Google adword is a form of online advertising where you display your ads

on google website partners, google search page or on different websites related to the niche of your business.

What is Google Adwords?

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Ads are displayed while prospects are already searching for terms related to your

industry

Benefits of Google Adwords

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Benefits of Google AdwordsAds can be displayed on websites that are

related to your industry

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Where Google Adwords are displayed

Example on Google Search Page

Adword ad

Adword ad

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Google Adword Campaign Organization

Happy Kids Clothing Store

Girls Clothing Boys Clothing

Fashion forlittle girls

Fashion forteenagers

Campaign 2 Campaign 1

Adgroup Adgroup Adgroup

BatmanT- Shirts

SpidermanT-Shirts

Account

Adgroup

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Google Adword Keyword

You normally ask yourself: who is your reader? What is he looking for and from there, start to set up your keyword accordingly with your target’s necessity. What are they looking for?

If you sell clothes, your keyword will be based on what kind of clothes you sell and the terms your niche is using to search for this.

Google adwords keyword research tool

Google has a tool that will help you with this process. It is called the google adwords keytool

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Google Adword Keyword Tool

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The Google Adwords Campaign (Inside View)

Find a name for your campaign ( could be your main keyword)

Have in mind the geographic places the campaign will be shown

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The Google Adwords Campaign (Inside View)

Decide in which type of website your ad will be displayed.

It could be on google search website, google partners websites such as youtube or other websites related to your niche.

You can have multiple campaigns at once for one product or you can have unique and different campaigns for different products.

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The Google Adwords Campaign (Inside View)

Ex: If you are offering children clothing, you can create three different Campaigns inside your google adword account:

● Google Adword Campaign 1: Female Children Clothing (girls clothing)

● Google Adword Campaign 2: Male Children Clothing (boys clothing)

● Google Adword Campaign 3:Baby Clothing

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The Google Adwords: AdgroupsLook at the campaigns: “Girls Clothing” and “Boys Clothing”. The adgroups will hold the specific keywords related to each one of these campaigns. See again:

Further ReadingGoogle AdWords - Online Advertising by Googleadwords.google.com

Google's Keyword Tool - Google AdWordshttps://adwords.google.com/o/KeywordTool

Inside AdWordsadwords.blogspot.com/

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