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Build your network. Create opportunities. Google+ for Small Business

Build your network. Create opportunities. Google+ for Small Business

Australian Businesswomen’s Network Suzi Dafnis

Build your network. Create opportunities. Google+ for Small Business

Q&A

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Build your network. Create opportunities. Google+ for Small Business

TWITTER

Use tag: #abnplus Follow along:

Suzi is @suzidafnis

Melinda is @ClickTips

Build your network. Create opportunities. Google+ for Small Business

Build your network. Create opportunities. Google+ for Small Business

Melinda Samson Click-Winning Content

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Build your network. Create opportunities. Google+ for Small Business

WHAT WE’LL COVER TODAY •  Why Google+?

•  Profiles and Pages

•  Your Profile

•  Engaging Posts

•  Circles

•  Communities

Build your network. Create opportunities. Google+ for Small Business

WHAT IS GOOGLE+? •  Second largest social

networking site after Facebook

•  Social layer

•  Your profile is your online identity

Build your network. Create opportunities. Google+ for Small Business

THE GOOGLE+ INTERFACE

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Build your network. Create opportunities. Google+ for Small Business

WHAT MAKES GOOGLE+ SPECIAL?

•  Quality connections & engagement

•  Ease of seeing only the updates from people you choose

•  Can add anyone to Circles

•  Positive culture

•  Awesome visuals

•  No in stream ads

Build your network. Create opportunities. Google+ for Small Business

GOOGLE+ FOR BUSINESSES •  Share and discover

content

•  Personalised search results

•  Right hand side real estate for brand page

•  Google+ is how you get your business on the map (Google My Business)

Build your network. Create opportunities. Google+ for Small Business

PRIVATE SEARCH RESULTS •  Default setting when you’re

logged in

•  See different results than other people

•  When you’re logged in to Google+, if you’ve added people to your Circles, you’ll see their updates

•  Has avatar image/photo and byline so stands out

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Build your network. Create opportunities. Google+ for Small Business

EXAMPLE OF PRIVATE RESULTS 1. Logged in to G+

2. Private results

3. ABN G+ Post

Build your network. Create opportunities. Google+ for Small Business

SHARING IN PRIVATE SEARCH •  When other people share

your Google+ Posts, they can reach more people in the search results

Build your network. Create opportunities. Google+ for Small Business

PROFILES AND PAGES

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Build your network. Create opportunities. Google+ for Small Business

PERSONAL PROFILE •  Your online identity

•  Easier to connect with people

•  Can show where you work and live

Build your network. Create opportunities. Google+ for Small Business

PERSONAL PROFILE IN GOOGLE

Build your network. Create opportunities. Google+ for Small Business

BRAND PAGE •  Can be your business

name and doesn’t need an address

•  Can appear in the right hand side of search results

•  Can have multiple Page managers

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Build your network. Create opportunities. Google+ for Small Business

BRAND PAGE IN GOOGLE

Build your network. Create opportunities. Google+ for Small Business

LOCAL BUSINESS PAGE •  How your business

appears on the map in local search results (via Google My Business)

•  Has an address

•  Can add Reviews

Build your network. Create opportunities. Google+ for Small Business

LOCAL BUSINESS PAGE IN GOOGLE

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Build your network. Create opportunities. Google+ for Small Business

LOCAL SEARCH RESULTS •  Search for “fitness centre

South Melbourne”

Build your network. Create opportunities. Google+ for Small Business

VERIFY YOUR PAGE AND UPDATE IT

Build your network. Create opportunities. Google+ for Small Business

YOUR PROFILE/GOOGLE+ PAGE

A professional profile makes a great first impression

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Build your network. Create opportunities. Google+ for Small Business

PROFILE PHOTO •  Personal brand

•  Recognisable high quality image

•  Size: 250 x 250 pixels

Build your network. Create opportunities. Google+ for Small Business

COVER PHOTO •  Change your cover photo

from the rainbow pattern

•  Use an image from the gallery or upload one

•  Try Canva.com

•  View on a mobile device as the image will be cropped

Build your network. Create opportunities. Google+ for Small Business

ABOUT SECTION •  Your Story

•  Interests, business etc.

•  Embed links

•  Lighthearted (not your CV)

•  Add Tagline

•  Aim for 35 characters max.

