Applied MarketingGovt.College of Commerce VehariSemester Fourth 2011Instruction: Answer ALL questions. Marks will be awarded for good presentation and thoroughness in your approach. NO marks will be awarded for the entire assignment if any part of it is found to be Copied directly from printed materials or from another student. complete this cover sheet and attach it to your assignment.

Total number of pages including this cover page.

Submission Date

27-06-2011 Due Date 27-06-2011

Student's ID 51, Course Name

Applied Marketing

Student's Full Name

Masood Sadiq

Lecturer's Name

Mr. Ali Ashiq Kirmani

Begin with the name of Allah,

who is very beneficial and great merciful.

In the Holly Quran our beloved Allah says that

“It is not righteous that you turn your faces towards the East And the west but righteousness is this

that one should believe in ALLAH and The last day and the Angels and the Book and the Prophet

(PBUH) and giveaway wealth out of the love for him to needy and the way-farer and the Beggars

and for the way-farer and the beggars and for (the emancipation of) the captives, and keep up

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Student declaration:

I declare that: I understand what is meant by plagiarismThe implication of plagiarism have been explained to me by my institutionThis assignment is all my own work and I have acknowledged any use of the published or unpublished works of other people.

Student's signature: Masood Sadiq,Liaqat Ali, Sajjid

Date: 27-06-2011

prayer and pay the poor rate; and; the performers of their promise, and the patient in distress and

affliction and in time of conflicts these are those who are true (to themselves) and these are they

who guard (against evil)”

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Acknowledgement

No doubt that all praises to almighty Allah who blessed me the desired gratitude and self-control to

complete a very challenging task. And that was little bit difficult for us to accomplish the assigned

task without the timely suitable and valuable guidance and support of our honorable teachers and

also the right direction provided which set the speed for a reasonable report.

We are also thanks to the principles and HR managers who share the information of their

institutes.

Liaqat Ali.

Masood

Sadiq

Sajjid Hussain

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Dedicated To:-

To my affectionate teachers who served us in COMSATS Institute of Information and Technology

Vehari. And especially dedicated this project to my beloved teacher Sir

Syed Ali Ashiq Kirmani.

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Table of Contents

EXECUTIVE SUMMARY 6

PROJECT OBJECT 7

COMPETITOR ANALYSIS 8

SWOT ANALYSIS 9-10

SEGMENTATION 11-12

MARKETING MIX 13-14

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Executive summary

Previous 5 to 10 years the trend of commerce education is increasing day by day. If go back few

years then we know that there is no merit of commerce education in vehari, even second and

third division students take admission in Commerce College, there is one college in vehari that

provide the education of commerce before 2009, gradually when people aware about that

education then lot of commerce colleges jumps in vehari now there are 9 commerce colleges in

vehari which face hard competition. In which we select the “Govt.College of Commerce” We try

to discuss the Pakistan College of commerce’s strength, weakness opportunities, and threats in

addition, we also try to make its segmentation and its Marketing Mix. We also try to get all the

phones numbers of Supervisors and how much number of employees working in that colleges.

We personally visit to these colleges and met to their supervisors and try to get maximum

information to which we can get. And in the lights of that information we develop our future

business plan.

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Project Object

Through this project we want to analyze that what type of learning’s and services are provided in

the Commerce institutes in Vehari. And what are the strengths and opportunities of “Government

College of Commerce” and how that college avail the opportunities in vehari?

In this city there are 7 colleges which are dealing in commerce subjects. As well as (Pioneer

College of Commerce, Pakistan College of Commerce, Progressive College of Commerce,

National College of Commerce, Zeta College of Commerce, Government College of

Commerce, , Punjab institute of information technology, We analyze that there is there were

some traditional flaws and weakness in the institutes.

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Competitor Analysis

Employees and Deans of Commerce Colleges

Sr.No Name of

College

Phone

Number

Supervisor’s

Name

Employees Address

1 Vehari,College

of Commerce

3364502 Jaffar Saleem 19 Near City

Police

Station,

Vehari

2 Progressive

College of

Commerce

03347180593 Rizwan Passha 15 Faisal

Colony

3 Punjab Institute

of Technology

3363509 Mian jahanzaib 7 Faisal

Colony

4 Zeta College of

Commerce

03327182193 Tahir Ali 6 Faisal

Colony

5 National

College of

Commerce

03087933860 Mrs:Haris 11 Faisal

Colony

6 Pioneer College

of Commerce

03347162671 Mr.Saleh 8 Sarhand

Colony

7 Pakistan

College of

Commerce

03457080865 Muhammad

Baqar

6 Sarhand

Colony near

nafees

Marriage

hall

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SWOT Analysis

Strength:-

1. Qualified staff from well reputed universities.

2. Regular training and teaching workshops.

3. Air Conditioned Modern Computerized Lab.

4. Regular Parents meting

5. Affiliation with recognized University.

6. Student’s data base system.

7. Economic fees.

8. well discipline regarding the students

9. Provide better learning to students that they don’t need of tuitions.

10. Cover all syllabus of books

Weaknesses:-

1. Lack of Finance.

2. Improper Location.

3. Lack of public relations.

4. Improper promotional activities.

5. Insufficient Building infra structure.

6. Teacher also pay attention that students read tuition

7. Lack trend of assignments, if they give proper assignments then there is no problem

in M.B.A for students.

