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brand manual 2012

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brand identity design manual 2012all information is intended for use for the exclusive design, marketing, promotion and manufacturing of goodbody product.

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table of contents:

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TWO

THREE

FOUR

FIVE

SIX

SEVEN

brand overview

pages

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logo identity and typography

page

s 4-11

branding elements

page

s 12-15

imagery

page

s 16-19

product line

pages 20-23

design procedures

pages 24-25

future goals and projections

and employee guidelines

pages 26-3

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ONEbrandoverview

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Goodbody yogurt snacks, based out of Gainesville, Florida. We are a small company with big ideas. Our company was established in the fall of 2012. The idea was the personal vision of a nutrition specialist, who studied at the University of Florida, his name Matthew Leigh Scott PhD nutrition. Dr. Scott’s personal commitment to health and fitness resonates with the energy found on campus in the schools successful sports programs. Dr. Scott, designed the goodbody formula to enhance the physical performance of the University’s powerhouse championship football team. The results were astounding after multiple national titles, SEC championship’s goodbody yogurt snacks decided to share their “secret formula to success”, to the public.Goodnutrition good nutrition, good life is a simple yet effective approach to optimal

productivity and success in life. Our brand line is simple yet diverse. We have created three components of our simple, yet diverse product line. Creating three divisions of product was a conscious choice to allow our company to grow with our consumers. We see Goodbody as a voice which respresent the health of our com-munity. Our product will expand it’s flavors based on input and suggestions from the consumer base. This is one way we will stand our from our competitors. Our goal is to create an interactive consumer and company product design element, in order to keep our customers interested and our company relevant in today’s ever changing consumer based society. Our goal is goodbody, is promoting good health. Our product is designed to represent the needs of the people, both present and future.

Goodbody yogurt snacks

brandoverview

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TWO

Logo identity&

typography

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Logo: When creating the goodbody logo a simple and modern feel was desired. The inclusion of bold, organic lines was a conscious choice to represent both strength and the importance of health. The colors used, were a bright green against bold black text and a white background. The color choice created contrast and gave the logo a balanced and strong feel, one that represents the balanced and strong feeling of physical fitness. Our goal at goodbody is to promote healthy life choices.

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Pantone: # 92C83F

C: # 48M: # 0Y: # 98K: # 0

Pantone: # 0A0A0A

C: # 0M: # 0Y: # 0K: # 100

Pantone: # FCFCFC

C: # 0M: # 0Y: # 0K: # 0

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Pantone: # 0A0A0A

C: # 74M: # 68Y: # 66K: # 86

Pantone: # FCFCFC

C: # 0M: # 0Y: # 0K: # 0

Black and white logo:Goodbody logo black only, no color. Goodbody logo white only no color. These logo variations are rarely used. However, in newspaper and on various mailers, the black and white logo varia-tions may be used.

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Tagline:“goodbody, good nutrition, good life”

The goodbody product tag line reflects, the companies personal commitment to health and balance, obtained by practicing good healthy through and balanced diet, as well as daily exercise. The best thing we can do for ourselves is to treat our bodies with healthy and pure foods. Our laboratory nutrition personnel, worked tirelessly to ensure the maximum healthy benefits added to our innovative product line. We at goodbody share the common goal of marketing and producing a healthy and beneficial product to the public. At goodbody we stand by our tag line and are confident that consumption of our products are in fact a positive nutrition choice. Our products do in fact help one to achieve, “goodbody, good nutrition, and good life”.

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Typeface:

Tohoma boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Tahoma regularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Tohoma is used in the logo design. The clean look of the text is read easily as the letters are clear and separate. A plain typeface with a bold and clean look was chosen to enhance the organic frame of the logo and balance the

high saturated colors used in the packaging system.

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Typeface:

Kokila bold:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Kokila regularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Kokila italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Kokila italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Kikola is used in the body copy on the packaging. The simple and clean text is used as it like Tohoma, is easily read and not distracting against the brand elements put in place by goodbody designs. Kikola typeface is a nice selection for body copy.