•  Links

•  Profiles

•  Contributor to

•  Where you work

•  Location

•  Contact information

•  Different on Local Biz Page

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Build your network. Create opportunities. Google+ for Small Business

YOUR HOVER CARD

Build your network. Create opportunities. Google+ for Small Business

ENGAGING ON GOOGLE+ TO BUILD QUALITY CONNECTIONS

Build your network. Create opportunities. Google+ for Small Business

WAYS TO ENGAGE •  Your Business Page can

engage in the same way as your Personal Profile

•  Add People to your Circles

•  Join Communities (or start your own)

•  Interact with other people’s Posts:

•  +1

•  Comment

•  Share

•  Share your own Posts

•  Spend time there regularly: If auto feeding posts make sure you visit

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Build your network. Create opportunities. Google+ for Small Business

IMPORTANT TIP •  Can share to specific

Circles

•  Recommend sharing to Public

•  Be very selective about checking the “Also send email” box

Build your network. Create opportunities. Google+ for Small Business

TYPES OF POSTS •  Text

•  Links

•  Photos

•  Videos

•  Hashtags

Build your network. Create opportunities. Google+ for Small Business

FORMATTING POSTS •  Formatting

•  Bold * *

•  Italics _ _

•  Strikethrough - -

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Build your network. Create opportunities. Google+ for Small Business

GOOGLE+ CIRCLES

Build your network. Create opportunities. Google+ for Small Business

CIRCLES •  Circles are how you

connect with people & pages

•  Keep your Circles organised

•  Name them in a way that makes sense to you and helps you identify people

•  Other people can’t see the names of your Circles

•  Can add anyone to any Circle

•  Can add people to more than one Circle

Build your network. Create opportunities. Google+ for Small Business

FINDING PEOPLE TO ADD TO CIRCLES

•  Go to “People” on the left navigation

•  View the suggestions

•  Discover

•  Share your profile on other social media platforms

•  View who is commenting and +1’ing posts that interest you

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Build your network. Create opportunities. Google+ for Small Business

FINDING PEOPLE TO ADD TO CIRCLES

•  Search Hashtags for relevant topics

•  Blogs and publications that you read regularly

•  +ABNOrgAu

•  Suzi Dafnis

•  +MelindaSamson

Build your network. Create opportunities. Google+ for Small Business

VIEWING UPDATES FROM CIRCLES

Build your network. Create opportunities. Google+ for Small Business

GOOGLE+ COMMUNITIES

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Build your network. Create opportunities. Google+ for Small Business

FINDING COMMUNITIES •  Search the Communities

tab for topics of interest

•  Awe-inspiring Australian Businesses

•  Plus Your Business

Build your network. Create opportunities. Google+ for Small Business

INTERACTING WITH COMMUNITIES

•  Read the Community Guidelines

•  Updates can appear in your stream

•  Lurk and learn

•  Share updates

•  Interact

Build your network. Create opportunities. Google+ for Small Business

Want to build your Google+ knowledge and skills the easy way? Get access to my new series of short snappy training videos: www.ClickWinningContent.com.au/gplus

NEED MORE HELP WITH GOOGLE+?

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Build your network. Create opportunities. Google+ for Small Business

Q&A

Use the Question Box to Ask Your Questions

Build your network. Create opportunities. Google+ for Small Business

Melinda Samson

Q&A

•  LinkedIn/In/MelindaSamson •  @ClickTips •  Facebook.com/ClickWinningContent •  gplus.to/MelindaSamson •  03 9340 9018 •  melinda@winclicks.com.au

Build your network. Create opportunities. Google+ for Small Business

POLL What areas of social media would you like to learn more about? Use the questions box to tell us… Which social media platforms are you interested in learning to use?

1. Twitter 2. Facebook 3. YouTube/Video 4. LinkedIn 5. Slideshare 6. Blogs 7. Pinterest 8. Instagram

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Build your network. Create opportunities. Google+ for Small Business

POLL What business goals would you most like social media help with?

1. Business Growth 2. Networking 3. Lead generation 4. Customer service 5. Sales 6. Advertising e.g. Facebook ads, Google+, Instagram ads 7. Other

Build your network. Create opportunities. Google+ for Small Business

OTHER SOCIAL MEDIA WEBINARS All available in our store. Free for Premium Members. If you’d like information about how you can access these, ask about Premium Membership as you leave today.

Build your network. Create opportunities. Google+ for Small Business

Melinda Samson

Thank You

•  LinkedIn/In/MelindaSamson •  @ClickTips •  Facebook.com/ClickWinningContent •  gplus.to/MelindaSamson •  03 9340 9018 •  melinda@winclicks.com.au

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Build your network. Create opportunities. Google+ for Small Business

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