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Good Medicine ® From the Physicians Committee for Responsible Medicine / Summer 2005 / Vol. XIV, No. 3 PCRM Goes to Court Over False Dairy Weight-Loss Claims The Nutrition Rainbow New Nutrition Tools “Cruelty 101” at Ohio State University The Art of Compassion: Celebrating 20 Years of Responsible Medicine Can a Gene Make Your Diet Work Better?

Good Medicine - Summer 2005

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In our work, it is easy to become jaded. We have thousands of heart attacks every day, and one in three of us develops cancer. Americans now eat more than a million animals every hour, which, in turn, contributes to the health problems we suffer from. Overall, our society seems more aggressive and self-destructive than ever, and we wonder if the picture will ever change. The fact is, it will.

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Good Medicine® From the Physicians Committee for Responsible Medicine / Summer 2005 / Vol. XIV, No. 3

PCRM Goes to Court Over False Dairy

Weight-Loss Claims

The Nutrition Rainbow

New Nutrition Tools

“Cruelty 101” at Ohio State University

The Art of Compassion:

Celebrating 20 Years of Responsible

Medicine

Can a Gene Make Your Diet Work Better?

2 GOOD MEDICINE Summer 2005

In our work, it is easy to become jaded. We have thousands of heart attacks every day, and one in three of us develops cancer. Americans now eat more than a million animals every hour,

which, in turn, contributes to the health problems we suffer from. Overall, our society seems more aggressive and self-destructive than ever, and we wonder if the picture will ever change. The fact is, it will. If you will permit me to draw a lesson from basic neurology: In the human nervous system, the nerves that permit an infant or toddler to carry out an ac-tion develop before the nerves that inhibit or control that action. So a growing infant clumsily grabs for a ball or a cup before becoming able to handle them carefully. A baby screams and cries before learning how to control outbursts or to turn cries into words. Children gain the ability to hurt others before developing the empathy that puts the brakes on aggression. A culture matures in the same way. We gain dangerous abilities before we learn to control them. Fast food restaurants arrived well before cardiologists warned that the Golden Arches lead to the Pearly Gates. Scientists gained the ability to experiment on animals in the cruelest ways imaginable long before anyone thought to raise an ethical eyebrow. Now, for an infant to mature, his or her parents have to confront misbehavior gently, and help the child to learn to do better. For a society to mature, it is our job to confront bad behavior gently, too. When it became clear that the U.S. government was letting the meat and dairy industries have a major voice in dictating federal diet policies, we gently confronted the government with a successful lawsuit in federal court. When experimenters planned to inject healthy children with a genetically engineered growth hormone in order to test its ability to make them taller, we went to court again, showing that the experimenters had never explained to the parents or children the risks posed by the injections. When virtually every medical school forced students to experiment on animals, we confronted them with armies of concerned students who said they didn’t go to medical school to kill their first patient. We’ve won already at more than 100 of the 126 U.S. medical schools, and our work will continue until ethical education is the rule at all medical schools. When we needed to measure insulin levels in our diabetes study and found that no labora-tory had an insulin blood test that did not include cruelly produced animal ingredients, we confronted that lapse by working with laboratory scientists to produce a cruelty-free test that is about to become commercially available to scientists worldwide. Where unethical research prevails, where doctors fail to help patients prevent disease, where nutrition is simply ignored, when our culture—and our scientific culture—is stuck in its toddler years, our job is to confront that immaturity by doing ethical research, publishing our findings in medical journals, speaking at medical conferences, and doing as many press releases, advertisements, and television programs as it takes to change that behavior. It takes courage on the part of our physicians, our medical students, and our staffers to confront cruelty and ignorance, and it is because of you—our members—that we are able to succeed. And for that, I thank you. We have a lot more work to do in the next 20 years, and I look forward to continuing to work with you for a healthier and more compassionate world.

NEAL D. BARNARD, M.D., PRESIDENT OF PCRM

Editorial

Toward a More Civilized World

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Our job is to confront that immaturity by doing ethical research, publishing our findings in medical journals, speaking at medical conferences, and doing as many press releases, advertisements, and television programs as it takes to change that behavior.

Summer 2005 GOOD MEDICINE 3

PCRMDoctors and laypersons working together for compassionate and effective medical practice, research, and health promotion.

ContentsContents

WWW.PCRM.ORG

Summer 2005 GOOD MEDICINE 3

Good Medicine®FROM THE PHYSICIANS COMMITTEE

FOR RESPONSIBLE MEDICINE

SUMMER 2005 VOL. XIV, NO. 3

Editor in Chief Neal D. Barnard, M.D.Managing Editor/Designer Doug Hall

Editor Simon Chaitowitz Production Coordinator Lynne Crane

Web Designer Lisa Schulz

ADVISORY BOARDT. Colin Campbell, Ph.D. Cornell University

Caldwell B. Esselstyn, Jr., M.D. The Cleveland ClinicSuzanne Havala, Ph.D., R.D. The Vegetarian Resource Group

Henry J. Heimlich, M.D., Sc.D. The Heimlich InstituteLawrence Kushi, Sc.D. Kaiser PermanenteJohn McDougall, M.D. McDougall Program

Virginia Messina, M.P.H., R.D. Nutrition Matters, Inc.Milton Mills, M.D. Gilead Medical Group

Myriam Parham, R.D., L.D., C.D.E. East Pasco Medical CenterWilliam Roberts, M.D. Baylor Cardiovascular Institute

Andrew Weil, M.D. University of Arizona

Affiliations are listed for identification only.

PCRM STAFF • Trulie Ankerberg-Nobis, M.S., R.D. Staff Dietitian • Sandy Chu, Esq. Legal Assistant • Isabel H. Clark Special Projects Editor • Cael Croft Associate Designer • Claudia Delman Outreach Manager • Megha Even, M.S. Research Analyst • Sarah Farr Writer/Information Officer • Amber Green, R.D. Staff Dietitian • Laura Hale, C.P.T. Phlebotomist • Brent Jaster, M.D. Associate Director of Clinical Research • Daria Karetnikov Assistant to the President • Mark Kennedy, Esq. Staff Attorney • Dan Kinburn, Esq. Associate General Counsel • Mindy Kursban, Esq. Executive Director and General Counsel • Amy Lanou, Ph.D. Senior Nutrition Scientist • Jeanne Stuart McVey Communications Liaison • Sarah Mugford Clinical Research Data Manager • Tim Radak, Dr.P.H., R.D. Nutrition Director • Yillah Rosenfeld Communications Administrative Assistant • Chad Sandusky, Ph.D. Director of Toxicology and Research • Jennifer Scope Associate Designer • Kim Seidl, R.D. Staff Dietitian • Kristie Stoick, M.P.H. Research Analyst • Patrick Sullivan Staff Writer/Web Editor • Sherry Ward, Ph.D. Associate Director of Toxicology and Research • Howard White Senior Media Relations Officer • Karen Boyd Williams, Esq. Associate General Counsel • Colleen Young PSA Manager and Physician Liaison • THE CANCER PROJECT • Kathy Glisson Marketing Manager • Jennifer Reilly, R.D. Managing Director • PCRM FOUNDATION • Nabila Abdulwahab Data Processor • Milosz Banbor Accountant • Sarah Clifton Development Associate • Deniz Corcoran Member Services Coordinator • Lynda Cozart Senior Accountant • Sossena Dagne Data Processor • Alison Drone Associate Director of Foundation and Corporate Relations • Shannon Ferguson Membership Assistant • Susanne Forte Administrative Assistant • Peggy Hilden Vice President • Louise Holton Personnel Manager • Vanessa Jones Receptionist and Clinical Research Liaison • Stephen Kane Controller • Ronny Little Help Desk Support • Debbi Miller Special Events Manager • Nick Patch System Administrator/Developer • Leroy Perez Director of Technology • Tekola Pettis Literature Manager • Rod Weaver Data Manager • Stacey Ziegenhein Human Resources Manager

GOOD MEDICINE is published quarterly by the Physicians Committee for Responsible Medicine, 5100 Wisconsin Ave., NW, Suite 400, Washington, DC 20016, tel 202- 686-2210, fax 202-686-2216. It is distributed as a membership benefit to PCRM members. Basic annual membership in PCRM is $20 (tax-deductible). PCRM promotes good nutrition, preventive medicine, ethical research practices, and compassionate medical policy. Readers are welcome to reprint articles without additional permission. Please in-clude the credit line: Reprinted from GOOD MEDICINE, Summer 2005, Physicians Committee for Responsible Medicine. Articles are not to be reprinted for resale. Please contact PCRM at [email protected] regarding other permissions. ©PCRM 2005. GOOD MEDICINE is not intended as individual medical advice. Persons with medical conditions or who are taking medications should discuss any diet and lifestyle changes with their health professional. “Good Medicine” is a registered trademark of the Physicians Committee for Responsible Medicine. “Physicans Committee for Responsible Medicine,” “PCRM,” “The Cancer Project,” “Humane Charity Seal,” and “The Gold Plan” are trademarks of PCRM, federal registration pending.