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branding elementsTHREE

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Brand Elements:Goodbody branding elements consist of primarily color and design choices. The custom, organic framing, which surrounds the logo design is the primary design element. The design element is used heavily on the face of the packaging.

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Made with freeze dried peaches, mangos and yogurt nuts. 100% organic.

1/2 CUP. NET WT. 10 g (0.35 OZ.)

y o g u r t s n a c k sg o o d b o d y“ g o o d b o d y . g o o d n u t r i t i o n . g o o d l i f e . ”

fruit crisps

guaranteed freshness

100% FRUIT

NO SUGAR

ADDED

Vector artwork, and custom text are used. Circles and boxes in goodbody green are used in labeling.

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imagery

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At Goodbody we take pride in our design and packaging system. All products inside of packaging are directly expressed through select imagery and design elements.

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Stock photography: Stock photography can and is permitted to use in all product packaging. Goodbody generally uses stock photographs and reconfigures these images by applying desired effects to them in accordance to company design standards.

Clip art: Clip art is permitted under strict company guide lines. All designers have access to our custom line of clip art bought specifically for use for Goodbody yogurt snacks product line.

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Goodbody yogurt snacks is a product line with a

visionary future. Our base product line, includes a

delicious array of healthy fruit crisp snacks, fruit and

yogurt packed bottle smoothies. In addition to these

products, Goodbody has a line of healthy snacks

designed to appeal to those in need of satisfying their

sweet cravings.

product line

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Goodbody yogurt snacks is a product line with a

visionary future. Our base product line, includes a

delicious array of healthy fruit crisp snacks, fruit and

yogurt packed bottle smoothies. In addition to these

products, Goodbody has a line of healthy snacks

designed to appeal to those in need of satisfying their

sweet cravings.

product line

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Goodbody fruit snacks are ourmost succeddful product and like ourother products, come in a variety of flavors. All flavors used in Goodbody’s product line are made from 100% all natural and organic fruits. Our signature fruit snacks flavor began with mango and white peach. Since it’s first introduction, our product line of fruits snacks has expanded to over five different fruit combinations.Strawberry and banana, blueberry and rasberry, kiwi and watermelon, apple and peach, and pineapple and orange. The products are currently only available in the 1/2 cup, or ten gram size.

Goodbody product line

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designguidelines

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Goodbody design guidelines:All typeface used on goodbody products, must be listed in the branding manual. Under no circumstances are you allowed to introduce a new typeface into the product packaging. The typefaces used in Goodbody’s product line, were specifically chosen by the goodbody design team for the maximum visual appeal.

Logo guidelines: The logo is never altered by color, shape, or texture. In regards to shape, the logo must never be stretched.

a.) Proper logo design execution

b.) Improper logo design execution

Proper and improper design.

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future goalsand projections

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Goodbody yogurt snacks has a company and investor future goal. The future goal we here at goodbody all share is to establish goodbody products as a household name by 2020. Our innovative product line and direct interaction with our public, through suggestions of product flavors and new items helps to keep our company fresh and interesting. In addition to the goal of making our brand a household and trusted name by the year 2020, we also hope to expand our reach globally by use of the internet. The company will focus on promotion of our product through the fast growing advertising platform and marketing tool of tomor-row, social media. Goodbody has a special marketing task force, designated for the research and development of expanding our company reach directly through social media outlets such as facebook, twitter, and countless others.

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employee guidelines

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Goodbody employees must all sign a waiver of confidentiality. The waiver states, that all goodbody designs and trade secrets, are not to be discussed with anyone outside of our company employees and staff. An employee who works at goodbody in design, branding, and marketing, must also sign a contract that states they will not seek work at a competitor for two years after leaving his or her position in the firm. All designs and trade secrets, are soley owned by goodbody yogurt snacks. Any attempt to falsely reproduce our brand likeness, will result in litigation for copywrite infringement, and or breach of contract. In closing, welcome aboard to Goodbody yogurt snacks, one of the newest and exciting companies in the food and snacks business. As your president and CEO of Goodbody snacks, I wish you luck and fulfillment in your carreer here at Goodbody snacks.Sincerely,Donna M. KingPresident and CEO,Goodbody yogurt snacks, 2012.

A letter from our founder:

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