Golden Egg Media Pack 2008

8/14/2019 Golden Egg Media Pack 2008

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publishers of consumer, fashion and lifestyle magazines

P R O D U C T I O N S

2008 MEDIA PACK


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OverviewCORKnow, GALWAYnow and LIMERICKnowGlossy fashion and lifestyle magazines for thediscerning woman. Published by Golden EggProductions, one of Irelands fastest growing publishers.

Since 2001, CORKnow, GALWAYnow andLIMERICKnow offers the best in design and editorial,tailored specifically for the regional reader. Fromfashion to travel, interiors to jewellery, beauty to food,we strive to produce international content with aregional slant. With a staple of national and interna-tional contributors, concentrated distribution in over tencounties reaching the greater Ireland consumer,

CORKnow, GALWAYnow and LIMERICKnowhas

gained national awareness and appeal.Left:Clothing from the50s Chic to 60s Cheek

exhibition at the Hunt

Museum, Limerick.


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The ReaderCORKnow, GALWAYnow and LIMERICKnow readersare affluent, intelligent females with voracious spendingpower. They actively buy the products and services theyread about in the magazine. Research shows that they

are passionate about style in all forms, whether that in-volves the quest for the most elegant dress, the perfectbody firming treatment or the most beautiful armchair.They live to elevate their lifestyle and look to

CORKnow, GALWAYnow and LIMERICKnow for thelatest news, as well as for inspiration from our coverageof current trends available in their region. Our readersare not just spectators, they are active consumers look-ing to our publications for advice.

Left:Fashion shoot from our July 07 issues.Photography by Lili Forberg.

A few reader statist ics

90/10 female/male

Average age is 34

79% own their own home

12% plan to buy a home in next 2 years

9% are currently renting

80% are in ABC1 socio-economic category

Average household income is 70k 90k

75% keep magazine for over 2 weeks

Circulation of 30,000 per month

CORKnow 9,000

GALWAYnow 12,000

LIMERICKnow 9,000

50% Newstrade

40% Regular Bulk Sales (Hotel)

10% Subscription sales and controlled free

circulation

Source: BDO Simpson Xavier, Feb 0 7


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3FashionCORKnow, GALWAYnow and LIMERICKnowsfashionpages are more than just a reflection of the currentcatwalk trends; they capture the trends available at our

readers fingertips. We work to portray the clothes in anartistic manner, whilst giving the reader a realistic viewon the world of fashion on a local level.

*Fashion Schedule available on request

Left:Fashion shoot from November 06 issue.

Photography by Patrick Heneghan

Above:Fashion photography by Lili Forberg.

Reader statistics73% regard fashion advertisingas most relevant to theirshopping trends

50% want fashion that reflects theirdaily lifestyle

85% purchase something seenin the magazine at least fourtimes a year



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4InteriorsCORKnow, GALWAYnow and LIMERICKnowsphiloso-phy is to reflect both the way we live today and the waywe will live tomorrow. Readers are very proud of their

homes and this is reflected in their persuit of cleverideas and stylish solutions to complement their livestoday. Whether it's still on paper, has just arrived tothe market or is available in the local auction rooms,

CORKnow, GALWAYnow and LIMERICKnow featureevery aspect of our readers interior needs.

*Interiors Schedule available on request

Left:Jaipur Casamance

Above:Galleria Designs

Reader Statistics62% regard interiors advertising as mostrelevant to their shopping trends

65% indicate they will purchasehousehold furniture in the next year

Passionate about interiors with 60%wanting interior content that reflects this.



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5Travel and LifestyleLifestyle and luxury is one of the key elements ofCORKnow, GALWAYnow and LIMERICKnowssuccess. Readers are guided to the best new hotel,latest spa destination and the ultimate city breaks.

For true explorers, we go deep into the worlds mostexciting cities highlighting the best shopping, designand architectural experiences. Closer to home,restaurant reviews keep the reader abreast with localmenus. CORKnow, GALWAYnow and LIMERICKnowswine reports are a mix of stiumlating facts on thevines of the world. The event guide each monthfocuses on relaxation and entertainment fulfillingour readers sophisticated lifestyles.