PCRM Phone Extensions 202-686-2210Health Charities and Research Issues ...................ext. 329Literature Requests .............................................ext. 306Media ..................................................................ext. 309Membership (change of address, duplicate

mailings, renewal questions) ............................ext. 304

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PRINTED ON RECYCLED PAPER

PCRM’s 20th Anniversary

6 The Art of Compassion Celebrating 20 Years of Responsible Medicine

7 Cleveland Surgeon Wins Benjamin Spock Award for Compassion in Medicine

8 Seattle Inventor Receives Henry J. Heimlich Award for Innovative Medicine

9 Art of Compassion Award

Research Issues

10 PCRM Brings Lawsuit against Ohio State’s “Cruelty 101”

Nutrition & Prevention

12 Can a Gene Make Your Diet Work Better? By Neal D. Barnard, M.D.

14 PCRM Goes to Court Over False Dairy Weight-Loss Claims

15 PCRM Debuts Three New TV Commercials Starring Member Doctors

PCRM Offers New Nutrition Tools

The Cancer Project

16 Tips from The Cancer Project: The Nutrition Rainbow

17 The News You Need Departments

4 The Latest in... 11 Staff Profile / Kavita Rajasekhar: My Internship with PCRM18 Member Support20 PCRM Marketplace23 Just the Facts24 Physician Profile / Lawrence A. Hansen, M.D.: A Scientist Who’s Followed His HeartCover Photo © Getty Images / Image design by Cael Croft

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The Latest in…The Latest in…

RESEARCH ETHICS

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Major Report Calls for More Alternatives to Animal Tests

The scientific community has a “moral imperative” to develop alternatives,

says a new report on animal tests by a British think tank. The Nuffield Council on Bioethics also calls for improvements in the lengthy validation process currently used to approve new non-animal tests. Two years ago, the council convened a working group of scientists, ethicists, and animal protection advocates. Although this diverse group did not reach any agreement as to whether animal experi-ments are scientifically useful or ethically acceptable, it did make a number of strong recommendations that could, if implemented, reduce the numbers of animals used in laboratories. The Nuffield Council is funded in part by the government and two private

New Microscope Advances Nonanimal Research

Scientists at the University of Cali-fornia, San Francisco, have created

a robotic microscope that revolution-izes in vitro research. Using the power of computers, this device automates the time-consuming and laborious process of following the lives and deaths of thousands of individual cells. Capable of photographing as many as 600,000 neurons at once, or at different intervals of time, the microscope allows research-ers to visualize the effects on individual cells of an agent such as a toxic chemical or therapeutic drug. Researchers could use such a tool to test therapies for nearly any disease at the cellular level; it is particularly applicable to studies of neurodegenerative diseases such as Parkinson’s and Alzheimer’s. And in cancer research, not only could scientists see what types of cells are affected by chemotherapy drugs, they could monitor the very process by which a cell becomes cancerous.Arrasate M, Finkbeiner S. Automated microscope system for deter-mining factors that predict neuronal fate. Proc Natl Acad Sci U S A. 2005;102:3840-5.

foundations, one endowed by a pharma-ceutical company. On the day the report was issued, the British government an-nounced it would grant an additional $5.5 million to a new center working on alternatives.Nuffield Council on Bioethics. The ethics of research involving animals. May 2005. Available at: www.nuffieldbioethics.org. Accessed June 6, 2005.

Research Lab in Florida Goes Animal-Free

AFlorida research company that origi-nally planned to use animals has had

a change of heart. Two years ago, Sus-pended Animation, Inc., had asked the Boca Raton City Council for a permit to build a “cryopreservation” laboratory to study the freezing and resuscitation of human bodies, planning to experi-

ment on animals in the process. But the Animal Rights Foundation of Florida worked with PCRM to convince the city council to reject the company’s permit. The company has since undergone a complete metamorphosis that includes a commitment to leave animals out of its research plans. It is now scheduled to open a facility in Boynton Beach.

Dr. Steven Finkbeiner and lead author Montserrat Arrasate use the robotic microscope.

This image shows a neuron in yellow that contains the disease-associated version of huntingtin, seen as the orange-red structure in the center of the cell.

Summer 2005 GOOD MEDICINE 5

NUTRITION

Summer 2005 GOOD MEDICINE 5

The Latest in…

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Acne Associated with Dairy Intake

Anew Harvard study links dairy prod-ucts to adolescent acne. A group of

47,000 women from the Nurses’ Health Study was asked to provide information about several aspects of their diet dur-ing high school as well as any incidence of physician-diagnosed severe teenage acne. Researchers noted a positive as-sociation with total milk and skim milk consumption, along with instant break-fast drinks, sherbet, cottage cheese, and cream cheese. No association was found with several other foods often thought to affect acne, including soda, french fries, chocolate candy, and pizza. The scientists postulate that hormones and bioactive ingredients found in milk may be responsible.Adebamowo CA, Spiegelman D, Danby FW, Frazier AL, Willettt WC, Holmes MD. High school dietary dairy intake and teenage acne. J Am Acad Dermatol. 2005;52:207-14.

Fish May Increase Heart Disease Risk

Arecently published study reveals a little-known problem with fish

consumption. Finnish researchers have discovered that mercury, a heavy metal and dangerous environmental poison commonly found in fish, not only in-creases the risk of heart disease, but may also negate the supposed heart-protective benefits of fish. Of the 1,871 men studied in the Kuopio Ischaemic Heart Disease Risk Factor Study, those with the high-est mercury content had a 60 percent increased risk of an acute coronary event and a 68 percent increased risk for car-diovascular disease overall. The amount of mercury found in the men was directly related to their fish intake. Virtanen JK, Voutilainen S, Rissanen, TH, et al. Mercury, fish oils, and risk of acute coronary events and cardiovascular disease, coronary heart disease, and all-cause mortality in men in eastern Finland. Arterioscler Thromb Vasc Biol. 2005;25:228-33.

Milk Consumption May Pose Risk Factor for Parkinson’s

Anew study strengthens evidence suggesting a connection between

milk intake and Parkinson’s disease. Researchers from the Honolulu Heart Program have found that adult milk in-take doubles the risk for the disease. After gathering data on the diets of 7,500 men, researchers tracked milk intake, as well as intake of dietary calcium from non-dairy sources, along with other lifestyle factors, for 30 years. A significant association was found only for milk, with those drinking more than 16 ounces per day suffering twice the incidence of Parkinson’s com-pared to those who drank no milk at all. Researchers theorize that the contamina-tion of milk with pesticides and other neurotoxins may play a role. Park M, Ross GW, Petrovitch H, et al. Consumption of milk and cal-cium in midlife and the future risk of Parkinson’s disease. Neurology. 2005;64:1047-51.

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6 GOOD MEDICINE Summer 2005

MIKE WILKINSON

On April 16, hundreds of PCRM members joined a host of celebri-ties and some of America’s most

esteemed physicians in Washington, D.C., for a whirlwind of activities mark-ing the organization’s 20th anniversary. Daytime events included a media train-ing session for PCRM spokespersons, a science and technology exhibit highlight-ing advances in nonanimal research, and several vegan cooking classes. The eve-ning featured a gala celebration, dinner, and program at the elegant Organization of American States building.

