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Google Small Business Supplier Diversity Program Adrianna Samaniego +AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

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Page 1: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Google Small Business Supplier Diversity Program Adrianna Samaniego

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 2: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Confidential & Proprietary

Let’s talk about it.

@accelwithgoogle @USMBDA

#googlesupplierdiversity

#smallbiz

@Adrianna_Says

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 3: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

GOOGLE’S MISSION

Organize the world’s information and make it

universally accessible and useful

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 4: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Google’s Diversity Strategy

FOSTER A FAIR AND INCLUSIVE

GOOGLE

HIRE MORE DIVERSE

GOOGLERS

EXPAND THE

TECHNOLOGISTS POOL OF THE DIGITAL

BRIDGE

DIVIDE

Enhancing diversity at Google

Increasing opportunities beyond Google

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 5: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Google’s Diversity Strategy

FOSTER A FAIR AND INCLUSIVE

GOOGLE

HIRE MORE DIVERSE

GOOGLERS

EXPAND THE

TECHNOLOGISTS POOL OF THE DIGITAL

BRIDGE

DIVIDE

Enhancing diversity at Google

Increasing opportunities beyond Google

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 6: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Tuck Digital

Excellence

Our programs

Accelerate

with Google

Academy

Small Business

Supplier

Diversity

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 7: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Confidential & Proprietary

Our programs

Accelerate

with Google

Academy

Community

Partners Small Business

Supplier

Diversity

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Tuck Digital

Excellence Tuck Digital

Excellence

Page 8: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Confidential & Proprietary

We rely on small and diverse businesses to help us grow and innovate

We care about helping small and underrepresented businesses grow

Google Small Business Supplier Diversity Program

We want to connect more minority-, women-, veteran- and LGBT-owned

small businesses to opportunities within Google

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

1

2

3

Page 9: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Google Small Business Supplier Diversity Program

“Being able to say, ‘we’re one of

Google’s preferred transportation

companies,’ has definitely helped

our business grow.”

Maurice Brewster

President, Mosaic Global Transportation

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 10: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

BUYER BUYER

BUYER BUYER

BUYER

BUYER

BUYER

BUYER

BUYER

BUYER

BUYER

How we buy

BUYER

BUYER BUYER

BUYER

BUYER

BUYER

BUYER

BUYER

BUYER

BUYER

At Google, everyone is a buyer.

BUYER BUYER

BUYER

Our program makes it easier for every

Googler buyer to find and connect with

suppliers like you.

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 11: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

No certification required; but applicants must meet

program qualifications:

▻ Based in the U.S. ▻ Less than $15M ann. revenue

▻ Fewer than 50 full-time employees

25% discount on Google for Work apps for

businesses (for new or upgrading customers)

Prioritized enrollment in Accelerate with Google

Academy

Tuck Digital Excellence

Appear in Google’s internal supplier search

tool

Receive payments within 15 days of invoice approval

How it works

1. Apply at google.com/supplierdiversity

2. Access our benefits 3. Connect with Google

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 12: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Our commitments

All accepted suppliers will have access to program benefits

All accepted suppliers will appear in Google’s internal supplier search tool

We’ll remove barriers suppliers face ‘getting in the door’ with Google

1

2

3

Matthew Moses Owner, Shalimar Media Group

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 13: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Confidential & Proprietary

Our programs

Accelerate

with Google

Academy

Community

Partners Small Business

Supplier

Diversity

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 14: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Confidential & Proprietary

Accelerate with Google Academy

12-week online bootcamp to help

underrepresented businesses grow on the web

Focuses on inbound marketing techniques, Search Engine

Optimization (SEO), and Google AdWords education

Learn More:

acceleratewithgoogle.com

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 15: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Confidential & Proprietary

Accelerate with Google Academy

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Nikki Barua, CEO

Beyond Curious

“Without our online presence it

would have been impossible to

compete with much larger and

established competitors.”

Page 16: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Confidential & Proprietary

Our programs

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Small Business

Supplier

Diversity

Accelerate

with Google

Academy

Tuck Digital

Excellence

Page 17: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Confidential & Proprietary

Tuck Digital Excellence Program for Minority Entrepreneurs 1:1 support on digital strategy, marketing businesses online,

analytics

Members of Google Small Business Supplier Diversity Program are

eligible for a Google scholarship covering tuition cost.

May 24-26th Los Angeles

October 2016 Chicago

Learn More:

tuckminorityprograms.com

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 18: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

TAKE ACTION

Apply to the program

visit google.com/supplierdiversity

Email: [email protected] for inquires

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 19: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Accelerate with Google acceleratewithgoogle.com Get a Google + Page google.com/+/business Free Website gybo.com Improve Your Search Ranking google.com/webmastertools Start a blog blogger.com Google Supplier Diversity google.com/supplierdiversity

Create a YouTube Channel youtube.com/create_channel Google Adwords google.com/adwords Google Analytics google.com/analytics Google for Work google.com/work Help for Agencies engageforagencies.com Multiscreen Resources google.com/think/multiscreen

Google Resources

Page 20: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

THANK YOU!

Learn more at google.com/diversity

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 21: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

APPENDIX

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Page 22: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Confidential & Proprietary

Google Small Business Supplier Diversity Program

“Our job growth has increased not

only the morale, but the community

and the revitalization of Detroit.”

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Tina Harmon

Managing Partner, Mercury P&F

Page 23: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Google Small Business Supplier Diversity Program

Erica Liu, Founder

Gr8nola

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

“I never thought I would one day

turn my hobby into a viable

business.”

Page 24: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Google Small Business Supplier Diversity Program

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Nikki Barua, CEO

Beyond Curious

“Without our online presence it

would have been impossible to

compete with much larger and

established competitors.”

Page 25: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Google Small Business Supplier Diversity Program

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

“ “

Becky Sandoval, Founder

Vino Latino

“This partnership has changed

the way people look at our

business. Its made us more

credible.”

Page 26: Google Small Business Supplier Diversity Program S MISSION Organize the world’s information and make it universally accessible and useful +AcceleratewithGoogle @AccelwithGoogle

Google Small Business Supplier Diversity Program

+AcceleratewithGoogle Google.com/Diversity @AccelwithGoogle

Jorge A. Plasencia, CEO

& Luis Casamayor, CCO

República

“Using the Google Cloud Platform

and Google Apps for Work has

totally revolutionized not only our

external communication, but also

our internal communication.”