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Google Trends Using Google Trends for Client Optimization

Google Trends Presentation

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Page 1: Google Trends Presentation

Google Trends

Using Google Trends for Client Optimization

Page 2: Google Trends Presentation

What is it?

• Trending Topics: See what America’s searching

• Keyword Popularity: Discover keyword strength/weakness

• Geo-Targeting: Specific location leads to accurate results of keywords

• Content Creation: Use trending topics in location to generate ideas

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Trending Topics• What is America searching?

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Keyword Popularity• How strong/weak is the keyword?

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Keyword Popularity

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Geo-Targeting• Localized keywords• Ex: “Things to do in Miami”

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Geo-Targeting

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Time’s Effect• The length of time effects the accuracy of results.• The more specific the length of time, the more accurate the results.

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Time’s Effect

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Content Creationhttps://www.google.com/trends/

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Who uses it?

• Content Creation Managers create strategies using Google Trends with AdWords

• Content Creation Specialists, Content Optimization Specialists implement strategies discovered by Content Creation Managers

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Why?

• Trending Topics: What’s relevant & idea generation

• Longtail Keywords: Specificity leads to accurate results

• Geo-Targeting: Accuracy and client relevance• Content Creation: Ideas, suggestions for

content

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Questions?

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Thanks