Good News from Sweden

Sweden at Orgatec, Paris, IMM & Stockholm

GOOD NEWS AUTUMN EDITION 2000 1

GOOD NEWS 2000

EDITORIALSince 1982

IssueNo. 34

AUTUMN EDITION2000

PUBLISHERBertil ArwidsonNybrogatan 74

SE-114 41 StockholmTel: +46 8 660 96 19Fax: +46 8 663 81 45

Email: [email protected]

EDITORJens Vagland

Engelbrektsgatan 29SE-114 32 StockholmTel: +46 8 16 81 11

Fax: +46 8 612 53 25Email: [email protected]

TRANSLATORSNorman Burns

Tel: +46 8 97 14 41Ian M. Beck

Tel: +46 8 660 41 46Angela Adegren

Tel: +46 8 723 17 26

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ISSN 0283-5843Printed in Sweden

by Åsbrink GrafiskaStockholm 2000

GOOD NEWS is published twice ayear and has a circulation of

12,000 copies. Distributed free ofcharge at international furniture

fairs.

THIS ISSUE will be distributed atOrgatec in Cologne, Salon du

Meuble in Paris, IMM in Cologneand at The Stockholm Furniture

Fair.

THE NEXT issue will appear inSpring 2001 and will be available

at Salone del Mobile, Milan.

COVER PHOTO: Kinnarps newcollection of office furniture willcertainly attract interest at this

year’s Orgatec in Cologne.

Let’s admit it! We are in an era of extremely rapid changes. The tempo of the IT world makes a big impacton us all in one way or another. New technical developments are new for a few months and thensomething comes along which is even newer. Fun! Stimulating! Challenging! The future is already here!Great!

But then, full speed ahead does include certain risks, doesn’t it?

How are the furniture and furnishing industries affected by all this? How fast are demands changing,for example, in the areas of office planning and work-station design?

Is it enough just to create flexible offices and open landscapes? Or aremore and more office managers longing for their own little room and takingconsolation in building themselves in behind higher and higher screens rightin the middle of this open landscape?

In this issue of GOOD NEWS, we present a number of interestingexamples of modern office planning and creative working areas. We pay avisit to a successful IT company with views as to what characterizes a reallycreative environment.

The highlight of this Good News issue is an article by architect, designerand professor Love Arbén which gives us a helping hand in straightening outsome of the notions about what is happening in the area of office planning and furnishing. What newtrends lie around the corner?

A number of new Swedish products are also presented in this issue, some of which will be shown atOrgatec in Cologne, October 19–24. On the whole, Sweden will be strongly represented at this importanttrade fair with some 40 companies presenting their products.

It’s a well-known fact that Sweden is one of the leading countries in the IT world. And the sameposition applies likewise to Swedish design and the Swedish furnishing industry. At the present moment,a lot of very positive things are happening in our field of endeavour and our presence at Orgatec willdemonstrate that fact.

Not to mention the next Stockholm Furniture Fair in February, 2001 – it’s expected to break all recordswith exciting new items.

See you in Stockholm – don’t miss this chance!

Bertil ArwidsonPublisher

“How fast are demandschanging, for example,in the areas of officeplanning and work-station design?”

CONTENTS

Electrolux’newheadquarters

Meet Swedenat Orgatec 15

19

From the Editor’s desk 1

Icon Medialab 2

Bruno Mathsson Prize to Gunilla Allard 4

Excellent Swedish Design Prize to Offecct Interiör 4

Design award to Danish designer 6

The Furniture Industries invests in IT 6

Edsbyn, for the new economy 8

Salon du Meuble, Paris, 10

Stockholm Furniture Fair 12

Today’s buzzword: “mobility” 15

Electrolux’ new headquarters 19

Stockholm Design 23

A home in the Källemo spirit 28

Svensk Bis in Paris 29

Swedish Design in a new home 29

Product & Market News 30

Index 31–32

GOOD NEWS AUTUMN EDITION 2000GOOD NEWS AUTUMN EDITION 2000 32

DESIGN TRENDS: ICON MEDIALAB

NOWADAYS, it’s representatives of industry, andespecially IT-oriented companies, who are actuallytalking about breaking through barriers, wild play-fulness and the right to do whatever you like.

Creative organizations are not the same as whatwe are used to meeting in traditional economicenvironments, if we are to believe what we read intrade journals. There’s got to be plenty of elbow-room. The boss isn’t always right. Seldom do thebest ideas come from management. Most oftenfrom employees or from out in the field.

“Everything goes so terribly fast – chaos in thisbusiness is almost a necessity...”

With these thoughts still resounding in our ears,we paid a visit to Icon Medialab in their new of-fices in the World Trade Center near the CentralStation in downtown Stockholm. Our expectationsabout meeting a young, wildly creative gang in afantastic and unorthodox environment were turnedupside down.

Everything seemed to be so well organized andefficient. An attractively furnished, light and well-planned office area with a number of well thought-out details and solutions. Where was that creativechaos we had been expecting?

“Chaos is not something we emphasized whenwe designed Icon’s new offices. We see it ratheras an attempt to create the proper conditions forextremely independent work with demands at thesame time interactivity and rapid communication,”says architect Peter Sahlin, whose own company,

demand in choice of furniture and lighting. Visitorsmust feel that they are welcome here. It goeswithout saying that a congenial lunch and cafeteriacorner as well as other esthetic and practicalneeds take high priority when we design new of-fices.”

INTERNATIONAL FURNISHINGFor the work stations, the architects have orderedSkandi-Form’s Moby Disc desk and storage cabi-nets from the same company. Chairs are fromVitra and lighting fixtures come from Fagerhults.

In the central part of the office there is a...continued on page 30

“The best individual work iscreated in teams”Sam, Creative Director, London, quoted on the cover ofIcon Medialab International’s annual report.

Peter Sahlin Arkitektur AB, has carried out thisproject.

Peter and his company have nearly ten years ofexperience from the media industry – televisioncorporations and TIME industries such as theSwedish TV3, TV 1000, TV 6 and MTV.

“It’s important to have a management philoso-phy that works, important to have a framework forthe way we work. You might call it a sort of quiet,general agreement,” he continues.

THIS IS DIFFICULT“It’s really hard to design functioning, open workareas that actually suit the needs of a modernmedia corporation. It’s just not acceptable to walkaround in this sort of environment, talking on yourmobile phone and disturbing your colleagues. The

office landscape of the 1970’s was quite differ-ent, almost like the old office cells. The feeling ofbeing in a room was created with screens andthere was plenty of space between the differentoffice stations. Lots of green plants, break roomsand cafeterias – no, today’s economic reality isquite different. Modern working areas can best bedescribed as multi-functional areas.”

* There is less floor space per personand work station today.

* A person doesn’t have the samework station day in and day out sincework is mainly divided up into variousprojects. Here at Icon Medialab, wehave 70 work stations grouped into twodifferent landscapes for a total of 100employees as well as room for 30 train-ees at Icon Training.

* Everyone has a roll-away pedestal, acabinet for private things, a businesscard – that’s it!

“Management and financial control,however, are placed separately fromother parts of the organization. But thishas more to do with security than withhierarchy.

“At the same time, I want to empha-size the absolute necessity of a pleas-ant atmosphere with stringent economic

By Bertil Arwidson. Photo: Pia Ulin

Office furniture from SkandiForm.

Classical Elegance: The “Egg” armchair. From Fritz Hansen.

We paid a visit to Icon Medialab in their new offices. Our expectations about a young,wildly creative gang in a unorthodox environment were turned quite upside down.

In the central part of the office, the visistor iswelcomed by a comfortable sofa group from B&B.

FOR PERMANENT CHANGE

[email protected]: +46 (0)40 30 36 10

BLÅ [email protected]: +46 (0)44 24 90 70

[email protected]: +46 (0)140 38 56 00

KÄ[email protected]: +46 (0)370 150 00

orgatec19 - 24 octoberhall 12.2stand g30

imm15 - 21 januaryhall 1.2stand x 5 - y6

stockholm furniture fair7 - 11 februaryhall c

Signs of Sweden


annonsform3

MARKET NEWS

annonsRH-form

Mathsson Prize to Gunilla AllardThis year’s recipient of the BrunoMathsson Prize worth SEK 100,000,is Gunilla Allard, architect SIR, Stock-holm. The Bruno Mathsson NordicDesign Scholarship, worth SEK20,000, was awarded to Kai Korho-nen, a graduate of the College of Artand Industrial Design in Helsinki.

Gunilla Allard was awarded theprize for a furniture design character-ised by elegance and simplicity, witha refined feeling for detail and pro-portion, and for her ability to adaptideas to rational industrial produc-tion.

Designmarket.com is one of the interesting new sites.

We see it as important that the infor-mation provided by the portal shouldbe relevant to architects, interiordecorators/designers and buyers.

“Successive updating is the re-sponsibility of each manufacturer.

“Technical competence and ex-pansion plans are satisfactory and,at a later stage, will also be able tosatisfy the needs of the home mar-ket. SMI has now initiated a collabo-ration with Designmarket.com, which

we consider to be an exellent sourceof information for the contract mar-ket. We also expect to be helping todevelope and expand the portal forthe home furniture market and inter-national application.

“We are convinced that the furni-ture trade will use Internet as a me-dium for the marketing of furniture.Thus a portal will be an indispensa-ble tool for spreading informationand making it easier for the cus-tomer,” is Jon Klegard’s final reflec-tion.

If you have any queries or would likefurther information, please contact:Jon Klegard,email:jon.klegard@mobelindustrin,or tel.no. +46 (0)8-23 07 80.

“At present SMI, the Association ofSwedish Furniture Industries, in col-laboration with UEA, is engaged in anintensive operation within the Furni-ture Portal Project. “We are part of aspecial working group and will havecompleted our task by February,2001,” says Jon Klegard, ManagingDirector of SMI.

“It has fallen to us to arrange a‘kick-off’ meeting at the StockholmFurniture Fair, scheduled for February8, 2001, when we’ll bepresenting the Europeanfurniture Gateway. A greatmany of our members arealready registered at ‘3-DFurniture‘. Those who havepublished products on it’sInternet-portal will havereceived a password andcan make their own adjust-ments.

“Together with KennethEriksson, who is a deputy member ofthe SMI board and project leader atPA-IT AB of Internetcity in Växjö, wecarried out an analytic evaluation ofvarious portal companies with a viewto finding suitable partners/associ-ates for the furniture industry.

“Designmarket.com, in our opin-ion, fulfils today’s technological re-quirements. The company has pre-sented a strategy that has potentialfor the development of products andservices. Their plan guarantees eas-ily accessed information to usersand in the future will also make di-rect commercial transaction possi-ble.

“The company’s objective is toprovide an effective marketplace forthe Furniture and Lighting industrywith a focus on the contract market.

The Furniture Industries invests in IT– creates Home Pages for member companies


MARKET NEWS

New Swedish design awardto young Danish designer

Twenty-eight year-old Danish furnituredesigner, Cecilie Manz, has won thenewly instituted Klaessons DesignTeam Award, worth SEK 50,000. Increating this Award, the furniturecompany Klaessons Möbler, wishesto highlight to the designer’s roleand to promote design, art, andculture.

