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GP Guideline
Group Organization Presentation Paper
Due on presentation date Evaluation
Group Name – Required, briefly explain
Title – RequiredOutline – Up to you
Title, Group Name, Their R#, ….etc Instructor Evaluation (IE)
1. Logic/Organization (20%)2. Presentation Skills (20%)3. Creativity (20%)4. CB Applications (20%)5. Paper (20%)
4 to 5 People(7 or 8 groups) - Expected
15 min minimum ~ 20 min maximum
3 to 5 pages without PPT,11 font, 1.5 spacing, Times New Roman, use bold/dents
Every group members supposedly plays its own role
At least 3 people should participate in presentation
1. Executive Summary, 2. Business Description3. Method/ Procedure4. Findings + CB
Applications5. Conclusion/ Recommendation6. PPT (6 slides/page)
- Required
Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, …
PPT File Needed;Email me the file before the presentation day
Member Evaluation (ME) – team member gives each other a grade (%)
*Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME
The Tesla Testers: GP Member EvaluationName: ______________
Members Grade (%)
Me
Any comments:
*Please make it sure you turn in this sheet on the presentation date along with the paper
GP Guideline
Group Organization Presentation Paper
Due on presentation date Evaluation
Group Name – Required, briefly explain
Title – RequiredOutline – Up to you
Title, Group Name, Their R#, ….etc Instructor Evaluation (IE)
1. Logic/Organization (20%)2. Presentation Skills (20%)3. Creativity (20%)4. CB Applications (20%)5. Paper (20%)
4 to 5 People(7 or 8 groups) - Expected
15 min minimum ~ 20 min maximum
3 to 5 pages without PPT,11 font, 1.5 spacing, Times New Roman, use bold/dents
Every group members supposedly plays its own role
At least 3 people should participate in presentation
1. Executive Summary, 2. Business Description3. Method/ Procedure4. Findings + CB
Applications5. Conclusion/ Recommendation6. PPT (6 slides/page)
- Required
Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, …
PPT File Needed;Email me the file before the presentation day
Member Evaluation (ME) – team member gives each other a grade (%)
*Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME
The Merciless Marketing Mavericks : GP Evaluation Name: ______________
Members Grade (%)
Me
Members Grade (%)
Me
Any comments:
*Please make it sure you turn in this sheet on the presentation date along with the paper
GP Guideline
Group Organization Presentation Paper
Due on presentation date Evaluation
Group Name – Required, briefly explain
Title – RequiredOutline – Up to you
Title, Group Name, Their R#, ….etc Instructor Evaluation (IE)
1. Logic/Organization (20%)2. Presentation Skills (20%)3. Creativity (20%)4. CB Applications (20%)5. Paper (20%)
4 to 5 People(7 or 8 groups) - Expected
15 min minimum ~ 20 min maximum
3 to 5 pages without PPT,11 font, 1.5 spacing, Times New Roman, use bold/dents
Every group members supposedly plays its own role
At least 3 people should participate in presentation
1. Executive Summary, 2. Business Description3. Method/ Procedure4. Findings + CB
Applications5. Conclusion/ Recommendation6. PPT (6 slides/page)
- Required
Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, …
PPT File Needed;Email me the file before the presentation day
Member Evaluation (ME) – team member gives each other a grade (%)
*Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME
Shake & Bake: GP Member EvaluationName: ______________
Members Grade (%)
Me
Members Grade (%)
Me
Any comments:
*Please make it sure you turn in this sheet on the presentation date along with the paper
GP Guideline
Group Organization Presentation Paper
Due on presentation date Evaluation
Group Name – Required, briefly explain
Title – RequiredOutline – Up to you
Title, Group Name, Their R#, ….etc Instructor Evaluation (IE)
1. Logic/Organization (20%)2. Presentation Skills (20%)3. Creativity (20%)4. CB Applications (20%)5. Paper (20%)
4 to 5 People(7 or 8 groups) - Expected
15 min minimum ~ 20 min maximum
3 to 5 pages without PPT,11 font, 1.5 spacing, Times New Roman, use bold/dents
Every group members supposedly plays its own role
At least 3 people should participate in presentation
1. Executive Summary, 2. Business Description3. Method/ Procedure4. Findings + CB
Applications5. Conclusion/ Recommendation6. PPT (6 slides/page)
- Required
Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, …
PPT File Needed;Email me the file before the presentation day
Member Evaluation (ME) – team member gives each other a grade (%)
*Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME
Chipotle Consumers: GP Member EvaluationName: ______________
Members Grade (%)
Me
Members Grade (%)
Me
Any comments:
