Web 2.0: Multimedia Research Project

Google Search I’m Feeling Lucky

Carolan DiFioreCom 208

Professor Robert Johnson

Company Overview

• www.google.com

• World’s most popular search engine, serving hundreds of thousands of users and customers around the world on a daily basis

• Makes browsing the web simple and fast

• “Understands exactly what you mean and gives you back exactly what you want”

• “Google” is a play on the word “googol,” a mathematical term for 1 followed by 100 zeros.

History

• Founded by Larry Page and Sergey Brin, who first met at Stanford University in 1995

• Officially launched in 1998

• Created a search engine that uses web links to determine importance of individual webpages

• Headquarters in Mountain View, California; aka “Googleplex”

• Went public in August, 2004

Mission Statement

"Google's mission is to organize the world's information and make it universally accessible

and useful."

What Does Google Do?• Web Search: access billions of websites and discover exactly what you’re

looking for • Video Search: watch, upload, share videos • Google Chrome: a faster, simpler, and more secure browser• Gmail: keep in touch with friends and family • Google Offers: scope out some great deals • Google Maps: find out where you’re going, how you’ll get there • Google Earth: virtually transport yourself go anywhere in the world • Google+: socialize with friends, and make a few new ones along the way

Google in Education

• Google Apps for Education: access email, documents, calendar, websites all from one place on your mobile phone

• YouTube for Schools: Education only content

• Lesson Plan Search

• Teacher blogs, forums available on Google+

Google in the Home

• Access billions of websites from the comfort of your own home

• Watch videos on YouTube

• Google Offers: a new way to shop online; get great deals on shopping, dining, recreational activities, etc.

• Blogger: start your own blog and share with your friends and family

Google in Business

• Google AdWords: Advertise on Google

• Google Analytics helps company learn more about your website and its visitors

• Google Apps: access your Gmail, store important documents, keep tabs on important events, appointments in your calendar

How Does Google Make Money?

• 96% of Google’s revenue comes from advertisements

• “AdWords”: introduced in 2000 by Google, this self-service program creates online ad campaigns

• “AdScence”: allows owners of other websites to pay Google to run their ads

Competitors

Ars Technica“European Tax Inspectors Take to Google Street View to

Investigate Cheats”

• European Tax Authorities use the “street view” feature on Google Maps to investigate suspected tax violations regarding housing construction and property sales

• Use Google Street View to verify location of the house in order to assess, evaluate the real estate

• http://arstechnica.com/tech-policy/2013/04/european-tax-inspectors-take-to-google-street-view-to-investigate-cheats/

Daily Caller“Search Safety Gives Google Slight Edge Over Bing”

• An 18 month study conducted by the AV Test Institute in Germany concluded that Bing is five times more likely than competitor Google to render malicious results from a web search

• Study results included that out of 11 million websites in a search, Bing brought up almost 1,300 malicious sites, while Google had only just shy of 300

• http://dailycaller.com/2013/04/14/search-safety-study-gives-google-slight-edge-over-bing/

New York Times“Google and Europe Reach Deal on Search Results”

• http://www.nytimes.com/2013/04/15/technology/google-and-europe-reach-deal-on-search-results.html?_r=0

So You Want to Work for Google?• Advertising Research Manager

– fully dedicated business leader, shaping the future of one of our many Google products

– take part in a complete marketing experience as you lead every facet of the product's journey

– from determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base.

– work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more.

– shape the product development process, organize product launches from beginning to end and form future marketing strategy.

– work with a team to produce studies that illustrate the impact of advertising and media, and advance the state of industry knowledge.

– Responsibilities

• Explore the value of Google Media Properties (Google AdWords, YouTube, Google Display Network, etc) via the execution of innovative, unique, and compelling research studies.

• Partner with sales, product management, marketing, and advertisers to implement advertising effectiveness programs using best-in-class research techniques.

• Develop business-relevant conclusions from research and serve as the key point of contact for internal and external stakeholders.

• Draft surveys, construct marketing tests, and/or utilize third-party research services to provide marketers and agencies with valuable insights.Work with product management to advance the measure-ability of YouTube programs using the highest possible research standards

References

McFarlane, G. (2012). How does Google make its money? Retrieved from

http://www.investopedia.com/stock-analysis/2012/what-does-google-actually-make-oney-from-goog1121.aspx

Sullivan, D. (2013). Google still world’s most popular search engine by far, but share of unique searchers dips slightly. Retrieved from http://searchengineland.com/google-worlds-most-popular-search-engine-148089

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