54
[A REPORT ON: GRAMEENPHONE] Grameenphone Ltd. has already crossed the thirty two million subscribers as of June 2008. A lot of debate has risen regarding the communication message of the brand. With the big quest whether marketing communication of Grameenphone has successfully communicated the right messages to the target group the study has started to delve into the company documentation as secondary source and interviewing the customers as the primary source. This project is undertaken to find out the satisfaction level of GP customers and the perception that they hold about the brand. 2011 Name : Ziaul Islam Id# : 113 0042 630 Faculty : Mr. Ashik Imran Khan (AIK)

Gp & Gpit Project

Embed Size (px)

Citation preview

Page 1: Gp & Gpit Project

[

]Grameenphone Ltd. has already crossed the thirty two million subscribers as of June 2008. A lot of debate has risen regarding the communication message of the brand. With the big quest whether marketing communication of Grameenphone has successfully communicated the right messages to the target group the study has started to delve into the company documentation as secondary source and interviewing the customers as the primary source. This project is undertaken to find out the satisfaction level of GP customers and the perception that they hold about the brand.

2011Name : Ziaul IslamId# : 113 0042 630Faculty : Mr. Ashik Imran Khan (AIK)

Page 2: Gp & Gpit Project

INTRODUCTION:

This term paper is prepared for Mr. Ashik Imran Khan course instructor of the Undergraduate program, School of Business at North South University (NSU) as a partial requirement of Management Information System. This report is prepared during the fall, 2011 semester and would be submitted in the same semester. The standard procedure for the short, formal report is followed here as per the instruction of the course instructor.

OBJECTIVES:

General Objective:

The primary objective of this project is to enable to learn about organizational behavior, in practice, and to use the knowledge to offer some evaluation of these activities. The main objective of the research is the management information barrier and its practices in Grameenphone.

Project Objective:

• To give detailed information about the Management information system of Grameenphone.

• To focus on the major activities of the MIS practice in its Department.

• To show how these activities supports the organization overall strategy, and how it is linked to other activities within the organization.

• To focus on the nature of, and triggers for, any changes in the activities over time.

• To know the manager’s perception of the overall effectiveness of the activities.

• To focus on the extent and nature of any formal evaluation of the activity’s effectiveness.

METHODOLOGY:

Primary Data:

As it is a project work in a group we collect the data in a group. We use two methods to collecting the data for our research purpose. We use quantitative and qualitative case studies both ways for our data collection.

Secondary Data:

Information was also taken from books and journals and also from Internet.

Page 3: Gp & Gpit Project

ABOUT GRAMEENPHONE:

Grameenphone is the largest cellular operator in Bangladesh. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Grameenphone was the first company to introduce GSM technology in Bangladesh. It also established the first 24-hour Call Center to support its subscribers. With the slogan Stay Close, stated goal of Grameenphone is to provide affordable telephony to the entire population of Bangladesh.

Between 1991 and 1996, mobile telephone services in Bangladesh were provided by a single company, Pacific Bangladesh Telecom Ltd. (PBTL) that targeted the country’s relatively small urban elite. The market expanded significantly when new licenses for relatively small urban elite. The market expanded significantly when new licenses for GSM networks were awarded in 1996. However, Grameenphone’s competitors have not been able to expand beyond subscriber bases in the tens of thousands. Grameenphone, meanwhile, has experienced rapid growth.

BUSINESS DESCRIPTION:

Grameenphone operates a digital mobile telecommunications network based on the GSM standard in the 900 MHz and1800 MHz frequency bands, under a license granted by the Bangladesh Telecom Regulatory Commission (BTRC). As per the terms of the "Licensing Agreement" with Ministry of Posts and Telecommunications, (succeeded by Bangladesh Telecom Regulatory Commission), the radio system operating license of Grameenphone will expire on 11 November 2011. The license is, however, subject to renewal upon fulfillment of certain terms and conditions. Management foresees no uncertainty regarding renewal of this license.

Grameenphone serves both rural and urban customers across Bangladesh, where mobile telephony is a major driver of socioeconomic development. Bangladesh has one of the lowest teledensity rates and highest subscriber growth rates in the world.

Grameenphone built its network on a nationwide basis. As of December 2010, Grameenphone’s network covered 99% of Bangladesh’s population and 89% of the total land area, and the network infrastructure included more than 13,000 base stations located in about 7,200 sites in operation around the country.

Page 4: Gp & Gpit Project

Grameenphone network is EDGE/GPRS enabled, allowing our customers to gain access to high-speed Internet and data services from anywhere within the coverage area.

Grameenphone has been a market leader in introducing new products and services in Bangladesh. The company was one of the first mobile phone operators to launch GSM service in the country. Grameenphone was also one of the first operators in Bangladesh to offer the subscribers mobile to mobile service, EDGE, prepaid service, voice SMS and “over-the-air” top-ups. In January 2008, Grameenphone became the first mobile operator in Bangladesh to offer BlackBerryTM services.

OWNERSHIP STRUCTURE:

The shareholders of Grameenphone contribute their unique, in-depth experience in both telecommunications and development.

It is a joint venture enterprise between Telenor (55.8%), the largest telecommunications service provider in Norway with mobile phone operations in 12 other countries, and Grameen Telecom Corporation (34.2% ), a non-profit sister concern of the internationally acclaimed micro-credit pioneer Grameen Bank. The other 10% shares belong to general retail and institutional investors. 

The technological know-how and managerial expertise of Telenor has been instrumental in setting up such an international standard mobile phone operation in Bangladesh. Being one of the pioneers in developing the GSM service in Europe, Telenor has also helped to transfer this knowledge to the local employees over the years

The international shareholder brings technological and business management expertise while the local shareholder provides a presence throughout Bangladesh and a deep understanding of its economy. Both are dedicated to Bangladesh and its struggle for economic progress and have a deep commitment to Grameenphone and its mission to provide affordable telephony to the entire population of Bangladesh.

Page 5: Gp & Gpit Project

CORPORATE GOVERNANCE:

In the fast-paced and versatile world of telecommunications, vibrant and dynamic Corporate Governance practices are essential ingredient to success. Grameenphone believes in continued nurturing and improvement of corporate governance. This in turn has led the Company to commit considerable resources and implement internationally accepted Corporate Standards in its day-to-day operations.

