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Starter: What does this mean to you?
What about this?
Learning outcomes
Explain the Hollywood Studio system model
Define the terms vertical and horizontal integration
Evaluate benefits and limitations of both business models
Task
Research what is meant by ‘the big five’ and ‘the little three’ in relation to the Golden Era of Hollywood filmmaking-who were they?-why were they called this?
Post your findings to your blogs, along with images.
The Big Five
Why were they called this?
The little three
Why were they called this?
What was the ‘golden era’ of Hollywood?
The Golden Era
The Golden Era of Hollywood is considered to be the period which spanned from the end of the silent era (late1920s) to the late ’60s.
It is considered the Golden Era because of the narrative and visual style of the films made during this period and the surge in popularity of American films.
Most studios created strictly defined genre movies and films were made on a ‘production line’ system.
Case Study 1
Production
Distribution
Exhibition
Stable of stars
Along with writers and directors, film studios had their own actors. Each of these were associated with a specific genre.
They were all under strict contracts with the studios (and were sometimes loaned out to other studios).
Case Study 1: Fred andGingerhttps://www.youtube.com/watch?v=mxPgplMujzQ
“He gives her class and she gives him sex appeal” -Katharine Hepburn
They made a total of 10 filmstogether from 1933-1949, including:Top HatThe Gay DivorceeSwing Time
Case Study 1
Production
Distribution
Exhibition
Stars
Vertically integrated system. This meant that the studio owned and controlled every single aspect of the film’s journey
Question
If a vertically integrated system means that a company controls every stage of production, distribution and exhibition, what does HORIZONTAL INTEGRATION mean?
Horizontal Integration
Horizontal Integration is where an organisation develops by buying up competitors in the same section of the market e.g. one music publisher buys out other smaller music publishers.
BBC | Dragons’ Den Definition:A situation when two firms in the same industry and at the same stage of production come together.This could be through the two businesses merging together or through one firm taking over another.
EXAMPLE
Task
Create a list of the limitations and benefits of a vertically integrated system and a horizontally integrated system on finance and creativity
Benefits Limitations
Creativity
Finance
Recap
What was the Golden Era of Hollywood?
What is meant by vertical integration?
What is meant by horizontal integration?