The prize will be awarded annuallyby a jury composed of prominentdesigners from Finland, Denmarkand Sweden.

Cecilie Manz, who lives in Copen-hagen, carries on the Danish furni-ture tradition of functional and aes-thetic design. Wood, steel, chromeand aluminium are the materials sheuses for creating her tables,benches, storage furniture, clotheshangers, pedestals and stepladders.

Her backround includes studies, infurniture – and industrial design atDenmark’s School of Design, and atthe University of Art and Design in

Annons edsbyn,repetition

från förra numret

The Offecct furniture companyrecently received the ExcellentSwedish Design award for itsDoppio collection, designed byEero Koivisto. The collectionforms part of the company’scurrent vigorous push into con-temporary creative design.

The prize was awarded withthe following motivation: A furni-ture series of consistently bolddesign, with harmonious propor-tions and a pleasing use of ma-terials. Acutely sensitive, trendy,and very versatile.

“During the past year ourefforts have largely been fo-cused on the design aspect ofour furniture collections, with aview to addressing an interna-tional market”, says Kurt Ting-dal, Business and MarketingManager at Offecct. “We arehonoured by the Award, its a suresign that we’re on the right path.”

The Doppio range includes diningchairs, lounge chairs, tables, sofasand armchairs. The allure of theseating furniture lies in the dramaticcollision between backrest and seat,which slot together like pieces of apuzzle. In the restrained elegance ofthis collection complexity blends withsimplicity.

“The series was developed in linewith our CMP concept”, Kurt Tingdaltells us.

The Doppio collection was pre-viewed in the spring and will beshown at Orgatec in Cologne.

Offecct Interiör designs, develops

and markets furniture for office andconference environments and recrea-tional spaces. It supplies a globalmarket, and has a team of inter-nationally acclaimed designers whodevelop concepts/products for crea-tive meeting-places.

The Offecct group includesInterstop, the brand under which itdesigns and creates home furnish-ings for design-conscious customers.The furniture is made at their ownproduction unit, to ensure full controlof the quality process. Annual turno-ver is SEK 60 million; employeesnumber 43. Offecct has a permanentshowroom in Stockholm. The HeadOffice is in Tibro.

Doppio collection, designed by Eero Koivisto.

Helsinki. She has also participated invarious Scandinavian furniture fairsand numerous exhibitions at theMuseum of Decorative Arts in Copen-hagen.

Cecilie Manz

Excellent Swedish DesignPrize to Offecct Interiör


MARKET NEWS

AnnonsKinnarps

Annons Köln

EDSBYN REPOSITIONS ITSELFFOR THE NEW ECONOMY

“Angles Suédois” on tour in EuropeA travelling Swedish exhibition of modernfurniture and interior fixtures and fittingshad its première this autumn in St. Etienneas part of the Biennial celebrations, beforemoving on to the Centre Culturel Suédois inParis in November and December. Fromthere, it will travel to Luxembourg, Nice, Ath-ens and Caen on the way to its final desti-nation at Svensk Form’s new premises inStockholm in 2002.

The lady behind the tour is project man-ager Pascale Cottard-Olsson, a Stockholmgallery proprietor and something of an am-bassador for Swedish design in theFrancophone world.

“I love Swedish modernism in so manydifferent fields, and as I’m very keen tospread information on what’s new on thedesign front in Sweden in France and otherFrench-speaking countries, it feels asthough it is a matter of some importance toserve as “exhibitions commissioner”. I am

getting financial support from the SwedishForeign Office and have a close relationshipwith Svensk Form.”

The main section of the exhibition is de-voted to design work by Jonas Bohlin andClaesson, Koivisto and Rune. Jonas is al-ways in the news, most recently for his inte-riors in Svensk Form’s new premises onSkeppsholmen in Stockholm. The othersare international names, known for designsthat include the interior of the SwedishEmbassy in Berlin. A number of young de-signers are also represented.

“This is a nice way to do PR for Swedishdesign and Swedish interiors,” saysMårten Claesson. “We can design our ownexhibition with everything in pure white, andput on display collections of furniture fromOffecct, SkandiForm, Asplund, Cappelini,Swedese and David Design. It will be excit-ing to see what response there is to ourmodern furniture concept in Europe.”

Companies in the new economy aredeveloping at a hectic pace. Theimage and manpower requirementsof IT companies are changing rapidly,and entire departments can expandor shrink from one day to the next.

“This makes high demands interms of flexibility when designing anoffice,” says Josef Höbenreich, Presi-dent of Edsbyn, which has alreadyfurnished offices for companies suchas Ericsson, Nokia and CAP-Gemini.

The new economy, with IT andtelecom companies among the pre-dominant players, is developing re-markably quickly. These develop-ments have also left their mark onthe activities of AB Edsbyverken, the101-year-old company that now playsan active role as supplier to leadingcompanies in the new economy.

State-owned companies and insti-tutions have always been among themajor customers for Edsbyn’s tradi-tional office environments. The cus-tomer range is now expanding toinclude companies such as Ericsson,Nokia, General Electric, Rank Xeroxand CAP-Gemini (Oslo), and thesecustomers make completely different

demands when it comes to officedesign.

QUICK MOVES“Nowadays, nobody creates an officefor life,” says Josef Höbenreich.“Instead, new companies want to beable to move their offices as quicklyas possible.

“An IT company may run a projectinvolving numerous people for acouple of months. After this, thegroup might split up into smaller sub-groups for whom a new office layoutis required. And we have adapted ourproduct range to handle these quickmoves.”

At Edsbyn, this is certainly re-flected in the sales figures. Thisyear, turnover will pass SEK 300million and in order to meet thestrong growth in demand, the com-pany has invested in new productionand taken on 30 more employees,with more to come.

Before the end of the year, arange for quick delivery will be intro-duced. The aim is to deliver a workstation from the factory no later thanfive days after receipt of order.

Edsbyn, a major supplier of hardware normally not associated withthe IT sector: office furniture for a totally new work environment.


AnnonsMarks Pelle

Vävare

MARKET NEWS

The Home of Tomorrow at Salon du MeubleThe theme of Salon du Meuble2001 in Paris, Jan 11–15, is“The Home of Tomorrow”. Thepurpose of this furniture fair isfor a number of internationaldesigners to highlight thistheme from two different angles:luxury and general. A selectgroup of exhibitors has alsobeen invited to demonstratehow tomorrow’s home environ-ment might create entirely newlifestyles.

At 150,000 m2, the fair will havejust as much stand space as in thepast, with some 1,500 exhibitorsattracting an estimated 50–60,000visitors.

Metropole 2001 in Hall 3, Salondu Meuble’s exclusive design sec-tion, has been given a new layout,and will be divided into two mainareas on each side of a central axis,with set design by French architectChrispohe Pillet. This will also bewhere Ecole Francaise will be display-

ing a variety of projects on the“Home of Tomorrow” theme.

Apart from this, the fair also in-cludes the “le Village” expo, whichincludes displays of traditional and

rural furniture in Hall4, modern basicfurniture in Hall 3,and mass-producedfurniture in Halls 1and 7 – as well asparallel fairs for

accessories and lighting in Hall 4and sub-contractors in Hall 7.

SCANDINAVIAN PRESENCEAt the time of writing (October 2000),the Scandinavia presence consistsof 20-plus exhibitors, half of whichare Danish and mainly in the Carry-home section in Hall 7. Seven exhibi-tors have also registered from Nor-way, while the number from Sweden,at the time of writing, has not yetbeen settled.

The situation on the French marketthis autumn has been described invery favourable terms. The economyis on the way up and so far this yearpurchasing power within the retailsector has shown dramatic growth.

Annonsoffecct


STOCKHOLM FURNITURE FAIR FEBRUARY 7–11, 2001

the one interior design fair to bringtogether everything that Nordic de-sign stands for.

Stockholm as a city has also putitself on the world map as regardsdesign, music, IT and food, so duringthe fair days there will be plenty ofevents around the city with design asthe main theme.

The Furniture Fair in Stockholm,February 2001, is a fair dedicatedentirely to interior design, with each

hall having its own dis-tinctive image; the newC Hall, for instance, willbe displaying furniture,interior design and light-ing for the contract mar-ket with names likeKinnarps, Lammhults,Blå Station and otherwell-known companies.

Hall C will also housea separate exhibition ofkitchen manufacturersas well as group standswith such well-knownDanish and Finnish furni-ture makers as BentKrogh, Erik Boisen,Vivero and Avarte.

MODERN HOME FURNITUREGET ITS OWN HALLIn 2001 Hall B will be dedicatedexclusively to modern furniture. Fromthe first time the section was organ-ised, Area Modern was a success. Itcontains furniture and interior designin the grey-zone between home andcontract market.

Area Modern displays tomorrow’smost advanced and contemporarydesigns for furniture, textiles andquality items. The exhibitors of AreaModern are hand-picked by a specialcommittee.

HOME 2001Next year, Hall B will house Home2001. This section was arranged ona small scale in 2000 and, rightlyso, aroused the interest of bothexhibitors and visitors alike. Home2001 will exhibit products that give aclear insight into the main trends ininterior design for the new century.

The hall will also be displayingmodern furniture with a distinct de-sign image as well as the work of theNordic design schools in the YoungNordic Design section.

However, classical and traditional

design also has a place at the Stock-holm Furniture Fair, with home furni-ture, textiles and interior fittings inHall A.

The Victoria Hall, named afterSwedens crown princess Victoria, willhouse a wide variety of carpets.

SPECIAL EXHIBITIONS...The Fair will also be arranging somespecial exhibitions; these include asection dedicated to “the chair” asseen from a Swedish and interna-tional perspective as part of the2001 Year of Architecture in Stock-holm.

...AND SEMINARSSeminars and talks on a wide rangeof subjects are key features of thefair. One of next year’s speakers isMilou Ket from the design studioMilou Ket Design in Amsterdam, whowill be speaking about trends, col-ours and styles for 2002.

LIGHTING 2001Arranged parallel to the StockholmFurniture Fair, between February7–11, is the trade fair for home light-ing, Lighting 2001.

No other furniture fair in Europehas grown so rapidly in size, inthe number of visitors and with adistinctive image of high-qualityNordic design as the StockholmFurniture Fair.

True, Nordic design might be seenaround the world but it is just a frac-tion of what Nordic design has tooffer. The Stockholm Furniture Fair is

Facts & FiguresThe Stockholm Furniture Fair received in February 2000 atotal of 41,000 visitors, which is an increase of 30 percent; a new record. Over 25,000 were trade visitors, andthe open day, which is always a Sunday, attracted 15,000members of the public with an interest in interior design.There were a total of 855 exhibitors at the StockholmFurniture Fair, which is also a 30 per cent increase onprevious years.Of the trade visitors, a full 18 per cent were from abroad,while 64 per cent had a decisive influence over purchasingwithin their companies.The Stockholm Furniture Fair is arranged at StockholmInternational Fairs, which is the largest exhibition andconference centre in the Nordic region.Over the past three years, the centre has been extensivelyrebuilt and extended. This has included the completion ofan entirely new hall with a floor-space of 21,800 squaremetres, bringing the total area of Stockholm InternationalFairs up to 55,000 square metres.

