GOONJ(SOCIAL INNOVATIONS)

GOONJ

Context:• Clothing is not a key part of development agenda, globally.•Discarded clothes, considered a waste in cities, is invaluable in resource starved rural India.

GOONJDonation1. Individuals2. Organisations3. Collection Camps organised by

GOONJ

Collection1.Homes of volunteers2.Local collection centres

First level sorting done here

Processing and Packaging

Dispatch and Transportation

Cloth-for-work

Program

Normal CircumstancesTo end beneficiaries through local partner

organisations

Disaster relief work

Usable Material1. Sorted2. Cleaned3. Packaged

Unusable Material1. Converted into items like

handbags, mats etc.2. Made into sanitary napkins:

Not Just a Piece of Cloth Program

• > 100 person organisation.• Operating in over 21

states across India.• Partnering with over 150

organisations.

GOONJ

GOONJ

Difference between the conventional method and GOONJ

Conventional Collection Drives: Work on the

concept of ‘Shramdaan’

Primary Focus

Givers’ pride and Receivers’ Humility

Activation trigger

Reactive: to disasters, winter seasons, scarcity etc.

Scale of operations

Minimal scale: Limited to locality or town

Distribution

Distribution Challenge: Clothes collected and donated to limited set of people

Impact of operations

Limited, only on one aspect of people’s life by providing clothes

GOONJ: Collection and Distribution Breakthrough

Givers’ Need and Receivers’ Dignity

Pro-active collection and distribution

National scale, with collections from foreign nations

Distribution breakthrough: partner with 150 NGO’s, distribute across villages in India

Substantial, by changing women’s way of living (NJPC), villages (Cloth-for-work program)

GOONJ

Impact:

• At a scale of 3 million pieces of clothes a year, it costs only 97 paisa per piece for collecting, cleaning, sorting and transporting.

• Deals with over 50 tonnes of material dispatch every month

• Produces about 200,000 sanitary napkins every month

• Responding to disasters from 1999:• First and largest

responder during floods in Bihar in 2008.

Congratulations GOONJ