Being a public limited company, the Board of Directors of Grameenphone has a pivotal role to play in meeting stakeholders’ interests. The Board of Directors and the Management Team of Grameenphone are committed to maintaining effective Corporate Governance through a culture of accountability, transparency, well-understood policies and procedures. The Board of Directors and the Management Team also endeavour to maintain compliance of all laws of Bangladesh and all internally documented regulations, policies and procedures.

Grameenphone is a transparent company and maintains highest level of integrity and accountability practised on a global standard.

Board Organization & Structure:

a)   Role of the Board The Directors of the Board are appointed by the Shareholders at the Annual General Meeting (AGM) and are accountable to the Shareholders. The Board is responsible for guiding the Company towards accomplishment of the goals set by the Shareholders. The Board also ensures that Grameenphone Policies & Procedures and Codes of Conduct are implemented and maintained; and the Company adheres to generally accepted principles for good governance and effective control of Company activities. In addition to other legal

Page 6: Gp & Gpit Project

guidelines, the Grameenphone Board has also adopted Governance Guidelines for the Board for ensuring better governance in the work and the administration of the Board.

b)   Board Composition The Board in Grameenphone is comprised of nine Directors, including the Chairman who is elected from amongst the members. In compliance with the Corporate Governance Guidelines issued by the Securities and Exchange Commission (SEC) and as per provision of the Articles of Association (AoA) of the Company, the Board of Directors has appointed an Independent Director to the GP Board in 2010. We believe that our Board has the optimum level of knowledge, composure and technical understanding of our business which, combined with its diversity of culture and background stands as the perfect platform to perform and deliver.

c)   Board Meetings The AoA of the Company requires the Board to meet at least four times a year or more when duly called for in writing by a Board member. Dates for Board Meetings in the ensuing year are decided in advance and notice of each Board Meeting is served in writing well in advance.

d)   Division of work for the Board and Chief Executive Officer (CEO) The roles of the Board and Chief Executive Officer are separate and delineation of responsibilities is clearly established, set out in writing and agreed by the Board to ensure transparency and better corporate governance. To that end, GP has also adopted “Governance Guidelines for Chief Executive Officer”. The CEO is the authoritative head for day-to-day management in GP. He acts to reasonably ensure that GP develops and conducts business as per the Articles of Association, decisions made by the Board and shareholder, as well as according to Grameenphone Policies and Procedures, and applicable regulatory legislations.

Board Committees:

Page 7: Gp & Gpit Project

a. Audit Committee

The Grameenphone Audit Committee was established in late 2008 and has jurisdiction over Grameenphone and its subsidiaries. The Audit Committee is comprised of three members of the Board including the Independent Director. The Chief Executive Officer, the Chief Financial Officer, the Company Secretary and the Head of Internal Audit are permanent invitees to the Audit Committee meetings.

The Audit Committee assists the Board in discharging its supervisory responsibilities with respect to internal control, financial reporting, risk management, auditing matters and GP’s processes of monitoring compliance with applicable legal & regulatory requirements and the Codes of Conduct. The Audit Committee Charter, as approved by the Board, defines the purpose, authority, composition, meetings, duties and responsibilities of the Audit Committee.

b. Treasury Committee

This Committee consists of three members who are appointed by the GP Board. All significant financial matters which concern the Board are discussed in this committee meeting in detail. Upon endorsement of the Treasury Committee, such issues are forwarded to the Board for their final review and approval.

c. Human Resources Committee

This Committee consists of three members who are appointed by the GP Board. The Committee supports the Board in discharging its supervisory responsibilities with respect to Company’s Human Resources policy, including employee performance, motivation, retention, succession matters, rewards and Codes of Conduct.

d. Health, Safety, Security and Environment Committee

This Committee consists of three members who are appointed by the GP

Page 8: Gp & Gpit Project

Board. The Committee supports the Board in fulfilling its legal and other obligations with respect to Health, Safety, Security and Environment (HSSE) issues. The Committee also assists the Board in obtaining assurance that appropriate systems are in place to mitigate HSSE risks in relation to the Company, employees, vendors etc.

Company Secretary:

The Corporate Governance Guidelines issued by the Securities and Exchange Commission require a company to appoint a full fledged Company Secretary, as distinct from other managers of the Company. In pursuance of the same, the Board of Directors has appointed Company Secretary in GP and thoroughly defined his roles & responsibilities. In GP, among other functions, the Company Secretary:

• Performs as the bridge among the Board, the Management and the Shareholders on strategic and statutory decisions and directions.

• Acts as a quality assurance agent in all information streams towards the Shareholders/Board.

• Is responsible for ensuring that appropriate Board procedures are followed and advises the Board on Corporate Governance matters.

• Acts as the Disclosure Officer of the Company and monitors the compliance of the Acts, rules, and regulations, notifications, guidelines, orders/directives etc. issued by the Securities and Exchange Commission (SEC) or Stock_Exchange applicable to the conduct of business activities of the Company as well as to the interest of the investors.

Management Team:

The Management Team is the Executive Committee of Grameenphone managing the affairs of the Company. The Management Team consists of the CEO and other key Managers across the Company. The CEO is the leader of the team. Management Team endeavours to achieve the strategic goals & mission of the Company set by the Board of Directors. The Management Team meets on a weekly basis to monitor the business performance of the Company.

Control Environment in Grameenphone:

In implementing the right Governance in Grameenphone, the Board and the Management Team ensures the following:

Page 9: Gp & Gpit Project

a.Beyond Budgeting Management Model

Beyond Budgeting is a strategic management model that focuses on relating strategic ambitions with actions and emphasizes on regular monitoring of the KPIs with a realistic predictive model (rolling forecast). This enables a forward-looking and action oriented approach towards managing the business. The resource allocations are dynamic and are based on the intended actions linked with the strategy. It aims to build a culture of freedom through responsibility and thereby inculcating an entrepreneurial mindset in the organization leading to increased responsiveness to surrounding changes.

