GOOGLEFUSIONTABLEUSER’SGUIDE

TableofContents

1 WHATAREGOOGLEFUSIONTABLES?....................................................................... 2

2 PURPOSEOFFOODSYSTEMMAPS.............................................................................. 22.1 FoodSystemCategories .......................................................................................................22.1.1 Production .......................................................................................................................................... 22.1.2 Processing........................................................................................................................................... 22.1.3 Distribution ........................................................................................................................................ 32.1.4 Retail ..................................................................................................................................................... 32.1.5 Consumption...................................................................................................................................... 32.1.6 NutrientRecycling...........................................................................................................................32.1.7 CommunityFoodEconomy ......................................................................................................... 4

3 ANATOMYOFGOOGLEFUSIONTABLESANDMAPS.............................................. 5

4. GOOGLEFUSIONNAVIGATION .................................................................................... 54.1 WhatarePointsandPolygons? .........................................................................................64.1.1 MappingPointsandPolygons .................................................................................................... 74.1.2 UnderstandingPointsandPolygons .......................................................................................7

4.2 WhatisaLegend?...................................................................................................................75. GOOGLEFUSIONEDITING ............................................................................................. 75.3 AddingNewData ................................................................................................................. 105.3.1 GatheringandOrganizingData .............................................................................................. 105.3.2 DefiningLatitudeandLongitude ........................................................................................... 105.3.3. AddingPointData........................................................................................................................ 11

ForadditionalguidanceonGoogleFusiontables:GoogleFusionTableHelp‐Forum Prepared by: Tufts University Urban & Environmental Policy & Planning 2013 Practical Visionaries Field Projects Team Kathleen O’Brien Marcy Ostberg Rebecca Schofield Hannah Sobel Heidi Stucker

Prepared for: 2013 Practical Visionaries Steering Committee Alternatives for Community & Environment Dudley Street Neighborhood Initiative Somerville Community Corporation

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1 WHATAREGOOGLEFUSIONTABLES? Google’sFusionTablesisafree,experimentaldatavisualizationwebtooltovisualizeandsharedata.Beginningwithadataspreadsheet,ausercancreatemaps,informationindexcards,chartsandgraphs.TheTufts2013FieldProjectTeamhascollatedfoodsysteminformationanddisplayeditusingtheGoogleFusionMapfeature.

2 PURPOSEOFFOODSYSTEMMAPSThemapscreatedbytheTufts2013FieldProjectTeampresentinformationrelatedtothefoodsysteminneighborhoodsofBostonandtheCityofSomerville.Inthisguide,“foodsystem”isdefinedasproduction,processing,distribution,retail,consumption,andnutrientrecycling–sixtermsthatcategorizethebusinessesandindividualsparticipatinginthefoodeconomy.Thethreetypesofmapspresent1)demographicinformation2)foodsystemworkforceinformation,and3)foodsystembusinessinformation.Allinformationisorganizedbyzipcodewithinthestudyarea.Theinformationforthefoodbusinessesisorganizedintocategoriesfromproductiontonutrientrecycling,andincludesinformationonthenumberofbusinesses,aggregatesales,andnumberofemployeesineachcategory.Thesemapsenablecommunityorganizationswithinthestudyareatoengagetheirmembershipinconversationabouttheirfoodsystemandidentifyopportunitiestoorganizeandbuildastrongerlocalfoodsystem.Communitymemberscanexploreandanalyzethefoodsysteminformationinthemaps,thenwillhaveanopportunitytoedittheGoogleFusiontablestoreflecttheirownexperiencewiththeirlocalfoodsystem.

2.1 FoodSystemCategoriesThesemapsprovideamorecompletepictureofthefoodsysteminBostonandSomervilleneighborhoods.Sixmapspresentinformationrelatedtosixcategoriesoffoodsystembusinessesandactivities:production,processing,distribution,retail,consumption,andnutrientrecycling.Thesecategoriesaredescribedinmoredetailbelow:

2.1.1 ProductionFoodproductionincludescropandanimalproductionasdefinedbytheNorthAmericanIndustryClassificationSystem(NAICS).Cropproductionreferstotheindustrythatgrowscropsforfoodandfiber,andincludesfarms,orchards,greenhouses,andnurseries.AnimalProductionreferstotheindustrythatraisesanimalsforeithermeatoranimalproducts.Thisindustryincludesbeekeepingandaquaticanimalsraisedincontrolledenvironments.

