Governor’s Grants Office Higher Education Conference

May 22, 2012

Brian DarmodyAssociate Vice President for

Research and Economic DevelopmentDirector of Corporate Relations

Corporations want 360 degree relationships with universities

According to the National Science Board, more than70% of all US patents are based on prior art references from university and federal lab research.

Entire industries can be traced back to fundamental research at universities.

Universities are sources of human capital along with technology capital

Why Should Corporations Care About Universities?

5 April 19, 2023

Awareness

Involvement

Support

Sponsorship

Strategic Partner

•Career Fairs1

•Interviews1

•EDU Account2

•Industry Affiliates/Advisory Program3

•Research Grants3

•Internship/Co-op

•Software Grants3

•Student Consultant4

•Hardware Grants3,5

•Curriculum Dev/ABETSupport & Fundraising3

•Workshops/Seminars4

•Support Contract3

•Student OrganizationsSponsorships3

•Philanthropic Support6

•GuestSpeaking/Lectures4

•University InitiativeSponsorship3

•Undergraduate ResearchProgram Support3

•Graduate Fellowships5

•Collaborative ResearchProgram Report5,3

•Outreach Programs6

•Support for Proposals forEducation (NSF, NASA,etc.) 3,5

•BETA Programs3

•ExecutiveSponsorship3,6

•Joint Partnership3,5,6

•State EducationLobbying3

•Major Gifts3,5,6

•BusinessDevelopment2,5

Phase One Phase Two Phase Three Phase Four Phase Five

Holistic EngagementTraditional Engagement

Levels ofEngagementActivities

1•Recruiting

2•Education Sales

3•UR Account Managers

4•UR Programs

5•UR Research

6•Other (Philanthropy,Alumni, Executive)

KEY

The Partnership Continuum

Federal Grants and Contract Administration May Be Complex, but the

Rules Are Known: Not True for Corporate Research

Working with Corporations is Challenging

Corporations

• Want to own IP• IP value: we are paying you

to produce it• Prefer not to publish• Who can say no: many• Who can say yes: executive• Timelines: short

Universities

• Want to own IP• We own IP from fed

sponsored research, why not you?

• Have to publish• Many• ???• Long, with many meetings

Understand Both Internaland External Cultures and Incentives

The Number the Vice President for Research Cares About:

Academic Institutional Profiles:Total R&D expenditures at universities

The Number the Vice President for University Relations Cares About:

University Fundraising Results 2011

Guide to Industry Researchand

Partnership Continuum

University Industry Demonstration Partnershiphttp://sites.nationalacademies.org/pga/uidp/index.htm

Researcher Guidebook for Successful Industry University

Collaborations:

This Researcher Guidebook addresses the opportunities and challenges unique to institution and industry collaborations. These two companion portions of the guidebook together create a strategic tool to promote greater understanding of the issues that face both parties in order to facilitate more effective collaborations for mutual benefit. Reading this guidebook should lead the researcher to ask the right questions, both of the organization and of the potential collaborator, to determine whether to proceed with a particular collaboration.

http://sites.nationalacademies.org/xpedio/groups/pgasite/documents/webpage/pga_069333.pdf

Maryland: We Have the Steak, But Not the Sizzle

Duke University Research Triangle Park North Carolina State University

JHU Homewood

Columbia

UM College Park

NSF State Profiles: 2007-08Maryland North Caroline

Population: 5.6M

Science and Eng Doctorates awarded: 858

Academic R and D:$2.54B

Intramural Federal R and D:$7.9B

SBIR Awards:2,208

9.2M

940

$1.8B

$0.4B

634

Thank You!Brian Darmody

Associate VP for Research and Economic DevelopmentDirector of Corporate Relations

bdarmody@umd.edu301-405-1990

301-928-0527 (cell)