The Art of CompassionCelebrating 20 Years of Responsible Medicine

Neal D. Barnard, M.D., president of PCRM Gala celebration at the OAS building in Washington, D.C. Singer Emmylou Harris

Master of ceremonies Alec Baldwin

Award presenter Mary Morgan, widow of Benjamin Spock, M.D.

Daytime Educational Sessions

Gala program participants Daryl Hanna, Alicia Silverstone, Neal Barnard, Alex Jamieson, Morgan Spurlock, Emmylou Harris, and Alec Baldwin

Hall of Science and Technology TraumaMan demonstration

Cancer Project Cooking Class I Cancer Project Cooking Class II

Ron Allison, M.D.Pam Popper, M.D. Patrice Green, M.D.

PCRM’s 20th Anniversary

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ROBERT VISSER

Neal Barnard, M.D., and Daran Haber, M.D.

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PCRM’s 20th Anniversary

This April, PCRM established the Benjamin Spock Award for Compassion in Medicine. Its first recipient is Cleveland surgeon Caldwell B. Esselstyn, Jr.

Benjamin Spock, M.D., the most trusted pediatrician of all time, was a tireless and courageous advocate for

children and families throughout his long career. At a time when most parents were in awe of doctors, Spock and his best-selling Common Sense Book of Baby and Child Care assured them that they—the parents—were the true experts on their own children. The prevailing wisdom of the day, for example, warned parents not to console cry-ing children; Spock countered that affection would only make children happier and more secure. His guidance was delivered in a friendly, reassuring, and down-to-earth manner completely at odds with the cold authoritarianism of the time. Later in his life, Spock became a vocal political activist and a vigorous advocate for a healthy diet. As a member of PCRM’s advisory board, he called for sweeping reforms of federal food policy and helped publicize the links between cow’s milk and type 1 diabetes. He will remain a source of inspiration for generations to come.

Caldwell B. Esselstyn, Jr., M.D. Benjamin Spock Award Recipient

Dr. Esselstyn was a tremendously successful sur-geon at the Cleveland Clinic, one of the top-ranked medical centers in the world, when he first began questioning the traditional approach to disease. Dur-ing his chairmanship of a breast cancer task force, he began thinking about Western medicine’s focus on diagnosis and treatment rather than prevention. It became clear to him that the American diet was largely responsible for heart disease and many cancers that are common in North America but infrequent in other parts of the world. Since then, Dr. Esselstyn has worked long and hard to promote prevention and keep his patients out of the operating room. He began a groundbreaking research study in which he helped heart patients adopt a low-fat, plant-based diet over a 12-year period. He and his wife adopted the diet themselves, often inviting

Cleveland Surgeon Wins Benjamin Spock Award for Compassion in Medicine

patients to their home for picnics of healthful foods. “It means a lot to patients to know their doctor is making the same changes they are,” he says. And he found ways to make the diet easy for his patients. “If I take away something delicious, I replace it with something delicious. I may, for example, take away a hot fudge sundae, but in its place, I’ll tell you how to make a mean banana mango sorbet.” Publishing the results of his study in the American Journal of Cardiology in 1999, Dr. Esselstyn proved that heart disease could be completely reversed with a vegan diet. Not one of the patients who followed his diet ever had another episode of heart disease. He called it becoming “heart-attack-proof.” Born in New York City and raised on a cattle farm in upstate New York, Dr. Esselstyn attended Yale University where he won a gold medal for rowing in the 1956 Olympics. He later received his M.D. from Western Reserve University. While at the Cleveland Clinic, he served as head of the thyroid and parathy-roid surgery section, staff president, and a member of the Board of Governors. Dr. Esselstyn has worked closely with PCRM over the years, speaking out about the problems of low-carbohydrate diets and the health benefits of a low-fat veg-etarian diet. He combines medical rigor with boundless compas-sion for his patients and for the public. To read more about Dr. Esselstyn’s work, please visit his Web site at www.heartattackproof.com.

Singer Emmylou Harris

TraumaMan demonstration

Caldwell B. Esselstyn, Jr., M.D.

Benjamin Spock, M.D.

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PCRM’s 20th Anniversary

This April, PCRM established the Henry J. Heimlich Award for Innovative Medicine. Its first recipient is Seattle inventor Chris Toly.

Dr. Henry Heimlich is known the world over

for inventing the Heimlich maneuver, an abdominal thrust used to save drowning and choking victims. Yet this famous procedure is only one in a long list of life-saving

inventions by the Cornell-trained surgeon. There’s the valve he developed to drain blood and air from a chest wound, the method of teaching stroke victims to swallow again, and the tiny tube that helps patients breathe under local anesthesia. His ability to find innovative and surprisingly simple solutions to seemingly insurmountable problems has saved countless lives. Dr. Heimlich’s work with PCRM began in the late 1980s when he spoke out against the cruel dog-drowning experiments some had proposed for testing the Heimlich maneuver. He later helped with PCRM’s campaign to end the use of animals in medical laboratories. The embodi-ment of innovation, Dr. Heimlich inspires researchers and medical students to break convention, think creatively, and focus on what counts: saving lives.

Chris TolyHenry J. Heimlich Award Recipient

Seattle inventor Chris Toly has helped save both hu-man and animal lives with a synthetic model of a human torso known as TraumaMan. Featuring simulated skin, subcutaneous fat, muscles, and organs, TraumaMan bleeds when cut and is used annually by more than 12,000 doctors to practice their trauma skills. It is the only simulator approved by the American College of Surgeons for use in its advanced trauma life support courses; it is one of several cutting-edge simulators designed by Toly. Chris Toly is president and chief executive officer

of Simulab Corporation, an internationally renowned manufacturer of surgical simulators and medical train-ing models. Toly joined Simulab in 1996 and has led the company through its start-up phase to its current successful status. Born in Spokane, Washington, Toly comes from a family of entrepreneurs. A lifelong manufacturer and inventor, Toly spent over 20 years mastering reverse molding design, tool making, prototyping, and pro-duction techniques. Simulab has developed proprietary methods for manufacturing soft tissue models with extremely lifelike features and currently holds four U.S. patents, with an additional four pending. In addition to TraumaMan, Toly has designed models for practic-ing central vascular catheterization and laparoscopic surgical training. Toly is committed to continued research and develop-ment of viable new methods of medical training. This, and continued dedication to finding realistic solutions for all types of surgical demonstration models, is the cornerstone of Simulab’s success. For more information about Simulab, visit its Web site at www.Simulab.com. For more information about replacing the use of animals in trauma training, please visit www.humanetraumatraining.org.

Seattle Inventor Receives Henry J. Heimlich Award for Innovative Medicine

Chris Toly

Henry Heimlich, M.D.

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PCRM’s 20th Anniversary

This April, PCRM established the Art of Compassion Award. Its first recipient is humanitarian Nanci Alexander.

Compassion is the most fundamental value in medicine as well as in our day-to-day lives. If compassion were

truly put to work—if it were learned and practiced in every aspect of life—our world would be very different indeed. PCRM’s Art of Compassion Award recognizes an individ-ual who exemplifies compassion to an extraordinary degree and works to extend this value as broadly as possible.

The Art of Compassion Award medal carries the image of Hippocrates, the Greek physician born in 460 B.C.E. Although he is best known for the Hippocratic oath sworn by all new physicians and his enduring words, “First, do no harm,” he also had a broadly compassionate outlook, one that included both humans and animals. “The soul is the same in all living creatures, although the body of each is different,” he wrote.

Nanci AlexanderArt of Compassion Award Recipient

Nanci Alexander has long been a leader and visionary working for a more compassionate world. In 1989, she founded the Animal Rights Foundation of Florida, and has volunteered as its president ever since. With 4,000 members, ARFF educates and advocates on behalf of animals abused for food, fashion, entertainment, and experimentation, as well as for wildlife and companion

animals. ARFF has put an end to many petting zoos and cruel animal exhibits, opened a mobile free spay/neuter clinic, and brought about the cancellation of annual dove hunts held by the Boy Scouts. ARFF also took a leading role in the successful battle to ban the use of gestation crates for pigs in Florida, the first time a specific factory farming practice was banned in the United States. In 2003, Alexander opened Sublime, a gourmet vegan restaurant in Fort Lauderdale, receiving rave re-views, including a four-star rating from the Sun-Sentinel and a write-up in USA Today. With its boutique featur-ing cruelty-free products and books, the restaurant has become a mecca for health-conscious diners. Recognized by other national and local animal or-ganizations for her work, Alexander also received the first-ever Cleve-land Amory Hu-manitarian Award. Her unwavering dedication, pro-fessionalism, and boundless energy are an inspiration to activists across the country.

