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Good morning, my Good morning, my dear colleagues. dear colleagues. ~_~ ~_~

Good morning, my dear colleagues

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Good morning, my dear colleagues. ~_~. Business Project Design. -working out a business proposal. Foreword. - PowerPoint PPT Presentation

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Page 1: Good morning, my dear colleagues

Good morning, Good morning, my dear my dear

colleagues.colleagues.~_~~_~

Page 2: Good morning, my dear colleagues

Business Project Business Project DesignDesign

-working out a business -working out a business proposalproposal

Page 3: Good morning, my dear colleagues

ForewordForeword

Whatever we do, we have an Whatever we do, we have an objective or objectives. First of all we objective or objectives. First of all we should be aware of what it is. Then should be aware of what it is. Then we must work out a plan, identify we must work out a plan, identify markers and implement in markers and implement in accordance with our plan. Of course accordance with our plan. Of course we have to monitor our process and we have to monitor our process and make adjustment when necessary. make adjustment when necessary. This control loop is widely used in This control loop is widely used in planning and controlling work.planning and controlling work.

Page 4: Good morning, my dear colleagues

The practical project design in a business The practical project design in a business context with a business proposal ensuing context with a business proposal ensuing remains somehow new to both instructors remains somehow new to both instructors and its practitioners (tutors and learners and its practitioners (tutors and learners in our case ). in our case ).

Various problems may occur in Various problems may occur in undertaking the project. Therefore undertaking the project. Therefore awareness of them is absolutely awareness of them is absolutely necessary when we want it to progress necessary when we want it to progress smoothly. We should have a clear notion smoothly. We should have a clear notion of a project and its various features, a of a project and its various features, a clear picture about practitioners’ profiles clear picture about practitioners’ profiles and ourselves.and ourselves.

Page 5: Good morning, my dear colleagues

What is a project?What is a project?

A project is a series of activities A project is a series of activities carried out in order to achieve carried out in order to achieve some specific objectives( a pre-some specific objectives( a pre-specified change ) in a specified specified change ) in a specified period of time.period of time.

Page 6: Good morning, my dear colleagues

Basic features of all projectsBasic features of all projects

ObjectivesObjectives OutputsOutputs Strategies and activitiesStrategies and activities A time-scaleA time-scale Resources Resources Stakeholders Stakeholders An environmentAn environment

Page 7: Good morning, my dear colleagues

What is it?What is it?

The project will be to take a small The project will be to take a small business which the practitioner is business which the practitioner is familiar with, and produce a simple familiar with, and produce a simple Business Proposal for a small project Business Proposal for a small project that could be carried out by the that could be carried out by the business to make it bigger, better, business to make it bigger, better, more profitable, or more efficient. A more profitable, or more efficient. A real proposal is not requested, of real proposal is not requested, of course, but it should be as realistic as course, but it should be as realistic as possible.possible.

Page 8: Good morning, my dear colleagues

Assessment of the ProjectAssessment of the Project

There is a mark of 100 allocated to There is a mark of 100 allocated to this course:this course:

Tasks in Pare II of the book(20%)Tasks in Pare II of the book(20%) Tasks in Pare IV of the book(20%)Tasks in Pare IV of the book(20%) Final Business Proposal (60%)Final Business Proposal (60%)

Page 9: Good morning, my dear colleagues

Identify a problemIdentify a problem The very first step is to identify a The very first step is to identify a

problem, which the forthcoming problem, which the forthcoming project will solve or help solve. We project will solve or help solve. We also have to know exactly what is also have to know exactly what is happening in the business at present happening in the business at present and where to start with. Otherwise and where to start with. Otherwise we don’t know whether we have we don’t know whether we have achieved anything at the end of our achieved anything at the end of our project. At this critical stage we have project. At this critical stage we have to be careful with the scale of the to be careful with the scale of the business. A large business would not business. A large business would not be controllable as to the data or some be controllable as to the data or some other running policies.other running policies.

Page 10: Good morning, my dear colleagues

Creativeness in IdentificationCreativeness in Identification Some learner are really creative Some learner are really creative

and practical in identifying a and practical in identifying a problem. The quoted in the problem. The quoted in the following are for reference:following are for reference:

Page 11: Good morning, my dear colleagues

Adult Toy ProjectAdult Toy Project Wedding Service ProjectWedding Service Project Refectory Expansion ProjectRefectory Expansion Project CDMA System CDMA System

Page 12: Good morning, my dear colleagues

Current business Current business analysisanalysis The finacial situationThe finacial situation The present stock turnoverThe present stock turnover Customer profiles(5 marks)Customer profiles(5 marks)

Page 13: Good morning, my dear colleagues

Needs and wants Needs and wants analysisanalysis

An analysis of unsatisfied An analysis of unsatisfied customer requestscustomer requests

Focus groups(5 marks for the Focus groups(5 marks for the report)report)

Customer surveys (usually by a Customer surveys (usually by a means of a questionnaire)means of a questionnaire)

Page 14: Good morning, my dear colleagues

SWOT analysisSWOT analysis

SWOT analysis is needed before we SWOT analysis is needed before we take action to make a change or take action to make a change or improvement of the business.(10 improvement of the business.(10 marks)marks)

SWOTSWOT stands for the 4 words: stands for the 4 words:

SStrengths-trengths-WWeakness-eakness-OOpportunities- pportunities- TThreatshreats

Page 15: Good morning, my dear colleagues

SMART PrincipleSMART Principle

Either planning a project or deciding on the Either planning a project or deciding on the objectives it needs to be SMART.objectives it needs to be SMART.

SSpecific/pecific/MMeasurable/easurable/AAgreed/greed/RRealistic/ealistic/ttime-ime-boundbound

An exposition of this principle is unnecessary An exposition of this principle is unnecessary in the report, however, it should be salient in in the report, however, it should be salient in the objectives set.the objectives set.

