Choose  a  destination  and  enter  your  dates  of  stay…  

Refine  your  search  by  price,  discounts  and  class.  

 

   

                                                                 

Identify  good  deals  

Sort  your  hotel  and  simply  pick  them  up  in  your  shortlist  

Find  quickly  important  information  on  your  hotel  

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Book  through  OTAs  OR  the  through  the  own  website  of  the  hotel  

Find  photos,  reviews  and  access  to  the  website  of  the  hotel  

Add  the  hotel  to  a  shortlist  to  quickly  compare  them  

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Use  the  crop  function  to  narrow  your  research!  

         

     

                     

     

     

                       

Hotels  that  practice  discounts  or  lower  prices  on  certain  periods  are  now  clearly   identified.  It   is  really  a  great  opportunity   for  hotels   that  are   looking   for   last   minute   or   advanced  bookings.    People  that  are  looking  for  the  best  deals   will   be   able   to   choose   quickly  discounted  rates  over  normal  rates.  

Clients  can  see  with  a  single  click  all  the  rates  offered  by  a  hotel  on  all  of  its  online  partners.  Plus,   the   booking   button   offers   to   potential  bookers  the  chance  to  access  the  own  website  of  the  hotel.  If  rate  parity  is  ensured,  potential  bookers  won’t   be   attracted   by   OTAs   but  will  rather   prefer   to   go   directly   to   the   hotel  website   to   make   the   reservation.   Hotel  website   and   OTAs   are   therefore   at   the   same  level  which  is  a  premiere.  

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Potential   bookers   have   access   to  Google   places   reviews   without  opening   a   new   page.   Hotels   will  therefore  have  more  control  on  their  online   reviews   that   before   with  Tripadvisor.    

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By   simply   creating   a   Google   maps  account,  the  hotel  can  be  located  on  the  crop  map.  This   interactive  map  is  another  way   for  people   to  select  a  hotel  according  to  their  preferred  location.   This   way   of   choosing   a  hotel   geographically   is   even   more  advanced  than  the  one  proposed  by  OTAs.  

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           As  we  can  see,  Google  Hotel  Finder  is  a  great  way  for  hotels  to  increase  their  online  visibility  at  a  cheaper  price.  Actually,  Google  Hotel  Finder  is  offering  almost  the  same  service  than  the   biggest   OTAs   (reviews,   photos,   geographical   search,  online  booking  etc…)  except  that  they  do  not  receive  money  from  commissions.        The   way   Google   Hotel   Finder   is   making   money   is   really  simple:  Pay  per  Click  method.  Very  simple,  every  time  a  use  clicks   on   a   listing   in   the   pricing   menu   of   the   property’s  Google  Place  Page,  Maps  of  Hotel  Finder,  the  advertiser  (i.e.  the  hotel)  pays  a  cost-­‐per-­‐click  fee  of  0.2%.  For  Example:  For  a   2   night   stay   and   ADR   (including   taxes)   of   $100,   the  advertiser  pays  $.40  per  click  (2  nights  x  $100=$200  x  .2%  =  $.40  per  click).        That’s   just   as   simple   as   that,   after   all,   Google   is   “only”  advertisement,   there   is   no   direct   bookings   made   on   the  site…      

     

http://www.hebsdigital.com/blog/the-­‐importance-­‐of-­‐google-­‐hotel-­‐finder/  

     

http://www.google.com/hotelfinder/        

http://googlesystem.blogspot.com/2011/07/google-­‐hotel-­‐finder.html