Reader Statistics67% regard food and wine advertising asrelevant to their shopping trends

40% eat out two-three times per month

81% will purchase an overseas

holiday in the next year

Enthusiastic about travelling, with 73%wanting to see more travel featured


Left:Remus mens collection

Above:Kingsley Hotel, Cork.


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6Health & BeautyPeople who take pride in their appearance readCORKnow, GALWAYnow and LIMERICKnowTheywish to invest in their favourite, well respected andinternationally known brands and look to us to find

out where to buy locally. We ask who, what, whereand when to buy on behalf of the reader and find outwhere our readers will find the star treatments withintheir area. CORKnow, GALWAYnow and

LIMERICKnow appeal to readers by helping themmaintain their well-groomed lifestyle.

*Beauty Schedule available on request

Reader Statistics79% of our readers use CORKnow,GALWAYnow and LIMERICKnow as abeauty guide


Left:Lancmes Hypnse HommeAbove:Diors Addict Ultra Gloss Reflect


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7Other t itlesWEDDINGSnow is the ultimate guide to getting marriedin the West or South of Ireland. Leading each bridethrough the steps from the initial step right through tothe big event, WEDDINGSnowoffers readers an all

you need to know guide for a stylish and elegant wed-ding. Published annually and distributed throughout tencounties for spring each year.

Supplements

INTERIORSnowThe complete guide to interiorsin the West and South of Ireland.THE BOUTIQUE GUIDEThe style accessory for everywoman's handbag.

Above:SieMatic Kitchen, Houseworks.


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8Rates

Ad SizeDouble Page Spread 2,540.00Full Page 1,450.00Half Page* 795.00Quarter Page* 590.00

Strip* 430.00

* NB. Right hand page position not guaranteed.

Strips are only available in Social and Wedding pages.

Covers and Key PositionsInside Front Cover 1,980.00

Inside Back Cover 1,980.00Outside Back Cover 2,540.00Page 3 1,640.00Pages 5, 7 ,9. 1,550.00

AdvertorialDouble Page Spread 2,540.00Full page 1,450.00

Directory12 Issues 1,800.00

6 Issues 960.00

Health & Well - Being Directory12 Issues 960.00

Art Space12 Insertions 2160.006 Insertions 1200.001 Insertion 250.00

Special PositionPreferred positions are subject to availability and can be booked for

adverts that are one half page or larger. These adverts must be booked

at least six months to one year in advance.

ConditionsCancellations: In writing two weeks prior to copy deadline.

Series discount: Available for specified number of insertions.

Credit Terms: 30 days from receipt of invoice, subject to agreement.

All rates exclude agency fees.

Golden Egg Productions Special Rates

Special RatesDue to Golden Egg Productions publ ishing 3 titles, special rates havebeen devised for clients wishing to advertise across the threemagazines, capturing a readership in excess of 100,000. Detailed beloware our special rates.

POSITION 3 TITLESDouble Spread 4,410.00

Outside Back 4,572.00

Inside Front or Inside Back 3,564.00

Full Page 2,610.00

Half Page 1,431.00

Specifications

DeadlinesThe deadline for booking an advert is generally the 5th of the month

previous to issue. Final proofed advert copy is the 10th of the month.

Technical Data Size (width x height)

DPS 434mm x 300mm

Full Page 217mm x 300mmHalf Horizontal 207mm x 140mmHalf Vertical 98mm x 290mmQuarter Page 98mm x 140mm

Strip 205mm x 53mmDirectory 41mm x 118mm

All files supplied should be Apple Macintosh compatible.

Bleed is only required for a full page and a DPS, its 3mm

on all edges.

Images should be a minimum of 300dpi. No images taken directly

from the internet will be accepted.

All files must be in CMYK colour

All fonts and images to be included with artwork f iles, plus a hardcopy of ad for reference.

Artwork to be supplied via Email or CD.

9Contact

Elaine Divill y | Group Marketing ManagerE: [email protected]: 086 8194025

Head OfficeHarris House,

Tuam Road, Galway

Tel: 091 384350

Fax: 091 384351

www.goldenegg.ie

Documents

Golden Egg Media Pack 2008