Art of Compassion Award

Nanci Alexander

Alec Baldwin, Nanci Alexander, and Neal Barnard, M.D.

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10 GOOD MEDICINE Summer 2005

Research Issues

PCRM Brings Lawsuit against Ohio State’s

“Cruelty 101”

What You Can Do

• Please write OSU president Karen Holbrook and ask her to cancel “Cruelty 101.” Karen A. Holbrook, President The Ohio State University 205 Bricker Hall 190 North Oval Mall Columbus, OH 43210-1357 Fax: 614-292-1231 [email protected] • If you are an OSU alumnus, please postpone your donations until “Cruelty 101” is stopped. Sign on to the campaign by contacting Kristie Stoick, M.P.H., at [email protected] or 202-686-2210, ext. 335.

• Check pcrm.org/osu for more information, as well as campaign updates.

PCRM has stepped up its campaign against one of the cruelest laboratory courses ever devised—the

Spinal Cord Injury Techniques course at Ohio State University, sometimes called “Cruelty 101.” The course requires students to expose the spinal cords of mice and rats and then drop heavy weights on them in a futile attempt to imitate human spinal cord injuries. Some animals have been in so much pain afterwards that they’ve tried to chew through their own muscles. The students then take these “skills” home to their own labs to use on other animals.

Since learning of the course last year from Pro-tect Our Earth’s Treasures (POET), a Columbus animal protection group, PCRM’s Kristie Stoick, M.P.H., has been campaigning for an end to it. This spring, PCRM filed a lawsuit against OSU in Ohio State Supreme Court to obtain videos of the class procedures. At a PCRM press conference on May 23, Carrie Walters, M.D., a neurosurgeon specializing in acute head injury and spinal cord care, elaborated on the failure of animal experiments to advance human spinal cord research. “Decades of attempts to model

The Infinite Horizon Impactor is used to damage the spinal cords of rats and mice at Ohio State University.

Media coverage of PCRM’s May 23 press conference in Columbus, Ohio

Conference panel Carrie Walters, M.D., neurosurgeon Richard Sorgen, M.D., bioethicist and radiologist

Companion rats at news conference

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Summer 2005 GOOD MEDICINE 11

He’d be especially proud that I can make delicious, colorful salads! Although I’ve been interested in a medical career for some time and I’ve been learning more and more about nutrition over the last ten years, there is one area I knew precious little about before com-ing to PCRM: the scientific and ethical problems surrounding experiments on animals. My internship has equipped me to challenge assumptions I may face as a first-year medical student in the fall. And it has made me realize that I can be a voice for animals while studying to improve the health of people. Working with PCRM’s research de-partment has taught me simple, specific ways that I can care for human health without harming non-human animals, such as donating to charities that have the Humane Charity Seal of Approval. In addition, attending the diabetes study being conducted by PCRM physicians gave me a firsthand look at one viable alternative to animal research—a clinical research project featuring cooking classes, weekly meetings, nutritional support, and compassion. I’m proud to have been a part of a team of professionals dedicated to saving lives by promoting safe, effective, and humane research. My experience at PCRM was educational and inspiring, and I believe I’ll be a better physician because of it.

Research Issues

Kavita Rajasekhar spent six months interning at PCRM in 2005 before beginning medical school at the University of Florida, Gainesville.

My journey to medical school and to an internship with PCRM’s Re-

search Advocacy Department began years ago with my parents. Because my mother is a doctor, I was aware from a young age of the positive impact you can make with a career in medicine. My mother is a vegetarian but didn’t impose her beliefs on me; I came to the conclusion on my own about a decade ago that vegetarianism was right for me, too. As for my father, he enjoyed cooking for others and cherished the traditions encompassed in the act of eating. His death from cancer at the age of 54 fueled my desire to educate people about nutri-

tion and to spread the joy of cooking. My goal is to care for other people’s health by becoming a doctor and practicing preven-tive medicine here and by going to rural India (where my parents are from) to work in a free health clinic and practice nutritional therapy. Over the course of my six-month internship at PCRM, my knowledge of sound nutrition increased exponentially. I’ve become a vegan not just for the health benefits but also because of the web of is-sues involved in food production. From animal rights to human rights to envi-ronmental stewardship, there are many reasons to stop eating animals. As I made the transition, PCRM’s Cancer Project inspired me with many tasty recipes. I’m sure my dad would be proud of the friends, colleagues, knowl-edge, and experience I gained at PCRM.

Staff Profile

spinal cord injury using a reproducible animal model have left us disappointed time and again,” she said. Richard Sorgen, M.D., a bioethicist and radiologist, spoke of the ethical imperative to replace old, outmoded research practices. Stoick described some of the humane alternatives, such as clinical or post-mortem human studies, neural cell imaging, and in vitro cell biology.

As a result, the university is facing increased public scrutiny. All the local TV stations and the Columbus Dispatch have covered the controversy, and neurologists from around the country are getting involved with the campaign. The Lantern, OSU’s paper, even editorialized against the school for concealing footage of the class.

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My Internship with PCRMBy Kavita Rajasekhar

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Nutrition & Prevention

Some people have an easy time changing their diets. If they find they’re gaining weight or their cholesterol rises, they throw out the meat, dairy

products, and fried foods without batting an eyelash. But for others, a switch to a healthy diet is a bigger chal-lenge, sometimes a perpetual battle with temptation. George, a 38-year-old Web designer, is in the first category. After developing a cholesterol problem in 1997, he switched to a vegetarian diet, and then went vegan about a year later. It took him very little time to get the hang of the new way of eating, and he never looked back. He loves Mexican bean burritos, Asian vegetable dishes, and Italian pasta. To his surprise, he lost his taste for meat and cheese and now considers them “disgusting.” His cholesterol dropped dramati-cally—well into the normal range—and he takes no medication for cholesterol or anything else. Lina, a 52-year-old woman with diabetes, had a very different experience when her doctor sent her to a dietitian for a “diabetic diet.” “After a couple of weeks, I got tired of it. And between travel and my crazy work schedule, I really haven’t followed the diet very well.” In two years, her weight climbed from 180 to 205, and her diabetes is less controlled than ever. So why do some of us break bad habits easily, while others have a hard time? Is it that diets are just hard to follow? Or is it something within us? In the course of PCRM’s research studies, we have found some answers in an unlikely place: our genes. Genes control the action of the chemical messengers in the brain. One gene, in particular, relates to dopa-mine, the key neurotransmitter in the brain’s “pleasure center” or reward system. As dopamine passes from one cell to another, it signals a pleasurable sensation.

Can a Gene Make Your Diet Work Better?

It is normally triggered by actions that support sur-vival, either of the individual or the species—eating or reproducing, for example. After all, if eating provided no pleasure at all, we wouldn’t eat—and wouldn’t live very long. Likewise, if reproducing were a total bore, the species might eventually vanish. Now, unfortunately, many unhealthful things can cause a dopamine release, too. Smoking, alcohol, and drugs, for example, are popular precisely because they cause the release of dopamine, in addition to whatever other brain effects they have. Here is where genes come in: Some people have fewer dopamine receptors than other people due to a gene variant called DRD2 A1. If you inherited this gene

By Neal D. Barnard, M.D.