Meet Nordic design in StockholmIt used to be one of the best kept secrets in Europe. Now it´s a fast growing story of success. Yes,it’s here it all happens!

By Anita LindhagenKÄLLEMO AB • Box 605, S-331 26 Värnamo, Sweden • Tel. +46 (0)370 150 00 • Telefax +46 (0)370 150 60

[email protected] • www.kallemo.se

Chair AmbassadMats Theselius´ Bruno armchair designed incopper tubing and light-coloured leatherespecially for the Swedish embassy in Berlin.


by Love Arbén, architect SIR, SAR.

Annons S-line

DESIGN TRENDS

“The problem is that our new mobility no longer defines the workplace

unambiguously in time and space”, says Love Arbén in this article on

the modern way of working.

“We are reverting

to a nomadic

existence”.

>>>

Pho

to:

Gre

atsh

ots

Today’s buzzword:

“mobility”

Sofa “Avec”. Design Birgitta Lööf. Produced by Klaessons

MeetSweden atORGATEC

2000


DESIGN TRENDS & SWEDISH DESIGN ON DISPLAY

patterns during the mediæval period made de-mands for greater flexibility, and “furniture”, mo-bile furnishing, was born. Nowadays, it is just asnatural for us to surround ourselves with furnitureas it is to cover our bodies with clothes. However,for primitive man both these ideas were totallyunknown. Our lifestyle patterns and the things wesurround ourselves with, differ totally from thoseof ancient times, even though human needs havebarely changed during man’s short time on earth.

A SYSTEMATIC CHANGEStep by step, new technology and new tools havehelped mankind advance from the stone age tothe computer age. What we are experiencing rightnow is just the beginning of a systemic change,the immediate consequences of which can al-ready be seen in our homes and workplaces.

Mobility involves, among other things, a blurringof the demarcation line between our privatesphere and our vocational role. Work no longerrequires our presence; the important point now isnot when and where we do our work, but whatresult we achieve. In actual fact, things have al-ways been like that, but the Good Lord, with a bitof help from Luther, put moral impediments in theway. With constant access to a global flow ofinformation via the Internet our work and the waywe search for information have also changedradically. The world’s accumulated knowledge isall there for us to access, regardless of where weare. And this, the amount of information available,is one aspect of the main problem.

How do we navigate on this new, unchartedsea?

Developments in our homes mostly involveacquiring some new electronic friends to put upand learn to live with. The basic role of the homeas the fixed star in our everyday firmament doesnot change. However, at work the opposite is true.The pocket office has become a reality. The fac-tors that help us to develop at work are not theconventional nine-to-five routine tasks, but thenew ways of thinking that emerge in a more infor-mal manner, in conversations and encounterswith others. Our social competence is becomingan increasingly important factor as we becomenetwork builders. “Management by walkingaround” is the new leadership model.

A NEW SITUATION, NOMADIC EXISTENCENaturally, this requires a completely different workenvironment from today’s, which focuses ondesks and storage furniture.

As the office comes increasingly to resemble asecond living room, so we make the same de-mands for well-being and comfort there as we doat home. The problem is that our new mobility nolonger defines the workplace unambiguously intime and space. We are reverting to a nomadicexistence. Paradoxically enough, technical devel-opment has brought us back into the environmentthat existed before we built our first settlements,began to cultivate the soil and keep cattle, andstarted to create a civilisation.

What will our work places look like in the fu-ture?

As the most important task at work will be tomeet colleagues and exchange experiences, thesocial scenography will obviously be of the great-est importance.

We have to be content if we are to socialiseeffectively. Naturally, we must also continue to beable to “empty our pockets” of the results that wehave achieved. However, this routine work doesnot necessarily have to involve sitting at a desk at

>>>

oday’s buzzword is without doubt “mobil-ity”; a word that could refer to gettingInternet direct to your mobile, to a con-tinual dashing about with some communi-

cations gadget, or simply to a generally free lookon life in the global rat-race.

Not so long ago, “flexible” was the word oneverybody’s lips. But then again the step from“flexible” to “mobile” is not so great.

What has taken us from yesterday’s view thatlimits can be stretched to today’s nigh on limitlessfluidity is mainly the runaway development of ITand the new opportunities it opens up. Every weekwe see new products and services, which, recentlytotally unheard of, are now self-evident and abso-lutely indispensable tools for running our everydaylives. New concepts such as Wap, Bluetooth orMP3 are already contrivances to reckon with, andmuch more is just around the corner.

The main driving force behind the acceleratingpace of technological development in the dataprocessing field is the fact that applications thatwere once separate phenomena are now inter-linked, which opens up entirely new perspectives.

ONES AND ZEROSWe come up against digital ones and zeros prettymuch wherever we turn. And step by step theadvances are starting to influence even the mostfundamental aspects of our lives. We’re having tore-educate ourselves, and the lessons can some-times be hard going. For example, banks haveintroduced new deterrent fees to encourage us tomake our payments on line instead. The PostOffice will soon be little more than a distantmemory; a letter no longer means so much nowthat we can talk to each other all the time via e-mail and mobile phone anyway.

Instead, we’ll have to take our Christmas par-cels to the petrol station. And while e-commercemay have had a few teething troubles, many of ourroutine purchases will probably soon be made inthis way. We have already been shown “intelligenthomes”, where the fridge itself works out whatneeds replenishing… yes, the list of new inven-tions seems endless, and of course it is gettinglonger by the day.

THIRST FOR INFORMATIONOur thirst for information seems unquenchable.And ahead of all these innovations, the most wor-rying thing is probably what is considered theweakest link in the chain – man himself. Geneticmanipulation and cloning represent a golden op-portunity for upgrading human abilities – maybe asmall surgically implanted chip will enable us tospeak fluent Chinese at the blink of an eye or atleast help us struggle through a software manual.Nonetheless there is still a certain sentimentalityattached to our faults and shortcomings thatmakes them hard to part with.

HUMAN MIND STILL UNBEATABLEIt was some consolation to hear a brain surgeonexplain the other day that the human mind is stillunbeatable. Converted into the storage capacity ofmillimetre thin CD-ROM disks, it corresponds to astack of disks 300,000 miles high. I do not knowhow high the pile would be if converted into regular1.4 MB floppy disks, but the question will, never-theless, soon be passé. These disks are alreadyon their way to history’s refuse tip.

The word “mobility” is hardly an innovation inthe furniture industry. The word “mobile”, after all,means a movable item of furniture. Hence thename. In olden times furnishing consisted of cabi-nets and benches that were fixed to the wall, notobjects that could be moved around. New lifestyle

T

“It was some consolation to hear a brain surgeon explain the

other day that the human mind is still unbeatable. Converted into

the storage capacity of millimetre thin CD-ROM disks, it

corresponds to a stack of disks 300,000 miles high”


2000

Flexible and expressive clothes-hanger. Design Sandin & Bülow SIR/SID. Produced by Materia.

A new range of furniture from Lustrum. Here “Lollo”. Design Pelican & Co.

Chair Cosmos. Design Gunilla Allard.Produced by Lammhults

Easy Chair Nobel Forum. Design JohanCelsing. Produced by Gärsnäs.

Koncept is the name of a new series from Form3. Here “Lobby” armchair & table, design Stina Sandwall.

Gate from Blå Station. Design BörgeLindau.

Colour-psychology is a special field of ergonomic studies, being particularlyimportant when designing a new office. The issue of colour ergonomics will bediscussed further in the Orgatalks by Karl Ryberg, which take place during theOrgatec (October 19 until 24, 2000; Cologne) and at the Kinnarps booth (hall12.2, aisle F/G, booth 10/19).

Kinnarps new range of furniture: e™.Design: Kinnarps/Kenneth Österlin.


2000


2000

Stackable chair “ECO”.Design: Peter Karpf.Produced by Iform.Earlier this year ECO wasawarded the Ecology DesignAward by Industrie ForumDesign, Hannover. A total of1 650 products wereentered of which 1 144from 30 countries wentfurther in the 15 categories.357 were nominated for thefinal. The ECO was chosenas best in the “Home”category.

Moby Disc.Design: Ruud Ekstrand.

Produced by Skandiform


DESIGN TRENDS

>>>the workplace. Much effort has been devoted toproviding us with the most ergonomic workplacespossible: good lighting, the ability to alternatebetween standing and sitting, and flexibility in thepositioning and design of the work place. Theneed for a fixed time and space has, however,stood in the way of more radical ideas, even if wehave tried both “flexi-offices” and “paperless of-fices”.

THE OFFICE OF THE FUTUREThe office of the future could possibly resemble acity that offers its citizens an extensive range ofservices, entertainment and venues, but that willrequire active participation if it is to be used to thefull.

Admittedly, we have the whole world at our fin-gertips, on display screens and keyboards. How-ever, the factor that decides how successful weare will be is how well we process this information.Discussing and evaluating things with others willbecome the most important task of tomorrow. Nolonger a place for office slaves, our work placesare being transformed into “think tanks”. Themajor lines of development will be establishedhere. This is where creativity will flow.

We can see, for example, how the latest frenzyon the stock market has shifted the focus onto anentirely new occupational category, namely the“analyst” – an individual who gathers informationand attempts to say something about the immedi-ate future in the world of business. Our livingstandards and general prosperity appear to de-pend on the more or less qualified guesses ofthese oracles.

At tomorrow’s work places, it is the analystsamong us who will be in demand to help us sift

the unwanted and uncontrollable camp followersaccompanying our human army along its march ofprogress.

No longer having to work by the sweat of ourbrow, we in the western world find ourselves fac-ing the problem of what to do with our spare time.

Happily, there is a solution – “back to nature”.The phenomenon known as “adventurism” is aclear example of this. Perhaps man’s first periodon earth has come full circle. What should we donext? Well, that’s another story….

by LOVE ARBÉN, architect SIR, SAR.

Klaesssons 10.1 Stand B 10 / C 11Lammhults 10.1 Stand D 10 / E 11Lustrum 10.1 Stand A 25Zero 10.1 Stand A 25Configura 10.2 Stand Q 40

Be-Ge Industri 11.2 Stand E 63Formträ Nordic 11.1 Stand B 61Höganäsmöbler 11.1 Stand D 21Inergoskandia 11.1 Stand B 50Miljö-Expo 11.2 Stand J 48Swed-Style 11.1 Stand A 70

Signs of Sweden: 12.2 Stand G 30 Blå Station Iform Källemo MateriaKinnarps 12.2 Stand F 10 / G 19Kinnasand 12.1 Stand E 30Malmstolen 12.1 Stand A 11RH-Form 12.1 Stand D 11

Albin i Hyssna 13.2 Stand L 39Bogesunds Väveri 13.2 Stand H 9Diafax 13.3 Stand Q 39Gabriel 13.2 Stand H 20 / J 19Glimåkra Akvamatik 13.2 Stand L 39Håg 13.3 Stand S 1Marks Pelle Vävare 13.2 Stand L 50Mitab 13.3 Stand Q 47Offecct 13.3 Stand S 48Office Line 13.3 Stand Q 29SMD Office Design 13.2 Stand N 30Swedish Trade Council 13.3 Stand Q 44Texmads Kvadrat 13.2 Stand L 28 / M 29UllmanStolen 13.3 Stand Q 48Vemo 13.3 Stand Q 40Kasthall 13.3 Stand Q 47

Abstracta 14.1 Stand A 19Gärsnäs 14.1 Stand H 28Ludwig Svensson 14.1 Stand A 79

11

10

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ELECTROLUX NEW HEADQUARTERS

Bamboo King. Design Mats Theselius. Produced by Källemo.