As opposed to traditional budgets where targets, resource allocation and forecasts are combined, the Beyond Budgeting concept manages the aforesaid three processes separately. By separating these three processes, the model tries to eliminate the "budget-gaming" and re-focuses on initiatives to minimize the gap between the targets (KPIs) and forecasts and drives business towards ambitions. The corporate level initiatives are cascaded down at divisional & individual levels and reviewed and monitored continuously against the forecasts, which serves as a radar screen, showing the future outcome of actions undertaken. Targets/KPIs are

Beyond Budgeting Management Model

Financial Reporting

Management of Assets

Statutory Audit

Internal Audit

Internal Control

Risk Management

Compliance of Rules & Regulations of the Country

Business Continuity & Crisis Management (BCCM)

Ethics & Behaviour

Investors Relation

Communication with Shareholders

Page 10: Gp & Gpit Project

set on relative terms to reflect the changes in business environment and thus ensuring a performance culture focused on attainting strategic ambitions. Resource allocations are aligned with strategic ambitions through the setting of relative KPIs.

b.Financial Reporting

Grameenphone has strong financial reporting procedures in line with the requirements of International Financial Reporting Standard (IFRS), Bangladesh Accounting Standard (BAS) and other related local legislations. In Grameenphone, financial reports are generated from ERP (Enterprise Resource Planning) system.

Apart from the statutory reporting, Grameenphone also maintains regular reporting to its group company Telenor which consolidates all its subsidiaries’ financial information in its consolidated Financial Statements.

c. Management of Assets

Grameenphone is continuously investing in telecom network and other related infrastructure in line with the Company Strategy. To maintain accountability and proper utilization of assets, it complies with clearly defined and approved policies starting from procurement, recording, reporting and up to the level of disposal of assets. To ensure proper safeguarding of assets, physical verification of network assets is conducted periodically on test basis and all risks relating to these assets are properly insured both locally and internationally.

d.Statutory Audit

Statutory Audit of the Company is governed by the Companies Act, 1994. The Companies Act specifically provides guidelines for the appointment, scope of work and retirement of auditors. Shareholders appoint auditors and fix their remuneration in the Annual General Meeting. The auditors also carry out interim audit and review the quarterly financials of the Company.

e. Internal Audit

Internal Audit supports the Company to achieve its objectives by bringing a systematic and disciplined approach to evaluate and improve the effectiveness of its risk management, control and governance processes. In order to ensure organizational independence of Internal Audit, the Head of Internal Audit reports functionally to the Audit Committee and administratively to the Chief Executive Officer.

Grameenphone Internal Audit is empowered to carry out its activities in Grameenphone and its subsidiaries. Internal Audit activity is governed by the Internal Audit Charter, which is approved by the Board. Grameenphone Internal Audit department discharges its assurance and consulting activities through management of three distinct audit streams: Finance, Technology

Page 11: Gp & Gpit Project

and General Business processes. Additionally, a separate team is responsible for quality assurance of internal audit activity. A risk-based annual audit plan is in place, which takes into consideration the strategic imperatives and major risks surrounding Grameenphone, while considering pervasive audit needs. Grameenphone Internal Audit also works closely with Telenor Group Internal Audit in sharing knowledge and resources to ensure achievement of internal audit deliverables.

f. Internal Control

Corporate Governance is on its strong foot in GP supported by sound internal control system in pursuance of Sarbanes Oxley Act. The partnership efforts of the Board of Directors, Management and Employees of the Company have made the company SOX successful since 2006. As a good business practice, Sarbanes Oxley (SOX) Act is a dominant guiding principle of the Company to attain Internal Control over Financial Reporting (ICFR) consisting of complete, valid and accurate information while protecting its access to the right person.

After the Company’s enlistment with the Stock Exchanges, the reasonable assurance of operational efficacy, reliable financial reporting and legal compliance have become more crucial which is persistently enforced by sound internal control system.

SOX guidance is a continuous process of achieving the objective of being ‘good to great’ by ensuring:

• Better quality and output from defined significant business processes having financial impact

• Job done right at the first time

• Good, consistent processes

• System in place than person in place

• Trust towards the capital market

• Tangible benefit from strong ICFR efforts

• Less error in financial reporting

g.Risk Management

Risk Management at Grameenphone is concerned with earning competitive returns from the Company’s various business activities at an acceptable risk level. It supports the Company’s competitiveness by developing a culture, practice and structure that systematically recognize and address future opportunities whilst managing adverse effects (threats) through recognizing risk and acting appropriately upon it. The Company has well defined risk management policy, procedures and processes to mitigate strategic and

Page 12: Gp & Gpit Project

enterprise level risks.

Further to address & manage risk, the Company also works on ensuring,

• Implementation & good practice of required policies & procedures

• Controls on different Revenue Assurance & Fraud Management functions

h.Compliance with Rules & Regulations of the Country

Compliance builds trust. To have governance cascaded right through the whole Company, the Management Team of Grameenphone as the leaders of a compliant Company acclimatized ways that assure compliance to all regulatory requirements and instill organizational trust amongst their Board Members, Shareholders and customers. The regulatory bodies maintain a close monitoring process on Grameenphone and has heightened the focus on transparency, as well as an increased need to provide accurate and periodic reporting of issues/events and certifications. In this context, the Company provides complete set of Financial Statements to the Securities and Exchange Commission (SEC), Stock Exchanges, National Board of Revenue (NBR), Registrar of Joint Stock Companies & Firms (RJSC), Bangladesh Telecommunication Regulatory Commission (BTRC) and the Board of Investment (BoI). In order to conduct day to day business, Grameenphone has been rendering its best effort to comply with the existing applicable laws of the country as well as with the directives/guidelines of various Government Authorities.

i. Business Continuity and Crisis Management (BCCM)

We must recognise the fact that no matter how solid any business is, things may go wrong at any time which might have catastrophic consequences. As GP entered into local Capital Market, it is becoming more and more a necessity to be prepared to encounter any contingency with an optimal level efficiency to uphold the shareholders’ interest and gain a competitive edge. It is crucial for a company like GP to have plans in place in addition to a trained and capable team to respond to an emergency incident, restore business operation effectively and safeguard GP employees, assets and reputation. So to generate resilience in entire business operations, GP started practicing world class Business Continuity & Crisis Management since May 2008 to avoid this kind of catastrophic situation and also to uphold the shareholders’ value.

• Business Continuity Management is a holistic management process that GP embeds in its business culture by this time with several different methodical approach including Business Continuity Plans, Disaster Recovery Plan, Crisis Management Plan & specialized Activity Resumptions Plans.