Page 16: Good morning, my dear colleagues

Chart of ActivitiesChart of Activities Action plan and activity chart for every weeAction plan and activity chart for every wee

k 5%k 5% ●●Prioritize the activities and mind the connePrioritize the activities and mind the conne

ctions between the lists.ctions between the lists. ●● A critical path analysis: marking the criticalA critical path analysis: marking the critical path with broad arrows and add the sponsopath with broad arrows and add the sponso

r to it when necessary.r to it when necessary. ●● official permission or certificates or licence official permission or certificates or licence

if necessaryif necessary

Page 17: Good morning, my dear colleagues

CostingCosting

Cost of materials and equipmentCost of materials and equipment Cost of time and labourCost of time and labour Cost of financeCost of finance Contingency allowanceContingency allowance Forms, charts and diagrams can be used Forms, charts and diagrams can be used

to demonstrate the cost breakdown.to demonstrate the cost breakdown.

Page 18: Good morning, my dear colleagues

Cost Analysis

Rental,1,600,000.00

OperatingBudget,650,000.00

Equipment,1,100,000.00

Modeling,885,000.00 Modeling

Equipment

Rental

Operating Budget

Page 19: Good morning, my dear colleagues

Risk analysis and management plan 5Risk analysis and management plan 5%%

Stakeholder analysisStakeholder analysis ● ●people relatedpeople related ● ● Time relatedTime related ● ● Product relatedProduct related The project framework 10%The project framework 10%

Page 20: Good morning, my dear colleagues

DifficultiesDifficulties :: ●● Be not very familiar with the business you cBe not very familiar with the business you c

hoose because the students may never be ihoose because the students may never be involved in business before. Therefore , studnvolved in business before. Therefore , students are inexperienced.ents are inexperienced.

●● It is a little difficult to express business items It is a little difficult to express business items in English. in English.

● ● Difficult to keep the paceDifficult to keep the pace due to the due to the barriers resulting from geographical barriers resulting from geographical isolation, personal or work isolation, personal or work commitments.commitments.

Page 21: Good morning, my dear colleagues

Feedback from Prof. HuangFeedback from Prof. Huang

报告格式原则要求报告格式原则要求 字数不要少于字数不要少于 20002000 个英文单词,文体正规。写个英文单词,文体正规。写

这种报告的对象有两种:一是机构外的读者,一这种报告的对象有两种:一是机构外的读者,一种是内部备忘录形式。项目报告及各项附件要用种是内部备忘录形式。项目报告及各项附件要用电脑打印,格式统一为:使用电脑打印,格式统一为:使用 word6.0word6.0 及以上文及以上文字处理软件;正文字体字处理软件;正文字体 Times New RomanTimes New Roman ,字,字号为号为 12P12P ,版心高,版心高 22cm22cm ,宽,宽 16cm,16cm, 页码在外;页码在外;A4A4 幅面,每页幅面,每页 3232 行(不含页码),激光或喷墨行(不含页码),激光或喷墨打印。指导老师不审阅手稿和不符合格式、版式打印。指导老师不审阅手稿和不符合格式、版式的打印稿。 的打印稿。

Page 22: Good morning, my dear colleagues

送来的作业有的多达送来的作业有的多达 3535 页,把平时的页,把平时的 66 项项(有的有(有的有 1010 项)也都包括在内,似过于繁项)也都包括在内,似过于繁琐,重复之处太多。我认为,平时的琐,重复之处太多。我认为,平时的 66 次次作业是为最后总设计做准备的,是一个学作业是为最后总设计做准备的,是一个学习过程,同时也是过程考核的一种手段。习过程,同时也是过程考核的一种手段。建议导师加强对平时作业的辅导,给学生建议导师加强对平时作业的辅导,给学生以具体的指导和帮助,同时对学生提出严以具体的指导和帮助,同时对学生提出严格要求,要求学生一定要按时、按要求完格要求,要求学生一定要按时、按要求完成。这成。这 66 次作业记为平时成绩,同时作为次作业记为平时成绩,同时作为最后总体设计的素材,最后总体设计的素材,最后只交总的设计最后只交总的设计及其摘要说明即可。 及其摘要说明即可。

Page 23: Good morning, my dear colleagues

SWOT SWOT 分析不够详细,(如分析不够详细,(如 Human ResourcHuman Resourcee ),对下一步如何开展业务展开不够。),对下一步如何开展业务展开不够。内容前后矛盾,如(内容前后矛盾,如( LogisticsLogistics )中,先说产品)中,先说产品全部出口,后又说在百货店卖。全部出口,后又说在百货店卖。数字前后不一致,如(数字前后不一致,如( LogisticsLogistics )中自有车辆)中自有车辆一会儿说一会儿说 1010 辆,一会儿说辆,一会儿说 77 辆。辆。内容与现实有较明显的距离,如(内容与现实有较明显的距离,如( Human ResoHuman Resourceurce )每人平均月工资才)每人平均月工资才 500500 元,对猎头公司而元,对猎头公司而言不太现实,设计的办公房间也太小。言不太现实,设计的办公房间也太小。(( LogisticsLogistics )的题目太大,似超出了电大学生)的题目太大,似超出了电大学生能掌握的程度。能掌握的程度。SMARTSMART 是对设计的要求,应体现在设计文本的是对设计的要求,应体现在设计文本的各个方面,不必单列一项(各个方面,不必单列一项( Piano BarPiano Bar )。)。

Page 24: Good morning, my dear colleagues

Thanks very Thanks very much for your much for your patience with my patience with my presentation and presentation and participation in participation in the seminarthe seminar