2000

the wheat from the chaff in the constant flow ofinformation.

A large part of the new technology is also aboutrecreation and entertainment. New games, DVDfilms and digital TV channels fill up the time thatused to be dedicated to hard work.

DO WE NEED TO WORK?The terrifying truth could be that many of us won’tneed to work in the future. The brave new world isalready here, with problems of obesity, depres-sion, and feelings of emptiness, not to mention

4

After 100 years on Lilla Essingen, an island near the center of Stockholm,Electrolux has moved to another part of the city.

At Orgatec – from October 19–24,around 1 100 suppliers from 46 countries will

present themselves, including all the world´s leading office furnishers. 85 000

professionel visitors from around 100 countries are expected. This is the largest

office furniture fair in the world – tough competition, no doubt about it!

More than 40 Swedish companies are participating with top products, many new

items and attractive stands.

Here is our guide to the Swedish part of the show:

The Big StepSomething special about this move is the factthat the company has taken over a former hospi-tal, a building erected at the end of the sixtiesbased on architectural principles that are com-pletely different from what is sought after today.

The result has exceeded all expectations: amodern, efficient and attractive office complex ofinternational style with great flexibility.

Tengbom Arkitekter, the same architecturaloffice that designed St. Göran’s Children’s Hospi-tal in 1968, has now transformed the clinic intoElectrolux Forum. Åke Bejne and Jesper Husmanshare overall architectural responsibility for theproject and Ahlsén & Tengbom, from the sameoffice, are in charge of interior design. We metSIR architects Nilla Cronstedt and Olle Almgrenwho took on the greater part of this design chal-lenge.

“This project turned out to be an extremelycomplicated design concept␣ and we’re not exag-gerating when we say that the task has been atremendous challenge for us,” the architects sayin agreement. “At this stage in development, weare quite satisfied with the results even if every-thing hasn’t gone exactly as we had plannedfrom the beginning.

“The building has an area of 34,000 m2 and

Naturally, it’s a big step whena world-wide corporation makes adecision to move its headquarters.An old hospital building wastransformed into a modern, efficentand attractive office complex ofinternational style.

By Bertil ArwidsonPhoto Åke E:son Lindman

our plans from the beginning included 900 workareas. However, during the course of the project,the situation changed somewhat. Areas plannedfor offices became showrooms instead. And at thesame time, the number of work areas needed tobe increased to 1,100 due to the company’s rapidexpansion. So you see that it has become a littlecrowded in the office section and we ended upwith 10.6 m2 per person.”

10 PER CENT INDIVIDUAL ROOMS“We had planned on having 20 percent for theoffices as individual rooms but this figure␣ had tobe halved. The small glass rooms can easily bemoved since demands for flexibility are of greatestpriority in this dynamic company,” Olle Almgrenpoints out. The remaining work spaces are ar-ranged in an open office landscape.

“It’s not just a question of utilizing floor spaceto a maximum even though this is of course animportant demand. The openness of the officearea has other advantages too. New employeescan settle in faster. It is more conducive to directcommunication among members of work groups,which in turn leads to the continual developmentof staff competence.”

>>>

The Swedish participants at this year´s Orgatec


ELECTROLUX NEW HEADQUARTERS

employees for this type of officeconcept.

“Our layout is clear and easilyunderstood: conference and grouprooms are placed along the outerwall, as well as the staff kitchenette.All areas intended for meetings anddiscussions are glazed in and sepa-rated from the office area by a pas-sageway and a storage area thatalso houses copying machines, faxmachines etc. Electrical installations,ventilation and computer wiring areall housed in a special floor installa-tion, not in the ceiling as is usuallythe case. In this way, we provideopen office space free of suspendedcables with a ceiling height of up to2.7 meters.”

LIGHT AND SPACEThe results of these efforts provideevidence for the fact that an oldbuilding with massive outer walls, full

of large supporting columns and longcorridors can go through a remark-able change and work extremely wellfor the corporate needs of today andtomorrow. The prominent glassstructures at the entrance to thebuilding greatly contributes to thisresult, as do the four lofty glass-roofed light wells that bring light andspace into the dark center parts ofthe building. In the evening, the tow-ering glass cubes are illuminated,spreading light in the dark ceilinglandscape outside. A striking effect!

Electrolux Forum’s ultra-modernrestaurant, in the heart of the build-ing, is a natural allusion to the com-pany’s well known focus on kitchenappliances. In the same area, guestsmay visit an exhibition of intelligenthome appliances such as a charminglittle vacuum-cleaning robot thattakes care of its cleaning duties allby itself!

CORPORATE COLORS“Our objective has been to allow inas much daylight into the rooms aspossible,” Nilla Cronstedt points out.“And our choice of colors is an im-portant ingredient in this respect.The various colors signal the corpo-rate identity of the different subsidi-ary companies. Zanussi is repre-sented by yellow, AEG andHusqvarna by orange and Electroluxby its own dark blue.

“Office areas are painted in aclassic shade of grey, allowing fordifferent color accents to be addedlater on. Perhaps it might have beenmore interesting with a striking con-trast between black and white, butthen grey is also a color of timelessquality.”

>>>But there are disadvantages as

well. Staff members lack the privacythey enjoyed in the old officemodules.␣ Disturbance from peoplegoing by one’s desk is considerable,as is the general level of noise in theoffice landscape.

A NEW APPROACH“To make these open areas worksatisfactorily, a new approach isnecessary when it comes to lookingat one’s way of working. Making themost of this new work environmentmay require a completely new organi-zation based upon the new situation.I think that we have made somesignificant progress in the directionof a new “office culture” after all theexperimentation of the 90’s. But Isee that a lot of people in manage-ment seem to underestimate thepsychological value of preparing

The glass rooms can easily be moved since demands for flexibility are of greatestpriority, the remaining work spaces are arranged in an open office landscape.

The layout is clear and easily understood: conference and group rooms are placed along the outer wall, as well asthe staff kitchenette. Seating by Charles Eames

INTERNATIONAL DESIGN“We have chosen to concentrate on an inter-national image,” Nilla Cronstedt adds. “Con-ference tables, desks and storage furnitureare specially designed in our own offices.Tables from Lammhults and Gärsnäs as wellas net seating furniture from Alias provide arecurrent theme throughout the entire build-ing. In addition, we have chosen sofas fromCapellini, armchairs from Walter Knoll andlighting from Foscarini.”

The serious work of organizing orders anddeliveries for a project of this size was han-dled by Nordiska Galleriet in Stockholm. Thiswell-known, and respected furniture storeoffers a quality range of design furniturefrom all over Europe with an emphasis onItalian, Danish, Finnish and Swedish design.However, for many years Nordiska Galleriethas also worked successfully as an interiordecorating company within the sector of thecontract market.

“We have worked with coordinating deliver-ies for Electrolux Forum and this has been astimulating task,” says Tommy Svensson,project manager at Nordiska Galleriet. “Oneof our advantages in this undertaking hasnaturally been our well-developed network ofcontacts on the Swedish market. But we arealso general agents for several of the lead-ing Italian manufacturers.

Good design and top quality have beenour trademarks since 1913 – and this back-ground makes things easier for us on to-day’s competitive market. We can providethe necessary knowledge and experiencethat are required when a big project like thisis to be carried out without delays andlogistical problems when it comes to deliver-ies,” concludes Tommy Svensson.

An old building with massive outer walls, fullof large supporting columns and long corridorscan go through a remarkable change and workextremely well


AnnonsAbsolut

STOCKHOLM DESIGN

Stockholm is the place to be. Ask any IT consultant in New York what his favouritedestination is and a dreamy look will come into his eyes as he speaks of

“Mälardrottningen” (the Mälar Queen) and its inhabitants. All those connecteddot.com people, who dress in the right clothes, live with the right furniture and eat at theright restaurants. For some years now the international lifestyle press has been carrying

on a passionate love affair with most of what the Swedish capital has to offer, in particulardesign made in Sweden.

THE OLD TOWN& THE NEW DESIGN

THE OLD TOWN& THE NEW DESIGN

By Imke Januschek Photo Peter Knutson

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So when you come to Stockholm toexplore the last word in design, youcan be sure that you have come tothe right place. This is where the in-people stroll, shop and display them-selves.

The IT and media pulse beats loudand strong in the oldest part of thecity, Gamla Stan (the Old Town). Itsnarrow streets house many start-upITcompanies and a lot of the newScandinavian design. A suitablestarting point for an update-tour ofScandinavian design is Tullhus 3, aglass pavilion located in a breath-takingly beautiful setting on Skepps-bron, by the quayside, with a pano-ramic view of the harbour entrance,the island of Skeppsholmen andSödermalm (the south-side).

ALVAR AALTO CLASSICSAfter a breath of fresh sea air, onecan enjoy a splendid triad of AlvarAalto classics, Swedish textile de-sign and bold Finnish innovation inthe exhibition hall. Finnish Artek,Swedish Kinnasand and, yet again,Finnish Snowcrash share the spacein this airy pavilion. The doors of theshowroom are flung wide and a gen-tle sea breeze stirs the Kinnasandtextiles. The Snowcrash lamp,“Globlow”, stands in the middle ofthe room, its big white nylon cushionelegantly balanced on a thin metalrod. When the lamp is switched on itautomatically inflates like a balloon;when turned off, it slowly crumples toa heap. Snowcrash is a joint venturebetween four Finnish architects, whohave aroused much interest at furni-ture fairs across Europe.

The economic boom of the last fewyears has certainly set Sweden’swheels a-spinning. The price of hous-ing has risen astronomically. Theaforementioned IT consultants, nowknown as IT millionaires, are a verita-ble goldmine for the furniture trade.They love to invest in new, forward-looking design, and are willing to payfor it. For instance, “Netsurfer”, theextravagant IT furnishing from Snow-crash, has found a customer or two,according to Hans Röstlund at Tull-huset.

STOCKHOLM DESIGN

company together with his children,Mimi and Johan, in the mid 1980s,died in 1999. His design is rooted inthe sixties, when the well-knownpartnership of Lindau andLindekrantz attracted much attentionat Lammhults.

Try out one of the Blå Stationchairs – or why not the sofa? Seehow the dot.commers hurry in to takea look at the exciting lamps beingoffered for sale by Magdalena Edlundfor the firm “Ljus i Hus” (Light in theHouse).