• Major initiatives taken by BCCM last year were “BCCM resilience at regional level”, “BCCM knowledgebase portal”, and “Crisis

Page 13: Gp & Gpit Project

Management Plan Review”. Apart from all these there are other significant projects ongoing at this moment. BCCM is working with GP’s critical business partners for building resilience at supply chain continuity, Disaster Recovery Site for Service Operation Centre (SOC) etc.

• To enhance Incident Management capability, GP BCCM also conducted functional exercises last year. Two separate tabletop exercises were arranged for Finance Management Team and Chittagong Regional Sales Management. Objectives of both the exercises were to train and improve Business Continuity & Incident Management capability, Exercise relevant operational procedure and Foster & Embed business continuity culture.

In BCCM’s continuous journey, it has got many initiatives and is trying to perform the entire BCM life cycle in true sense so that GP can leverage its business efficiency and generate more resilience to protect its shareholder’s value.

j. Ethics and Behaviour

 i. Codes of Conduct Grameenphone has adopted clearly defined Codes of Conduct approved by the Board of Directors for securing good business ethics and conduct in all aspects of the Company’s activities. The Codes of Conduct are properly communicated to all the employees and others acting on behalf, who are strictly required to abide by it.

ii. Restrictions on dealings in GP Shares by Insiders The Company has established policy relating to trading in the GP shares by Directors, Employees and other Insiders. The securities laws also impose restrictions on similar sort of transactions. All the Insiders are prohibited from trading in the GP shares, while in possession of unpublished price sensitive information in relation to the Company during prescribed restricted trading period. Directors and Employees are also required to notify their intention to trade in the GP shares prior to initiating the same.

k. Investors Relation (IR)

As the largest public listed corporate house in Bangladesh, Grameenphone always pays great importance to the investor community and their various information requirements. With a vision of establishing the most effective two way communication between the investors and the Company, a dedicated Investor Relations department started its journey in 2010. IR as a specialized department has maintained contact with local and international investors, analysts, market experts, regulators and financial community on proactive basis to communicate the pulse of the Capital Market to the management throughout the year. Notable events that IR conducted during

Page 14: Gp & Gpit Project

the year were: workshop for financial journalists on capital markets, first ever international analyst meeting, launching of a dedicated investor relations website, quarterly financial publications and press conferences.

l. Communications with Shareholders

We believe good corporate governance involves openness and trustful cooperation between all stakeholders involved in the Company, including the owners of the Company – the Shareholders. Information is communicated to the Shareholders regularly through a number of forums and publications. These include:

• Annual General Meeting of the Company

• Quarterly, Half-yearly and the Annual Financial Statements, which are also posted at Company’s website

• Price Sensitive Disclosure and other disclosures to the SEC, Stock Exchanges and general shareholders; and

• Company’s website, where the Company announcements, media releases, previous year’s results etc. are posted under the Investor Relations section

The Company has adopted a detailed policy on information disclosure and communication. In compliance with continuous disclosure requirements, the Company’s policy is that Shareholders will be informed in a timely manner of all major developments that impact the business of the Company and also are able to make informed decisions.

Grameenphone believes in transparency and accountability to society as a whole through establishment of efficient and effective Corporate Governance procedures. It also believes that Corporate Governance is a journey and not a destination and it needs to be continuously developed, nurtured and adapted to meet the changing needs of a modern business as well as the justified expectations of our investors and other stakeholders.

CORPORATE RESPONSIBILITY:

Grameenphone believes that"Development is a journey, not a destination." Their work is not just about ensuring connectivity; it is about connecting with people and building relationships, based on trust, with our subscribers, business partners, employees, shareholders, as well as the wider community. While maintaining their business focus, taking the nation forward remains is top priority.

Page 15: Gp & Gpit Project

Corporate social responsibility is a 'complementary' combination of ethical and responsible corporate behavior, as well as a commitment towards generating greater good for the society by addressing the development needs of the country.

SOCIAL INITIATIVES:

The Grameenphone Community Information Center is a shared premise where rural people may access a wide-range of state of art services such as Internet, voice communications, video conferencing and other information services. This initiative by Grameenphone is in line with the company's objective to serve local community needs by:

Bridging the "digital divide" by providing information access to rural people - Alleviating poverty

Educating the underserved and underprivileged on information-based services - Building local entrepreneurships and improving capacity - Creating employment opportunities for the unemployed youth

CICs are a unique business model that has won appreciation from the International community, such as from the Washington Post, from UNDP, as well as the blessings of several International bodies like Katalyst and the GSMA.

The Village Phone Program, also started in 1997, provides a good income-earning opportunity to more than 210,000 mostly women Village Phone operators living in rural areas. The Village Phone Program is a unique initiative to provide universal access to telecommunications service in remote, rural areas. Administered by Grameen Telecom Corporation, it enables rural people who normally cannot afford to own a telephone to avail the service while providing the VP operators an opportunity to earn a living.

The Village Phone initiative was given the "GSM in the Community" award at the global GSM Congress held in Cannes, France in February 2000.Grameenphone was also adjudged the Best Joint Venture Enterprise of the Year at the Bangladesh Business Awards in 2002.

MEDIA CENTER:

Awards & Recognition:

Page 16: Gp & Gpit Project

"GSM in the Community" Award by GSMA in 2000

"Commonwealth Innovation Award" in 2003

"Best Use of Mobile for Social & Economic Development" category in 3GSMA Global

Mobile Award, 2007

"Best Brand Award" by Brand Forum in 2007

First "Telecom Asia Awards" 2008 "Asian Telecom Innovation of the year".

"3GSMA Global Mobile Award", 2008 in the category of "Best Use of mobile for social

and economic development"

Grameenphone and Huawei for "Building a Greener Mobile Network"

"Best Brand Communication for 2009

ABOUT GPIT:

Grameenphone IT Ltd. is the leading fastest growing IT Company registered with the Registrar of the Joint Stock Companies and Firms of Bangladesh under the Companies Act 1994. It is a

Page 17: Gp & Gpit Project

100% subsidiary company of Grameenphone Ltd. which is the largest mobile operator company in Bangladesh with more than 30 million subscribers.

IT infrastructure consists of the equipment, systems, software, and services used in common across an organization, regardless of mission/program/project. GPIT provides the tools to assess, optimize, manage and report on the IT infrastructure and changes within in it with agent-less, accurate and rapid IT Infrastructure deployment, configuration and inventory management using a unique single stop service center.