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from your mother or father, it tends to cut the number of dopamine receptors by about one-third. With fewer dopamine receptors, you are likely to feel a bit out of sorts compared to other people. You are also somewhat more susceptible to addictions of many kinds, including overeating, smoking, alcohol, and even drugs, presum-ably because these substances provide the good feelings that seem not to come naturally. Working with Earnest Noble at the University of California, Los Angeles, PCRM’s research team did genetic analyses on 70 people with diabetes taking part in PCRM’s ongoing study comparing a low-fat, vegan diet to a more conventional American Diabetes Association diet. The ADA diet cut food intake by 500

calories per day for overweight people, limited portion sizes, and required keeping tabs on carbohydrate in-take. The vegan diet eliminated animal products and added oils, but placed no limits on calories, portions, or carbohydrate. The study is still in progress, but in a report to the American Diabetes Association’s scientific sessions in San Diego on June 10, 2005, I presented some intriguing findings on the interaction of genes, food, and health. First of all, we found the DRD2 A1 gene variant in 46 percent of the participants, which is about twice its prevalence in the general public. Second, the gene seemed to affect how well people do on their diets, which became most obvious in participants who kept their medications constant during the first 22 weeks of the study—allowing us to compare the diets without the confusion caused by changing medication regimens. Among participants without the gene variant (those whose dopamine receptors were “normal,” that is) the vegan diet led to a much greater drop in the primary measure of blood sugar, called hemoglobin A1c (1.4 points), compared to the ADA diet (0.1 point). However, among those with the gene—and with fewer dopamine receptors—the two diets were much more similar: a 0.3 point drop for the vegans and no drop at all for the ADA group. Here is what we sus-pected was going on: With too few dopamine receptors, the brain is not getting the stimulation it needs in order to feel “nor-mal.” So one theory is that such individuals simply find it hard to stay free of substances of abuse, includ-ing unhealthful foods. Now, for them, the vegan diet is at least as good as the ADA diet, or perhaps slightly better, but many still have a tough time. Those with “normal” brain function find it easier to break habits of all kinds, including those related to food. At least, that is one theory. There may be other explanations, too. Perhaps the alteration in dopamine influ-ences diabetes in other ways. Paradoxically, the vegan diet may be easier to follow than the ADA diet, particularly for people with normal brain receptor function. In the same way that it is easier to quit smoking entirely than to try to smoke in moderation, it may be easier to simply leave unhealthy foods aside, as a vegan diet does, rather than asking dieters to moderate their use, as the ADA diet does. And that may be just the kind of diet that best fits your genes.

Why do some of us break bad habits easily, while others have a hard time? We have found some answers in an unlikely place: our genes.

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Nutrition & Prevention

PCRM Asks Dr. Phil to Get RealHe’s known for pushing others to face the facts. So PCRM’s new advertising campaign asks Dr. Phil McGraw to set the record straight about those bogus dairy industry claims. Despite the hype, milk does not help anyone lose weight.

Dairy Council and the breakfast and yogurt manufac-turers. Zemel’s studies were small, poorly controlled, and reported with only minimal details; they have also yielded inconsistent results. Zemel has received at least $1.68 million in research grants from the National Dairy Council since 1998. He also patented his so-called weight-loss program and licensed it to the International Dairy Food Association to market and promote. Dairy marketers know that government regulation of health claims is lax. PCRM has uncovered documents from an April 2003 dairy marketing meeting in which industry reps concluded that a weight-loss claim would be likely to withstand scrutiny because of the FDA’s newly relaxed standards.

What You Can Do

• Contact the USDA: The U.S. Department of Agriculture’s Agricultural Marketing Agency oversees the milk-mustache promotional campaign. Please contact associate administrator Kenneth C. Clayton at 202-720-4276 or [email protected] and tell him to suspend any ads claiming that dairy product consumption aids in weight loss.• Contact the FTC: The Federal Trade Commission regulates health claims in advertisements. Please sup-port PCRM’s petition by asking the agency to halt the dairy industry’s weight-loss claims. File your complaint online at http://tinyurl.com/85m9c.

For more information on dairy/weight-loss hype and what PCRM is doing about it, visit

www.GetRealAboutMilk.org.

On June 28, PCRM filed two separate lawsuits to stop a multimillion-dollar advertising campaign

claiming that milk facilitates weight loss. PCRM charges the National Dairy Council, the International Dairy Foods Association, Dairy Management, Inc., Dannon Company, Kraft Foods, General Mills, and other dairy manufacturers with purposefully mislead-ing consumers. PCRM also has filed petitions with the Federal Trade Commission and the Food and Drug Administration, calling on both agencies to take immediate action against the false health claims. The lawsuits were filed in the circuit court for the city of Alexandria, Virginia. The dairy industry’s main contention is that con-sumption of 24 ounces of dairy a day will somehow help dieters lose body weight and body fat. But scientific studies contradict the claim as PCRM’s senior nutri-tion scientist Amy Joy Lanou, Ph.D., wrote in Obesity Research this spring. Studies show that adding dairy products to one’s diet does nothing for weight loss. If anything, it contributes to weight gain. So how does the industry get away with these claims?

Industry Fabricated Health Claims

The claims are based on two studies by Michael Zemel, Ph.D., a researcher funded by the National

PCRM Goes to Court Over False Dairy Weight-Loss Claims

Summer 2005 GOOD MEDICINE 15

The Vegetarian Starter Kit PCRM has distributed over 300,000 copies of it, and it’s been translated into more than a dozen languages. After years of faithful service, PCRM’s most popular brochure, the Vegetarian Starter Kit, is sporting a lively new look. Readers will find the latest science about healthy diets, new reci-pes, and plenty of tips on how to go vegetar-ian. To order your free copy of the 16-page color booklet, please send an e-mail to [email protected] or call 202-686-2210, ext. 346.

PCRM Offers New Nutrition Tools

Healthy Eating for Life: Food Choices for Cancer Prevention and Survival This is the per-fect starting place for anyone who wants to reduce cancer risk or pre-vent a recurrence. This brand-new brochure gives a succinct over-view of how diet affects cancer risk and survival. It also offers plenty of delicious, low-fat vegetarian reci-pes. The booklet is produced by PCRM’s affiliate organization, The Cancer Project. To order your free copy of the 14-page brochure, please go to www.cancerproject.org, or call toll-free 866-906-WELL.

Help is on the way for every hamburger-addicted kid in America. PCRM announces the release of three

new TV public service announcements, all promoting vegetarian diets. Filmed by an award-winning director, the PSAs star PCRM member physicians Caroline Amador, Aysha Athktar, Zarin Azar, Michele Dodman, Daran Haber, Milton Mills, Ana Negrón, Stephen Stigers, and Carol Tavani. Each of the three spots tackles childhood obesity in a clever and unique way. “House Call” and “Chubby’s” are both take-offs on the popular genre of makeover shows. In “House Call,” PCRM doctors come to the nutritional rescue of a mother worried about her son’s risky eating habits.

In “Chubby’s,” the doctors take over a greasy spoon restaurant, exchanging fruits and vegetables for burg-ers and fries. In “Dangerous,” a simple, but powerful spot, PCRM doctors voice the harsh reality, “The most dangerous thing our kids have to deal with today isn’t violence. It isn’t drugs. It’s unhealthy food.” The spot points out the links between childhood diets and the risk of diabetes, heart disease, and cancer. All three PSAs may be viewed at www.pcrm.org/news/psas. If you would like to help PCRM get these PSAs on the air in your town, please contact PSA manager Colleen Young at 202-686-2210, ext. 330, or [email protected].

PCRM Debuts Three New TV Commercials Starring Member Doctors

Nutrition & Prevention

Summer 2005 GOOD MEDICINE 15

Nutrition for Kids Looking for some help teaching your kids to eat better? Here’s an educational tool geared especially for parents. Nutrition for Kids is packed with up-to-date health and nutrition information, advice on changing habits, plenty of delicious recipes, and sample menus. To order your free copy of this 18-page booklet, please call PCRM toll-free at 1-877-685-KIDS, or order online at www.KidsGetHealthy.org.

Bulk orders/price information: Contact Tekola Pettis at 202-686-2210, ext. 346, or [email protected].