A SWEDISH PACE-SETTERA stone’s throw away lies a Swedishmilestone in the area of bentwooddesign: Lammhults. The Lammhultshowroom is situated in the smallsquare known as Mälartorget. First, aglance at the view across Söder-malm, to which we will shortly wendour way, then a dive into theLammhult design universe: the com-plete collection of well-known “Cam-pus” chairs, by Peter Hjort Lorensenand Johannes Foersom, now enjoyinga sales success in Europe; GunillaAllard’s prize-winning armchairs and

The Old cityBlå Station. Stora Nygatan 22Jonas Bohlin. Södermalmstorg,Kinnasand. SkeppsbrokajenKlara. Nytorgsgstan 36Lammhults. Mälartorget 19Skandiform. Stora Nygatan 40–43

ÖstermalmDavid Design. Nybrogatan 7Nordiska Galleriet. Nybrogatan 11Asplund. Sybillegatan 31

KungsholmenRoom, Alströmergatan 20

CityCBI. Birger Jarlsgatan 34Gallerie Stolen. Birger Jarlsgatan 57

“A lot of IT-companies want it fortheir reception area. They say itboosts our credibility”, he tells us.

The furniture people we encounterin showrooms and boutiques assureus that the blurring of boundariesbetween public and domestic envi-ronments has grown stronger of late.More and more people are able toafford contract furniture for theirhomes. Among those working withinthis borderland is the team of youngarchitects, Claesson, Koivisto andRune, who have made a name forthemselves with such prestigiousprojects as the interior design for theSwedish Embassy in Berlin.

SKANDIFORM ON STORA NYGATANIf we want to see some of the trio’s

latest creations, we must leave theseaview behind and weave our waythrough the alleys of the Old Town. InStora Nygatan, one of Stockholm’smain parades during the 18th cen-tury, we find SkandiForm, famous afew years back for it’s ergonomicfurniture for the aged. Now the com-pany is prominent on the contractmarket.

Be sure not to miss a tour of thevaults – a typical Old Town feature –where you can admire Claesson,Koivisto and Rune’s upholstered“Dropp” series. Jonas Lindvall’s oaktables and chairs, appropriatelynamed “Oak” were recently awardedthe Excellent Swedish Design distinc-tion. Note also SkandiForm’s elegantwriting-desk series, ’Moby Disc’.

The locale also contains an exhibi-tion by the Swedish textiles com-pany, Ludwig Svensson: a number ofmagnificent curtains, in which theScandinavian ascetic has beenspiced up a bit by the addition ofglittery details.

A COLOURFUL SHOPFurther down the street is a brandnew boutique owned by the Scanianfurniture company, Blå Station. Hereis further proof that Swedish design-ers are also daring to attempt colour.Blå Station has, in recent years beenincorporating more fabrics and morecolour into its earlier Swedish blondefurniture. The very first upholsteredBS sofa can now be seen here. Archi-tect Börge Lindau who founded the

The private showroom ofJonas Bohlin. Elegant

metal tables and chairs,playful “tulle” lamps that

resemble ballet skirts,dangle from the ceiling, alovely carpet strewn with

signs of spring – lingerhere a while, in the world

of Bohlin.Bohlin, Södermalmstorg.

A brand new boutique, owned by theScanian furniture company, Blå Station.

Here is further proof that Swedishdesigners are also daring to attempt colour.

Blå Station, Stora Nygatan 22

When you are visiting SkandiFormbe sure not to miss a tour of thevaults, where you can admireClaesson, Koivisto and Rune’supholstered “Dropp” series.SkandiForm. Stora Nygatan 40–43

After a breath of fresh sea air,one can enjoy a splendidtriad of Alvar Aalto classics,Artek, Swedish Kinnasandand Snowcrash.Tullhus 3: Skeppsbrokajen.

The Lammhult showroom is situated in the smallsquare known as Mälartorget. Here Gunilla

Allard’s prize-winning armchair ChicagoLammhults, Mälartorget 19

“All those connected dot.com people, who dressin the right clothes, live with the right furnitureand eat at the right restaurants”

Add

ress

es


A good time at workcolours the rest of the day

Kinnarps AB 521 88 Kinnarp Sweden tel +46 515 38 000 fax +46 515 33 701 e-mail [email protected] www.kinnarps.com

Energy is the basis of a good day’s work. That’s why

Kinnarps designs office solutions that let the power and

the inspiration of the personnel flourish.

In a good working environment, which is formed to release

energy, people feel committed and full of creativity.

A good time at work colours the rest of the day. A body

and a soul that are satisfied during working hours, effects

you the same way on your leisure time.

www.kinnarps.com

personal energy®office

STOCKHOLM DESIGN

sofas, and the exciting (chair) crea-tions by the new star, Anya Sebton.One last look at the Jonas Bohlinchairs, with names like “Stockholm”and “Paris”, inspired by his project,and “Life”, that entailed crossingfrom Stockholm to Paris in a rowingboat.

Wondering how anyone could hiton such an idea, you begin the climbtowards the “southern heights”. Onthe way up to Slussen, your gazesweeps over Lake Mälaren, while youcontinue to muse on the idea ofrowing all the way from Stockholm toParis.

In summertime, by way of amuse-ment, many Stockholmers standgazing at what is known as “thechannel of divorce”, the lock be-tween the fresh waters of LakeMälaren and the Sea. Here many amarriage has been severely tested in“locked” boats on the passagethrough Slussen, (the lock).

But, we haven’t time for schaden-freude, we must continue the climb.Arriving at Södermalms Torg, there’sreason to ponder the subject ofboats in a wider sense; for we arenow at the private showroom ofJonas Bohlin. Bohlin is one of the bignames within Sweden’s design elite.He has always been fascinated byboat construction, and here are sev-eral examples of furniture inspired bythe “Life” project. Elegant metaltables and chairs, playful tulle lampsthat resemble ballet skirts, danglefrom the ceiling, a lovely carpetstrewn with signs of spring – lingerhere a while, in the world of Bohlin.

brands of furniture. A rich assort-ment of Swedish artefacts, such asPia Wallen carpets and ThomasSandell chairs, mingle with interna-tional creations like Living Divanieasy chairs. A wide range of acces-sories includes glass by IngegerdRåman, and kitchen equipment fromAlessi and Marc Newson.

Travellers with a serious interest infurniture should also pay a visit toKlara, Room, & David Design, threeultra-modern Swedish boutique con-cepts; for which young urban profes-sionals will gaily sacrifice a Saturdaymorning, and make a pilgrimage tojoin the jostling crowds.

department for public environmentaland office furniture, and a cornerdevoted to chairs. The lighting sec-tion has a wide range of lightingequipment, which includes Flos andFoscarini. This is where Stockholm-ers come to purchase a WegnerOxchair or a Corbusier easy chair. Ormerely to yearn a little. If you’relooking for a piece of pocket-sizedfurniture, the Gallery gift shop has astock of miniatures from the VitraMuseum of Design.

ASPLUND’SAfter a visit to NG, the trendies usu-ally stroll towards Asplund’s, whichcarries both its own and other

THE NORDISKA GALLERIET IS A MUSTAfter that, it’s time to leave the OldTown for a tour of the city centre. Tothe east is the district of Östermalm,home and pleasure-ground to thebourgeoisie, and which sports anumber of exclusive furniture bou-tiques. Nordiska Galleriet in Nybro-gatan, for instance, is a must, spe-cialising as it does in internationaldesign on a high level. A recital ofthe brand names represented herereads like a contest in namedrop-ping: Capellini, Cassina, Flexform,Vitra and Jorgensen jostle withCitterios, Källemo, Fritz Hansen andArtek, to name but a few.

One floor down brings us to the

The trendies usually stroll towards Asplund’s. Sibyllegatan 31.

A recital of the brand names represented at Nordiska Galleriet reads like a contest in namedropping: Capellini,Cassina, Flexform, Vitra and Jorgensen jostle with Citterios, Källemo, Fritz Hansen and Artek, to name but a few.

Nordiska Galleriet, Nybrogatan 11


MARKET NEWS

Annonsblå

station

MARKET NEWS

SVEN LUNDH andhis life’s-work,Källemo, arewell known con-cepts in thefurniture industryeven far outsidethe borders ofSweden. Withimpressive en-thusiasm and

consistency and by commissioninghand-picked designers of distinction,he has developed a collection offurniture of exceptional beauty andpower. A few famous names willsuffice to prove the point: JohnKandell, Jonas Bohlin, MatsTheselius. Some of Gunnar Asp-lund’s classics are also a part ofKällemo’s collection of heirlooms fortoday and tomorrow.

And Sven Lundh practises what hepreaches. For the past few years hehas been residing in a home whichembraces nearly the entirety of hisartistic values – a remarkable andinteresting home in which interiorfurnishings and exterior design arecongenially combined in an all –encompassing totality.

John Kandell is the architect ofthis personal and interesting littlebuilding that Sven Lundh has com-missioned to be built right next doorto his furniture company. Bright blue,white and black – the color schemealone makes the house stand out inthe middle of the southern Swedishbirch forest. A cube with a living areaof 75 s.q.m and with exterior dimen-sions of six by six meters. Plus aroofed-in patio.

The entire ground floor has beenfurnished with Kandell-designedfurniture in his particularly powerfulstyle. His artistic touch is well de-fined in red, blue, black or white.Upstairs we meet Bruno Mathsson’scelebrated furniture both in the bed-room and in the study. Here it’swhite and natural colors that domi-nate in a classic blonde Scandina-vian style.

The pride of the town of Värnamo,Bruno Mathsson was natural for

SVENSK BIS IN PARIS1998, Charlotte Christiansson introduced SVENSKT (mean-ing Swedish), a design shop selling and promoting qualitydesign products from Sweden, centrally located at 11, ruePayenne in Paris.

Now, two years later, she is starting up SVENSKT BISexpanding her concept to sell not only Swedish designitems but also Scandinavian ones. The company will alsowork as representative and distributor for these products.

As a first step in this direction, SVENSKT BIS opened aspecial exhibition in the elegant Romeo Gallery, two blocksfrom her shop during the time of Salon de Maison et Objet.

In the picture are shown design items from Galleri Sto-len, Norell, CBI, Karl Andersson & Söner, Jonas Bohlin,Mathsson International, Box Design, Nina Jobs and ZaraSzyber. Also shown in the Romeo Gallery were Marimekko,Formtanke, Playsam and Åsa Lindström.

The opening party of this exhibition was visited by 600people representing press, buyers, designers and archi-tects. The exhibition lasted two weeks in September.

By Bertil Arwidson. Photo PeO Eriksson

Sven Lundh

futuristic whenyou come in andget an overallview of this newconstructionfrom the inside.But still, we arequite consciousof the fact thatthe artistic idiomboth of the furni-ture and of thearchitecture ofthe buildingitself comesdirectly from the world of the 1950’s.

And this insight demands a mo-ment or two of reflection and re-spect. We realize that this is just onemore proof of the fact that gooddesign bridges all gaps, even the gap

A cube with a living area of 75 s.q.m, withexterior dimensions of six by six meters.

Sven to have represented in hishome collection. Both Sven andBruno grew up in Värnamo and havecollaborated for many years.

“While Bruno was designing ahouse for me in the middle of the50’s, he was contacted by Piet Heinand the super-ellipse table with steel-strap legs came into being,” Svenrelates.

“I got a start in the world of furni-ture when I became marketing man-ager for Mathsson Internationalwhich was just getting going then. Ilearned how to tell the differencebetween good and bad product de-sign by working with the first tableexhibits. The super-ellipse is notsomething you ever throw away.”

