•Presented by:• Tamanna Khan ID: 0921088

• Syeda Mardia Sultana ID: 1330048

• Zakia Afreen Nipa ID: 0620408

INTRODUCTION Google was founded in January 1996 by Larry

Page and Sergey Brin, when they were both attending Stanford University as PhD candidates.

It was incorporated as a private company in 1998 and has it initial public offering in August 2004.

Google processes over a billion search requests daily. By the end of 1998, Google's index had about 60 million pages. In 2001 Google's profit was 105.6 million.

In 2004, Google was handling 84.7% of all web searches. It lost a little when Yahoo started their own search engine. Today if you want to search something online you say "I will google it".

HISTORY Google is an American multinational

corporation specializing in Internet-related services and products.

They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004.

These include online advertising technologies, search, cloud computing, and software.

Larry Page and Sergey Birn built on search engine in 1996 and Google Inc. was born in 1998.

2000, they introduced Ad Words, a self-service program for creating online ad campaigns;

In 2004, Google launched Gmail (speedy search, huge amounts of storage and threaded messages);

Launched Google Maps and Google Earth in 2005

In 2006, acquired online video sharing site YouTube.

Announced Android—an open platform for mobile devices and the Open Handset Alliance, in 2007;

In June 2011, introduced the Google+ project;

In January 2012 Google.com/elections is a new one-stop shop for all U.S. elections news, trends and online tools;

Receive ISO 14001 and OHSASO (Occupational Health and Safety Management System) 18001 certification .

PRESENT POSITION OF

*According to www.telegraph.co.uk , 21st May, 2014

PRODUCTS AND SERVICES

•Page Rank

•Search engine optimization

•Google Image Search

Web

-bas

ed

prod

ucts

 

•AdMod

•Google AdSense

Advertising services •Google AdWords•Google Certification Program

Google Ad Planner

•Google Apps•Google Drive•Gmail•Google+•Google Calendar

•Google Docs

Comm

unicati

on and publishing

tools

• Google Maps• Google Street View• Google Mars• Google Moon• Google Sky

Map-related

products

• Google

Analytics

Statistical

tools

•Android

•Chrome OS

Operating systems

• Google Earth

• Picasa web album

uploaderDesktop

applications

•Google Driverless car

•Google Nexus Mobile

•Chormecast•Google Glass

Hardware

Human Resource• Google has one of the best HR departments

in the world • Their employees are as committed to Google

as the founders are because of their genuine love for innovation.

• Google’s main mission statement is that its employees focus on creativity and innovation while having access to the perfect mix of information and resources for their work.

• Google values its employees a great deal and that’s why its main strategy is to focus on creating new human capital and retaining those employees.

• Google has allotted a huge chunk of its budget for recruiting employees.

Market Share

Google

Bing

Yahoo

AOL

Others

0%

10%

20%

30%

40%

50%

60%

70%

67%

16%

12%

2%3%

Question 1• What do you think of the idea of Google

correlating personal traits from the employee’s answer on the survey to their performance, and then using that as the basis for screening job candidates?

Question 2• If we want to hire the brightest people around, how we would go

about recruiting and selecting them?

• Make the ability to attract and retain the best talent a top management priority.

• Create the policies that enhance the firm’s attractiveness in the job market.

• Make line managers accountable for the people they need and lead.

• Hire the right person.

• Conduct a wide and extensive search of the potential position candidates.

• Recruit staff members who are compatible with organization’s environment and culture.

• Place individuals in positions with responsibilities that will enhance their personal development and the growth of

organization.

• Provide best working environment with enough opportunities for learning and self-development integrated

with career planning and mentoring.

• Provide them with the best incentives, benefits and pay according to the organizational standards and

performance.

• Employee’s satisfaction and motivation are key aspects for organizational excellence.