16 GOOD MEDICINE Summer 2005

Tips from The Cancer ProjectThe Cancer Project

The Nutrition Rainbow

One simple way to eat more healthfully is to add more color to your plate. Did you know that the more naturally colorful your meal is, the more likely it is to have an abundance of carotenoids, as well as other healthy nutrients? Carotenoids are

the pigments that give fruits and vegetables, such as carrots, sweet potatoes, and tomatoes, their bright colors. Beta-carotene, lycopene, and lutein are all different varieties of carotenoids that act as antioxidants with strong anti-cancer properties. The chart below shows the cancer-fighting and immune-boosting power of different-hued foods. The Rainbow Chart is excerpted from Healthy Eating for Life to Prevent and Treat Cancer by PCRM with Vesanto Melina, M.S., R.D. (See PCRM Marketplace, page 20.)

ColorsFoods Colorful Protective Substances

and Possible ActionsRed Tomato and tomato

products, watermelon, guavaLycopene: antioxidant, cuts prostate cancer risk

OrangeCarrot, yam, sweet potato, mango, pumpkin

Beta-carotene: supports immune system; powerful antioxidant

Yellow-orange Citrus fruits—orange, lemon, grapefruit, papaya, peach Vitamin C, flavonoids:

inhibit tumor cell growth, detoxify harmful substancesGreen Spinach, kale, collard,

and other greensFolate: builds healthy cells and genetic material

Green-white Broccoli, brussels sprouts, cabbage, cauliflower

Indoles, lutein: eliminate excess estrogen and carcinogens

White-greenGarlic, onion, chive, asparagus Allyl sulfides:

destroy cancer cells, reduce cell division, support immune systemBlue

Blueberries, purple grapes, plums

Anthocyanins: destroy free radicalsRed-purple

Grapes, berries, plumsReservatrol: may decrease estrogen production

BrownWhole grains, legumes

Fiber: carcinogen removal

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The News You Needintensive counseling with a dietitian to reduce their fat intake. The control group consumed an average of 51.3 grams of fat per day—which is still lower than the average American’s fat intake; the low-fat group averaged 33.3 grams per day—slightly more than in a typical vegetarian diet. After five years, 12.4 percent of the women eating their usual diet had cancer recur-rences, compared to only 9.8 percent of the low-fat diet group: a 24 percent reduction in recurrence. Low-fat dieters with estrogen-negative tumors experienced a 42 percent reduction in recurrence. Chlebowski RT. Dietary fat reduction in postmenopausal women with primary breast cancer: Phase III Women’s Intervention Nutrition Study (WINS). Paper presented at: American Society of Clinical Oncology Annual Meeting; May 16, 2005; Torrance, CA.

Fish Consumption Multiplies Prostate Cancer Risk Studies looking at the specific components of a tradi-tional Asian diet have concluded that the high vegetable and soy content as well as the low fat and animal protein composition may all play beneficial roles in prostate cancer prevention and survival. Researchers further explored this idea by tracking the diets and prostate cancer diagnoses of 18,115 Japanese men. They found that fish intake was the only dietary factor significantly associated with increased risk of developing prostate cancer. Men who ate fish products four or more times per week had a 54 percent increased risk of developing prostate cancer compared to men who consumed fish products fewer than two times per week. Allen NE, Sauvaget C, Roddam AW, et al. A prospective study of diet and prostate cancer in Japanese men. Cancer Causes Control. 2004;15:911-20.

Fruits and Vegetables Lower Pancreatic Cancer Risk in MenPancreatic cancer has one of the lowest survival rates of all cancers. However, a new study suggests that dietary changes may lower the risk of developing this disease. Canadian researchers analyzed dietary data for 585 people with pancreatic cancer and 4,779 people without the disease. After adjusting for age, smoking, body mass index, physical activity, Canadian province, education, and total calorie intake, researchers found that men consuming the greatest amount of fresh fruits and vegetables were half as likely to develop pancreatic cancer as men who consumed the least amount of these foods. For unknown reasons, the benefit of fruits and vegetables was limited to males. Fruits and crucifer-ous vegetables are loaded with antioxidants and other cancer-fighting compounds. Nkondjock A, Krewski D, Johnson KC, Ghadirian P. Dietary patterns and risk of pancreatic cancer. Int J Cancer. 2005;114:817-23.

Low-Fat Diet Improves Breast Cancer SurvivalA new report concludes that breast cancer survivors may reduce the risk of recurrence by following a low-fat diet. A National Cancer Institute study followed 2,437 post-menopausal breast cancer patients for five years after standard surgery and cancer treatments. Researchers instructed 1,462 of the patients to con-tinue their regular diets, while 975 patients were given

The Cancer Project is a nonprofit PCRM affiliate organization that advances cancer prevention and survival through nutrition education and research. Begun as a PCRM program in 1991, The Cancer Project became an incorporated affiliate in 2004.©

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The Cancer Project

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Member Support

If you would like a copy of our anniversary video, “Good Medicine/Ethical Research,” which profiles some of PCRM’s work over the last 20 years, please fill out the form below and return in the enclosed envelope. Please include $3.00 to help cover shipping and handling. Thank you.

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Please mail to: The PCRM FoundationAttn: Brandi Redo5100 Wisconsin Ave., NW, Suite 400Washington, DC 20016

Dear PCRM Supporter,

Our members often ask me if there is anything in particular they can do to

keep PCRM strong for the long run. Two things come instantly to mind. Both make a big difference: First, people who join PCRM’s month-ly giving program, called the Remember-ing Rodney Society, provide a source of constant, reliable monthly income that we know we can depend on. It is easy to do, very convenient, and it helps us enormously. Second, bequests are tremendously important in providing a core base of long-term financial support. Large or small, they can arrive at a time when a vital program needs an extra boost, help build an endowment, or be used as the lead gifts for a capital campaign for a building. Your support allows us to continue our work to change the face of research and medicine to one of compassion and progress. Thank you for your partnership in our work.

With deepest appreciation,

PEGGY HILDEN, VICE PRESIDENT

THE PCRM FOUNDATION

Summer Giving

Pursuing Compassion and Progress

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Summer 2005 GOOD MEDICINE 19

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The purchase of these products helps support PCRM’s efforts to encourage higher standards for ethics and effectiveness in medical research. Not only will you contribute to an important cause, you’ll benefit from better value than you’ll find at the bank. A royalty of 10% of the sales prices will go directly to PCRM. Order today!

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Federal employees may support PCRM through the Combined Federal Campaign. Look for PCRM under Animal Funds of America.

Summer 2005 GOOD MEDICINE 19

Donate your used car to PCRM and get a tax deduction. We’ll take care of the paperwork and the towing, if needed. PCRM accepts car donations anywhere in the United States. To get started, e-mail cardonations@ pcrm.org or call 202-686-2210, ext. 304.

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Member Support

Want to share your story? Reporters sometimes contact PCRM looking for real-life sto-ries of people who have done something exceptional to help animals used in medical research or who have conquered health challenges through a healthy diet. If you have a story you’d like to share, please write us at [email protected] or PCRM-PR Dept., 5100 Wisconsin Ave., NW, Washington, D.C. 20016. We can’t answer all your letters, but thanks for writing!

Join us online Have you visited one of PCRM’s Web sites lately? If not, please check out the helpful, easy-to-find information at these URLs:

PCRM.orgAtkinsDietAlert.orgCancerProject.org

DissectionAlternatives.orgHealthySchoolLunches.org

HumaneSeal.orgNealBarnard.orgStrongBones.org

HumaneTraumaTraining.org

And, if you operate a Web site, please consider linking to one or more of PCRM’s sites. For linking information, please e-mail [email protected].

Subscribe to our free e-newsletters

PCRM offers two e-newslet-ters. PCRM Online is a new monthly publication with the latest news about our work and ways to get more involved. Breaking Medical News alerts you to the latest nutrition research and other medical news as they hap-pen. To subscribe to either or both newsletters, please visit pcrm.org.

Spot us in the paper? If you happen to notice PCRM mentioned in your local paper, we’d love to know about it. Please take a moment to send a copy of the article to PCRM-PR Dept., 5100 Wisconsin Ave., NW, Washington, D.C. 20016, or e-mail to [email protected], or fax: 202-686-2818. Thanks for your help!

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You can encourage your wedding guests to help our work by setting up a charity wedding registry at JustGive.org. Simply visit www.justgive.org/weddings/index.jsp to get started, and be sure to select Physicians Committee for Responsible Medicine.

