7/30/2019 Google Spam Team Weather Forecast 2013 Quarter 2-3

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What should we expect in terms of SEO from Google over

the next few months?

What webmasters should be working on: build a great

site, that should be shared, bookmarked and returned to

If those are our goals as webmasters, Google is on our

side

Make a site compelling!1

People do want to know what's in the

pipeline for SEO

Plans can change - not a conspiracy theory - lots of disclaimers

Penguin 2.0 is a webspam change that is going to search black hat spamMore comprehensive than Penguin 1.0 and more penetrative

Advertorials that violate guidelines targeted in Penguin Two-Point-Oh

Ads should not flow pagerank - sites take money and pass pagerank

Looking at efforts to be stronger on enforcement of ads that flow pagerank and unclear about

paid and organic SERPs

Google UK - Terms that encourage spam in the SERPs

New ways to tackle spammers, i.e. porn and keywords associated with web spam

e.g. Payday loans on Google.co.uk

Upstream to deny the value to link spammers

Nice ideas to make link spam less effective rolling out over next few months in the tank

Working on different system for sophisticated link analysis

Working on hacked sites

Detecting them better

Communicate to webmasters better

Sites that serve malware:

Sites that get hacked goto Webmaster tools to clean up site in a one-stop shop - in pipeline

1Image: Search Engine Journal

http://www.youtube.com/watch?feature=player_embedded&v=xQmQeKU25zghttp://www.google.com/url?q=http%3A%2F%2Fwww.searchenginejournal.com%2Fjc-penny%25E2%2580%2599s-black-hat-seo-backfires%2F27925%2F&sa=D&sntz=1&usg=AFQjCNFAkgKr1tr7r7aOHb1DCMsx_UEuZghttp://www.youtube.com/watch?feature=player_embedded&v=xQmQeKU25zghttp://www.youtube.com/watch?feature=player_embedded&v=xQmQeKU25zg

7/30/2019 Google Spam Team Weather Forecast 2013 Quarter 2-3

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View the interactive article in VideoNot.es2

High quality content = no surprise for webmasters in Penguin 2.0

Matt: If you're hanging out on black hat forums trading spamming tips, it's going to be a more

eventful summer for you

Been working on ways to help webmasters

Is AuthorRank here? Who is an authority?

Authorities will rank higher based on algorithms determining Google authorship

(authorrank is here?)

Panda revisited

Looking at Panda for additional signals for sites in grey area, possibly affected by Panda algo

change

Soften effect for those sites

Feedback for clusters of several results, one domain.

Page one will diversify sites.

Less likely to see a cluster further into SERPS

Host clustering/crowding subject to feedback

Wrap Up

More info to Webmasters. Looking for ways to provide concrete details/URLs for diagnosis

Snapshot - can change - move resources

This is what to expect, Summer 2013

Excited by improvements

Blackhat/Linkspam gone by end of summer

SMEs to be helped as well as regular webmasters.

Keywords:

Matt Cutts, Penguin 2.0, Black Hat SEO, Webmaster Tools, Hacked Sites

2Not got VideoNot.es? Get the freeware and start taking video notes properly

http://www.google.com/url?q=http%3A%2F%2Fwww.videonot.es%2F&sa=D&sntz=1&usg=AFQjCNHTgMb9wCRAmFox4bD34-vNAh5rCghttp://www.google.com/url?q=http%3A%2F%2Fwww.videonot.es%2Fedit%2F0B3QF2ojQPaWXblh1Qnl5NjJyU2c&sa=D&sntz=1&usg=AFQjCNG14BEc-kDouoeKlxNn2UNovHZ_ug