Grab Some Green

Penny Pinchers Marketing

Project Members• Ashley Anderson • Kristen Davis• Amber Hoop• Codi Mast• Katie McClain• Eric Mohre• Bob Morris• Emily Pratt• Kristen Ramer• Kalynn Renko• Janie Riddle• Matt Soppelsa• Claire Stinedurf• Brandon Stroup• Shannon Strow• Haley Young

• Artistic Director• Artistic Director• Creative Designer• Assistant Account Executive• Account Executive• Communication Coordinator• Designer• Event Planner• Asst. Communication Coordinator• Creative Designer• Event Coordinator• Communication Coordinator • Creative Designer• Creative Designer• Event Manager• Account Executive

Research

• According to Ohio State Univ. Center for the Study of Student life: – Of 6,000 students surveyed, ~ ½ have credit card

debt– Students are MORE worried about paying off

loans, not credit card debt. – Stress caused by loan debt directly affects

student’s grades and work habits.

Choosing our Audience

• First Year Students– Too much info received upon entering college

• Sophomores – Maintaining an independent lifestyle, more able to receive/understand message

Sophomores

Goals and Objectives

• Goal– To provide Otterbein University students with

information and resources to promote wise spending habits.

• Objectives– To reach a minimum of 200 students through an

ambient art event.– To establish a forum on the Otterbein University

Wellness webpage that can be continually updated by Financial Wellness faculty and staff.

Implementation Process - Website

• Provides informational tips about financial wellness for students and faculty

• Challenges– Approval process proved to be more of a

challenge than we anticipated– Learned the importance of consistent

communication with all parties involved

Implementation Process - Poster Campaign

• Provided information regarding upcoming event

• Posted in high traffic areas around campus• Focused on main sophomore areas– Devore Hall– 25 W. Home– Mayne Hall

Implementation Process – Event Planning

• Promoted “Grab Some Green” Message• Included WOBN radio station for high energy

atmosphere• Staged Photo Booth with money related props• 10 gift cards were given as prizes to lucky

students

Facebook Event

• Used Facebook’s Event tool to promote “Grab Some Green” event online

• Challenge– Not every user could find the event through the

search bar.

GRAB SOME GREEN

GRAB SOME GREEN

GRAB SOME GREEN

GRAB SOME GREEN

Evaluation

• Count the number of fake dollars left on the tree. Out of the 240 that were printed, only 29 were left.

• Approximately 50 photos were taken in the photo booth featuring one or more students who participated in the event.

• The effectiveness of the website tab can be determined by its successful upload to the Otterbein University Office of Student Conduct & Wellness page. For future evaluation, web analytics can be used to see how many views the page has received.