Please allow 2-3 weeks for regular delivery. Items shipped separately. Satisfaction guaranteed.

20 GOOD MEDICINE Summer 2005

RESEARCH ISSUES

What Will We Do If We Don’t Experiment on Animals?Medical Research for the 21st CenturyC. Ray Greek, M.D., and Jean Swingle Greek, D.V.M. The Greeks answer the title’s question with a tour of truly modern medical research. With advances in the study of human genetics and the ability to measure human responses to drugs at the molecular level, researchers will find it increasingly difficult to justify the crude data accumulated from animal experimentation. 262 pgs, $24.99

HEALTH AND NUTRITION

Your Vegetarian PregnancyA Month-by-Month Guide to Health and NutritionHolly Roberts, D.O., F.A.C.O.G.Fulfilling every nutritional guideline recommended by the American College of Obstetrics and Gynecology, this book is the first authoritative guide to maintaining a healthy plant-based diet before, during, and after the birth of your child. 378 pgs, $15.00

Vice Cream Over 70 Sinfully Delicious Dairy-Free DelightsJeff RogersYou can make truly creamy and delectable ice creams using purely vegan ingredients—milks from nuts, maple syrup and dates as sweeteners, and all the amazing flavors nature has to offer. With vice cream in your freezer, you’ll never yearn for milk-based ice cream again. 128 pgs, $12.95

Plant Roots101 Reasons Why the Human Diet Is Rooted Exclusively in PlantsRex BowlbyPlant Roots is a highly readable overview of the health, ethical, and environmental benefits of a vegan diet. Energetic, opinionated, and thoroughly referenced, this hefty book’s many short sections make it easy to explore diet-related issues in economics, disease prevention, religion, factory farming, and many other areas. 516 pgs, $17.95

The Whole Foods Diabetic CookbookPatricia Stevenson, Michael Cook, Patricia Bertron, R.D.It’s not just about sugar anymore! A low-fat, vegetarian diet high in fruits, vegetables, whole grains, and beans will keep blood sugar at a more constant level and help control excess weight. Delicious recipes make it easy. Includes background info on diabetes and nutrition. 159 pgs, $12.95

PCRM Marketplace

Healthy Eating for Life for ChildrenPCRM with Amy Lanou, Ph.D.When children learn proper nutrition early in life, they are more likely to avoid heart disease, obesity, and diabetes. Here’s how to get them started. Includes kid-tested recipes. 258 pgs, $14.95

Healthy Eating for Life book series from PCRMPCRM’s series of medically sound, reader-friendly books explain diet’s role in wellness and disease prevention. Each book includes at least 80 healthy, delicious vegetarian recipes. Forewords by PCRM president Neal D. Barnard, M.D.

Healthy Eating for Life for WomenPCRM with Kristine KieswerLearn how the right foods can ease menstrual and menopausal symptoms, strengthen bones, encourage weight loss, protect the heart, and help prevent certain cancers. 260 pgs, $14.95

Healthy Eating for Life to Prevent and Treat CancerPCRM with Vesanto Melina, M.S., R.D.This book provides a complete nutrition program to prevent and fight cancer. Packed with tips and guidelines for life-long good health. 244 pgs, $14.95

Healthy Eating for Life to Prevent and Treat DiabetesPCRM with Patricia Bertron, R.D.Studies show that diabetes can be highly responsive to diet and lifestyle changes. PCRM explains these changes and how to put them into practice. 244 pgs, $14.95

The Best in the World IIHealthful Recipes from Exclusive and Out-of-the-Way RestaurantsJennifer L. Keller, R.D., EditorTravel around the world to discover treasures from side-street cafes and elegant hotel dining rooms. Attrac-tively illustrated, this delightful vegan cookbook is the sequel to PCRM’s original international recipe collection. Hardcover, 71 pgs, $11.95

The Best in the WorldFast, Healthful Recipes from Exclusive and Out-of-the-Way RestaurantsNeal D. Barnard, M.D., EditorThis popular collection of wonderfully healthy recipes comes from the world’s best and most unusual restaurants. Enjoy these vegan delicacies at home. Hardcover, 71 pgs, $11.95

“Best in the World” Matched Set OfferGet both beautiful volumes for $18

PCRM Marketplace

NEW!

NEW!

Super Size Me DVDDirected by Morgan SpurlockIn this award-winning docu-mentary, filmmaker Spurlock lives on a McDonald’s-only diet for one month, with devastating results. Mixing humor with com-mentary by medical experts, Super Size Me exposes the consequences of the national romance with fast food. 96 minutes, plus bonus footage and interviews. Parental advisory: language, graphic medical scenes. $26.99

Don’t Eat This BookFast Food and the Supersizing of AmericaMorgan SpurlockFunny, optimistic, and fact-packed, this book presents the backstory of Super Size Me. It also details how the fast-food industry endangers health in the United States, often with the cooperation of government. 320 pgs, $21.95

The Great American Detox DietAlex JamiesonMorgan Spurlock’s vegan chef fiancée presents the detox program that undid the damage caused by his monthlong, nothing-but-McDonald’s diet. Jamieson’s 8-week program includes nearly 90 recipes that elimi-nate animal products, sugar, caffeine, and potential allergens. 288 pgs, $23.95

An educationally enhanced Super Size Me DVD package for grades 6–12 is available from www. SuperSizeMeStore.com.

Food Allergy Survival GuideVesanto Melina, M.S., R.D., Jo Stepaniak, M.S.Ed., Dina Aronson, M.S., R.D.Three prominent authorities in nutrition and vegetarian cooking explain how to pinpoint foods that trigger aller-gies and aggravate conditions such as arthritis, asthma, ADHD, and depression. Learn to recognize “hidden” culprits in prepared foods. Discover delicious, healthful substitutes. Includes over 100 recipes. 383 pgs, $19.95

Summer 2005 GOOD MEDICINE 21

Vegetarian CookingDVDCompassionate CooksColleen Patrick-Goudreau and Alka Chandna, better known as the Com-passionate Cooks, host this engaging, energetic, and remarkably informative DVD. They create six tantalizing yet easy-to-make dishes, packing each demonstration full of nutritional facts and shopping tips. Includes answers to frequently asked ques-tions regarding vegetarianism. 69 mins, $20.00

Don’t Drink Your MilkFrank Oski, M.D.Milk is the perfect food—for a calf. For humans, however, milk poses several health risks, as outlined in this very readable book by the former director of the Johns Hopkins University Department of Pediatrics. 92 pgs, $9.95

Vegan Microwave CookbookNancy Berkoff, R.D.Award-winning chef and columnist Nancy Berkoff offers over 165 easy recipes, many of which take less than 10 minutes to prepare. Microwave magic can make dream meals mesh with a busy schedule. 287 pgs, $16.95

More Fabulous BeansBarb BloomfieldPacked with minerals and fiber, beans help supply optimal nutrition. They provide an earthy backdrop to these quick, creative recipes—simple to gourmet. Whether you’re cooking for two or a crowd, the results are fabulous! 192 pgs, $14.95

Healthy HighwaysThe Traveler’s Guide to Healthy EatingNikki Goldbeck, David GoldbeckAvoid the fast-food trap when you travel with this unique guide to over 1,900 natural food stores plus vegetarian and health-conscious restaurants across the United States. Each entry includes a checklist of features, contact information, and local driving directions. 432 pgs, $18.95

The Complete Guide to Vegetarian Convenience FoodsGail Davis, Foreword by Neal D. Barnard, M.D.If you think vegetarian cooking is too much hassle, here are easy options. The author reviews brand-name vegan convenience foods, including dairy substitutes, soups, meat substitutes, sauces, frozen meals, and more. Includes supplier index. 158 pgs, $12.95

Fat-Free and Easy Great Meals in Minutes!Jennifer RaymondAs guest chef for Dr. Dean Ornish’s “Open Your Heart” program, Jennifer Raymond has the secret to making quick, fat-free, scrumptious, vegan recipes that will delight everyone. 152 pgs, $12.95