Everything seems so modern and

A remarkable homein the Källemo spiritJohn Kandell is the architect of a personal and interesting little buildingthat Sven Lundh has commissioned to be built right next door to hisfurniture company.

of time.“A good piece of furniture will

stand the wear and tear of the eye,”is a way Sven Lundh usually sumsup his view of ageless design.

During the autumn, Sweden’s and Stock-holm’s new design centre was opened onSkeppsholmen, a stone’s-throw away fromthe Museum of Modern Art and close tothe Swedish Museum of Fine Arts.

With its 155 years, Svensk Form – the SwedishSociety of Crafts and Design, is the world’s old-est design organisation. After many years it hasfinally acquired its own meeting place in whichexhibitions, a design library, a photo library,discussion evenings, lectures, retail shop, coffeeshop and a room for journals are housed.

Here in the bright, new premises in the Swed-ish Museum of Architecture’s old but recentlyrenovated building, everyone who is interested indesign can experience modern Swedish design,ranging from product design, graphic design, andindustrial design to interior design culture, finecraftmanship and the art industry.

Jonas Bohlin, SIR, has designed an interiorworthy of the prestigious commission. He hasnot hesitated to recommend his own spiritualfurniture which dances elegantly through themodern environment like a sign of the times.

Jonas Bohlin, SIR, has designed an interior worthy of the prestigiouscommission.

SWEDISH DESIGN HAS FOUNDA NEW HOME IN STOCKHOLM

The public flocked to the opening ceremony,performed by Minister of Culture Marita Ulvskog.Not everyone could be accommodated in the largehall and the windows had to be opened so thegeneral public outside could hear her words ofpraise about the new home for design.

A new colour for the corporate identity was alsointroduced – a shade of springyellow – and a new graphic pro-gramme, worked out by StockholmDesign Lab.

“Skeppsholmen is a good ad-dress although it still mainly at-tracts what we can call the al-ready initiated public. We wish togo beyond that, and the idealaddress would therefore be apermanently busy roundabout inthe middle of town.”

The present project has beenrealised mainly thanks to thesupport of the Swedish Ministry ofCulture and the Foundation forFuture Culture, and in the nick oftime given that the governmenthas decided that 2001 is to bethe year for architecture and de-sign. This, in turn, is associatedwith Sweden’s spell holding thepresidency of the EU.

This is naturally a major step and a joyous occasion forSwedish Design”, says a pleased and smiling JohanHuldt, MD of the Society.


Icon Medialab, from page 2

comfortable sofa group including table fromB&B. In addition, furniture from Fritz Hansen hasbeen chosen, including an armchair called “theEgg”, and a number of chairs and tables fromLammhults. Cinema seating in the lecture hall isfrom Giuliac while glassed-in areas are fromGreenhouse. The reception desk has been spe-

cially designed to match the oak walls of the en-trance area.

“You can’t allow comfort and luxury to be peeledaway in order to increase efficiency. You just can’tthink in those terms. You ask how we choose ourfurniture. There are a number of factors that haveto be taken into consideration – price, flexibility,performance and, of course, appearance is alsoan important function.”

ERGONOMICS IS MOST IMPORTANT“You can never ignore good ergo-nomics in a working area. Andthis includes lighting, noise andthe choice of furniture. Generallyspeaking, I mean that if youchoose a furniture item thatcosts twice as much as another,you don’t get one that is twice asgood. No, as a rule it is threetimes as good! Investing in gooddesign and top quality pays off inthe end.

“It’s a natural part of our job toreach a sound balance betweenvarious desires and needs. Butno matter how well-designed theoffice environment is, nothinghelps if management isn’t inter-ested in its human capital, em-ployee health and well-being.This is a central managementissue just as is the question ofbreaking down hierarchies andcreating a satisfactory workingclimate.

“You ask how we choose our furniture. There are a number of factors that haveto be taken into consideration – price, flexibility, performance and, of course,appearance, these are all important functions.” Peter Sahlin.

Coupon 2000 AUTUMN EDITION

PLEASE SEND ME FOLLOWING INFORMATION:

Price Delivery terms Photographs Catalogues

In this issue:page No: ______________ Company _______________________________________

page No: ______________ Company _______________________________________

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Coupon 2000 AUTUMN EDITION

PLEASE SEND ME FOLLOWING INFORMATION:

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In this issue:page No: ______________ Company _______________________________________

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MARKET NEWS

“It’s extremely important for us architects thatwe work closely with our clients. The entire crea-tive process in working near the client generatesmany new ideas. They have to tell us how theywant their new office, how it is intended to work.

“Then it’s up to us to combine these demandsinto complete solutions. It’s our job to collaborateboth with technical, electrical, ergonomic andmanagement consultants. It’s a complicated pro-cess and is based on the condition that you get toknow your client. Short-cuts usually don’t pay off!

“Sweden has come a long way in IT develop-ment compared with many other Europeancountries. And this is reflected in Swedish IT com-panies’ roll as clients – a high level of professio-nalism even here. We architects use the sametools as within the world of IT – drawings, texts,images – and enjoy a comparable level of compu-terized technology. And this makes it easier for usto understand our clients,” Peter Sahlin con-cludes.

INDEX • INDEX • INDEX • INDEX • INDEX • INDEX • INDEX • INDEX • INDEX

AB EDSBYVERKENP.O. Box 300S-828 25 EdsbynTel: +46 271-275 00Fax: +46 271-275 01

Representatives:

FINLANDIB Toimistokalusteet OyHämeentie 46SF-00500 HelsinkiTel: +358 0 737 433Fax: +358 0 737 422

GERMANYSvenska Büro & FunktionRungedamm 37D-21035 HamburgTel: +49 40-73 46 45 25Fax: +49 40-73 46 45 26

JAPANMurata Interior Design Inc.Takanawa kaisei Bldg 5F3-4-1 Takanawa, Minato-KuTokyoTel: +81 3 3445-3671Fax: +81 3 3445-3624

NORWAYAS FrankeringStålfjaera 26.Postboks 100 KalbakkenN-0902 Oslo 9Tel: +47 23 33 93 00Fax: +47 23 33 93 05

TAIWANGrand Union Co. Ltd.P.O Box 11-48, MuchaTaipei Taiwan R.O.CTel: +886 2 2662-7268Fax: +886 2 2662-7258

BLÅ STATION ABP.O Box 100SE-296 22 Åhus. SwedenTel: +46 44 24 90 70Fax: +46 44 24 12 14E-mail: [email protected]

Representatives:

AUSTRIAPROFORMLASSERSTRASSE 10A-5021 SALZBURGTEL: +43 (662) 87 04 02-0FAX: +43 (662) 87 04 02-91E-MAIL: [email protected]

PROFORMTÜRKENSTRASSE 17A-1090 WIENTEL: +43 1 319 71 07FAX: +43 1 319 71 07-33E-MAIL: [email protected]

DENMARKCOLLECTION CREATIVE APS.STORE KONGENSGADE 36-38DK-1264 KÖPENHAMNTEL: +45 33 13 07 00,FAX: +45 33 13 27 00E-MAIL: [email protected]

ENGLANDGARRY MONK CONTRACTSATT: GARRY MONK44 NAYLOR ROADGB-LONDON N20 OHNTEL: +44 181 446 3518FAX: +44 181 445 7385

FRANCETRANSAT24 RUE DE POSTESF-59000 LILLETel: +33 3 20 54 01 01Fax: +33 3 20 54 88 52E-MAIL: [email protected]

GERMANYVAN LAAR AGENTURHIMMELGEISTER LANDSTR. 167D-405 89 DÜSSELDORFTEL: +49 211 75 74 43FAX: +49 211 75 72 30E-MAIL: [email protected]

SKANDINAVISCHEAGENTURENBernhard BlättlerSenhüttenweg 1CH-8165 Schleinikon,SwitzerlandTel: +41 1 856 08 68Fax: +41 1 856 17 88

TRANSATJean Yves Gueranger16, rue Jean BartFR-59000 Lille, FranceTel: +33 3 20 54 01 01Fax: +33 3 20 54 88 52

SCANDESAMarc BurkhalterPasaje de Dona Carlota 8ES-28002 Madrid, SpainTel: +34 1 519 53 39Fax: +34 1 519 53 38

NORDHOUSEUlf PerssonKáplár-u 11 – 13HU-1024 Budapest, HungaryTel: +36 1 316 28 55Fax: +36 1 316 28 56

FAIREX S.R.O.Tony SheeTrojanova 18CZ-1200 Praha 2, Czech RepublicTel: +420 2 24 91 94 84Fax: +420 2 24 91 86 22

INREDAFrank Goodwin71 Lower Camden StreetDublin 2, IrelandTel/Fax: +353 1 476 03 62

A_RONNEChristophe Bourg32 Rue BlancheBE-1060 Brussels, BelgiumTel: +32 2 537 25 09Fax: +32 2 537 34 91

BONDOSmedeholm 16DK-2730 Herlev, DenmarkTel: +45 44 50 12 12Fax: +45 44 50 12 11

TANNUM WERNER A.S.Stortingsgatan 30NO-0161 Oslo, NorwayTel: +47 23 11 58 70Fax: +47 23 11 58 79

CASUARINAFredrikinkatu 30FI-00120 Helsinki, FinlandTel: +358 9 68 55 85 80Fax: +358 9 68 55 85 85

SKANDIUM72 Wigmore StreetW1H 9DL London,United KingdomTel: +44 20 7935 2077/2088Fax: +44 20 7224 2099.

SCANDINAVIAN DESIGNINC.347 Fifth Avenue # 1009New York, NY 10016, U.S.A.Tel: +1 212 213 00 09Fax: +1 212 684 79 31

LIMN CO.290 Townsend StreetSan Fransisco, CA 94107, U.S.A.Tel: +1 415 543 54 66Fax: +1 415 543 59 71

THE NIENKÄMPER STORE300 King Street EastToronto Ontario, Canada M5A1K4Tel: +1 416 362 34 34Fax: +1 416 362 38 43

FLEA + CENTS1/F 34-38 Queens Road EastWanchai Hong Kong, ChinaTel: +852 2528 08 08Fax: +852 2865 31 65

CREAM5 Purvis Stree #01-01Talib Court, Singapore 188584Tel: +65 333 91 15Fax: +65 333 91 16

HOME.Monumentenstr. 23DE-10965 Berlin, GermanyTel/Fax: +49 30 7889 91 02

KINNARPS ABSE-521 88 Kinnarp, SwedenTel: +46 515 38 000Fax: +46 515 33 701e-mail: [email protected]

Agents and subsidiaries:

AUSTRIAGnesta GmbHWilhelminenstrasse 111160 WienTel: +43 1 486 707016Fax: +43 1 486 707070e-mail: [email protected]

BELGIUMKinnarps NV S.A.Heide 15B-1780 WemmelTel: +32 - 2 456 04 56Fax: +32 - 2 456 04 44e-mail: [email protected]

CANADAAllscan Distributors Inc.1918, 9th Avenue S.E.Calgary, Alberta, CanadaT2G OV2Tel: +1 403 262 4434Fax: +1 403 233 2439

CZECH REPUBLICFairex s.r.o.Trojanova 18120 00 Praha 2Czech RepublicTel: +420 2 24919560Fax: +420 2 24918622e-mail: [email protected]

