Goodwill of Greater Washington’s Data Driven …...• Optomized SEO Content Strategy • Integrated Social Media • Indepth User Interaction Analytics Follow Us! dcgoodwill.org

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Goodwill of Greater Washington’s Data Driven Website Redesign


Website RedesignPrevious Website Issues

2011 Website Background • Joomla CMS Platform

• Separate Scaled Down Mobile Website

URL Structure

2011 Website Issues • Outdated Joomla CMS Platform

• Obscure Content Structure/Plan

• Inefficient CMS Controls

• Multiple Unsecure Plug-ins

• Unfriendly URL Structure

• Separate Scaled Down Mobile Website

• Face Value User Data

• Inconsistent Branding & Design

• Website Arcitecture Based on Physical Department Organization

• Multiple Malware Virus Attacks

• Web Hosting Server Crashes


Website RedesignRedesign Goals

What did we wanted to achieve with the redesign?

User Focused Goals

• Accessibility to Popular Destinations

• Enhanced Mobile Experience

• Simplified User Interface

• Valuble User Content Strategy

• Build User Trust & A Stronger Supporter Relationship

• Decrease Website Load Times

Organization’s Goals

• Consistant Design & Branding Aligned with Stores and Promotions

• Increased Mission Visibility

• Optomized SEO Content Strategy

• Integrated Social Media

• Indepth User Interaction Analytics


Website RedesignRedesign Approach & Strategy

The Balance of Website Features

Branding & Design

Internal Company Needs

User Interface & Experience

User Browser & OS

Security & Compliancy

Search Engine Optimization

Responsive Web Design

Optimization for Mobile

Accessibility Standards

Target Website


Website RedesignWebsite Organization

HOME PAGE

DONATIONS SHOPPING

ABOUTGOODWILL

NEWS & EVENTS COMMUNITY

EDUCATION EMPLOYMENT


Website RedesignReconfigured Site Map

The Fashion of Goodwill

DCGF Blog

Latina DCGF Blog

Goodwill of Greater Washington

Donations

Donation Cntr. Locator Store Locator Career Cntr. Locator

Career Services

Disability Services

Success Stories

Career Staff

Apply to Goodwill

Employer Solutions

Job Fairs

Contract Services

Best Kept Buildings

Our Goodwill News & Events

Goodwill on the Hill

Press Releases

Job Fairs

Donation Drives

Goodwill History

Our Leadership

Service Area

Financial Reports

Partners & Supporters

FREE Training Programs

The Fashion of Goodwill

Clothing Voucher Prgm.

Shop Online

Special Offers & Rewards

Shopping FAQ’s

Get Involved

Young Professionals Council

Green Initiatives

DC Goodwill Blog

#Blog4Good

Yearly Campaigns

Donate Online

Donate to Goodwill

Home Pick-ups

Donation Toolbox

Donation Guidelines

Donation Drives

Volunteer

Planned Giving

Partners of Hope

Books

Executive Staff

Donation Drives

Job Skills Training

Customer Apprec.

E-commerce

DCGF Blog

Great Finds Hospitality Training DC

Career & Life Skills

Facebook Coupon

DVDs

Career Nav. ACC

Senior Citizen’s Disc.

CapOne Bank Disc.

Free Pick-ups

Donation receipt

Vehicles

Estate Planning

Textbooks Career Nav. DC

Board of Directors

Volunteer

Job Placement Serv.

Foursquare Spec.

Returns & Pricing

Latina DCGF Blog

Movies Security Training ACC

Career Assessment

Military Apprec.

Healthcare Apprec.

CDs

Live Green Disc.

Daily In-store Spec.

48 Hr. Priority

Impact Calculator

Computers

FAQ’s

Clothing

Household Goods

Shopping Education Employment About Goodwill News & Events Community

Home page visibility

Footer visibility


Website RedesignRedesign Results

URL Structure

Home Page DonationsLanding Page


Website RedesignGoodwill Stores & Perceptions


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22x28-MallSigns50% (redone2).indd 2 9/29/2015 1:48:18 PM

Website RedesignRebranding Consistency

Store Interior & Décor

Android & iOSMobile App

Direct Mail

Flyers Brochures

In-Store Promotional Signs

New Website

King's Hwy-donation [6.25x9-taradel].indd 1 10/2/2015 1:14:17 PM

Transforming lives

through education

and employment.

Goodwill® of Greater Washington2200 South Dakota Ave, NEWashington, DC 20018

GOODWILL®

CAREER CENTERS

Arlington Career Center

Addr. 10 South Glebe Road 2nd Floor Arlington, VA 22204

Hours. Monday - Friday 8 AM - 4 PM

Phone. (703) 769-3706

DC Career Center

Addr. 2200 South Dakota Avenue, NE Washington, DC 20018

Hours. Monday - Friday 8:30 AM - 5 PM

Phone. (202) 636-4225

Programs & Resources

Find your local career center.

PublicComputers

Career Services

SecurityTraining Program

HospitalityTraining Program

Since 1935, Goodwill Career Centers have been providing career and employment services to individuals with disabilities and disadvantages.

Goodwill® Career Centers

Job Training& Placement

Employee Benefits

FLEXIBILITYFlexible Work

Schedule

ENJOYABLEFun Work

Environment

EXPERIENCEGain Work Experience

and Build Resume

EDUCATIONTuition

Reimbursement

DISCOUNTSEmployee Shopping

Discounts

Apply online today at, careers.dcgoodwill.org

Apply to work at Goodwill locations:21

Arlington (Glebe Rd.)10 South Glebe RoadArlington, VA 22204

eCommerce Warehouse 8030 Cryden WayForestville, MD 20747

HOW TO APPLY

$13.50\HRTO

$15.00\HRDepending on Experience

Transforming lives

through education

and employment.

Goodwill of Greater WashingtonP. (202) 636-4225

careers.dcgoodwill.org

NOWHIRINGDrivers for Goodwill®

Goodwill is Hiring for Full-time Driver Positions!


Any Questions?

Documents

Goodwill of Greater Washington’s Data Driven …...• Optomized SEO Content Strategy • Integrated Social Media • Indepth User Interaction Analytics Follow Us! dcgoodwill.org