Venturesome Vegetarian CookingBold Flavors for Meat- and Dairy-Free MealsJ.M. Hirsch, Michelle HirschFocusing on flavorful, innovative dishes that just happen to be vegan, the authors present over 150 daring yet simple-to-prepare recipes, many with an international twist. J.M. Hirsch is an Associated Press food editor and a nationally syndicated cooking columnist. Features over 100 color photos. 210 pgs, $21.95

From Neal D. Barnard, M.D., PCRM president

Breaking the Food SeductionWe all have foods we can’t resist, foods that sabotage our health. But banishing those cravings for chocolate, cookies, cheese, or burgers isn’t a ques-tion of willpower, it’s a matter of biochemistry. Drawing on his own research and that of other leading institutions, Dr. Barnard reveals how diet and lifestyle changes can break the craving cycle. 324 pgs, $14.95

Breaking the Food Seduction Audio Summary by the author, 68 mins, compact disc, $10.00

Turn Off the Fat GenesGenes, including those that shape our bodies, actually adapt to outside influences. Dr. Barnard explains the process and provides a three-week gene-control program com-plete with menus and recipes by Jennifer Raymond. Here are powerful tools for achieving long-term weight loss and better health. Paperback, 350 pgs, $14.00

Eat Right, Live LongerFoods can slow and even reverse some aspects of aging. Learn the surprising role that food plays in weight con-trol, menopause, heart disease, hypertension, diabetes, arthritis, osteoporosis, and many other conditions. Recipes by Jennifer Raymond. 336 pgs, $13.00

A Physician’s Slimming Guide for Permanent Weight ControlYou can succeed in becoming and staying slimmer! This book is not a diet—it’s a comprehensive program that takes the reader beyond artificial “formula approaches.” 96 pgs, $7.95

Foods That Fight PainDid you know that ginger can prevent migraines and that coffee sometimes cures them? Drawing on new research, Dr. Barnard shows readers how to soothe everyday ailments and cure chronic pain with common foods. 348 pgs, $14.00

Foods That Fight Pain VHS video, 55 mins, $14.95

Food for LifeThe breakthrough book on aging, heart disease, cancer, weight control, and general health. Preface by Dean Ornish, M.D. Loads of tips on changing your diet, 21 days of menus, plus delicious recipes by Jennifer Raymond. 334 pgs, $14.00

From The Cancer Project

The Survivor’s Handbook:Eating Right for Cancer SurvivalFind out how foods fight cancer and the advan-tages of a high-fiber, low-fat, dairy- and meat-free diet. Includes updates from the latest research, special prostate and breast cancer sections, tips for making the dietary transi-tion, and recipes. Spiral bound, 145 pgs, $14.95

Eating Right for Cancer Survival videoThis groundbreaking new video is designed to work hand-in-hand with the companion Survivor’s Hand-book. Together they’ll provide you with empowering information on how simple, everyday choices can cause major changes in your health and well being. Contains eight presenta-tions by Neal Barnard, M.D., Jennifer Reilly, R.D., and Amy Lanou, Ph.D. 103 mins.DVD $14.95VHS $14.95

SPECIAL VIDEO /HANDBOOK COMBO OFFERDVD / Handbook $24.95VHS / Handbook $24.95

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22 GOOD MEDICINE Summer 2005

Choose Health! Four Food Groups Poster Striking color photos illus-trate PCRM’s New Four Food Groups for complete nu-trition without cholesterol and excess fat. Includes serving recommendations. 22"x17", $6.00

Cartoon Four Food Groups PosterPCRM’s color ful and informative guide to nutritional recommendations, i l l u s t rate d f o r younger eaters. 22"x17", $6.00

New Four Food Groups Place Mats Four colorful guides to the New Four Food Groups. The flip side provides cooking and food storage tips, unmasks dietary myths, and suggests additional read-ing. 17"x11", $12.00

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The New Four Food Groups Grocery Tote BagThis ample canvas bag measures 12"x16.5"x7". Green on natural white. $10.00

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Vegetarian Starter KitIt’s all here. Learn about the power of a plant-food diet for fighting disease and maintaining a healthy weight. Get the facts on vegan diets for pregnant women, babies, and children. Try delicious sample recipes. Debunk common myths. And make friends with the New Four Food Groups! 16 pgs, $2.00

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Just the Facts

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Doctors Calculate Effect of a Healthier McDonald’s Menu Emory University School of Medicine researchers calculated that if the next 100 billion McDonald’s burgers served were veggie-based instead of beef, fast-food junkies would avoid 500 million pounds of added saturated fat. And they wouldn’t have to worry about getting enough fiber either. The soy patties would provide 1 billion more pounds of roughage.Spencer E, Frank E, McIntosh, N. Potential effects of the next 100 billion hamburgers sold by McDon-ald’s. Am J Prev Med. 2005;28:379-81.

What Do You Do with 14 Truckloads of Unwanted Atkins Products?With the low-carb trend losing steam, at least one manufacturer has found a market for its unsold products. This spring, Atkins Nutritionals donated 14 truckloads of energy bars, shakes, and breakfast mixes to food banks in Appalachia, including one that helps families of federal inmates.

Location, Location, LocationThe wrong address can be hazardous to your health. A new study finds that neighborhoods with the highest ratio of fast- food outlets have higher rates of heart attacks than areas with fewer outlets. Mortality is more than twice as high.Alter D, Eny K. The relationship between the supply of fast-food chains and cardiovascular outcomes. Can J Public Health. 2005;96:173-7.

Why Not Just Go Veg?With obesity at an all-time high, pharmaceutical companies are spending billions searching for a cure they can bottle. Some 200 anti-obesity drugs are currently under development, reports MedMarket Diligence, a health care research firm. The perfect treatment has so far been elusive. Wyeth is expecting to spend $21 billion on lawsuits related to fen-phen, the diet drug that was pulled off the market in the late 1990s after it was shown to cause heart problems.

Dr Pepper: The Medical Soft Drink The American Diabetes Association has a new funding partner. Cadbury Schweppes Americas Beverages, the bottler for Dr Pepper, 7 UP, RC Cola, and A&W Root Beer, among other well-known brands, is helping to fund ADA’s educational programs with a three-year, multi-million dollar alliance. Cadbury Schweppes claims its calorie-free products will help people manage their diabetes.ADA news release, April 21, 2005

I Scream. Period.The average American eats—believe it or not—22 quarts of ice cream and related frozen desserts per year. Now, a company called Frutarom hopes to boost those numbers. The ingredients company has introduced a new line of products, ranging from natural fruits and flavor extracts to aloe vera, that manufacturers can use in hopes of turning ice cream into a “functional food.”

Just the Facts

24 GOOD MEDICINE Summer 2005

It takes nerve to sport a giant white-and-red button declaring “no more dog labs” on your black commencement gown. Especially if you teach at a research

university that refuses to stop killing animals in freshman physiology and phar-macology courses. But if there’s a way to stick up for animals—while maintain-ing a busy career as professor of neurosciences and pathology at the University of California, San Diego School of Medicine—Lawrence A. Hansen, M.D., is up for the challenge. Several years ago, Dr. Hansen, along with Nancy Harrison, M.D., launched a campaign to end the unnecessary “dog labs” at UCSD. After years of struggle, publication of a review paper showing that the vast majority of U.S. schools had switched to alternatives, and a major public protest, they convinced the school to drop the labs from the core curriculum. Earlier this year, Dr. Hansen published a powerful op-ed in the San Diego Union-Tribune about the cruelty of animal experiments, particularly the grue-some primate experiments at the University of California, San Francisco. He wrote, “The regulatory deck is stacked against the animals, since membership of these committees is comprised overwhelmingly of animal research scientists themselves,” and he called on those who care deeply about these animals to “watchdog the researchers.” Dr. Hansen also routinely shares his views about animal rights with his students, using a slide of his cat Dennis to make a point about how precious an animal life’s is. An entertaining speaker who quotes everyone from Mark Twain to Star Trek characters, Dr. Hansen has won 17 teaching awards, one for each year behind the lectern. Dr. Hansen is also a role model for compassionate young scientists. He pursues his subspecialty in Alzheimer’s and Parkinson’s research by studying human brains, not animal models.

Physician Profile

Lawrence A. Hansen, M.D.

A Scientist Who’s Followed His Heart

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