DENMARKKinnarps A/SEgebaekvej 98DK-2850 NaerumTel: +45 70 15 10 10Fax: +45 45 80 47 [email protected]

ESTONIAAS SANTORTartu mnt. 63/Hermanni 1,2.korrusEE0001 TALLINNESTONIAT. +372-6-115 466F. +372-6-115 465e-mail: [email protected]

FINLANDKinnarps OYKultasepänkatu 2SF-04251 KeravaFinlandTel: +358 9 274 800Fax: +358 9 274 802 00

FRANCEKinnarps Bureau S.A.1, rue Francois GéoffreF-78180 Montigny Le BretonneuxTel: +33 1 30 48 18 18Fax: +33 1 30 43 90 99

GERMANYKinnarps Büromöbel GmbHEinemstrasse 24D-10785 BerlinTel: +49 30 25 00 95 00Fax: +49 30 25 00 95 55e-mail: [email protected]

HUNGARYKinnarps DCPolus CenterSzentmihályi út 1311152 BudapestTel: +36 1 419 4151/251Fax: +36 1 419 42 18e-mail:[email protected]

ICELANDPenninn - SkriftstofubúnadurHallarmúla 2.108 ReykjavikTel: +354 540 20 30Fax: +354 568 93 15e-mail: [email protected]

Facts & FiguresIcon Medialab is one of the world’s leading consultingcompanies within the area of integrated electronic ser-vices and Internet. Their job is to help their clients takeadvantage of the new possibilities in network economy bycreating new areas of operation, renewing present opera-tions and finding new business solutions through the latesttechnology.Thanks to a global network, it is now possible to use multi-national network trading strategies on local markets.Today, 2 200 persons are employed in 34 Medialabs in 19countries.The company has increased its geographical scope viagrowth and acquisition. Six new Medialabs have been es-tablished in four new countries.

EXCELLENT SWEDISH DESIGN AWARD TO KLAESSONSKlaessons Möbler has once again been honoredwith the Outstanding Swedish Design award. Thisyear’s distinction has been shared by two prod-ucts: – Longo, a sofa designed by KOMPLOT andEva, a chair designed by Simo Heikkilä and YrjöWiherheimo.

Longo is quite a harsh looking sofa, one part ofa flexible system that can be tailor made accord-ing to the wishes of the user.

The series includes sofa, bench, stool and tablewith enclosed or open sides. Longo can stand byitself or connect up with other sections. Two seatscan share a wider back piece, Longo Double. Vari-ous accessories may be chosen, including armrests, and Longo can also be ordered with remov-able textile covering.

In spite of the austere design, Longo is comfort-able to sit on thanks to an advanced upholsteringtechnique. Longo is an ideal piece of furniture forentry halls, restaurants, schools, shops or waitingrooms.

Eva is a charming and “sensual” little chair withan expression all of its own. With varying colors

LATVIASIA KINNARPSKr. Barona 13/15 - 31LV1011 RIGA, LATVIAT. +371-7-288 895F. +371-7-289 888e-mail: [email protected]

LITHUANIAUAB KINNARPSPamenkalnio g. 23/52001 VILNIUS, LITHUANIAT. +370-2-225 117F. +370-2-225 117e-mail: [email protected]

MAURITIUSSashena Trading Co. Ltd.Block A, VacoasPhoenix Industrial EstateTel: +230 696 7983Fax: +230 696 7986

NETHERLANDSKinnarps Nederland B.V.Postbus 434Litauensestraat 11NL-7200 AK ZutphenTel: +31 5750 - 144 22Fax: +31 5750 - 150 58e-mail [email protected]

MIDDLE EASTKinnarps of SwedenP.O.Box 88DubaiUnited Arab EmiratesTel: +971 4 31 88 80Fax: +971 4 31 86 57e-mail: [email protected]

NORWAYKinnarps Kontormöbler A/SGrinidammen 4,Postboks 93N-1332 ÖsteråsTel: +47 67 16 71 00Fax: +47 67 14 97 66

POLANDKinnarps DCPotamkin International Polskaul. Miedziana 1100-835 WarszawaTel: +48 22 654-64-73Fax: +48 22 654 64 75e-mail [email protected]

RUSSIAZAO KINNARPS Ltd.Kazanskaya st. 44, office B 36190031 St.PetersburgRUSSIAT./F. +7812-219 9294e-mail: [email protected]

U.K.Kinnarps (UK) LtdComfort House, Poyle 14Newlands Drive ColnbrookSlough SL3 ODXTel: +44 1753 68 18 60Fax: +44 1753 68 32 33e-mail: [email protected]

UKRAINEKINNARPS OYTurgenevskaya 16, ap. 57252054 KIEVUKRAINET./F. +380-44-216 0410e-mail:[email protected]

USAKinnarps Office Furniture Inc.8120 S.W.Nimbus AvenueBeaverton, OR 97008Tel: +1 503 641 18 45Fax: +1 503 641 21 57e-mail: [email protected]

Eva, a chair designed by Simo Heikkilä and YrjöWiherheimo.

and coverings, its mood can be transformed fromcool to sensual, from alluring to quite proper.

Orgatec in Cologne: Klaessons will be very vis-ible at the huge furniture trade fair Orgatec, Octo-ber 19–24, with a exhibit area of 140 m2. Longoand Eva will be on show alongside a new tablerange designed by KOMPLOT – Agenda Link

HOLLANDBOL INTERIEURDIRK TERSTEEGLAAN 11NL-1411ME NAARDENTEL. +31 35 683 26 41FAX +31 35 685 14 73E-MAIL: [email protected]

IRELANDENCLOSURE33 SOUTHERN CROSS BUSI-NESS PARKBRAYCO.WICKLOWTEL: +353 1 276 50 00FAX: +353 1 276 50 55E-MAIL: [email protected]

JAPANBEZONE7-6-7-302 AKASAKAMINATO-KUTOKYO 107-0052TEL: +81 3 3582 0570FAX: +81 3 3582 1974E-MAIL: [email protected]

NORWAYCANVASHAFRSFJORDGT 11N-0268 OSLOTEL: +47 22 55 82 55FAX: +47 22 55 39 40E-MAIL: [email protected]

SWITZERLANDW. HABERTHÜR INTERNATIONALTRADINGFLORASTRASSE 11.CH-4005 BASELTEL: +41 (0)61-681 86 87FAX: +41 (0)61-681 86 92E-MAIL:[email protected]

IFORM ABP.O. Box 5055SE-200 71 Malmö, SwedenTel: +46 40 30 36 10Fax: +46 40 30 22 88E-mail [email protected]

Showrooms:IformDavidshallsgatan 20SE-211 45 Malmö, Sweden

IformPipersgatan 28SE-112 28 Stockholm, SwedenTel: +46 8 651 20 45Fax: +46 8 651 20 44

Iform Tokyo OfficeAdret Shibuya Honmachi 1022-18-10 Honmachi, Shibuya-kuTokyo 151-0071, JapanTel: +81 3 33 78 41 47Fax: +81 3 33 78 31 67

Agents/Representatives;and some retailers:

ESSENCEKlaus ThomassenRønne Allé 22DK-4000 Roskilde, DenmarkTel/Fax: +45 46 32 42 53

BOL INTERIEURZoltán RenesDirk Tersteeglaan 11NL-1411 ME Naarden, HollandTel: +31 35 683 26 41Fax: +31 35 685 14 73

MÖBEXPeter BiehlParkstr. 46DE-65582 Diez, GermanyTel: +49 6432 24 88Fax: +49 6432 25 27

GARRY MONKCONTRACTSGarry Monk44 Naylor RoadLondon N20 0HN, UKTel: +44 20 8446 35 18Fax: +44 20 8445 73 85

SALONE 2001 IN MILAN40 YEARS OF SUCCESSThe world class event that every year showcasesthe very finest Italian and international furnitureand furnishing designs, Saloni Internazionale delMobile, and Euroluce will take place in Milan inApril 2001, from April 4 to April 9, which is fromWednesday to Monday.

2001 marks the 40th anniversary of the Fair, atime to celebrate a successful story, today alandmark event for the world furniture industry.

The winning combination of Salone del Mobileand Euroluce has reported records at the previ-ous edition of the Fair: 165 000 visitors, includ-ing 76 000 from overseas, and 3 000 accreditedmembers of the press.

The biennal lighting show Euroluce will hence-forth be held in odd years.

The other two biennial events, Eurocucina andEimu, the shows dedicated respectively to kitchenand office furnishings, will instead be held ineven years. Their next appearance will therfore beat Saloni 2002.

BLÅ STATION PROMOTES EXPORT!Since August of this year Maria Lehmann has been in charge of export man-agement, responsible for the development of existing markets and for findingnew ones for Blå Station’s elegant Scandinavian furniture.

Exports will increase by over 40% this year and the future continues to lookbright. The most vigorous market at present is the Norwegian, though Canada,for instance, is showing great promise, following a contact established at IMMin Cologne earlier this year. Japan, which rose steeply at the beginning of the1990s, slumped in conjunction with the fall of the Japanese economy in1997. Happily, Blå Station’s associates in Japan are beginning to recover andtoday the outlook is more positive than it has been for a long time.

GOOD NEWS AUTUMN EDITION 200032

INDEX • INDEX • INDEX • INDEX • INDEX • INDEX • INDEX • INDEX • INDEX

GOOD NEWSFROM SWEDEN

Nybrogatan 74SE-114 41 STOCKHOLMSWEDEN

GOOD NEWSFROM SWEDEN

Nybrogatan 74SE-114 41 STOCKHOLMSWEDEN

Placestamphere

Placestamphere

BECKER ACROMABellö, SE-570 32 HjältevadSwedenPhone: +46-381 261 00Fax: +46-381 261 95

P O Box 2016,SE-195 02 MärstaSwedenPhone: +46-381 261 00Fax +46-381 261 99

DENMARKBecker Acroma A/SNystedvej 5,DK-7400 HerningPhone: +45-97 21 61 11Fax: +45-97 21 62 11

FINLANDOy Becker Acroma AbKynttiläkuja 2, PL 12,FIN-00741 HelsinkiPhone: +358-9 346 911Fax: +358-9 346 912 00

NORWAYA/S Becker AcromaMarenlundveien 2,Postboks 70,N-2020 SkedsmokorsetPhone: +47-638 710 20Fax: +47-638 771 81

POLANDBecker Acroma Polska Sp.z.o.o. ul.Owsiana 5,PL-62-052 Plewiska k/PoznanPhone: +48-61 867 68 18Fax: +48-61 867 68 23

LITHUANIAUAB Becker AcromaSiltnamiy 26,LT-2043 VilniusPhone: +370-2 448 791Fax: +370-2 448 791

CZECH REPUBLICBecker Acroma spol.s.r.oDruzstevní 56,594 01 Velké MeziríciPhone: +420-619 501 411Fax: +420-619 520 310

GREAT BRITAINBecker Acroma Ltd.Rookwood Way, Haverhill,Suffolk CB9 8PQPhone: +44-1440 703 611Fax: +44-1440 761 091

SPAINBecker Acroma España S.A.Poligono Industrial, FoinvasaC/Can Tapiola, nave 13ES-08110 Montcada i Reixac,BarcelonaPhone: +34-93 575 04 40Fax: +34-93 575 09 66