INTERNATIONAL ACTIVITIES & MARKET:

GPIT is the incumbent telecommunications company in Bangladesh, with headquarters located at Dhaka. Today, GPIT is mostly an international wireless carrier with operations in Scandinavia, Norway, Eastern Europe and Asia, working predominantly under the Telenor brand. GPIT held controlling interests in mobile operations in Norway, Denmark, Sweden, Serbia, Ukraine, Hungary, Montenegro, Thailand, Malaysia, Bangladesh, India and Pakistan.

At the end of 2010, its customers from Bangladesh made it one of the largest GPIT customers in Bangladesh. In addition, it has extensive broadband and TV distribution operations in four Nordic Countries, and a 10-year-old research and business line for Machine-to-Machine technology.

INFRASTRUCTURE SOLUTIONS:

Value Propositon:

Page 18: Gp & Gpit Project

GPIT continues to build on the capabilities and qualities it has established during 13 years of experience, guided by our vision of a more information-centric approach to DC/DR, storage, and systems management:

Open and independent: hardware and operating system independence Broad portfolio to meet your needs: a broad portfolio spanning security,

infrastructure operations, information risk management and compliance, storage, and business continuity from the data center to the desktop

Depth of expertise: market-leading technology and services, research and development, and world-class consulting services with a focus on strategic relationships with key solution providers

GPIT solution and services encompass a variety of expertise to secure and manage your enterprise’s data against more risks at more points, with greater efficiency, cost savings and cutting edge technology.

By standardizing data security/integrity and information management across all platforms and endpoints- GPIT helps you ensure that your information, infrastructure and processes are protected completely, managed easily and controlled automatically- whenever data is used, stored or communicated.

Current Offerings:

GPIT can help you optimize and modernize the storage, backup, recovery and high availability of your data and reduce information costs and risks to your business. With scalable and robust Data Centers/ Disaster Recovery storage and systems management- we can take care of your information and beyond.

Related Solution:

Storage & Server Operating System Data Protection Archiving High Availability Virtualization Management

OPTIMIZE STORAGE

EFFICIENTLY MANAGE INFORMATION THROUGHOUT ITS LIFECYCLE AND DERIVE MAXIMUM VALUE FROM YOUR INFORMATION ASSETS.

Storage & Server:

Page 19: Gp & Gpit Project

Build an efficient information infrastructure that lets you store, protect, optimize, and leverage your information—from a single e-mail to your production databases. Manage more data, more efficiently. You'll keep your information available and secure—and be ready for growth.

IT Projects:

Server & Storage consolidation Server & Storage management Server & Storage resource and capacity management Server & Storage virtualization Server & Storage optimization

Benefits:

Maximize server utilization across heterogeneous operating systems Increase operational efficiency with end-to-end visibility centralized management of applications across multiple hosts Reduce costs of managing by integrated server & storage management software Improve service levels with central management console Manage IT risk from a top-down data center perspective on your storage assets and

operations

Operating System:

An operating system (OS) is software, consisting of programs and data that runs on computers and manages computer hardware resources and provides common services for efficient execution of various application software.

For hardware functions such as input and output and memory allocation, the operating system acts as an intermediary between application programs and the computer hardware, although the application code is usually executed directly by the hardware, but will frequently call the OS or be interrupted by it. Operating systems are found on almost any device that contains a computer—from cellular phones and video game consoles to supercomputers and web servers.

Examples of Operating Systems:

Microsoft Windows UNIX and UNIX-like operating systems BSD and its descendants Mac OS X Solaris OS HPUX Linux and GNU

Data Protection:

Page 20: Gp & Gpit Project

Prepare your business from complete data loss and recover from the effects of equipment failure or accidental loss of data with consistent and reliable data protection that improves the efficiency of business.

IT Projects:

Backup and recovery Remote office and active copy Disaster Recovery

Benefits:

Ensure reliable and fast data, system, and application recovery Improve recovery times, reduce storage consumption, and centralize data from remote

offices Improve operational efficiency with automated backup tasks, simplified management,

and recovery in minutes— not hours or days Protect and recover both physical and virtual systems using our proposed solution.

Archiving:

Automate movement and retention of unstructured information to improve performance, scale, and manageability of applications while reducing risk and costs associated with providing transparent end-user access and efficient e-Discovery while and optimizing storage.

IT Projects:

Email archiving Email migration SharePoint archiving File system archiving Unstructured data archiving

Benefits:

Reduce data footprint with centralized, integrated archiving solution for unstructured information from multiple sources such as email, file systems, and Microsoft SharePoint

Improve performance and scalability, reduce server count, and achieve greener IT Respond quickly to discovery requests and internal investigations Increase end-user productivity with transparent access to archived files

Page 21: Gp & Gpit Project

High Availability:

Protect mission-critical applications and data against planned and unplanned downtime by automating application recovery across physical and virtual environments on major application, server, and storage platforms.

IT Projects:

Eliminating planned downtime High availability

Benefits:

Simplify clustering operations with centralized management and integrated high availability software that works across heterogeneous environments

Reduce hardware costs by improving server and storage utilization Improve reliability with proven technologies to automate application recovery and

provide non disruptive testing Improve effectiveness of high availability plans and failover testing, and validate

scenarios without business disruption

Virtualization:

Virtualization, in computing, is the creation of a virtual (rather than actual) version of something, such as a hardware platform, operating system, a storage device or network resources.

Virtualization can be viewed as part of an overall trend in enterprise IT that includes autonomic computing, a scenario in which the IT environment will be able to manage itself based on perceived activity, and utility computing, in which computer processing power is seen as a utility that clients can pay for only as needed. The usual goal of virtualization is to centralize administrative tasks while improving scalability and workloads.

Protect and manage your virtualized infrastructure with tools for backup and recovery, storage management, and high availability and disaster recovery.

