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Slow
What is “Slow”?
Who is behind it?
Why is it good?Why is it good?
How it works … in Ludlow
What is Slow?
Creates a climate for change
One route to living life at ahuman scalehuman scale
Practical ways of improvingwell-being and ‘quality of life’
Celebrates diversity, supportslocal micro-economy
Cittaslow or ‘Slow Cities’ isEco Government or Eco Urbanism
What is Slow?
festina lente
About quality, tradition, diversity
A positive, progressive approachA positive, progressive approach
A mindset or practical philosophy
A growing international movement
Not aligned with a political party
CarloPetrini
What is Slow Food?
Reaction to Fast Food
Good, Clean, Fair
Over 80,000 members worldwideOver 80,000 members worldwide
Local group: the Convivium
Terra Madre, Ark, Presidium
Foundation for BioDiversity
University of Gastronomy
Slow: a little bit of history
1986 Slow Food established
1999 Cittaslow set up in Italy
Greve-in-ChiantiGreve-in-Chianti
Orvieto
Bra
Positano
2005 Cittaslow International
Orvieto - headquarters of Cittaslow Italy/international
UK
PerthMoldBerwickAylshamDiss
Ludlow
Diss
Sokndal - part of Cittaslow Norway
National networks
UK
Norway
GermanyGermany
Poland
Australasia
In Development
Spain
Portugal
BelgiumBelgium
Austria
Denmark
France
South Korea
In Development
Ireland?
So what is a Cittaslow?
A town where it is good to live
Part of a network of towns
A place where a certain attitude of mind prevailsof mind prevails
A quality town…in the sense that quality of lifeis important to all – permanentand temporary residents
So what is a Cittaslow?
Town with fewer than 50,000 people
Scored 50 percent againstCittaslow assessment - 60 goalsCittaslow assessment - 60 goals
Larger town or city can be a Cittaslow Supporter
Other bodies or groups can be aCittaslow Supporter
The Cittaslow Mindset
Builds on Slow Food principles andextends them into areas other thanfood, drink and hospitality
A way of life and of living that looksA way of life and of living that looksto improve the fabric of life for all
Connects people, local government and Slow Food with a common goal
Cittaslow embedsthe Slow approachinto your municipality
Eco Government or Eco Urbanism
Why join Cittaslow?
It makes good sense
Provides some guiding principles forgood government and good practice
Helps keep your town ‘on course’
Develops or crystallises partnerships
It’s about being, doing, and enjoying
Plugs you into a network
Provides a hook
Cittaslow Goals
Environment
Infrastructure
Quality of Urban FabricQuality of Urban Fabric
Encouraging Local Produce/Products
Hospitality and Community
Boosting Cittaslow awareness
Cittaslow Goals
How Ludlow works on just one of the Cittaslow goals - encouraging local produce and local products…
Cittaslow Goals
Encourage Local Produce/Products: Register of producers in the hinterland
Cittaslow Goals
Encourage Local Produce/Products: Events and training for local skills
Cittaslow Goals
Encourage Local Produce/Products: Events and training for local skills
Cittaslow Goals
Encourage Local Produce/Products: Events and training for local skills
Cittaslow Goals
Encourage Local Produce/Products: Space for Farmers Markets - seasonal
Cittaslow Goals
Encourage Local Produce/Products: Space for Farmers Markets
Cittaslow Goals
Encourage Local Produce/Products: Increase awareness of good food
work with young people - taste education
Cittaslow Goals
Encourage Local Produce/Products: Increase awareness of good food
Cittaslow Goals
Encourage Local Produce/Products: Increase awareness of good food
Cittaslow Goals
Encourage Local Produce/Products: Education about organic production
Cittaslow Goals
Encourage Local Produce/Products: Preservation of local foodstuffs
Cittaslow Goals
Encourage Local Produce/Products: Organic farming and certification
Cittaslow Goals
Encourage Local Produce/Products: Awareness of traditional foodstuffs
Cittaslow Goals
Encourage Local Produce/Products: Protection of goods produce representing
local tradition
Cittaslow Goals
Encourage Local Produce/Products:LudlowBrewingCompanyCompany
International networkingDifferent food cultures
Contacts
www.cittaslow.org.uk
www.slowfoodludlow.org.uk
www.localtoludlow.org.ukwww.localtoludlow.org.uk
www.ludlow.org.uk