*Please make it sure you turn in this sheet on the presentation date along with the paper
GP Guideline
Group Organization Presentation Paper
Due on presentation date Evaluation
Group Name – Required, briefly explain
Title – RequiredOutline – Up to you
Title, Group Name, Their R#, ….etc Instructor Evaluation (IE)
1. Logic/Organization (20%)2. Presentation Skills (20%)3. Creativity (20%)4. CB Applications (20%)5. Paper (20%)
4 to 5 People(7 or 8 groups) - Expected
15 min minimum ~ 20 min maximum
3 to 5 pages without PPT,11 font, 1.5 spacing, Times New Roman, use bold/dents
Every group members supposedly plays its own role
At least 3 people should participate in presentation
1. Executive Summary, 2. Business Description3. Method/ Procedure4. Findings + CB
Applications5. Conclusion/ Recommendation6. PPT (6 slides/page)
- Required
Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, …
PPT File Needed;Email me the file before the presentation day
Member Evaluation (ME) – team member gives each other a grade (%)
*Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME
MMSE – Airbnb : GP Member EvaluationName: ______________
Members Grade (%)
Me
Members Grade (%)
Me
Any comments:
*Please make it sure you turn in this sheet on the presentation date along with the paper
GP Guideline
Group Organization Presentation Paper
Due on presentation date Evaluation
Group Name – Required, briefly explain
Title – RequiredOutline – Up to you
Title, Group Name, Their R#, ….etc Instructor Evaluation (IE)
1. Logic/Organization (20%)2. Presentation Skills (20%)3. Creativity (20%)4. CB Applications (20%)5. Paper (20%)
4 to 5 People(7 or 8 groups) - Expected
15 min minimum ~ 20 min maximum
3 to 5 pages without PPT,11 font, 1.5 spacing, Times New Roman, use bold/dents
Every group members supposedly plays its own role
At least 3 people should participate in presentation
1. Executive Summary, 2. Business Description3. Method/ Procedure4. Findings + CB
Applications5. Conclusion/ Recommendation6. PPT (6 slides/page)
- Required
Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, …
PPT File Needed;Email me the file before the presentation day
Member Evaluation (ME) – team member gives each other a grade (%)
*Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME
PWW-W-W: GP Member EvaluationName: ______________
Members Grade (%)
Me
Members Grade (%)
Me
Any comments:
*Please make it sure you turn in this sheet on the presentation date along with the paper
GP Guideline
Group Organization Presentation Paper
Due on presentation date Evaluation
Group Name – Required, briefly explain
Title – RequiredOutline – Up to you
Title, Group Name, Their R#, ….etc Instructor Evaluation (IE)
1. Logic/Organization (20%)2. Presentation Skills (20%)3. Creativity (20%)4. CB Applications (20%)5. Paper (20%)
4 to 5 People(7 or 8 groups) - Expected
15 min minimum ~ 20 min maximum
3 to 5 pages without PPT,11 font, 1.5 spacing, Times New Roman, use bold/dents
Every group members supposedly plays its own role
At least 3 people should participate in presentation
1. Executive Summary, 2. Business Description3. Method/ Procedure4. Findings + CB
Applications5. Conclusion/ Recommendation6. PPT (6 slides/page)
- Required
Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, …
PPT File Needed;Email me the file before the presentation day
Member Evaluation (ME) – team member gives each other a grade (%)
*Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME
PR: GP Member EvaluationName: ______________
Members Grade (%)
Me
Members Grade (%)
Me
Any comments:
*Please make it sure you turn in this sheet on the presentation date along with the paper
GP Guideline
Group Organization Presentation Paper
Due on presentation date Evaluation
Group Name – Required, briefly explain
Title – RequiredOutline – Up to you
Title, Group Name, Their R#, ….etc Instructor Evaluation (IE)
1. Logic/Organization (20%)2. Presentation Skills (20%)3. Creativity (20%)4. CB Applications (20%)5. Paper (20%)
4 to 5 People(7 or 8 groups) - Expected
15 min minimum ~ 20 min maximum
3 to 5 pages without PPT,11 font, 1.5 spacing, Times New Roman, use bold/dents
Every group members supposedly plays its own role
At least 3 people should participate in presentation
1. Executive Summary, 2. Business Description3. Method/ Procedure4. Findings + CB
Applications5. Conclusion/ Recommendation6. PPT (6 slides/page)
- Required
Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, …
PPT File Needed;Email me the file before the presentation day
Member Evaluation (ME) – team member gives each other a grade (%)
*Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME
“Smells like Team Spirits”: GP Member EvaluationName: ______________
Members Grade (%)
