties Getting Fed Up: Official Calls ForRiverside, 12 Other Counties To Secede FromCalifornia http://t.co/NT1Bhvntweeted1 day ago

Ohio governor signs law allowing guns in bars Good! http://t.co/aoDCKrkvia@YahooNewstweeted1 day ago

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In addition to text based interactivity, we also stream livevideo and audio of the proceedings if bandwidth permits

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July 12th 6:00 PM Granby Town Hall | HoodlumThe Skate Park

This should be a lively discussion lumping any young pewith a skateboard or bike into the category of 'hoodlum.Present will be early morning walkers fed up with seeingcans and drink cups on the ground instead of in proper treceptacles.

Discussion will surround the subject of the lack of respeyoung people have these days.

July 19th, 2011 6:00 PM Board of EducationRegular Meeting | Wake Me Up When We Get There!

For their first meeting of the summer, the board of educ

will convene to discuss the fallout of the Grand LakeElementary School closure as well as contingencies tohandle the upcoming school board elections. With four opositions opening up, a lot of change this way comes.

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July 2011, Volume 1, Number 1 || Free

Whats That Photo? : See Story Page 2

28 years experience in:Small business

Real estateBankruptcy

See Trude's presentation on

avoiding the pitfalls of hiring

independent contractors:

http://wp.me/p1ANkx dj

On July 28th, I had the pleasure of sitting in on a meeting of ourcounty commissioners. The newspaper was there a fact the

commissioners pointed out was quite unusual (Im flattered, SHDN).

After our morning break (and afterthe papers reporter left), we were treated to a Tourism Board update from Ore

Communications and Signature Advertising. A rather boring meeting to that point became immediately interesting.

Im a web guy... I have four YouTube channels a channel on Vimeo run three blogs play with twitterand Facebook, and

generally love playing on the World Wide Web. When these two ladies started presenting to the commissioners, I

immediately noticed some problems.

To be blunt, Grand County is getting ripped off to the tune of $148,000 dollars this fiscal year. But the rip off has been much

larger overthe last two years.

In 2009, the Tourism Board paid $210,000 for 91,000 unique web visitors. Thats $2.30 pervisitor! In 2010, they spent

$191,000 for 110,384 unique visitors $1.73 per visitor. This year, they only get $148,000, so theyre really having to scrape

by. So, other than web visitors, what else has $549,000 of taxpayer money purchased? An awesome ad campaign! The

ING campaign appeals to all you out there who love to do the out of doors in gskiING, hikING, bikING... Heard of it? Half

a m illion dollars. As a county taxpayer, I actually feel like Im getting a good screwING.

But besides a great ad campaign, theres a flashy new website aptly named getyouringon.com Isnt that cute? Its great too,

with a bunch of flash video that not only takes foreverto load, but causes you to get third degree burns on your lap as your

computer overheats trying to crunch through all that video renderING (I think this is catching on).

The two ladies presenting did point out that theyve been turning away from print advertising to focus on web b ased

marketing due to the expense and lack of metrics involved with print. This makes me wonder where is all the online work

being done?

A bit of digging revealed that, other than the website, not much is being done. But they have Facebook and twitter they said

so themselves. They even have 8k likes on their Facebook pagewell, 7,500, but thats close enough right? I cant recall

ever buying something associated with a like on Facebook. Can you? Lets start with twitter though, because that reveals a

lot. Heres a screenshot of Grand County Uncensored's twitter feed:

My first post was May 29thabout a month and a half ago. Ive posted 239 tweets and follow 71 other accounts mostly for

news aggregation. I have 12 followers, including 9 News and a couple ofDenverPost people. I was even contacted byDayle Cedars when the FBI arrested the guy in Kremmling over the white powder incident.

Heres a screenshot of Grand Countys twitter feed:

This feed was started on the 21st ofApril. The last tweet was on the 18th of June. Having a twitter feed with no tweets is the

business equivalent to a big fat Sorry Were Closed sign hanging in the window.

Gaylene Ore of Ore Communications gave part of the presentation. I checked out their website at Ore Communications, and

visited thier twitter feed:

If you advertise your business as a boutique PR firm, and have a twitter account with zero tweets, either start tweeting like

mad or delete your account. Anyone with knowledge of social media looking into your web presence will immediately

question you. Thats not a judgement but a statement of fact.

The Facebook page is the most promising social media property so far, and its not utilized nearly to the extent that it could

be.

The bottom line is that $148,000 worth of your taxpayer dollars are going to pay people to do what Im doing right nowtype

and tweet away on the computerat 1:50 AM on a Wednesday morning. Social media is only a conduit between people. If

youre not on one end, no one will be on the other. Think of twitter and Facebook as simply a telephone with the ability to

transmit images, text and video. Ifyoure not there dialing, you arent going to reach anyone.

So whats your take on the ING youre getting? Visit the article online at http://goo.gl/fb/BL46e and make your voice heard.

lawoffice@spryne

www.lawyer on the go.c

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