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U VS GOOGLE PANDA
PANDA_RECOVERY JULY 18, 2013
PANDA_DANCE JUNE 11, 2013
PANDA_25 MARCH 14TH 2013
PANDA_24 JANUARY 22, 2013
PANDA_23 DECEMBER 21, 2012
PANDA_22 NOVEMBER 21, 2012
PANDA_21 NOVEMBER 5, 2012
PANDA_3.9.3 SEPTEMBER 27, 2012
PANDA_3.9.2 SEPTEMBER 18, 2012
PANDA_3.9.1 AUGUST 20, 2012
PANDA_3.9 JULY 24, 2012
PANDA_3.8 JUNE 25, 2012
PANDA_3.7 JUNE 8, 2012
PANDA_3.6 APRIL 27, 2012
PANDA_3.5 APRIL 19, 2012
PANDA 3.4 MARCH 23, 2012
PANDA 3.3 FEBRUARY 27, 2012
PANDA 3.2 JANUARY 18, 2012
PANDA 3.1 NOVEMBER 18, 2011
PANDA 2.5.3 OCTOBER 18, 2011
PANDA 2.5.2 OCTOBER 13, 2011
PANDA 2.5.1 OCTOBER 5, 2011
PANDA 2.5 SEPTEMBER 28, 2011
PANDA 2.4 AUGUST 12, 2011
PANDA 2.3 JULY 23. 2011
PANDA 2.2 JUNE 21ST 2011
PANDA 2.1 MAY 9, 2011
PANDA 2.0 APRIL 11, 2011
PANDA 1.0 FEBRUARY 23, 2011
GOOGLE PANDA HISTORY
2013
2012
2011
PENGUIN 2.1 OCTOBER 4, 2013
PENGUIN 2.0 MAY 22, 2013 2013PENGUIN 1.2 OCTOBER 5, 2012
PENGUIN 1.1 MAY 25, 2012
PENGUIN 1.0 APRIL 24, 2012 2012
WHAT DID PANDA IMPACT?
Low quality / ‘thin’ websites
Sites with large amounts of advertising
Duplicate content
Sites providing a poor user experience
TIPS FOR AVOIDING GOOGLE PANDA
Ensure you’re only writing high quality content,
which brings additional value to the web.
Read Google’s guidelines on ‘Building
high-quality sites’ and ensure you tick all the boxes.
Check for spelling, stylistic and factual errors
in your content.
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WHAT DID PENGUIN IMPACT?
Exact match anchor text for “money keywords”
Content Spam
Article marketing websites
Links from dangerous websites (malware / spam)
Websites trying to manipulate the algorithm
PENALTIES CAN BE HANDED OUT AT ANY POINT.
Want to discuss yourGoogle penalty?Get in touch.
tel 01423 740152
email [email protected]
pinpointdesigns.co.uk
TIPS FOR AVOIDING GOOGLE PENGUIN
Remove as many unnatural links as possible.
Fix on-site issues such as low quality
(possibly spun or duplicate) content, site structure,
cloaking etc etc.
WHICH SITES GET AFFECTED?
Websites with unnatural links pointing to them eg:
blog comments, forum profiles, article directories,
excessive guest blogging etc.
TIPS FOR AVOIDING UNNATURAL LINKS PENALTIES
Write high quality content that naturally
builds up links.
Do not build links to your website from low quality
sources / try to manipulate Google’s algorithm.
Do not partake in any grey/blackhat techniques.
Add rel=”nofollow” tags to paid links.
Abide by the Google Webmaster Guidelines.
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U VS GOOGLE PENGUIN
GOOGLE PENGUIN HISTORY
UNNATURAL Link Penalties
ARE UNNATURAL LINK
PENALTIES ALGORITHMIC OR
MANUAL PENALTIES?
manual
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ALGORITHMIC PENALTIES are imposed when Google releases
These penalties do not require a reconsideration
request to be revoked.
Algorithmic penalties cannot be verified by
Google Webmaster Tools. Instead, you have to
them up to the penalty.
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MANUAL PENALTIES
These penalties can be handed out
(or revoked) by a member of the Google web
spam team at any time.
These penalties require a reconsideration
request to be revoked.
Manual penalties can be checked by visiting
the ‘Manual actions’ tab in your Google
Webmaster tools account.
First, let us clarify. between algorithmic & manual penalties?
IS PENGUIN AN
ALGORITHMIC OR MANUAL
PENALTY?
algorithmic
IS PANDA AN
ALGORITHMIC OR MANUAL
PENALTY?
algorithmic
How do you avoid yourSEO strategy being penalised by Google's algorithm updates?We’ll show you.