2.1.2 ProcessingFoodProcessingincludesFoodManufacturingasdefinedbytheNAICS.Thefoodprocessingindustrytransformsrawcroporanimalproductsintovalue‐

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addedfoodproducts.Themajorityofproductsinthefoodmanufacturingindustryareprocessedforsaletowholesalersorretailers,whowillsellthesefoodproductstocustomers.Theindustryalsoincludesbakeries,candystores,andotherspecialtyretailerswhoalsomakeproductsforconsumptionfromrawmaterialsattheirstores.

2.1.3 DistributionDistributionincludestheGroceryandRelatedProductsMerchantWholesalersandRefrigeratedStorageasdefinedbytheNAICS.GroceryandRelatedProductsMerchantWholesalersreferstotheindustrythatdistributesprocessedfoodfromtheproducertotheconsumer.RefrigeratedStoragereferstothebusinessesthatdealprimarilywithrefrigeratingfoodproducts.Distributorsboxupprocessedfoodsandshipthemtoretailers.

2.1.4 RetailRetailincludesGroceryStores,Supermarkets,ConvenienceStoresandVendingMachines,asdefinedbyNAICSthatsellfooddirectlytotheconsumerthroughitsmarkets.Unlessaconsumerpurchasesfooddirectlyfromtheproducer,theyarelikelypurchasingfoodatretailbusinesses.

2.1.5 ConsumptionConsumptiondataestimatethemoneyspentonfoodbyconsumers.Consumersmayspendmoneyonfoodatawiderangeofbusiness,includingrestaurants,groceries,foodtrucks,cafeterias,streetvendors,farmers’markets,concessionstands,delicatessens,bakeries,bars,andotherretailbusinesses.

2.1.6 NutrientRecyclingNutrientRecyclingincludesWasteManagement,whichisdefinedbytheNAICSasanyfacilitythatdisposesoforrecyclesfoodscrapsandbyproducts.Thisindustryincludesthosebusinessesthatdealprimarilywithcompostingfoodmaterial.

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Figure1:FoodSystemDiagram(Source:2013PracticalVisionariesFieldProject)

2.1.7 CommunityFoodEconomyTheCommunityFoodEconomyMapisaplatformforcommunityorganizationstoworkwithitsmemberstoaddinformationabouttheirexperienceswithinthefoodeconomy.Eachcommunitymemberusingthismappingplatformhasautonomyovertheinformationthatisdisplayed.ThefoodeconomyexperiencesthatparticipantsaddmaybeNewInformation(seeWorkshop2)forallofthecommunitymembersusingandeditingthemap.Insteadoffittingneatlyintothefoodsystemsupplychain,theseexperiencescouldincludeeconomicactivitiesthatareaccountedforbythe“communityeconomy.”Thecommunityeconomydefinesbothmonetaryandnon‐monetaryexchangesandeconomicactivities,althoughtheU.S.CensusBureauandtheBureauofLaborStatisticsdonotcurrentlycollectinformationonnon‐monetaryfoodsystemexchanges.Thecommunitymapwillbeatoolforunderstandingnon‐monetarysharingandtradingoffood,includingbackyardgardenorrooftopfoodproduction,informalcateringservices,gardeningactivities,value‐addedat‐homeprocessing,informationaboutfreemeals,andeventsandworkshopsthatfacilitateexchanges.

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EditingtheCommunityFoodEconomyMap:Thecontentofthismapisentirelyuptothecommunitymemberswhoeditit.Whetherornotthismapwillcontributetodeeperconnectionsbetweenindividuals,theircommunities,andtheirfoodsystemisdependentonthedepthofexperience‐sharing,conversationsaboutthepatternsandmeaningsinparticipants’data,andhownew,community‐basedfoodeconomydatawillimpassionandempowerparticipantstocampaignforamoreequitablefoodeconomy.