IT Projects:

Data Center Virtualization Solution Virtualizing Business-Critical Applications Desktop Virtualization Solution Data protection for virtualization High availability and disaster recovery for virtualization Storage management for virtualization

Page 22: Gp & Gpit Project

Benefits:

Reduce complexity by standardizing management for physical and virtual environments Ensure the highest levels of data protection for mission-critical workloads Ensure business continuity with application-level recovery in physical or virtual

environments

Passive Part:

Interior & Civil Works Raised Floor - JECC and Thermal Insulation Electrical Service Air-conditioning system UPS Automatic Voltage Regulator Grounding system TVSS system FM 200 Fire suppression system Access Control System IP Camera Environment Monitoring System Cable Ladder Structured Cabling System

Partners:

Microsoft Oracle SUN Systems DELL EMC Precision Air conditioning System(PAC):BRAND : BLUE BOX

COMMUNICATION SKILLS:

GPIT is providing Unified Communication solutions to allow IT to deliver the new collaborative workspace. With the ever-changing concept of ‘office & workspace’- we meet the high demand and rapidly emerging face of unified communication for the enterprise with state of the art

Page 23: Gp & Gpit Project

applications and shared services that provides superior collaboration experience regardless of device, content, location and interaction style

Value Propositon:

GPIT is offering a wide range of communication and collaboration solutions designed for the new workspace including

o Conferencingo Messagingo Enterprise social softwareo IP Telephony

GPIT Implementing the UC solutions considering the user experience across multiple devices and applications - including

o Windowso Maco iPhoneo iPado Androido Nokia

GPIT has Integration experience and capacity into o Microsoft Sharepointo MS Exchangeo Active Directoryo and other host system applications

GPIT's strong operational and maintenance support team ensure better operational excellence which will increase your operational efficiency as well as productivity.

GPIT has strong partnership with Industry leaders which ensure state of the art technology as well as better return on investment.

Current Offerings:

Contact Center Solutions:

GPIT offers open standard contact center solution architecture for multi-channel interactions with its unified application suite for every aspect of the customer experience. GPIT offers SIP based application suite that integrates all the required solutions for contact center requirements. GPIT provides the following services for Contact Center:

Integration with Core System Implementation Service Project Management Support Service

Basic Solution Component:

Page 24: Gp & Gpit Project

Unified Communication Solutions Automatic call distribution (ACD) Agent Desktop Application Voice Portal / IVR Self-service Voice Recording Basic Reporting

Advanced Solution Component:

Workforce Optimization Screen Capturing CRM Integration Middleware Integration Unified & customized reporting

Unified Communication Solutions:

IP Telephony Solutions Audio/Video Conferencing Email Solutions Instant Messaging Solutions

Partners:

Cisco Avaya Huawei IBM Microsoft Drishti-Soft

BANKING & FINANCIAL SOLUTIONS:

Banking and Financial Industry are always seeking for state of the art technology to enhance efficiency of current systems and processes which will accelerate business growth. Enhancements of day to day operations ensure positive customer experience for Banking & Financial Industry. Due to high demand in efficiently responding to thousands of clients on a

Page 25: Gp & Gpit Project

daily basis- automated core banking services, e-banking, mobile banking solutions etc. are essential components in today’s Banking and Financial enterprises.

Value Propositon:

Robust and Secured solutions ensure business growth Enhancing operational efficiency with scalability and reliability Improving customer experience Reducing costs, minimizing risks, better ROI Ensuring technological advancement in terms of new service offerings and product

design

Current Offerings:

Core Banking Solution:

Core banking solution is a prime need of banking and financial institutes. GPIT brings highly secured, comprehensive and award winning Core Banking Solutions which will enable you for technological advancement in terms of service offerings, introduction of new products, faster customer service, improved risk management, mitigation of operational risk, real time transaction processing, efficient and easy transactions and more. GPIT offers following services:

Core Banking implementation Core Banking integration Core Banking consultancy

E-Banking/Mobile Banking Solutions:

GPIT delivers highly secured and award winning E-Banking Solution to the Banking & Financial Industry. Our solution enables financial and banking enterprises with a wide range of financial services that ensure high customer satisfaction and guarantees efficiency in almost all aspects of the business. GPIT provides the following solutions and services:

Platform Implementation & Integration Mobile Commerce Solutions I Banking Solutions E-commerce Solutions

Other Banking Solutions:

Governance Control Management Risk Management Compliance Management

Page 26: Gp & Gpit Project

Hyperion Solution Anti Money Laundering Solution Commission Control Insurance Customized Solutions

Partners:

Comviva

GPIT PRODUCTS:

GPIT has relentlessly developed, engineered, customized and maintained around hundreds of applications which are supporting business needs of a leading Telecommunications Company in Bangladesh throughout the last thirteen years.

Supporting the largest Telecommunication enterprise with all these custom developed applications, we now have a roster of proven and efficient applications in the form of- Human Resource Management system, Approval Management System, Crystal, Archiving Tracking System, Subscription Paper Management System etc. to name a few.

All these custom-developed applications and solutions are essential for any large organization in commencing daily work, help the ever changing environment, respond quickly to changing requirements, maintaining efficiency and last but not the least- improve productivity. GPIT solutions enable true business agility and to make a smooth transition to a paperless office.

GPIT Products: Description: Benefits: Main Features:

GPIT Products:

HRMS

AMS ATS SPMS

Page 27: Gp & Gpit Project

Human Resource Management System (HRMS):

End to End Recruit to Retire Management Process.

GPIT provide cutting-edge Human Resource Management System that help organizations better develop, manage, reward and retain their most important asset - their people with state of the art solution approach based on the global best practices.

This system has been designed to meet the information required by the various levels of hierarchy in the organization and facilitates Decision Support, Planning, Monitoring, and Control of Daily Activities. It helps the customer by providing accurate and timely retrieval of employee and activity-oriented information through menu driven, user-friendly operation.

Streamlining HR processes

Simple and more modernized

Comprehensive solution of tracking details of all employees

End To End tracking of HR services

Improve communications with employees and Satisfaction

Provide information used for decision making thus simplify the decision making process

Work Structure Employee Data

Management Recruitment

Management/ E-recruitment

Time, Leave and Absence Management

Learning Management Performance

Management Payroll Compensation and

Benefit Management Provident fund

Management People Planning Investigation/Grievance Business Travel

Management Dashboard ( HR

intelligence) Document Archive

Management system

Approval Management System (AMS):

Making Approval Process Agile Though Mobility & Contribute In Go Green Initiative.

Approval Management System (AMS) is the electronic way of managing approval processes/work flow that enterprise handles every day, in traditional way. As information and operation expands, the ability to access specific approval documents quickly and easily becomes increasingly more complex. AMS provides a way to ensure the approval workflow

Dynamic approval workflow configuration.