Me
Members Grade (%)
Me
Any comments:
*Please make it sure you turn in this sheet on the presentation date along with the paper
Group Name: The Merciless Marketing Mavericks
Instructor IE (%) Member ME (%) Final (%)
Logic/Organization (20%) 17% Evan (leader) 93.8% 88.2%
Presentation Skills (20%) 15% John VDH (sp), 98.8% 92.9%
Creativity (20%) 20% Killian 98.8% 92.9%
CB Application (20%) 20% Taylor N. 97.5% 91.7%
Paper (20%) 22%
Total: 94%
Good: Paper, Need & Perception Change Analysis, Business Model Comparison, Future Aspects, Creativity (e.g. topic, videos), web navigation demo,
Bad: Tables & Charts could be used, fonts colors not visually appealing, many words in slides, no outline introduced
Group Name: Chipotle Consumers
Instructor IE (%) Member ME (%) Final (%)
Logic/Organization (20%) 18% Emma
(leader & sp) 100% 92% + 2% (leadership bonus)
Presentation Skills (20%) 16% Dylan 100% 92%
Creativity (20%) 20% Jacob 100% 92%
CB Application (20%) 20% Jordon 100% 92%
Paper (20%) 18% Kurt 100% 92%
Total: 92%
Good: CB applications, logical procedure, associative network, comparison chart
Bad: too many words in slides, no outline introduced, no survey or interview
Instructor IE (%) Member ME (%) Final (%)
Logic/Organization (20%) 18% Chris
(leader) 100% 91% + 2% (leadership bonus)
Presentation Skills (20%) 18% Allen
(sp) 100% 91%
Creativity (20%) 19% Matthew 100% 91%
CB Application (20%) 19%
Paper (20%) 17%
Total: 91%
Good: SWOT, comparison chart/seasonality, logical procedure, easy reading PPTs, relationship
Bad: Paper (executive summary), value analysis, outline not introduced
Group Name: Chegging for Knowledge
Group Name: Dress to Impress
Instructor IE (%) Member ME (%) Final (%)
Logic/Organization (20%) 19% Jennifer
(leader) 100% 96% + 2% (leadership bonus)
Presentation Skills (20%) 18% Taylor 100% 96%
Creativity (20%) 20% Kenzie 100% 96%
CB Application (20%) 20% Kolton 100% 96%
Paper (20%) 19% Ciarra(sp) 100% 96%
Total: 96%
Good: Overall Analysis (needs, perception, direct competitors, SWOT, findings, suggestions), Survey, Professional Look of PPTs, Paper
Bad: Outline not introduced, value analysis could be better, lack of relationship analysis (clothing firms, designers)
Group Name: Prestige WWW
Instructor IE (%) Member ME (%) Final (%)
Logic/Organization (20%) 18% Travis
(leader) 100% 91% + 2% (leadership bonus)
Presentation Skills (20%) 19% Adam 96.25% 87.6%
Creativity (20%) 19% George 96.25% 87.6%
CB Application (20%) 18% Hunter 100% 91% + 2%
(presentation skill)
Paper (20%) 17%
Total: 91%
Good: Target Market/Demographics, Competition Analysis, Legal Issue, Utilitarian/Hedonic Values, Visual Effects
Bad: outline is not introduced, recommendation, awareness, paper (esp. executive summary), offering explanation
Group Name: Smells Like Team Spirit
Instructor IE (%) Member ME (%) Final (%)
Logic/Organization (20%) 18% Nick 100% 86%
Presentation Skills (20%) 16% Tyler 100% 86%
Creativity (20%) 18% Brandon 75% 64.5%
CB Application (20%) 18% Mack 100% 86%
Paper (20%) 16% Kyle 100% 86%
Total: 86%
Good: Products/accessories, brand community, associative network
Bad: Outline not introduced; no place information; overall organization, execution, and key analysis could be better (e.g. target market, comparison, value breakdown, recommendation); no awareness/perception, no member introduction & team branding; no survey/interview; paper (also disorganized)
Group Name: MMSE
Instructor IE (%) Member ME (%) Final (%)
Logic/Organization (20%) 20% Derryn
(leader) 100% 93% + 2%(leadership bonus)
Presentation Skills (20%) 18% Linda 100% 93%
Creativity (20%) 19% Will 100% 93%
CB Application (20%) 18% James 100% 93%
Paper (20%) 18% Taylor 100% 93%
Total: 93%
Good: Survey (questions, sample size), SWOT, target market, 5 forces analysis, analysis on its differentiated business model
Bad: Value breakdown, recommendations for the firm are missing, the example is unclear, many typos, too many words in some slides, presentation skills
Group Name: The Tesla Tester
Instructor IE (%) Member ME (%) Final (%)
Logic/Organization (20%) 16% Austin 100% 80%
Presentation Skills (20%) 15% Blake 99% 79.2%
Creativity (20%) 17% Ryan 100% 80%
CB Application (20%) 15% Jay 100% 80%
Paper (20%) 17% John 100% 80%
Total: 80%
Good: Survey, Executive Summary
Bad: rudimentary analysis (not specific) – business model, needs, competition, recommendations; lack of analysis – awareness, perception, distribution strategy, feature/benefits; paper (executive summary should be at front; disorganized), discrepancies between paper and presentation; value breakdown could be better; analysis on why not buying Tesla’s (or EV), global expansion, product line up expansion, presentation time management