8. Irregular lectures teacher’s takes.

9. Teacher don’t pay attention on the attendance of the students

10. teacher and employees are Lazy bones

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Opportunity:-

1. Spread out the college network in others cities of District Vehari.

2. Move towards distance learning by developing websites using e-commerce

technology.

3. Facility of Notes and solutions available on our website.

4. offered different degrees

5. strong marketing campaign

6. qualified teachers hired in order students have no problem

7. provide commerce related books because there is only one book center which

provide commerce books

Threats:-

1. Frequently increasing the number of colleges.

2. New College enters in this sector in same place.

3. Competitors have 1st mover advantage.

4. Low and chipset prices of Government College.

5. Method of teaching of some teachers is not good it also a threat for colleges

6. Behavior of some teacher is not good.

7. Teacher don’t give assignments to students today every students of different colleges

contacts to each other they told each others situation of their colleges then student

may attract to that college in which learning is good.

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Segmentation

Geographic Segmentation

The trend of Commerce education is increasing in vehari. In my opinion there is no problem to launching new degrees in vehari which is relating to commerce Gcc vehari actually affiliate to BZU we firstly try that BZU give permission to launching new degrees which is relating to commerce we launched Bachelor of Economics (BEcon) Master in Accounting, M.B.A, MSC in

economics, BSc Double Mathematics.

I want to give the example of McDonald when they started its operation in India, then what

happened?

Demographic Segmentation

We divided it into age, gender, family life cycle, income, occupation

1. The limitation of age will be 30 year when person take admission in D.com/DBA/ICom

after 30 year not allow to any person that he take admission in college

2. In gender base both male and female classes should be gathered from D.com to M.com

3. In family life cycle we allow to every person who is married un married no above 30 year

take admission.

4. We launched different degree for different level of income persons like

D.com of two year will be 10000

I.Com of two year will be 5000

B.com of 3 year will be 30000

BBA for 4 year will be 50000

M.com of two year will be 20000

M.B.A of 3.5 year will be 85000

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The requirement for getting admission through D.com to M.B.A will be 1st division, and in

ICom, B.com, M.com will be second division.

criteria for teaching should be M.B.A (finance, Marketing, Money and banking)M.com or MSC

statistics MSC economics and M.A English (with 10 year experience),Master in Accounting,

MSC in Computer. The teaching criteria should be 5 to 10 year no fresh is allowed to teach

Psychographic Segmentation

Our plan is that in the first stage like D.com/ ICOM/DBA we isolate the students who are well

participant in class and those who don’t participant, afterward we give them education according

to their mental level and the boys who don’t participant equipped with high confidence before

reaching in B.com and BBA level, and in B.com and Bba level we repeat to this process before

reaching in M.B.A/M.com. We decided to established a department in Gcc vehari who guide to

student after B.com and BBA that in which university that they take admission.

Niche Segmentation

We have also plan regarding increasing the students of the GCC vehari that we give know how

to the B.com students of the M.B.A/M.com for this we try to cover B.com syllabus before two

month like if paper held in July we try to cover it in April in order we give in one month

education of M.B.A and M.com subjects and the assignments preparation and article reading

methods. And in one month we prepare them for “NTS” it all process will be free of cost. In that

two month the attendance of students will be necessary if students not give attendance then per

day fine will be 50 rupees.

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Marketing Mix

Tactile marketing tools that the firm blends to produce the response it wants in the target market

Product

Promotion Price

Place

In a product we want to introduce different degree which is relating to the commerce and

make lot of departments with those degrees we also provide the quality of teaching I

mention above the name of degrees basically these all degree which I mentioned is the

requirement of the vehari people Bachelor of Economics (BEcon) Master in Accounting,

M.B.A, MSC in economics, BSc Double Mathematics,D.com/DBA/ICOM/, B.com/BBA,

M.B.A/M.com.

In a price we uses different techniques to attract and encourage to our brilliant students

like we start a program if a person who is not able to pay his fee lump sum we give

facility that he can give it periodically, payment period will be specific if one day above

then per day fine will be 10 rupees. And we also start a program if any boy bring 15 or 10

students then we special give him discount in his fee. We also give that opportunity to

teacher if they finish their syllabus in 2 or three month or their performance is so good

then we increase their salary 15% mean give them bonus.

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Target Customers

Target Customers

In promotion we will uses the advertising, personal selling, sales promotion, public

relations strategies to attract the boys

In advertising we give add in newspaper in every on weak, and we also uses the local cable

services and also uses sign boards and banners it will be at V.chock, peer murad, lauden road,

club road, sharqi colony, liqat poora road, and zia shaheed road.

In personnel selling we send to our teachers and boys in different schools that they give them

awareness of our college

In sale promotion strategy for attracting to our students we cut off the fee of computer and

provide them free of cost library facility and free letters facility.

In a public relation strategy our meeting will be held every month of teachers then we decided to

how we can attach with the public by arranging festivals in college and by a different workshops.

In a place strategy we established a department of marketing in our college marketing

manager work will be keep eyes on changing environment regarding degrees he inform to

college administration the changing trend of the degree following 1 or 2 years, and also

know the problem that students face regarding the place either it is far for our students.

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