3 ANATOMYOFGOOGLEFUSIONTABLESANDMAPSGoogleFusionTablestypicallyhavethreecomponents.WhenviewingyourGoogleFusionTable,thedefaultscreenwillhavethreetabsatthetopofthescreen.Clickingonthesetabswilldisplay:1. Map–datapointsandotherspatialinformationaredisplayed

2. Spreadsheet–includesthedatathatpopulatesthemap(displayedaseither

“Rows”or“Spreadsheet,”dependingontheGoogleFusionversionyou’reusing)

3. Table–aggregateddataabouteachpointdisplayedinatableformat.

4. GOOGLEFUSIONNAVIGATIONThefollowingsectionisaquickreferenceguidetoexploringyourGoogleFusionMaps.

1. Clickonthe“Mapofgeometry”tabtobeginnavigation.2. Changingthemapview:

a. Movethecursoroverthemap–ahandiconwillappear,thenclickanddragthemapacrossthescreen

b. Clickonthecompassatthetopleftcornertomovethemapup,down,left,orright

c. Clickontheverticalscalebarattheleftsideonthemaptozoominoroutofthemapview

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d. DragthepersoniconintothemapforthestreetviewofSomervilleandBostonneighborhoods

• Ifyoudragthepersonicontoarestaurant,home,grocerystore,etc.you’veaddedtothemap,youcanseethatbuildingfromthestreetview.

• Click atthetoprighthandcornertoexitstreetview

4.1 WhatarePointsandPolygons?GoogleFusionmapsrepresentdatainbothpolygons(shapesthatcoverageographicarea)andpoints(locationsidentifiedbylatitude/longitude).Polygonstypicallyrepresentboundaries,includingparcels,municipalboundaries,censustractboundaries,andzipcodes.Atthecompletionofthisusers’guide,the2013PracticalVisionariesFieldProjectTeamcompletedsixpolygonmaps,oneforeachcategoryoffoodsystembusinesses.Eachofthesemapsdisplaysfoodeconomydatawithinpolygons,whicharedefinedbyzipcodeareas.

Figure3.FoodProductionbyZipCode(Somerville).Thethreepolygonsshownherearedefinedbythreedifferentzipcodes.

ACommunityFoodMaphasalsobeendevelopedforpointdata,withonebrightgreenpointaddedtothemapasanexampleforfuturefoodeconomymappers.

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4.1.1 MappingPointsandPolygonsThemapsproducedbythe2013PracticalVisionariesFieldProjectgrouprepresentzipcodeboundaries.Therearecurrentlynopointspresentonthesemaps.TheintentionisthatasthePracticalVisionariespartnerorganizationsstartadiscussionwiththeirmembersaboutthesemaps,memberscanaddpointsthatrepresentindividuals’foodspending.Thisinteractivemappingmethodaimstosupportindividualsandcommunitygroupsintheirconversationsaboutthefoodsystemandfoodeconomy.

4.1.2 UnderstandingPointsandPolygonsThelegendrepresentsaggregatedsalesdata.Movethecursoroveranindividualpolygonorpointandclickoncetodisplayadditionalinformation,includingthezipcode,neighborhood,foodsystemcategory,numberofbusinesses,numberofemployeesandexactsaleswithinthegeographicboundaries.

4.2 WhatisaLegend?Thelegendoneachofthe6foodeconomymapsisbrokenintorangesofvaluesinordertorepresentsthedatadisplayedonthemaps.

Figure2.FoodProductionLegend,GoogleFusionFoodProductionMap

Thecolorscorrespondtothepolygoncolorsdisplayedinthemaps.IntheexampleinFigure2,thelightercolorscorrespondwithlowerannualfoodproductionsectorsaleswithinagivenzipcodeandthedarkercolorscorrespondwithhigherannualsales.Foreachfoodsystemcategory,thisrangeinvaluerepresentstheaggregatesalesindollarsoftheparticularcomponentofthefoodsystemsupplychain.Pointdatamayalsobedescribedbyalegend–oncetheCommunityFoodEconomyMaphasmorepoints,alegendshouldbeadded.

5. GOOGLEFUSIONEDITINGGoogleFusionTableMapsareeasytoeditwithbasicknowledgeofspreadsheets.ThefollowingsectionisaquickreferenceguidetoeditingyourGoogleFusion

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Spreadsheet,helpingyouchangeinformationaboutpointorpolygonsonthemap.Clickonthe“Rows”tabtoviewdataandbeginediting.

5.1 EditdataforONEpointorpolygonWhileviewingthespreadsheet,selectthe“Filter”featureandsearchforaspecificpointorpolygonbykeyword.

Theselectedspreadsheetrowswillbehighlightedinonthemainscreenanddisplayedintheleft‐handcolumn(Dorchesterisselectedintheimagebelow).