E-mail integration in approval process

Reduce paper based bureaucratic approval process

Reduce paper consumption as AMS is Initiator of paperless office

Introduce mobility in work

Agile approval process

Online Approval Request Submission by initiator

End to end process of approval request

Changing (addition/ deletion) approval hierarchy as required in process of approval

Digital approval Performance

Management Record management Dashboard Access control Document sharing to

Page 28: Gp & Gpit Project

quicker and anytime anywhere.

Work Delegation Electronically

information sharing

other parties

Archiving Tracking

System (ATS):

Secure Protection of Paper Records with Ready & Reliable Access.

Everyone sees a future that is increasingly paperless, but paper continues to play a major role for every company today. As a part of going paperless project user need a document archiving and tracking system. That helps employee to store hard copy document in central archiving centre and to track it easily.

By this system, companies reduce the risk of loss and damage to vital records, ensure regulatory compliance, increase records retrieval efficiency, and protect confidentiality and security. All of this is accomplished while reducing the costs associated with records storage, retrieval and maintenance.

Track entire hard copy inventory by the box for complete visibility into your records

Reduce the risk of loss and damage to vital records

Reduce document search time

Ensure regulatory compliance

Increase records retrieval efficiency

Protect confidentiality and security

Centralized Records Storage

Web-based Records Tracking — Maintain Collections Remotely

Archiving request initiation

Access privilege Convenient

administration of documents

Document Storage Document retrieval Document receiving Re archiving process Document searching

Subscription Paper Management System (SPMS):

Integrated System Functionality of the Lifespan of the Subsciption & Improves Customer Care.

SPMS is a comprehensive subscriptions paper management solution, which integrates subscriber’s form receipt, scanning and data capture services, along with online content storage and web-based image access to provide a comprehensive archiving management

Modern automated Subscriptions Management System for business process

Manages to store and view scanned subscription papers for services provider

All information about a customer with one click in the Customer

Subscription Paper Uploading Tool (Desktop Application)

o Renaming option for scanned subscription papers

o Bulk uploading for huge number of scanned images

o Uploads images directly into the database

Page 29: Gp & Gpit Project

solution. Interaction Center Integrated Data

Warehouse To provide better

customer service Collaborate at

different regional work space

Improved work efficiency

Improved security and tracking of customer’s artifacts

Source to validate subscriber and support to handle various queries accordingly

Subscription Paper Viewer (Web Application)

o Optimized Search option for a particular customer

o Thumbnail view of returned images for a searched customer

o Image Zoom In/Zoom Out option for better viewing purpose

o Audit trails for ensuring customer security and privacy

o Image Delete, Rename functionality

o Accessibility of the application over internet for remote users

o Supports Tera Byte size databases

Crystal:

Location Based Intelligence Solution:

Crystal is a web based sales monitoring application which displays relevant sales, inventory and plotting data on a digital map.

Opportunity to analysis of Cells(location) against different business initiatives

Performance monitoring for Regional Sales Team

Sales targeting and progress monitoring of locations (KPI management)

Plan specific and unique activities against location and evaluate the

User access management Privilege and role based

access mechanism Target configuration Map based analysis Location wise Reporting WAP module for field

force

Page 30: Gp & Gpit Project

effectiveness of execution.

Competition activity monitoring (location wise).

Distribution Gap Analysis

Market share & visibility info

BUSINESS SUPPORT SOLUTION:In the current environment of global markets and hyper competition, businesses need to leverage IT investments to their full capabilities in order to gain competitive advantage and increase both the efficiency and the effectiveness of their end-to-end business processes. Now more than ever before, businesses are looking for stable, un-interrupted IT applications which support their key business functions and potential growth.

Grameenphone IT (GPIT) has developed a deep understanding of the dynamics between business and IT and has created an approach to repeat this success through its efficient support by designing and implementing target-oriented solutions and services.

Value Propositon:

Avoid missed budget & milestone goals Make reliable, informed decisions faster Improve forecasting & budgeting accuracy Reduce security & compliance risk Improve service levels within & outside the enterprise Reduce manual processes & inefficiencies Mobilize your workforce

Page 31: Gp & Gpit Project

Enterprise Resource Planning (ERP):

Enterprise Resource Planning (ERP) is essential for organizations facing increasing complexity in operations, financial and management reporting, and business strategy. An effective approach to ERP will turn complexity into opportunities to outperform the competition, improve customer and employee experience, reduce risks, and deliver better financial performance.

GPIT provides industry leading ERP software solutions from Oracle eBusiness Suite, OpenBravo, JD Edwards and Microsoft Dynamics.

Core Modules of ERP:

Financial Management:

General Ledger Payables Receivables Fixed Assets Cash Management

Human Capital Management:

Core HR Self-Service HR Time & Labor Learning Management iRecruitment HR Intelligence

Supply Chain Management:

Purchasing Inventory Management

Sales & Distribution:

Order Management Advanced Pricing

Enterprise Integration & Middleware:

An enterprise comprises of different processes that are managed through different applications and modules. Enterprise Integration is the process of linking applications/modules within a

Page 32: Gp & Gpit Project

single organization together in order to simplify and automate business processes to the greatest extent possible; while at the same time- avoiding having to make sweeping changes to the existing applications or data.

With the help of a handful of certified and skilled resources under this domain- we have strong footprint in Enterprise Integration and Middleware. GPIT recently successfully completed middleware integration for BRAC Bank. GPIT provides industry leading solution with Oracle GoldenGate, Oracle Weblogics, Oracle Service Bus and IBM Websphere.

Middleware:

Data related to the business and processes are distributed throughout an organization and they can reside in different forms, structures and platforms. Middleware enables us in manipulating data at the transactional level between a variety of database platforms like Oracle, DB2, MS SQL Server, MySQL etc.

Benefit:

All Site Active Multiplatform Realtime Less Bandwidth Efficient Hi-Availability Zero Downtime

It Can Support a Number of Different Business Requirements Like:

Business Continuity and High Availability Data migrations and upgrades Decision Support Systems and Data Warehousing Data integration and consolidation

Enterprise Integration:

GPIT data integration solutions allow for direct access to all of your data, so you can design your architecture to address the unique information needs of all your users. GPIT accelerates the deployment and reduces the risk of all types of data integration projects – including extract, transform, and load (ETL), enterprise information integration (EII) initiatives, and Web services deployments.

