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Entrepreneurs are individuals who start their own businesses or aggressively expand existing ones
Organize productive resources (human, natural, capital) to make goods or services
Assume risk of financial failure
Decide what, how and for whom to produce based on signals from the market potential profits
Correct decisions big rewards (profits = revenues - costs) and incorrect decisions big losses (debt)
Consumers benefit from high quality, affordable goods of great variety
Go-getter attitude – recognize opportunities, optimistic
Risk taking – moderate Hard work – don’t notice the passage of
time
Motivation – work for themselves, make money
Self-confidence – rely on yourself rather than luck or friends
Objectivity – realize strengths and weaknesses and get expert help for weaknesses
80% of businesses fail in the first five years of existence
personal characteristics of entrepreneurs lazy, unknowledgeable, unskilled, poor planning, inexperienced
misunderstand market – unpopular product, priced too high or low, market too small
insufficient start up money
Pasadena, Newfoundland Federal government started in 1986 favourable environment for businesses to grow
Low rent – Year 1-2 (25%), Year 3 (50%), Year 4 (75%), Year 5 (110%)
Development officer – financing, business plans, cash-flow forecasts
Cost of sharing services – secretarial, photocopying, computers
Business advisory committee – lawyer, banker, accountant, business people
Franchise is a license from a corporation (franchiser) to a another corporation or individual (franchisee) to sell a particular good or service with an advertised trade name
Franchisee a semi-entrepreneur because less risk, less innovation, less self-reliance