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Good Drivers Just Driving!Driving and Mobile Phone
BUILDING EFFICIENCY MIDDLE EAST AUGUST 2010
Facts
Mobile phone driving has become a serious public health threat.
The National Safety Council estimates 25 percent of all crashes in 2008
involved talking on mobile phones.
1.4 million crashes
645,000 injuries that year
11% of drivers at any point during the day are on cell phones
81% of drivers admit to talking on cell phone while driving
18% of drivers admit to texting while driving
Driver distractions have joined alcohol and speeding as leading factors in fatal and serious injury crashes.
Facts
Abu Dhabi campaign targets drivers using mobile phonesPolice to crack down on the practice of using mobile phones while driving in the UAE
RTA cautions motorists against using mobile phone while driving
An Abu Dhabi police campaign will teach road users that the use of hand-held mobile phones while driving diminishes a driver's response by 50 per cent.
Use of mobile phones while driving a major cause of accidentsUsing mobile phones while driving is a major cause of accidents, says official
How Cell Phones Distract
Driving involves complex set of tasks:
Visual
Manual
Cognitive
Auditory
A driver’s job is to watch for hazards, but this cannot be done when brain is overloaded
Challenge for driver
The Solution
Hands-free seen as solution and mistakenly believed to be safer than handheld
People recognize the risk of talking on handheld and texting more than the risk of hands-free
Hands-free devices offer
no safety benefit
when driving.
The Problem
Cognitive Distraction
Cognitive distraction still exists with hands-free
Talking occurs on both handheld and hands-free cell phones
Mind focuses on conversation
Listen and respond to a bodiless/ghostly voice
Hands-free devices do not
eliminate cognitive
distraction.
Multitasking: A Brain Drain
Multitasking for the brain is a myth
Human brains do not perform two tasks at same time
Brain handles tasks sequentially
Brain switches between one task and another
The four lobes of the brain.
Source: National Institutes of Health
Multitasking: A Brain Drain
Encoding Stage
Brain filters information due to overload
Drivers not aware of information filtered out
Information does not get into memory
Drivers miss critical information on potential hazards
Inattention blindness and encoding. Source: National Safety Council
Inattention Blindness
Distracted drivers experience what researchers call inattention blindness, similar to that of tunnel vision.
“looking” but not “seeing” fail to see up to 50 percent of the information in their driving environment
Hands-free drivers less likely to see:
High and low relevant objects
Visual cues
Exits, red lights and stop signs
Navigational signage
Content of objects
Inattention Blindness
Where drivers not usingcell phone looked.
Where drivers using cell phone (with hands-free) looked.
Source: Transport Canada
A narrowed scope
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Using a cell phone can distract drivers visually, physically, and cognitively.
Distraction caused by talking on a cell phone, regardless of handheld or hands-free application, impairs driver’s ability to maintain appropriate speed, throttle control and lateral position of the vehicle. It also can impair drivers’ visual search patterns, reaction time and decision making progress.
Mobile phone conversation (handheld or hands-free)
brings 4 times crash Risk.
Messaging brings 8 times crash risk.
Studies indicate the distraction comes from the conversation and not holding the phone.
Hand-held mobile phone v/s Hands-free mobile phones
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Johnson Controls Guidelines regarding use of mobile phones and electronic devices
Johnson Controls is committed to the safety of its employees, other drivers, pedestrians and passengers and therefore discourages the use of mobile phones to conduct Johnson Controls business while driving. In specific, the employee shall not dial any number while the vehicle is on road. If employee receives a call and it is necessary to answer, she/he must follow these guidelines:
Obey local laws concerning cell phone use while driving.
Pull over whenever possible;
Hang up if conditions become hazardous (e.g. traffic congestion, rain and slippery condition and loss of visibility); and
Use caution and good judgment in using cell phones while driving.
Use of mobile phones is prohibited to read and prepare SMS while driving. Use of other electronic devices such as a laptop or video games is prohibited while driving.
15
Good Drivers Just Drive!
Good Drivers Just Drive!
Just Drive!Good Drivers