Enterprise Content Management:

ECM gives your organization a competitive edge whenever there’s a decision to be made. They help cut costs and save time so that you can get the most out of your valuable resources.

Page 33: Gp & Gpit Project

Reduce cost of transporting paper to a central location o Scan documents in remote locations – branches, stores, offices, etc.o Savings can be more …o Key capability - Distributed Capture

Reduce data entry labor costs o Extract data from documents without manual keyingo Potential to reduce data entry staff up to 90%o Large organizations can have hundreds of employees performing data entryo Key capabilities – Rules, Advanced Data Extraction

Reduce cost of document capture o Reduce paper sorting and document preparationo Potential to reduce capture staff up to 50%o Key capabilities – Rules, Advanced Data Extraction

Partners:

GPIT is a whole new corporate experience in the country’s one of the finest corporate environments.

Microsoft Oracle IBM OpenBravo

GPIT’S PARTNERS:

OEM Partners:

GPIT leverages from the extensive product/solution genre of the OEM partners. Other than standardized solution, open source based solutions are also available to provide cost effective customized solution.

ORACLE:

GPIT has a Certified Gold partnership status with Oracle Corporation and is also the Reseller of Oracle products. GPIT and Oracle Corporation have a multi-pronged strategy on product development, professional services and joint Go-to-market. Together, we provide cost-effective vertical solutions to key industries, including: The Public Sector, Financial Services, Communications and others. We deliver

Page 34: Gp & Gpit Project

superior client value by combining the GPIT service and technology portfolio with Oracles leading enterprise software solutions.

IBM:

IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology. IBM is the OEM partner of GPIT and GPIT is developing the resources to offer IBM solutions to the clients. GPIT and IBM ensure the delivery of end to end solutions of Express Apps Server, RDBMS, Tivoli Storage Manager, Messaging & Collaboration and UC, Network Monitoring System, EMSA, Enterprise Content Mgt., Archival, Security/ Compliance, DWH/BI.

MICROSOFT:

GPIT is a Microsoft Gold Certified Partner. This relationship realizes the value of enterprise visibility, deep industry knowledge and quality technology consulting capabilities to provide innovative, high-quality and cost-effective solutions to customers. A full suite of IT services based on the Microsoft platform with significant number of trained, certified and experienced GPIT resources are focused on delivering the highest quality Microsoft-based solution.

CISCO:

Page 35: Gp & Gpit Project

GPIT is a registered Cisco re-seller partner. We offer design and implementation of Cisco-based networking and infrastructure solutions including maintenance for your entire Cisco environment. GPIT has proven capabilities in offering Unified Communications (UC) and Data Center (DC) services that combine Cisco’s industry-leading solutions.

AVAYA:

Avaya is a global leader in unified communications systems, providing Unified Communications, Contact Centers, Data solutions and related services directly and through its Channel partners to leading businesses & organizations around the world. Avaya is GPIT’s OEM partner. GPIT has a dynamic array of skill and knowledge to integrate the best of breeds Avaya solutions with the enterprises of all size, which depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer services & competitiveness.

HUAWEI:

Huawei Technologies is a forbearer in providing next generation telecommunications networks, Software solutions and ICT applications worldwide. GPIT has been collaborating with Huawei to provide clients with premier network infrastructure and support services that offer unique value and innovation. As strategic system integration partners, GPIT and Huawei build and deliver end-to-end networking solutions to transport data, voice and video in secure business environments.

DELL:

Page 36: Gp & Gpit Project

GPIT is a registered Dell (OEM) partner. GPIT and Dell relationship provides value of feasible enterprise solutions to the customers. Dell designs, develops, manufactures, markets, sells, and supports mobility products; desktops PCs; and servers and networking products. This partnership ensures the quality technologies and deep industry knowledge to provide innovative, cost effect and feasible IT solutions to the customers as a whole to the information technology (IT) industry worldwide.

EMC:

EMC is a world leader in offering the IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. GPIT enables the customers to avail the EMC solutions in most effective way, by ensuring quality implementation in a cost effective manner. The combination of GPIT’s strength of skilled resources with EMC’s products enables clients with the winning value proposition in storing their valuable asset of Information.

HP:

HP is a leading global technology company that offers a broad product portfolio of infrastructure and business solutions. GPIT as a System Integrator and product reseller partner is able to offer a comprehensive suite of solutions to our clients by utilizing HP hardware and software platforms.

OPENBRAVO:

Openbravo is an open source ERP Solution. GPIT is in the process of developing skilled resources to cater the market demand of cost effective ERP Solutions.

SALESFORCE:

Page 37: Gp & Gpit Project

GPIT has partnered with Salesforce to provide the cutting edge cloud based CRM solutions to valuable clients.

ZTE:

ZTE Corporation is a principle global provider of telecom equipment and networking solutions, operating is more than 140 countries. GPIT and ZTE together deliver cost-effective product, solutions and consultancy service to clients.

SI Partners:

GPIT leverages from the extensive product/solution genre of the OEM partners. Other than standardized solution, open source based solutions are also available to provide cost effective customized solution.

GPIT believes in the strength of Partnership to create comprehensive value proposition for the end customer. GPIT is open towards partnering with market leaders and also with companies which are unique and very strong in respective domain.

WIPRO:

Wipro is amongst the largest global IT services, BPO and Product Engineering companies. In addition to the IT business, Wipro also has leadership position in niche market segments of consumer products and lighting solutions. GPIT is entitled to share resources with Wipro at both local and global arena.

Page 38: Gp & Gpit Project

PROLOG INC.:

Prolog Inc. is a Beaverton, Oregon based global business and Information Technology Company delivering consulting, systems integration, and outsourcing solutions to a wide range of clients. GPIT has partnered with Prolog for outsourcing and resource sharing in the domain of developing mobile application.

ORANGE:

Orange Business Services is the business communications arm of France Telecom and the global leader in integrated communication solutions. Orange has the world's largest data network extending to 220 countries and territories and also provides a host of converged communication services around the world. Orange Business Services has partnered with Grameenphone IT Ltd for providing integrated communication services across Bangladesh.