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Onceyouhaveidentifiedandclickedontheappropriaterow,aseriesoficonswill

appear: Clickthepencilicontoedittherow(an“EditRow”windowwillopenandyoucanfillinyourdata).5.2 EditdataforSEVERALpointsorpolygonsWhileonthespreadsheetview,clickonFile>Download.Selecttheoptionsfor‘AllRows’and‘CSV,’thenclick‘Download.’

ThesimplestwaytoeditseveralrowsofinformationistodownloadthespreadsheetontoyourGoogleDriveoraMicrosoftExcelspreadsheet.Onceyou’vemadethedesiredchanges,re‐uploadthespreadsheettoyourGoogleFusionTable.*SelectingtheKMLoptionfromtheDownloadscreenshownabovewillallowyoutoviewyourmapinGoogleEarth.ThesemapsmayalsobeexportedfromGoogleEarth

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toArcGIS.Whiletheseformatsaregoodoptionsforusersinterestedinmoreintensivedataanalysis,theyarenotrelevantforthepurposeofthisGuideandthe2013PracticalVisionariesFieldProject–Workshop2goals.*TouploadanExcelspreadsheet:Click“Open...”intheFiledrop‐downmenu.ThenyoucanselectaspreadsheetfromyourGoogleDrive(youcaneithereditaspreadsheetonyourGoogleDriveOReditonyourdesktopthenuploadtoGoogleDrive).

5.3 AddingNewDataTochangeoraddnewdatatoaGoogleFusionTable,youmusthaveeither:

1. Thepolygonshapefiletodisplayapolygon,or2. Thelatitudeandlongitudetodisplayapointonyourmap.

Forthepurposesofthisguide,wewillfocusonchangingoraddingnewpointstomaps.TheCommunityFoodEconomyMaphaspointdata,andGoogleFusiondoesnothavethecapacitytodisplaybothpolygonsandpointonthesamemap.

5.3.1 GatheringandOrganizingDataTodisplaynewpointsonaGoogleFusionMap,youmustformatyourdatatomatchthecolumnheadingsoftheGoogleFusionspreadsheet.Refertotheexistingspreadsheettoguideyouingatheringandorganizingyourdata.Ifyouarehavingdifficultyfindingalltheinformationaboutyournewdata,simplyincludeasmuchrelevantinformationasyouareableto.

5.3.2 DefiningLatitudeandLongitudeTodisplayyournewinformationonyourmap,youmusthavethelatitudeandlongitude.Tofindthelatitudeandlongitudeofyourpoint:

1. OpenGoogleMapsandsearchtheaddressofthepoint2. Atthebottomoftheleftsidebar,clickon“MapLabs”(verysmalltextin

theimagebelow,directlyabove©2013Google)

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3. Scrolldownand“Enable”theLatLngTooltipandLatLngMarker

4. Returntoyourmapandpinpointedaddress.Movethecursoroverthe

addresswiththe“Shift”keyhelddownandthe“latitude”and“longitude”willappearnearyourarrow.Transcribethelatitudeandlongitude.

5.3.3. AddingPointData

ToaddONErowofdata:1.Click:Edit>AddRow2.EnterInformationandSave

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ToimportSEVERALrowsofdata:1.CreateaspreadsheetwithcolumnheadersthatmatchtheGoogleFusionspreadsheet

Enterdataintothespreadsheetandsave.3.InGoogleFusionTable:

Click:File>Importmorerows. Selectyourfile.Click:Next. Verifythatyourcolumnsmatchtheexistingcolumns Click:Finish.

DisplayingPoints:Thereareseveraloptionsfordisplayingyourpointsonthemap.Whileyou’re

onthemapview,gotothe“Tools”menuandselect“Changemapstyles.”Click“Point:markericon.”Now,youcanspecifyyourdesirediconbyaddinginformationtothedataspreadsheetunder“MarkerIcon.”

Additionalguidanceandiconsareavailablehere:https://support.google.com/fusiontables/answer/2679986?hl=en AsyouaddandeditpointdataonGoogleFusion,keepexploringnewoptions!Mappingourfoodeconomycanstartimportantconversationsaboutwherewebuyfood,howwegetthere,whereourmoneyisgoing,andwhatneedsoropportunitiesexistforourcommunityfoodeconomy.