GERMANYArti Holzlacke & Beizen GmbHWasserstrasse 2-10,DE-42283 WuppertalPhone: +49-202 574 70Fax: +49-202 55 51 82

BELGIUMArti Import Benelux NVAmbachtsweg 9,BE-9820 MerelbekePhone: +32-9 252 43 64Fax: +32-9 252 27 33

ITALYOece Industrie Chimiche SpA.Via Volturno 96,410 32 Cavezzo (MO)Phone: +39-0535 615 611Fax: +39-0535 490 55

FRANCEVernis Jacquelin S.A.Rue Boileau, Z.I. les “Prés l´Elie”91530 Saint ChéronPhone: +33-1 60 81 13 00Fax: +33-1 60 81 13 13

CANADABecker Acroma Inc.P O Box 3660 Brantford,N3T 6H2 OntarioPhone: +1-519 758 15 08Fax: +1-519 758 14 90

ASIA PACIFICBecker Acroma Thailand Ltd.283/85 Home Place Building,16th Floor, Room 1606Klongton-Nua, Wattana,Bangkok 10110Phone: +66-2 712 7554, +66-2 712 7555Fax: +66-2 712 7556

JAPANMATERIA TOKYO OFFICETOSHIAKI TAKIGAMISHIBUYA HONMACHI 1022-18-10 HONMACHI SHIBUYA- KUJP- 151-00 TOKYOPHONE: +81 33 37 84 147FAX: +81 33 37 83 167

NORWAYVIDAR OTTESEN ASBERG STUDIO NOBELSGATE 18NO- 0268 OSLOPHONE: +47 22554180FAX: +47 22553710

OFFECCT interiör abSkövdevägen, Box 100SE-543 21 TibroTel: +46 504 415 00Fax: +46 504 125 [email protected]

Show room:STALLETStorgatan 23S-114 55 StockolmTel: +46 8 665 32 75

NORWAY:Sales manager Norway:Terje KlykkenTel: +47 69 15 33 80mobile +47 91 78 76 [email protected]

FINLANDAgent Finland:Rita GrotenfeltSTANZA OyAnnankatu 24FIN-00100 HelsinkiTel: +358 9 612 11 33mobile +358 40 515 11 [email protected]

GREAT BRITAINAgent Great Britain:S 21 LtdMichael A. KingTel: +44 1254 30 60 [email protected]

RH FORM ABVallgatan 1Box 294SE-571 23 NÄSSJÖTel: +46 380 55 53 00Fax: +46 380 182 85E-mail: [email protected]

Office & ShowroomRegeringsgatan 12Box 16234SE-103 24 STOCKHOLMTel: +46 8 545 212 30Fax: +46 8 545 212 40E-mail: [email protected]

Södra Stånggatan 2Box 1792SE-581 17 LINKÖPINGTel: +46 13 12 17 90Fax: +46 13 12 73 10E-mail: [email protected]

ENGLANDRH Form (UK)Upper Tulse Hill Trading Estate5 Somers PlaceGB-London SW2 2ALTel: +44 20 8674 4111Fax: +44 20 8674 8887E-mail: [email protected]

FRANCERH SiègesShow room12 rue de L´AubracFR-750 12 PARISTel: +33 1 43 44 10 44Fax: +33 1 43 44 11 44

DENMARKRH Stolen Denmark ApsÅboulevarden 5DK-1035 KØBENHAVN VTel: +45 35 36 30 12

S-LINE OFFICE ABLertagsgatan 10Box 11SE-694 23 HallsbergSwedenTel: +46 582 120 70Fax: +46 582 130 55www.sline.se

Showrooms:

SWEDENSvensk MöbelscenterStorängsvägen 10SE-115 95 StockholmTel: +46 666 20 00Fax: +46 8 782 90 09

NORWAYSkøen Design CenterDrammensvn. 130BNO-0277 OsloNorwayTel. +47 23 28 33 70Fax: +47 23 28 33 71

SMD OFFICEDESIGN ABBox 49SE-330 21 RefteleSwedenTel: +46 371 207 60Fax: +46 371 204 [email protected]

GERMANYSmd Office Design GmbHRegerweg 10DE-730 87 [email protected]

STOCKHOLMFURNITURE FAIRAgents for 2001

FRANCESonia Schönstedt18, avenue Général ManginF-76016 Paris / FranceTlf. +33-1-46 47 43 35Fax +33-1-45 27 26 44e-mail: [email protected]: Sonia Schönstedt,direktør

ITALYExtraexpoVia Giovanni da Udine 34I-20156 Milano / ItaliaTlf. +39-02 38 09 34 95Fax +39-02 38 09 34 98Contact: Morena Cambri

SPAINOrganizaciòn y GestionCami Nou, pta. 5E-46910 Benetuser (Valencia) /EspañaTlf. +34-6-375 1906Fax +34-6-375 2050e-mail: [email protected]: Mr. Alexis Casañ

GREAT BRITAINOTSA/Overseas Trade ShowAgencies Ltd.11, Manchester SquareLondon WiM 5AB UKTlf. +44-20 7886 3104Fax +44-20 7886 3101e-mail:[email protected]: Mr. Matthew Benyon

GERMANYUte MedrowInternational Trade Show Market-ing & ConsultingPastoratsstr. 15D-50997 Köln / GermanyTlf. +49-2233-280-297Fax +49-2233-280-297e-mail: [email protected]: Ms. Ute Medrow

KLAESSONSHead office and production:Klaessons Möbler ABBox 18/Vallgatan 43-45SE-716 21 FjugestaTel: +46-585-816 00Fax: +46-585-816 29email: [email protected]

Export Sales Office inGothenburg:World Trade CenterKlaessons Möbler ABBox 5264/Mässans gata 10SE-402 25 GöteborgTel: +46-31-335-7522Fax: +46-31-16 42 00

Scandinavian representatives:

NORWAYVidar Ottesen ASSköyen Design CenterDrammensvn. 130 BNO-0277 OsloTel: +47-23-28 33 70Fax: +47-23-28 33 71

DENMARKEH Möbler ASPostboks 640DK-5270 Odense NTel: +45-66-18 18 10Fax: +45-66-18 18 99

FINLANDMartela OyStrömbergintie 5FIN-00380 HelsingforsTel: +358-10-345 50Fax: +358-10-345-5350

Outside Scandinavia:Please contact Klaessonsfor further information

MARKS PELLEVÄVARE ABBox 4039SE-511 04 Kinnahult, SwedenTel: +46 320 20 55 00Fax: +46 320 20 55 44/45E-mail: [email protected]

REPRESENTATIVES/EXHIBITIONS

AUSTRIAWIENER TEXTILFranziskanerplatz 6AT-1010 WIENTel. 01-513 43 31Fax. 01-513 92 87

Oberarnsdorf 15AT-5112 LAMPRECHTSHAUSENTel. 06274-77 071Fax. 06274-77 072E-mail: [email protected]

BELGIUMGIT SITGustaaf Callierlaan 231BE-9000 GENTTel. 09-224 01 00Fax. 09-233 58 79

GERMANYMPV GMBHSören KragelundAm Haferbogen 21DE-24969 GROßENWIEHETel. 04604-98 77 70Fax. 04604-98 77 71Auto 0172-420 66 93E-mail: [email protected]

MARKS PELLE VÄVARE GMBHHeinz LinzBedburger Str. 45DE-41469 NEUSSTel. 02131-17 79 03Fax. 02131-10 31 73Auto 0172-207 53 49E-mail: [email protected]

MARKS PELLE VÄVARE GMBHDetlef JungJägerhausstrasse 70DE-74074 HEILBRONNTel. 07131-16 59 84Fax. 07131-16 59 65Auto 0173-657 77 17E-mail: [email protected]

DENMARKBORKS ATELIER APSAnna BorkHjortekærsvej 119ADK-2800 LYNGBYTel. 45 93 91 22Fax. 45 93 81 22Biltlf. 20 27 85 89

FRANCEEDMOND PETIT S.A.18 Rue Pierre GrangeZI De la PointeFR-94124 FONTENAY SOUS BOISCEDEXTel. 01-45 14 18 20Fax. 01-48 76 66 22

FINLANDOY ORIENT OCCIDENT LtdRuukinkuja 2FI-02320 ESPOO 32Tel. 09-26 06 60Fax. 09-801 12 27E-mail: [email protected]

GREAT BRITAINKeith JamesP.O. Box 138GB-NORTHWOOD, MIDDLESEXHA6 1UPTel/Fax. 01923-840344Mobile. 07785-254547

IRELANDFORM & LINE63 Lower Beechwood AvenueRanelaghIE-DUBLIN 6Tel. 01-491 12 01Fax. 01-491 12 02E-mail: [email protected]

NORWAYKJELL MAEHLUM A/SErling Skjalgsonsgate 21NO-0267 OSLOTel. 22-12 86 30Fax. 22-12 86 40E-mail: [email protected]

NETHERLANDSHAN HAZEVOETINTERIEURSTOFFENPrinsengracht 827NL-1017 KB AMSTERDAMTel. 020-638 20 30Fax. 020-635 79 97Mobile 0651-56 63 33

SWITZERLANDTEMA formKarl RebsamenFelseggweg 1cCH-9247 HENAUTel. 071-950 08 10Fax. 071-950 08 12Auto 079-353 55 23E-mail: [email protected]

Please see our website for aneven more complete list

MATERIA ABBOX 340SE- 573 24 TRANÅSSWEDENPHONE: +46 (0)140 385600FAX: +46 (0)140 385601E-MAIL: [email protected]

AGENTS/ REPRESENTATION

GERMANYMÖBEX INTERNATIONALEAGENTURPARKSTRAßE 46D- 65582 DIEZPHONE: +49 64322488FAX: +49 64322527

HOLLANDBOL INTERIEUR AGENTUREN B.VDIRK TERSTEEGLAAN 11NL- 1411 SH HILVERSUMPHONE: +31 356832641FAX: +31 356851473

3

www.stofair.se/furniture 7 –11 FEBRUARY 2001

ENTER THE SCANDINAVIAN MARKET for furniture and interior design

An event by:

Stockholmsmässan Stockholm International Fairs

SE-125 80 Stockholm Phone: 08-749 41 00 Fax: 08-749 42 24 E-mail: [email protected] www.stofair.se/furniture

International co-ordinator: Bente Nielsen, International House. Phone: +45 32 473353. Fax: +45 32 503356. E-mail: [email protected]

On our web-site you will find a complete list of our local agents.

A new waterborne stainsystem, which mirrors and

enhances the wood’s unique grain.Which offers new ways to achieve

higher quality finishes in an environmentallysound manner.

Natura Exclusive, from Becker Acroma, produces a distinct positive stain effect, as close to a lye-steeped stain as you can get,whatever the quality of the substrate.

Where dark areas stay dark, and light areas light.Natura Exclusive is designed for spray application on pine and spruce, as well

as veneers and planed wood. The system is 100% glycol-free, and is available in adelicately balanced range of colours, inspired by Nature’s own palette.

Becker Acroma, Bellö, SE-570 32 Hjältevad, Sweden, Phone +46-381 261 00, Fax +46-381 261 95.

Nature’s mirror

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